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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Media Ekonomi dan Manajemen INFOKAM AKSES: Jurnal Ekonomi dan Bisnis Jurnal Informatika Upgris Stability: Journal of Management and Business Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi JURNAL PENDIDIKAN TAMBUSAI Journal on Education Business Management Analysis Journal (BMAJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Ilmiah ASET Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Pengabdian kepada Masyarakat Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Bingkai Ekonomi (JBE) Bima Journal : Business, Management and Accounting Journal Jurnal Kolaboratif Sains Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Mandiri Journal of Finance and Business Digital (JFBD) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen dan Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Moneta : Journal of Economics and Finance Bina Bangsa International Journal of Business and Management KIC Green Economics Review Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rr Hawik Ervina Indiworo
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Citra Merek dan Marketing Mix Terhadap Keputusan Pembelian Skincare Ms Glow Melalui Word of Mouth Oky Agustina; Bayu Kurniawan; Roro Hawik Ervina Indiworo
Green Economics Review Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Indonesian cosmetics industry is currently experiencing rapid growth, particularly in the beauty and skincare sectors. One of the well-known and trusted skincare brands is Ms Glow. Every company adopts strategies to maintain its market share. One of Ms Glow's strategies to retain its market share is by strengthening brand image and delivering a positive brand perception to consumers. This research aims to analyze the influence of brand image and marketing mix on purchasing decisions of Ms Glow skincare products through word of mouth (WOM) among students of the Faculty of Economics and Business at PGRI University Semarang. This study employs a quantitative design. The population includes all Management Program students in the Faculty of Economics and Business. The sample was determined using the Slovin formula, resulting in 310 respondents selected through purposive sampling. Data collection was conducted using primary data obtained through questionnaires distributed to respondents with a Likert scale. The data analysis method employed is quantitative analysis, supported by SPSS software for data processing. Tests conducted include instrument testing, classical assumption tests, and multiple linear regression analysis. The research results indicate that brand image has a positive and significant influence on purchasing decisions and word of mouth; the marketing mix does not significantly influence purchasing decisions; the marketing mix has a positive and significant influence on word of mouth; word of mouth has a positive and significant influence on purchasing decisions; and word of mouth significantly mediates the influence of brand image on purchasing decisions and the marketing mix.
Effect Of Cyberloafing Behavior, Organizational Commitment, And Locus Of Control On The Performance Of Generation Z Employees Nissa, Ivana Khairun; Indiworo, Hawik Ervina; Meiriyanti, Rita
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.189-196

Abstract

Penelitian ini bertujuan untuk menguji pengaruh perilaku cyberloafing, organizational commitment, dan locus of control terhadap kinerja karyawan (studi pada gen Z di Kota Semarang). Jenis penelitian ini menggunakan metode penelitian kuantitatif dengan sumber data primer. Penelitian ini menggunakan sampel sebanyak 100 responden yang mewakili populasi generasi Z di Kota Semarang yang berstatus sebagai karyawan. Pengukuran penelitian ini menggunakan skala likert yang diolah dengan bantuan IBM SPSS Statistic Version 26 dengan menggunakan analisis regresi linier berganda. Hasil pengujian menunjukkan bahwa perilaku cyberloafing berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan, organizational commitment berpengaruh positif dan signifikan terhadap kinerja karyawan, dan locus of control berpengaruh positif dan signifikan terhadap kinerja karyawan.
Penyuluhan Literasi Keuangan bagi UKM Kuliner di Kota Semarang Sumastuti, Efriyani; Indriasari, Ika; Indiworo, Rr. Hawik Ervina; Adhi, Antono Herry Purnomo
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3630

Abstract

Tujuan kegiatan Pengabdian kepada Masyarakat (PkM) dengan kegiatan penyuluhan Literasi Keuangan bagi UKM Kuliner di Kota Semarang yaitu untuk memberikan penyadaran pentingnya literasi keuangan, bagaimana mengelola keuangan usaha, bagaimana mengembangkan tabungan usaha dan digital marketing untuk UKM kuliner. Literasi keuangan memiliki peranan penting dalam keberlanjutan usaha dan menjadi cara pemenuhan perekonomian pelaku UKM kuliner. Kegiatan penyuluhan ini untuk meningkatkan pemahaman literasi keuangan dan untuk mengembangkan UKM kuliner di Kota Semarang. Metode penyuluhan dilakukan dengan dua tahapan yaitu pemaparan materi langsung dan menggali permasalahan UKM. Peserta kegiatan sebanyak 12 orang pelaku UKM kuliner di Kota Semarang. Analisis keberhasilan kegiatan penyuluhan ini dilakukan dengan observasi kemampuan peserta memahami materi, partisipasi peserta atau mitra kegiatan, dan antusias peserta. Hasil kegiatan menunjukkan bahwa Peningkatan Literasi Keuangan bagi UKM Kuliner di Kota Semarang berhasil membantu pelaku UKM kuliner mendapatkan pengetahuan bagaimana mengelola keuangan usaha, bagaimana mengembangkan tabungan usaha dan bagaimana pemasarannya serta cara digital marketing untuk lebih meningkatkan omset penjualan. Peserta mampu memahami materi seputar literasi keuangan. Pelaku UKM mendapatkan keterampilan pengelolaan keuangan dan penggunaan media digital untuk pemasaran. Untuk kepuasan peserta penyuluhan terlihat dari kehadiran dan antusiasme peserta yang sangat antusias selama kegiatan penyuluhan.
Sustainable Innovation: Repurposing Cooking Oil Waste into Aromatherapy Candles : Inovasi Berkelanjutan: Memanfaatkan Kembali Limbah Minyak Goreng Menjadi Lilin Aromaterapi Indiworo, Hawik Ervina; Meiriyanti, Rita; Indriasari, Ika; Supandi, Supandi; Ariyanto, Lilik
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2566

Abstract

Sustainable innovation is increasingly receiving attention in efforts to reduce negative impacts on the environment. One source of pollution that is often overlooked is waste cooking oil. This activity describes a community service project which aims to reuse waste cooking oil as a basic ingredient for making environmentally friendly aromatherapy candles. Through a practical and collaborative approach, we identified methods for extracting and refining used cooking oil, and designed safe and effective aromatherapy candle formulations. The result is an aromatherapy candle product that not only reduces wasted cooking oil, but also provides an environmentally friendly alternative for people to create an experience of relaxation and well-being. This project highlights the potential for collaboration between science and communities to create sustainable innovation for the common good. Abstrak Inovasi berkelanjutan semakin mendapat perhatian dalam upaya mengurangi dampak negatif terhadap lingkungan. Salah satu sumber polusi yang sering diabaikan adalah limbah minyak goreng. Kegiatan ini memaparkan sebuah proyek pengabdian masyarakat yang bertujuan untuk memanfaatkan kembali limbah minyak goreng sebagai bahan dasar untuk pembuatan lilin aromaterapi yang ramah lingkungan. Melalui pendekatan praktis dan kolaboratif, kami mengidentifikasi metode ekstraksi dan pemurnian minyak goreng bekas, serta merancang formulasi lilin aromaterapi yang aman dan efektif. Hasilnya adalah produk lilin aromaterapi yang tidak hanya mengurangi limbah minyak goreng yang terbuang, tetapi juga menyediakan alternatif ramah lingkungan bagi masyarakat dalam menciptakan pengalaman relaksasi dan kesejahteraan. Kegiatan pengabdian ini menyoroti potensi kolaborasi antara ilmu pengetahuan dan masyarakat dalam menciptakan inovasi yang berkelanjutan untuk kebaikan bersama.
Optimalisasi Hubungan Bisnis untuk Ekspansi Pasar Internasional UMKM Batik Giriloyo Kabupaten Bantul, Yogyakarta Heri Prabowo; Hawik Ervina Indiworo; Qristin Violinda; Bayu Kurniawan; Ika Menarianti; Rita Meiriyanti; Fithri Widyannita Yarisma; Ratih Hesty Utami; Shofif Sobaruddin Akbar; Chadiyan Faturachman; Farah Chalida Hanoum
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2721

Abstract

Optimizing international marketing strategies is a significant challenge faced by Micro, Small, and Medium Enterprises (MSMEs), including Batik Giriloyo business actors in Bantul Regency, Yogyakarta, in an effort to expand global market penetration. Various obstacles such as limited access to international markets, minimal use of digital technology for marketing, and weak cross-country cooperation networks are the main obstacles in business expansion. To overcome these problems, an empowerment program has been implemented which includes creating an e-commerce account through the Shopify platform and holding an international webinar entitled "Penetrating the Global Market: Batik Giriloyo's Successful Strategy in the International Arena" as a means of increasing promotion and global business networks. The program implementation method includes intensive training in the use of digital technology, global marketing strategies, and cross-cultural communication, which significantly increases brand visibility and forms partnerships with international resellers. The results of the activity show that the integration of digital technology in a marketing strategy based on local cultural values ​​is able to provide strong competitive differentiation for MSMEs, especially in the context of preserving the cultural heritage of batik as the identity of a superior product. As a form of follow-up, it is recommended to strengthen digital training, increase strategic collaboration with international partners, and develop marketing strategies that highlight local wisdom values, in line with the implementation of the Tri Dharma of Higher Education in the aspect of community service.
Pengaruh Digital Marketing, Direct Marketing dan Brand Image terhadap Minat Mahasiswa Baru Universitas PGRI Semarang Muhamad Abidin; Ika Indriasari; Rr. Hawik Ervina Indiworo
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2031

Abstract

The number of high school graduates continues to increase every year, followed by the growth in the number of universities that trigger competition in attracting new students, including Universitas PGRI Semarang. To face this competition, universities utilize digital marketing, direct marketing, and brand image as promotional strategies. This study aims to analyze the influence of these three variables on the interest of new students at Universitas PGRI Semarang. The method used is quantitative descriptive with a sample of 100 new students in the 2024/2025 academic year, using a purposive sampling technique. Data analysis includes validity, reliability, normality, multicollinearity, heteroscedasticity tests, as well as T, F, and coefficient of determination (R²) tests. The results of the study indicate that digital marketing, direct marketing, and brand image have a positive effect on student interest, with digital marketing as the most dominant factor.
The Influence of Quality of Work Life, Work Life Balance, And Financial Reward on Employee Job Satisfaction (Case Study at PT. Nayfisha Bintang Jaya) Jannah, Shofi Nur; Indiworo, Hawik Ervina; Akbar, Shofif Sobaruddin
Bina Bangsa International Journal of Business and Management Vol. 5 No. 2 (2025): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v5i2.160

Abstract

The purpose of this study is to analyze the influence of Quality of Work Life (X1), Work Life Balance (X2), and Financial Reward (X3) on employee job satisfaction (Y). The data in this study were collected using a questionnaire method administered to 60 respondents to determine their responses to each variable. The data were analyzed using quantitative analysis. The analytical technique employed in this study is multiple linear regression analysis to test the research hypotheses. Based on the results, it is concluded that Quality of Work Life has a significant effect on employee job satisfaction; Work Life Balance has a significant effect on employee job satisfaction; and Financial Reward has a significant effect on employee job satisfaction. Simultaneously, Quality of Work Life, Work Life Balance, and Financial Reward significantly affect employee job satisfaction. The coefficient of determination test shows that job satisfaction is influenced by these three variables by 42.1%, while the remaining 57.9% is influenced by other factors not included in this study.
PENGARUH ABSENSI FINGERPRINT, LINGKUNGAN KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. DJARUM KUDUS Dewi, Wahyu Rika Srifhiana; Rr. Hawik Ervina Indiworo; Shofif Sobaruddin Akbar
Postgraduate Management Journal Vol. 5 No. 1 (2025): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v5i1.1253

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh absensi fingerprint, lingkungan kerja, dan disiplin kerja terhadap kinerja karyawan di PT. Djarum Kudus. Metode yang digunakan adalah penelitian kuantitatif dengan sumber data primer dengan menggunakan probability sampling dengan pendekatan simple random sampling berjumlah 270 responden karyawan. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan IBM SPSS Statistic versi 26. Hasil penelitian menunjukkan pengaruh dan signifikan antara lingkungan kerja dan disiplin kerja terhadap kinerja karyawan. Sebaliknya, absensi fingerprint tidak berpengaruh signifikan terhadap kinerja karyawan. Analisis koefisien determinasi menghasilkan nilai Adjusted R Square sebesar 0,429, yang berarti kinerja karyawan dapat dijelaskan oleh ketiga variabel tersebut sebesar 42,9%, sedangkan sisanya 57,1% berasal dari variabrl diluar model yang tidak diteliti dalam penelitian.
Ethnocentrism, Localization Success, and Cultural Intelligence: Mediating Role of Knowledge Sharing in Digital Marketing: Ethnocentric Behaviour in Digital Marketing Violinda, Qristin; Kurniawan, Bayu; Indiworo, Hawik Ervina; Fathurachman, Chadyan; Khaydarov, Alisher
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.27699

Abstract

Ethnocentric behavior among employees is observed in multicultural work environments characterized by the presence of individuals from different origins. The presence of ethnocentrism in the workplace has been observed to have an impact on coworkers. However, despite the importance of the above-mentioned factors, there has been no relevant scientific study on how these aspects affect human resource localization. This study investigates the influence of ethnocentric behavior and localization success on cultural intelligence through the mediating role of knowledge sharing tendency in the context of digital marketing. Although prior research has examined ethnocentrism in consumer behavior and policy, there is limited understanding of how individual-level ethnocentric tendencies affect human resource localization and intercultural competence in multinational work environments. Addressing this gap, the study surveyed 107 employees in multinational companies in Indonesia using a non-probability snowball sampling method. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The findings show that ethnocentric behavior and localization success positively influence both knowledge sharing tendency and cultural intelligence. However, knowledge sharing tendency does not significantly mediate the relationship between either ethnocentric behavior or localization success and cultural intelligence. These results highlight the importance of direct cross-cultural dynamics in enhancing cultural intelligence. The study contributes to the theoretical development of international HR management and cultural adaptation models while offering practical implications for designing training programs and policies that enhance knowledge transfer and cultural intelligence in global digital marketing environments.
The Role of Socioeconomic and Regulatory Factors in Industrial Digitalization: A Narrative Review Indiworo, Rr. Hawik Ervina
Moneta : Journal of Economics and Finance Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v2i3.892

Abstract

This narrative review investigates the multi-dimensional nature of digital transformation in industrial sectors, focusing on regulatory policies, socioeconomic conditions, and technological innovations. The study aims to analyze the enabling and limiting factors that influence digitalization processes in both advanced and developing economies. Literature was gathered from Scopus, PubMed, and Google Scholar using keywords such as "Digital Transformation," "Industry 4.0," "SMEs," and "Blockchain," applying Boolean logic and strict inclusion-exclusion criteria. Findings indicate that proactive policies, such as state-sponsored infrastructure and digital education programs, significantly enhance industrial readiness for digital technologies. Countries like Germany and Japan demonstrate how comprehensive policy frameworks facilitate seamless adoption of innovations. In contrast, regions with inadequate infrastructure and lower digital literacy face major implementation barriers. Socioeconomic disparities further shape perceptions and outcomes of digital investments, with small enterprises often perceiving high risks and uncertain returns. Technological tools like IoT, big data, and blockchain prove instrumental in improving operational efficiency and decision-making, yet their effectiveness is context-dependent. Systemic issues such as misaligned regulations and lack of skilled labor continue to impede progress. The review underscores the urgency for integrative policies, skill development, and cross-sector collaboration to ensure equitable and effective digital transformation. It calls for future research into scalable models and policy innovations tailored to specific industrial contexts.
Co-Authors -, Khalimah - Aan Burhanudin Abd. Rasyid Syamsuri abror, Maljaul Adhi, Antono Herry Purnomo Af Sari, Winda Agrippina Wiraningtyas, Agrippina Alfiana, Reza Anam, Misbahul Anggun Cahyaningrum Aprilia, Nia Ayu Putri Mei Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Cahyaningrum, Anggun Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M. Fadjar Dewi, Wahyu Rika Srifhiana Dharmaputra, Fadjar Dhea Rizky A Dhea Rizky Amelia Dwi Yunita Indah Efriyani Sumastuti Eviana, Eva Fadjari, Adlan Ali Al Fairuz Tito Milzam Farah Chalida Hanoum Firdaus, Nada Nisrina Fithri Widyannita Yarisma Fitrotul Amalia Gitaringga, Putri Nova Gultom, Henry Casandra Hendro Cahyono Heri Prabowo Heriani Puspa Kartika I Ketut Suada Ida Rosita Ika Menarianti, Ika Ika Shofiana Indriasari , Ika Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira Iskandar, Muhammad Nur Isnainiyah, Fitri Jannah, Shofi Nur Khaydarov, Alisher Laeli Sakinah Lamhalahera Prabandiandra Lilik Ariyanto M. Fadjar Darmaputra Maharani, Icha Mei Sulistyoningsih Melysa Ika Erfiana Mita Laeli Febrianti Muh. Saifuddin Muhamad Abidin Muhamad Bagas Handoko Muhamad Yusup Tarmudi Muhammad Najikh Abdillah Mukaromah, Nisfiyatul Nissa, Ivana Khairun Noventia Karina Putri Nur Fatika Sari Nurhastuti, Ellinda Febrilia Oky Agustina Olahairullah, Olahairullah Prasetyo, Ramadhan Prianka Nastiti Prianka Ratri Nastiti Qristin violinda Rahayu, Anggun Dwi Ranti Suryani RATIH HESTY UTAMI Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Risky Budi Setiawan Rita Meiriyanti Rita Nuraini Ramansyah Salsabila, Unik Hanifah Setiawati , Ira Setyorini, Noni Shofif Sobaruddin A Shofif Sobaruddin Akbar Sijabat, Rauly Solekah Sakirin, Najikatus Solihatun, Iin Nur Sry Agustina Sudargo Supandi Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Utami, Ratih Hesty Wahyuhastuti, Novika Widiyarti , Retno Wijayanti, Istiqomah Tri Zeni Alya Salsabella Zulfa Dewi Nurya