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Journal : Jurnal Manajemen Bisnis

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Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Abstract

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.
Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adi Harianto Agus Nuryatin Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Ali Syah Putra Alimin, Erina Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Djohan, Deva Durahman Marpaung Dwi Septi Haryani Effendi, Ihsan Enda Astika Enjel Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio FADILA, ZAKIA Fakhrul Hirzi, M. Farah Jihan Nabila Fauzia Mei Salsabillah Fiqrida Amalia Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Helena Louise Panggabean Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Khairani, Rafida Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis , Adelina Lubis, Adelina LUBIS, ADELINA Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Panjaitan, Torang Daud Prianda Pebri Ratih Amelia Ratih Amelia, Ratih Ray Muza Adam Knelissen Restu Razaq, Mhd. Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Roni Juliansyah Rulliyani Rulliyani Ruth Meivera Siburian Sai Vinodhini Salman Faris Salman Faris SALMAN FARIS Salqaura, Siti Alhamra Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Septa Diana Nabella Sharina Osman Simbolon, Angelina Sitepu, Heber Arihta Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay Zulkarnain Lubis