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Upaya Peningkatan Loyalitas melalui Brand Image, Brand Trust, dan Kepuasan sebagai Variabel Intervening: The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables Martin Martin; Nasib Nasib
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.303

Abstract

Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening: Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Pengaruh Managerial Coaching dan Team Autonomy terhadap Kinerja Karyawan di Perusahaan Perkebunan dan Pengolahan Kelapa Sawit di Pulau Sumatera: The Influence of Managerial Coaching and Team Autonomy on Employee Performance in Palm Oil Plantation and Processing Companies in Sumatra Fajar Rezeki Ananda Lubis; Syaifuddin Syaifuddin; Yusniar Lubis; Nasib Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.587

Abstract

This study aims to examine the influence of managerial coaching and team autonomy on employee performance and to evaluate the mediating role of work climate on the influence of managerial coaching and team autonomy on work engagement. Additionally, this study investigates the role of work engagement as a mediator between managerial coaching, team autonomy, and work climate on employee performance in palm oil plantations and processing companies in Sumatra. The sample consists of 523 employees. Structural Equation Modeling Partial Least Squares (SEM PLS) is the analysis method. The results indicate that managerial coaching significantly influences work climate and work engagement, and team autonomy also significantly influences work climate and engagement. Work climate significantly influences work engagement and employee performance, and work engagement significantly influences performance. The indirect effects analysis shows that work climate mediates the influence of team autonomy on work engagement, and work engagement mediates the influence of managerial coaching and team autonomy on performance.
Peran Motivasi dalam Memoderasi Pengaruh Kecerdasan Emosional, Keseimbangan Kehidupan Kerja, Kepemimpinan, dan Etos Kerja terhadap Kinerja Karyawan: The Role of Motivation in Moderating the Impact of Emotional Intelligence, Work-Life Balance, Leadership, and Work Ethic on Employee Performance Yusniar Lubis; Fajar Rezeki Ananda Lubis; Syaifuddin Syaifuddin; Nasib Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.588

Abstract

This research assesses the direct and indirect impact of emotional intelligence, work-life balance, leadership, and work ethics on employee performance at the Camait office in Central Tapanuli Regency, North Sumatra. Employing a quantitative analytic approach, the study sampled 146 workers, from which 88 employees were selected using the Slovin formula. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that emotional intelligence, work-life balance, leadership, and motivation directly, positively, and significantly impact employee performance. In contrast, work ethic does not significantly affect employee performance. Moreover, motivation is a moderating variable that can indirectly influence the relationships between work-life balance, leadership, work ethic, and employee performance. However, motivation alone cannot effectively moderate the relationship between work ethic and employee performance at the Central Tapanuli Regency Head Office. This study underscores the importance of enhancing emotional intelligence, achieving a better work-life balance, and cultivating effective leadership to boost employee performance. Furthermore, it highlights the crucial role of motivation as a moderating factor in improving overall job performance. However, it emphasizes that motivation should be complemented with other strategies to address work ethic issues effectively.
Mengungkap Peran Mindfulness dalam Meningkatkan Niat Kunjungan Ulang: Studi pada Pariwisata Tangkahan, Langkat Sihombing, Nikous Soter; Siburian, Ruth Meivera; Surya, Elfitra Desy; Jamaluddin, Jamaluddin; Nasib, Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.801

Abstract

This study seeks to examine the function of mindfulness in moderating the connection between happiness perception and perceived fairness regarding revisit intention among visitors at Tangkahan, Langkat. This research employs a quantitative methodology via a survey technique; the study population comprises tourists who have visited Tangkahan, Langkat, within the past year. The research sample comprised 300 respondents recruited through purposive selection, specifically targeting travelers with expertise in staying or engaging in tourism activities at the destination. The study's findings demonstrate that the perception of happiness significantly influences the intention to revisit and mindfulness. Moreover, perceived justice exerts a substantial direct influence on revisit intention, however not on mindfulness. Mindfulness does not directly influence revisit intention; instead, it serves as a substantial mediating variable in the association between happiness perception and revisit intention, as well as between perceived justice and revisit intention. These findings affirm that while the experience of happiness and perceived justice directly influence tourists' inclination to return, mindfulness has a significant mediating effect. The novelty of this study lies in its exploration of mindfulness as a psychological mechanism that strengthens the link between tourists' happiness, perceived fairness, and revisit intention—an aspect that has been underexplored in tourism research. By integrating mindfulness into the tourism experience, this study provides fresh insights into how psychological well-being can shape sustainable tourism behavior. From a practical perspective, the findings suggest that tourism managers and policymakers should implement mindfulness-oriented programs, such as guided reflection sessions, meditation spots, or immersive nature experiences, to enhance visitor engagement and loyalty. These initiatives can create a more profound and memorable tourism experience, fostering long-term commitments from travelers. Further research could explore the long-term impact of mindfulness on sustainable tourism behavior and the effectiveness of mindfulness-driven interventions in different tourism contexts.
Menelusuri Pengaruh Kreativitas Hijau Karyawan terhadap Kinerja Hijau melalui Perilaku Hijau Sukarela Lubis, Yusniar; Suryani, Wan; Hernosa, Siswa Panjang; Lubis, Fajar Rezeki Ananda; Nasib, Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.771

Abstract

This study aims to analyze the effect of employee green creativity on green performance through voluntary green behavior at Hotel Grand Aston Medan. A quantitative approach was employed, utilizing a survey method with 150 hotel employees conducted during 2023. The data were analyzed using path analysis to test the relationships between variables. The results indicate that employee green creativity has a significant direct effect on both voluntary green behavior and green performance. Furthermore, voluntary green behavior was found to be a significant mediator between employee green creativity and green performance. These findings highlight the importance of employee creativity in generating environmentally friendly solutions, which in turn contribute to enhancing the hotel’s green performance. This study provides strategic insights for the management of Hotel Grand Aston Medan to improve sustainable performance by empowering employee creativity and voluntary green behavior.
Upaya Peningkatan Loyalitas melalui Brand Image, Brand Trust, dan Kepuasan sebagai Variabel Intervening Martin, Martin; Nasib, Nasib
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.303

Abstract

Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening Lubis, Adelina; Effendi, Ihsan; Nasib, Nasib; Bhastary, Manda Dwipayahi; Fadli, Ahmad
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Pengaruh Managerial Coaching dan Team Autonomy terhadap Kinerja Karyawan di Perusahaan Perkebunan dan Pengolahan Kelapa Sawit di Pulau Sumatera Lubis, Fajar Rezeki Ananda; Syaifuddin, Syaifuddin; Lubis, Yusniar; Nasib, Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.587

Abstract

This study aims to examine the influence of managerial coaching and team autonomy on employee performance and to evaluate the mediating role of work climate on the influence of managerial coaching and team autonomy on work engagement. Additionally, this study investigates the role of work engagement as a mediator between managerial coaching, team autonomy, and work climate on employee performance in palm oil plantations and processing companies in Sumatra. The sample consists of 523 employees. Structural Equation Modeling Partial Least Squares (SEM PLS) is the analysis method. The results indicate that managerial coaching significantly influences work climate and work engagement, and team autonomy also significantly influences work climate and engagement. Work climate significantly influences work engagement and employee performance, and work engagement significantly influences performance. The indirect effects analysis shows that work climate mediates the influence of team autonomy on work engagement, and work engagement mediates the influence of managerial coaching and team autonomy on performance.
Peran Motivasi dalam Memoderasi Pengaruh Kecerdasan Emosional, Keseimbangan Kehidupan Kerja, Kepemimpinan, dan Etos Kerja terhadap Kinerja Karyawan Lubis, Yusniar; Lubis, Fajar Rezeki Ananda; Syaifuddin, Syaifuddin; Nasib, Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.588

Abstract

This research assesses the direct and indirect impact of emotional intelligence, work-life balance, leadership, and work ethics on employee performance at the Camait office in Central Tapanuli Regency, North Sumatra. Employing a quantitative analytic approach, the study sampled 146 workers, from which 88 employees were selected using the Slovin formula. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that emotional intelligence, work-life balance, leadership, and motivation directly, positively, and significantly impact employee performance. In contrast, work ethic does not significantly affect employee performance. Moreover, motivation is a moderating variable that can indirectly influence the relationships between work-life balance, leadership, work ethic, and employee performance. However, motivation alone cannot effectively moderate the relationship between work ethic and employee performance at the Central Tapanuli Regency Head Office. This study underscores the importance of enhancing emotional intelligence, achieving a better work-life balance, and cultivating effective leadership to boost employee performance. Furthermore, it highlights the crucial role of motivation as a moderating factor in improving overall job performance. However, it emphasizes that motivation should be complemented with other strategies to address work ethic issues effectively.
Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Djohan, Deva Durahman Marpaung Dwi Septi Haryani Effendi, Ihsan Emma Novirsari Enjel Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Fransisca, Jhanita Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ika Puspa Satrianny Ika Puspa Satrianny Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Panjaitan, Torang Daud Parker, Jonathan Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ratih Amelia, Ratih Ray Muza Adam Knelissen Restu Razaq, Mhd. Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Salman Faris Salman Faris SALMAN FARIS Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Sitepu, Heber Arihta Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Subur, Angelika Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam, Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay