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All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis Jurnal Wira Ekonomi Mikroskil JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Educational Science and Technology AL ISHLAH Jurnal Pendidikan International Journal of Artificial Intelligence Research Jurnal Manajemen & Keuangan Jurnal Mantik Penusa Jurnal Ilmiah Professional Indonesia Primanomics : Jurnal Ekonomi & Bisnis Jurnal Abdi Ilmu Jurnal Mantik JOURNAL OF BUSINESS STUDIES EKONOMI BISNIS Jurnal Ekuivalensi International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Janaka : Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) International Journal on Social Science, Economics and Art Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Manajemen dan Bisnis JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) International Journal of Applied Finance and Business Studies Jurnal Bina Bangsa Ekonomika Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Indonesian Journal of Social and Educational Studies Journal of Applied Sciences in Travel and Hospitality CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Startupreneur Business Digital (SABDA Journal) Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research Society Journal of Business Integration Competitive Jurnal Mahkota Bisnis International Journal of Economics and Management Research
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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
The Effect of Employee Morale and Organizational Familiarity on Innovative Work Behavior through Employee Engagement Satrianny, Ika Puspa; Thamrin; Nasib; Harianto, Adi; Novirsari, Emma
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3252

Abstract

This study examines the influence of employee morale and organizational familiarity on innovative work behavior, with employee engagement serving as a mediating variable. The research contributes to the organizational behavior literature by integrating motivational and contextual factors to explain innovative behavior among employees, particularly within the context of an Indonesian manufacturing company, PT. Karya Lencana Mas. The study aims to investigate both the direct and indirect effects of employee morale and organizational familiarity on innovation through employee engagement. Using a quantitative approach, data were collected through structured questionnaires distributed to employees with a minimum of one year of service. The data were then analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicate that both employee morale and organizational familiarity have significant effects on innovative work behavior, both directly and indirectly through employee engagement. Employee engagement plays a crucial mediating role in strengthening these relationships. These findings highlight the importance of creating a positive work environment and enhancing employees’ understanding of organizational systems and culture. The practical implications of this study suggest the need for HR strategies and leadership practices that focus on improving employee morale and organizational socialization to foster a more engaged and innovative workforce.
The Perceived Risk in Augmented Reality on Students’ Online Purchase Decisions Thamrin, Thamrin; Satrianny, Ika Puspa; Nasib, Nasib; Amelia, Ratih; Julitawaty, Wily
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3421

Abstract

This study aims to analyze the direct and indirect effects of Augmented Reality (AR) and online trust on online purchasing decisions, with perceived risk as a mediating variable. The study used a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (PLS-SEM). Data were collected from 150 students who had shopped online using AR technology, using a purposive sampling technique. The results of the analysis showed that AR and online trust had a positive and significant effect on online purchasing decisions, and were able to reduce perceived risk. However, perceived risk did not have a significant effect on purchasing decisions, and did not act as a mediator between AR and online trust on online purchasing decisions. These findings indicate that the digital generation is more influenced by interactive experiences and platform credibility than by perceived risk. The managerial implications of this study emphasize the importance of increasing interactive technology and building consumer trust in e-commerce strategies. The research instrument was developed from previously validated indicators, including visual aspects, interactivity, security, and trust in the platform, as well as perceptions of risk and purchasing decisions.
Fintech, Digital Branding, and Customer Engagement to Enhance Gayo Arabica Coffee SMEs' Performance Djohan, Deva; Budiman, Indra; Nasib; Razaq, Mhd Restu; Fathoni, Mahammad
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3540

Abstract

This study aims to analyze the influence of financial technology (fintech) and digital branding on the financial performance of Gayo Arabica coffee MSMEs in Central Aceh Regency, with customer engagement as a mediating variable. A quantitative approach was employed, with data collected through questionnaires distributed to 78 MSME actors actively utilizing digital technology in their business operations. Purposive sampling was applied, and data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings indicate that both fintech and digital branding have a significant effect on customer engagement and financial performance. Furthermore, customer engagement is proven to be a significant mediating variable in the relationship between fintech and financial performance, as well as between digital branding and financial performance. These results highlight the importance of integrating financial technology and digital branding strategies with customer engagement to optimize business outcomes. This study contributes theoretically to digital entrepreneurship literature and offers practical insights for MSMEs, platform developers, and policymakers particularly regarding financial literacy improvement and brand strengthening. The study is geographically limited, and future research is recommended to conduct comparative studies across sectors and regions.
Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adi Harianto Agus Nuryatin Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Ali Syah Putra Alimin, Erina Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Djohan, Deva Durahman Marpaung Dwi Septi Haryani Effendi, Ihsan Enda Astika Enjel Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio FADILA, ZAKIA Fakhrul Hirzi, M. Farah Jihan Nabila Fauzia Mei Salsabillah Fiqrida Amalia Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Helena Louise Panggabean Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Khairani, Rafida Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis , Adelina LUBIS, ADELINA Lubis, Adelina Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Panjaitan, Torang Daud Prianda Pebri Ratih Amelia Ratih Amelia, Ratih Ray Muza Adam Knelissen Restu Razaq, Mhd. Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Roni Juliansyah Rulliyani Rulliyani Ruth Meivera Siburian Sai Vinodhini Salman Faris SALMAN FARIS Salman Faris Salqaura, Siti Alhamra Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Septa Diana Nabella Sharina Osman Simbolon, Angelina Sitepu, Heber Arihta Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay Zulkarnain Lubis