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PENGARUH REELS DAN POSTINGAN INSTAGRAM TERHADAP MINAT KUNJUNG DI HWAGA.ID TIBAN LAMA Febriani Masril; Frangky Silitonga; Tirta Mulyadi; Rosie Oktavia Puspita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7147

Abstract

Perkembangan media sosial, khususnya Instagram, telah mendorong pelaku usaha kuliner memanfaatkan konten visual sebagai strategi pemasaran digital untuk meningkatkan minat kunjung konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Reels Instagram dan Postingan Instagram terhadap Minat Kunjung konsumen di Hwaga.id Tiban Lama, Batam. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Sampel penelitian berjumlah 381 responden dari pengunjung yang pernah melihat konten Instagram Hwaga.id dan melakukan kunjungan, yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 5 persen. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan SPSS versi 26. Hasil uji validitas menunjukkan seluruh item pernyataan memiliki nilai signifikansi < 0,05 dan dinyatakan valid, sedangkan uji reliabilitas menghasilkan nilai Cronbach’s Alpha sebesar 0,750 yang menandakan instrumen reliabel. Analisis regresi linear berganda menunjukkan bahwa Reels Instagram berpengaruh positif dan signifikan terhadap Minat Kunjung dengan koefisien regresi sebesar 0,296 (sig. 0,000), dan Postingan Instagram juga berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,509 (sig. 0,000). Hasil uji simultan memperoleh nilai F hitung sebesar 222,467 dengan signifikansi 0,000, yang menegaskan bahwa kedua variabel independen secara bersama- sama berpengaruh signifikan terhadap Minat Kunjung. Nilai koefisien determinasi (R2) sebesar 0,518 menunjukkan bahwa 51,8 persen variasi Minat Kunjung dapat dijelaskan oleh Reels dan Postingan Instagram, sedangkan 48,2 persen dipengaruhi oleh faktor lain di luar model penelitian. Kesimpulan penelitian ini menunjukkan bahwa Reels dan Postingan Instagram merupakan media promosi digital yang efektif dalam meningkatkan Minat Kunjung konsumen ke Hwaga.id Tiban Lama, dengan Postingan Instagram memiliki pengaruh yang lebih dominan dibandingkan Reels. Penelitian ini diharapkan dapat menjadi referensi empiris bagi pelaku usaha kuliner dalam merancang strategi pemasaran digital berbasis konten visual yang lebih optimal.
Pengaruh Reels Dan Postingan Instagram Terhadap Minat Kunjung Di Hwaga.Id Tiban Lama Febriani Masril; Frangky Silitonga; Tirta Mulyadi; Rosie Oktavia Puspita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7240

Abstract

Perkembangan media sosial, khususnya Instagram, telah mendorong pelaku usaha kuliner memanfaatkan konten visual sebagai strategi pemasaran digital untuk meningkatkan minat kunjung konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Reels Instagram dan Postingan Instagram terhadap Minat Kunjung konsumen di Hwaga.id Tiban Lama, Batam. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Sampel penelitian berjumlah 381 responden dari pengunjung yang pernah melihat konten Instagram Hwaga.id dan melakukan kunjungan, yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 5 persen. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan SPSS versi 26. Hasil uji validitas menunjukkan seluruh item pernyataan memiliki nilai signifikansi < 0,05 dan dinyatakan valid, sedangkan uji reliabilitas menghasilkan nilai Cronbach’s Alpha sebesar 0,750 yang menandakan instrumen reliabel. Analisis regresi linear berganda menunjukkan bahwa Reels Instagram berpengaruh positif dan signifikan terhadap Minat Kunjung dengan koefisien regresi sebesar 0,296 (sig. 0,000), dan Postingan Instagram juga berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,509 (sig. 0,000). Hasil uji simultan memperoleh nilai F hitung sebesar 222,467 dengan signifikansi 0,000, yang menegaskan bahwa kedua variabel independen secara bersama-sama berpengaruh signifikan terhadap Minat Kunjung. Nilai koefisien determinasi (R²) sebesar 0,518 menunjukkan bahwa 51,8 persen variasi Minat Kunjung dapat dijelaskan oleh Reels dan Postingan Instagram, sedangkan 48,2 persen dipengaruhi oleh faktor lain di luar model penelitian. Kesimpulan penelitian ini menunjukkan bahwa Reels dan Postingan Instagram merupakan media promosi digital yang efektif dalam meningkatkan Minat Kunjung konsumen ke Hwaga.id Tiban Lama, dengan Postingan Instagram memiliki pengaruh yang lebih dominan dibandingkan Reels. Penelitian ini diharapkan dapat menjadi referensi empiris bagi pelaku usaha kuliner dalam merancang strategi pemasaran digital berbasis konten visual yang lebih optimal.
Peningkatan Efektivitas Pembelajaran Melalui Strategi Pembelajaran M Muthma'innah; Faisal Amri; Frangky Silitonga
TADRIBUNA: Journal of Islamic Education Management Vol. 4 No. 2 (2024): Januari-Juni
Publisher : Institut Agama Islam Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/tjiec.v4i2.162

Abstract

Increasing the effectiveness of learning requires paying attention to appropriate learning strategies. This article aims to determine the increase in learning effectiveness through learning strategies. This article is the result of a literature review based on related books and journals. Increasing the effectiveness of learning can be done by choosing the right learning strategy. The selection of learning strategies must pay attention to certain criteria or standards, such as learning objectives, material, student characteristics, educational staff, and time.
Pendampingan Pembuatan Akun Sinta Dosen Homebase STIT Hidayatullah Batam Frangky Silitonga; Mohammad Ramli; M Muthma'innah
SIGMA : Jurnal Sinergi Mengabdi Vol. 1 No. 1 (2023): Juli 2023
Publisher : LPPM-IAI Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/jurnalsigma.v1i1.118

Abstract

In this community service and management training activity for the management of the Sinta Lecturer Account at the STIT. Hidayatullah Batam Kepulauan Riau College of Science, this is part of the collaboration service activity between the Batam Tourism Polytechnic and STIT. Hidayatullah Batam Kepulauan Riau. The target achievement of this activity is to register all of the Lecturer's accounts that are homed at STIT. Hidayatullah Batam Kepulauan Riau. In collaboration service activities between STIT. Hidayatullah Batam Kepulauan Riau. Hidayatullah Batam Riau Archipelago with the Batam Tourism Polytechnic, the method of community service activities is carried out face to face using a practical approach is preferred, while the lecture method as support for accelerating understanding during the training and mentoring process. The method approach used is lectures, role play and demonstrative as well as direct hands-on practice that has been scheduled regularly and structured. The results obtained were that participants were able to register their respective Sinta accounts as lecturers and were able to synchronize GS, Garuda, WoS and Scopus Id accounts for those who already had them. Activate all Sinta Lecturer accounts at STIT. Hidayatullah Batam Kepulauan Riau is also getting better, which so far has not been well exposed, especially for prospective students who will register to gain knowledge at STIT. Hidayatullah Batam Kepulauan Riau. The limitations of varying laptop specifications, time and instruments used during the assistance activities of this community service activity can be minimized with the support of internet access technology which is quite good and the enthusiasm of the activity participants and a family atmosphere to jointly advance STIT. Hidayatullah Batam Kepulauan Riau. In the end all lecturers can see the sinta index in the last 3 years of the institution's sinta order.
Pendampingan Pembuatan dan Manajemen OJS Pendekar Sebagai Wadah Publikasi Hasil Pengabdian Kepada Masyarakat di Universitas Batam Frangky Silitonga; Kartika Cahayani; M Muthma'innah
SIGMA : Jurnal Sinergi Mengabdi Vol. 1 No. 2 (2024): Januari 2024
Publisher : LPPM-IAI Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/jurnalsigma.v1i2.148

Abstract

This service is assistance in creating a forum for the publication of Community Service results at Batam University. In the creation and management activities of OJS Pendekar, this is a collaborative service between the Batam Tourism Polytechnic and Batam University. The target achievement of this assistance is to create a journal house, with the name adasar, whose function is to publish the results of Community Service activities (PKM) carried out by the Batam University academic community. This PKM is carried out online and offline from the Batam Tourism Polytechnic and Batam University. The PKM implementation method is carried out face to face with the aim of managing OJS Pendekar, while the online method aims to complete administration at BRIN and internally. The application of the face to facetoface method used is lectures, role plays and demonstrations as well as direct practice which has been scheduled in a regular and structured manner. The results obtained were that the OJS Pendekar’s Editorial Board and participants were able to register an account at OJS as a writer or reviewer or. Create publication sections, issues and how to publish each article that has been submitted to OJS Pendekar. The limitations of varying PC’s specifications, time and instruments used during this service activity assistance activity can be minimized with the support of internet access technology as well as the enthusiasm of the activity participants and a family atmosphere to work together to advance Batam University in supporting the Tridharma of Higher Education.
Pendampingan Manajemen OJS Zona Kebidanan Sebagai Wadah Publikasi Penelitian Di Universitas Batam M Muthma'innah; Frangky Silitonga; Agung Prapsetyo; Arum Dwi Anjani
SIGMA : Jurnal Sinergi Mengabdi Vol. 2 No. 1 (2024): Juli 2024
Publisher : LPPM-IAI Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/jurnalsigma.v2i1.171

Abstract

The publication of this activity is a service as a result of assistance in preparing the Zona Kebidanan for accreditation in a national journal. The Zona Kebidanan publishes research results three times a year. This Zona Kebidanan assistance and management activity is a collaborative service between Batam Tourism Polytechnic and Batam University. The target of achieving this assistance is to complete the publication of journal house ethics and integrate it into the Zona Kebidanan, the functions and results of Community Service (PKM) activities carried out by the Batam University academic community. This PKM was implemented boldly and offline from the Batam Tourism Polytechnic and Batam University. The PKM implementation method is carried out face-to-face with the aim of managing the OJS Zona Kebidanan, while the bold method aims to complete administration at BRIN and internally. The face-to-face methods used are lectures, role plays and demonstrations as well as direct training which has been scheduled regularly and in a structured manner.
Peningkatan Kesejahteraan Masyarakat Kelurahan Tembesi Melalui Kolaborasi Pemberdayaan Masyarakat PT Perusahaan Gas Negara (Offtake Stasiun Panaran) Dengan Politeknik Pariwisata Batam Frangky Silitonga; Suprayogi; Chindy Respa; Rio Zakarias Widyandaru; Endang Reforyani; Alfina Aulia Bintang
SIGMA : Jurnal Sinergi Mengabdi Vol. 2 No. 1 (2024): Juli 2024
Publisher : LPPM-IAI Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/jurnalsigma.v2i1.185

Abstract

The community empowerment program which is one of the implementations of PT Perusahaan Gas Negara Tbk's CSR (Corporate Social Responsibility) activities - Panaran Station Offtake in Tembesi Village aims to make a positive contribution to the local community through various initiatives and activities that have a social, economic and social impact. environment. Several specific objectives of the PT Perusahaan Gas Negara Tbk - Panaran Station Offtake CSR program for the Tembesi Village community include: Economic Empowerment: Increasing the community's economic capacity through entrepreneurship training, and developing MSMEs (Micro, Small and Medium Enterprises). Education: Counseling to overcome juvenile delinquency, in the form of outreach activities regarding the dangers of drugs and types of countermeasures. Health: Providing education through counseling regarding stunting to the community, assisting posyandu for toddlers and the elderly, as well as providing additional food assistance (BMT) as an effort to improve the quality of health of pregnant women and toddlers, as well as. Social Infrastructure: Providing financial assistance for mosque repairs. Environment: Capacity Building of Agro Green Women Farmer Groups (KWT) and Development of Waste Bank Groups. Through this CSR program, PT Perusahaan Gas Negara Tbk - Panaran Station Offtake seeks to provide a sustainable positive impact on the community of Tembesi Village, as well as supporting inclusive and sustainable development in the area.
Pengaruh Green Innovation dan Kreativitas Terhadap Sustainable Performance UMKM Café Jom Mari Belakang Padang Muhammad Pranata; Frangky Silitonga; Miratia Afriani; Heri Nuryanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3660

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green innovation dan kreativitas terhadap sustainable performance pada UMKM kuliner Café Jom Mari Belakang Padang. UMKM kuliner memiliki peran strategis dalam perekonomian daerah, namun menghadapi tantangan perubahan preferensi konsumen yang semakin peduli terhadap isu keberlanjutan dan lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh dari 100 responden yang merupakan konsumen Café Jom Mari dan dianalisis menggunakan regresi linear berganda melalui perangkat lunak SPSS. Instrumen penelitian diuji melalui uji validitas dan reliabilitas, serta seluruh asumsi klasik diuji untuk memastikan kelayakan model. Hasil penelitian menunjukkan bahwa seluruh indikator dinyatakan valid dan reliabel, serta model regresi memenuhi asumsi normalitas, multikolinearitas, dan heteroskedastisitas. Secara parsial, green innovation dan kreativitas berpengaruh positif dan signifikan terhadap sustainable performance pada tingkat kesalahan 10 persen. Secara simultan, kedua variabel independen tersebut juga terbukti berpengaruh signifikan terhadap sustainable performance. Hasil analisis menunjukkan bahwa kreativitas merupakan variabel yang memiliki pengaruh paling dominan. Penelitian ini menyimpulkan bahwa penerapan inovasi ramah lingkungan yang didukung oleh pengembangan kreativitas merupakan faktor penting dalam meningkatkan keberlanjutan usaha UMKM kuliner, khususnya di wilayah kepulauan seperti Belakang Padang.
Pendampingan Juru Bahasa Inggris Dalam Mendukung Percepatan dan Akurasi Proses Pemeriksaan di Gakkum Ditpolairud Polda Kepri Frangky Silitonga; Marthin Edi Candra Simarmata; Haerul Umami; Nurtjahyono Nurtjahyono; Dwi Joko Siswanto; Fierman Sjafirial Agustus
JURNAL NAGARA BHAKTI Vol. 4 No. 2 (2026): FEBRUARI 2026
Publisher : PPM Sdirjianbang Akademi Militer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63824/nb.v4i2.460

Abstract

The Riau Islands area as an international border area has a high intensity of marine activities, so it is prone to various forms of law violations. The Riau Islands Marine Police (Ditpolairud Polda Kepri) as a law enforcement institution in the waters often handles cases involving foreign citizens. One of the main obstacles in the examination process is the language difference. Therefore, the assistance of an English interpreter is an important factor in speeding up and smoothing the examination process. This service activity aims to increase the capacity of interpreters and Gakkum Ditpolairud Polda Kepri personnel in supporting the effectiveness of case investigations. The methods used include training, direct assistance, case simulation, and evaluation. The results of the activity showed that the assistance of interpreters was able to increase the efficiency of examination time, improve the quality of examination minutes, and strengthen the juridical aspect of the case. This activity makes a real contribution to the professionalism and accountability of law enforcement in the Riau Islands Marine Police
Pengaruh Manajemen Dapur Berkelanjutan terhadap Limbah Makanan Program Makan Bergizi Gratis (MBG) Eryd Saputra; Frangky Silitonga; Tirta Mulyadi; Heri Nuryanto; Hanifah Malya Fakhriani
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4892

Abstract

The Free Nutritional Meal Program (MBG) is designed to improve the nutritional quality of students by providing nutritious food in the school environment. Kitchen operations are a crucial factor in determining the program's success because they are related to food quality, efficient use of food ingredients, and food waste management. This study aims to analyze the condition of kitchen management, the implementation of sustainable kitchen management, and food waste in the operations of the Free Nutritional Meal Program. The study used a quantitative approach with a survey method of the MBG kitchen workforce in Batam City. This study used a quantitative survey method of 65 kitchen operational workers of the Free Nutritional Meal Program (MBG) in Batam City using a total sampling technique. Data analysis was conducted using descriptive statistics and multiple linear regression assisted by SPSS. The results of the study indicate that kitchen management and sustainable kitchen management are in the good category. Practices of production planning, raw material management, food safety, and sanitation have been implemented quite effectively in supporting kitchen operations. Food waste is still found at a moderate level, indicating food waste and food waste during the production process. The research findings indicate that strengthening kitchen management and implementing sustainability principles can support operational efficiency and reduce food waste. More planned and sustainable kitchen management is an important part of supporting the success of the Free Nutritious Meal Program.
Co-Authors Aditiawan Wisnu Agung Arif Gunawan Agung Arif Gunawan Agung Edy Wibowo Agustin Nurhandayanti Ahmad Taufik Ahmad Yani Ahsan, Ahmad Nur Akhyari Alfina Aulia Bintang Alpino Susanto, Alpino Apryani Ardiansyah Saputra Aris Basuki Aris Basuki Arnomo, Sasa Ani Artono, Tania Gabriella Assajdah Roeky Arum Dwi Anjani Aryananta Lufti Aryananta Lufti Asman Abnur Atmaja, Hari Sandi ay Ayu Dara Tista Baktivillo Sianipar Bambang Agung Prasetyo Bangun Paruntungan Simamora Bram Handoko Budi Harjanto Budi Harjanto Budi Harjanto Budi Mawardi Syam Budi Swastomo Cahayani, Kartika Chelsea, Chelsea Chindy Respa Christina Koh Dewi Cong Dinda Aisyah Nurul Intan Doriman Daud Daud Dwi Joko Siswanto Dwi Joko Siswanto Dwi Joko Siswanto Dwi Joko Siswanto Endang Reforyani Eryd Saputra Eva Amalia Eva Amalia F. Leandro Faisal Amri Fatimah, Zahara Febriani Masril Febriani Masril Febriyanti Dwi Cahyani Felik Leandro Fierman Sjafirial Agustus Fierman Sjafirial Agustus Fierman Sjafirial Agustus Fierman Sjafirial Agustus Gabby, Gabriela George Rudi Hartono Pasaribu Gieska nafissa Gunawan, Agung Arif Haerul Umami Hanifah Malya Fakhriani Hendra Syaiful Hendra Syaiful Hendra Syaiful Hendra Syaiful Heri Nuryanto Heri Nuryanto Heri Nuryanto Heru Nur Alamsyah Hidayat Polim Hifni, Muchammad I Made, Sondra Wijaya Indiarto Kusno Hadi Indri, Eka Jarwono Joshua Cesario Matulessy Joshua Cesario Matulessy Joshua Cesario Matulessy Joya Honey R Kamelia Santika Karium Jackson M Nainggolan Karium Jackson M Nainggolan Karium Jackson M Nainggolan Kartika Cahayani Kartika Cahayani Kartika Cahayani Khairul Muslim Khairul Muslim Kiki Lestari Kiki Lestari Kintan Sabrina Kintan Sabrina Kintan Sabrina Kristanto, Luluk Kumalasari, Tety Kusman, Asep L. Tobing, Vargo Christian Lerina yulisia Lestari, Kiki Lilis Puji Astuti Linus Yosep Wawan Rukmono Lubis, Arina Luthfini Lukman Josua Sitohang Luluk Kristanto Luluk Kristatnto M Muthma'innah M. Andre Nuralam R M. Baidlowi M. Khori Kurnia Subagja M. Sigit Saksono Maldin, Siska Amelia Mamal Zakrimal Marthin Edi Candra Simarmata Maryadi Ma’ruf , Azwar Amar Mei Rinta Sukma Firdaus Miratia Afriani Mohamad Nur Afriliandi Nasution Mohammad Ramli Mohammad Suhatsyah Momon Muzakkar Monica Fenina Muchammad Hifni Muhamad Andre Nuralam R Muhammad Aqsa Pranata Muhammad Pranata Murtopo, Adi Muryanto Muthmainnah Muthmainnah Nandawidani, Salsa Nabila Nasution, M Nur Natalina Kristiana Natalina Kristiani Natasha claudia ganita duha Novelia abareles Novelia Abareles Nur Asnah Nurtjahyono Nurtjahyono Nurtjahyono Nurtjahyono, Nurtjahyono Nuryanto , Heri Okta Safitri Oktavia, Yunisa Prapsetyo, Agung Prima Hadinuranto Purify, Aura Putri Sima Meilani S Putri Sima Siallagan Reinhard Yosie Lumban Gaol Reynhard Yosie Lumban Gaol Rezi Wardianto Rini, Rosie Oktavia Puspita Rio Zakarias Widyandaru Rita Kuntarti Ritonga, Achmad Munir Robby Rahman Assyidiqi Robertus Suryady Rosie Oktavia Puspita Rosie Oktavia Puspita Rini Rullyan Syah Lubis Safitriani, Nadia Sarmanisa Salwa Febriyanti Sandra Elsafitri Senop Putra Perwira Sermadatar Dimas Widhi Nugraha Sermadatar Felik Leandro Sermadatar Mohamad Irul ferdiyansyah Sermadatar Muhamaad Raindra Sermadatar Muhamad Andre Nuralam. R Sermatutar Felik Leandro Sermatutar Luhur Imam Seto Sermatutar Mohamad Irul ferdiyansyah Sermatutar Muhamaad Raindra Sermatutar Muhamad Andre Nuralam R Shana Shine Pintor Siolemba Patiro Sianipar, Baktivillo Simamora , Bangun Paruntungan Slamet Widodo Sopii Sopiin Steven Suhendra Suluh Usada Adi Suparyana Supratman Supratman, Supratman Suprayogi Syafira Tamara Syafira Tamara Syamsul Arifin Syarifuddin Thania Nadhirah Amalina Thania Nadhirah Amalina Tirta Mulyadi Tirta Mulyadi Titiek Herawati Tjatur Supriyono Tjatur Supriyono Tri Muntia Yusri Tri Muntia Yusri Tri Muntia Yusri Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Wasiman, Wasiman Wibowo, Agung Edy Widyo Wicaksono Widyo Wicaksono Widyo Wicaksono Wijaya Adi Putra Winarni winarni Windy Kartika Putri Widayanti Wirahadinata Indra Putra Wirahadinata Indra Putra Yobel Ketaren Yohana Fransiska Yosep Natan Nitit Yudhi Novrizal Yuwono Yuwono Zahara Fatimah Zahara Fatimah Zahara Fatimah Zalfa Savira, Amira Zulaekah