Article Per Year (5 Year)
p-Index From 2021 - 2026
5.794
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pengabdian UntukMu NegeRI Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Risâlah, Jurnal Pendidikan dan Studi Islam Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen Media Mahardhika JURNAL PENDIDIKAN TAMBUSAI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Business and Finance Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JAIM (Jurnal Abdi Masyarakat) JURNAL LENTERA BISNIS Jurnal Ekuivalensi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Graha Pengabdian Airlangga Journal of Innovation Management Jurnal Kewarganegaraan ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal Formosa Journal of Applied Sciences (FJAS) Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Pengabdian West Science Jurnal Pendidikan West Science Jurnal Bisnis dan Manajemen West Science Journal of Contemporary Administration and Management (ADMAN) SENMEA
desi kristanti, desi
Universitas Kadiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
Pendampingan UMKM dalam Mengembangkan Strategi Customer Relationship Management (CRM) Asir, Muhammad; Ernayani, Rihfenti; Jayanti, Ansri; Kristanti, Desi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.702

Abstract

Perkembangan era digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memiliki strategi pengelolaan pelanggan yang efektif dan berkelanjutan. Banyak pelaku UMKM masih berfokus pada penjualan jangka pendek tanpa mempertimbangkan pentingnya menjaga loyalitas pelanggan. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mendampingi pelaku UMKM dalam memahami, merancang, dan mengimplementasikan strategi Customer Relationship Management (CRM) berbasis digital. Metode pelaksanaan mencakup pelatihan interaktif, konsultasi personal, dan pendampingan penerapan CRM menggunakan platform sederhana seperti Google Workspace, WhatsApp Business, dan aplikasi CRM gratis. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta mengelola data pelanggan, melakukan komunikasi terarah, dan membangun hubungan jangka panjang dengan konsumen. Pendampingan ini juga membantu UMKM menciptakan sistem pemasaran yang lebih terukur dan berbasis data. Program ini diharapkan dapat menjadi model edukasi berkelanjutan untuk memperkuat daya saing UMKM di era transformasi digital.
PENGARUH DISIPLIN KERJA KARYAWAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI (Studi di UD. Pratama Karya Kota Kediri) Kristanti, Desi; Lestari, Ria
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 2 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.617 KB) | DOI: 10.29407/nusamba.v4i2.13808

Abstract

Penelitian ini tentang : (1) Bagaimana pentingnya disiplin kerja terhadap kinerja karyawan UD. Pratama Karya (2) Bagaimana pentingnya motivasi kerja terhadap kinerja karyawan UD. Pratama Karya, dan (3) Bagaimana pentingnya disiplin kerja dan motivasi kerja secara bersama-sama terhadap kinerja karyawan UD. Pratama Karya Penelitian ini termasuk jenis penelitian survei. Sampel yang diambil adalah seluruh karyawan yang sekaligus merupakan populasi penelitian. Dasar penelitian ini adalah pendekatan kuantitatif deskriptif. Teknik yang digunakan dalam pengumpulan data adalah metode kuesioner dan mempelajari data berupa laporan dan bukti-bukti yang berkaitan dengan penelitian. Data dianalisis secara kuantitatif dengan menggunakan program pengolah data SPSS for Windows. Tujuan penelitian ini adalah (1) Untuk mengetahui pengaruh disiplin kerja terhadap kinerja karyawan UD. Pratama Karya (2) Untuk mengetahui pengaruh motivasi kerja terhadap kinerja karyawan UD. Pratama Karya. (3) Untuk mengetahui pengaruh disiplin kerja dan motivasi kerja secara bersama-sama terhadap kinerja karyawan UD. Pratama Karya. Hasil penelitian menunjukkan bahwa: (1) Ada pengaruh positif dan signifikan disiplin kerja terhadap kinerja karyawa UD. Pratama Karya. (2) Ada pengaruh positif dan signifikan motivasi kerja terhadap kinerja karyawan UD. Pratama Karya, dan (3) Ada pengaruh positif dan signifikan variabel disiplin kerja dan motivasi kerja secara bersama-sama terhadap kinerja karyawan UD. Pratama Karya. Hasil analisis koefisien determinasi diperoleh 0,457 atau 45,7%, yang artinya kontribusi variabel disiplin kerja dan motivasi kerja terhadap kinerja karyawan sebesar 45,7%, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini.
ANALISIS MANAJEMEN RISIKO DALAM MENGURANGI KREDIT MACET DI BANK BTPN SYARIAH CABANG NGETOS A’yun, Aniqurotul; Rukmini, Meme; Kristanti, Desi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research entitled “Analysis of Risk Management in Reducing Bad Loans at Bank BTPN Syariah” aims to analyze the risk management implemented at Bank BTPN Syariah. The method used in this research is the qualitative method. The data sources used are primary data obtained directly from field research and secondary data, namely data or knowledge obtained through library research, writing articles, journals, trusted internet sites, and other data sources. Based on the research results, the researcher can conclude that the credit risk management implemented at Bank BTPN Syariah is carried out in two stages, namely: 1) The stage of risk identification and risk management. Identification of bad credit risk starts with prospective customers submitting financing applications, due diligence through surveys and interviews that adhere to the 5C principles (Character, Capacity, Capital, Collateral, and Condition) as well as customer maintenance which is carried out correctly and periodically. 2) Management of bad credit risk begins with coaching customers by means of periodic billing and ensuring the group's active role in helping smooth installments to reduce the risk of bad loans and rescuing bad loans is carried out through a restructuring process, namely rescheduling. 3) Analysis of bad credit risk is in accordance with risk management principles. Where there are no obstacles that hinder the application of these risk management principles, evidenced by the improved condition of the branch and the start of the installment payment process using the online system. And also the smooth operation of the company's operations and new programs issued by the company.  
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA PT SUKSES MITRA SEJAHTERA Kristanti, Desi; Rahayu, Budi; Fikriyah, Amin Lailatul; Maeswanto
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of reward and punishment on employee performance at PT Sukses Mitra Sejahtera. And to find out which variable has the most influence on employee performance. The research was conducted using a survey method, where data was obtained by distributing questionnaires to 60 respondents. The population in this study were all employees of PT Sukses Mitra Sejahtera. The sampling method used is non-probability sampling, the data obtained is then analyzed using the classical assumption test, multiple linear regression analysis, determination test consisting of t and f tests. The results of testing the hypothesis partially prove that there is an influence between rewards on employee performance. through the calculation results obtained a coefficient value of 0.469 and t count of 3.175 with a significant value of 0.002 results greater than 0.05. The results of testing the hypothesis partially prove that there is an influence between punishment on employee performance. through the calculation results obtained a coefficient value of 0.569 and t count of 4.412 with a significant result value of 0.000 greater than 0.05. This means that there is an influence between the reward and punishment variables on employee performance at PT Sukses Mitra Sejahtera.
Co-Authors Abu Muna Almaududi Ausat ADE RISNA SARI Adhy Firdaus Adibul Hilmi Aditya Wardhana Agus Suyatno Anantadjaya, Samuel PD Ardiantoko, Endra Arifin Arifin Arifin, Arifin Arjang, Arjang Asiska, Yuke Sepvi Dinata Astuti, Enny Diah A’yun, Aniqurotul Bagaskara, Whicka Galuh Bahrul Ulum Basuki Wisnu Bekti Setiadi Bhenu Artha Budi Harto Budi Rahayu, Budi Christian, Marcellino Denakrisnada, Sielva Gebriella Desty Endrawati Subroto Djunaedi Djunaedi Dwi Meydiansyah, Septian Dwi, Septian eferyn, Krissantina Endang Sri Wahyuningsih, Endang Sri Endra Ardiantoko Fahira, Vicka Bella Faisal Abubakar Faizah, Ana Fatimah Malini Lubis Fikriyah, Amin Lailatul firman firmansah Gandung Satriyono, Gandung Hakim, Mohamad Zulman Hariyanti, Sri Hendrawan, Henky Herlina, Intan Arum Hilmi, Adibul Huda, M.Batrul Ilham Arief Imam Mukhlis Irzan Soepriyadi Jayanti, Ansri Jeffriansyah Dwi Sahputra Amory Joko Ariawan Judijanto, Loso Kiki Setyawati Komari, Ana Kusnadi, Iwan Henri Laely, Nur Leuhery, Ferdy Ludi Wishnu Wardana M.Batrul Huda Madziatul Churiyah Maeswanto Magdalena Magdalena Meydiansyah, Meydiansyah Meydiansyah, Septian Dwi Muhammad Asir Muhammad Kholil Mustafa, Fahrina Nawangwulan, Irma M Nonni Nonni Nonni YAP Nurhijrah, Nurhijrah Prihardin, Oktaviana Wahyu Prihardini, Otaviani Wahyu Primadi Candra Susanto Puji Astuti Puspitasari, Mifta Dea Putra, Ramadhani Kirana Ria Lestari Pangastuti Ria Lestari, Ria Rihfenti Ernayani Rika Lidyah Rukmini, Meme Rustiawan, Indra Salehan, Salehan Saputra, Moch. Arviyan Sari, Ade Risna Septian Surya Sielva, Sielva So, Mayciella Sri Hartati St. Sukmawati. Stepanus Sandy Sudarmiatin Sunarni Sunarni Surya, Septian Suryaningsih, Lilik Tirta Mulyadi Triwidyati, Endang UMAR MARHUM Umi Fitriyani Viona, Intan Putri Widyastuti, Novie Yanti, Desi Rahmi Yayat Suharyat Yoesoep Edhie Rachmad YOGI YUNANTO, YOGI Yudi Agusman Yuliari, Kartika Yunanto, Ferdy