Claim Missing Document
Check
Articles

STRATEGIES FOR STRENGTHENING THE GLOBAL COMPETITIVENESS OF INDONESIAN CULINARY FOOD FROM THE PERSPECTIVE OF CREATIVE ECONOMIC MANAGEMENT Frangky Silitonga; Hendra Syaiful; Tri Muntia Yusri; Heri Nuryanto; Karium Jackson M Nainggolan; Widyo Wicaksono; Kintan Sabrina
JURNAL MANAJEMEN KULINER Vol. 5 No. 1 (2026): FEBRUARI 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmn.v5i1.483

Abstract

Indonesian cuisine is a leading subsector within the creative economy with significant potential as a global competitiveness instrument and cultural diplomacy tool. This study aims to analyze the feasibility of Indonesian cuisine gaining global recognition from a strategic management and creative economy perspective. The method used is a descriptive-analytical approach with literature review and secondary data analysis from Statistics Indonesia (BPS) and national creative economy reports. The findings indicate that the culinary subsector contributes approximately 40% to the creative economy GDP, while Indonesia’s processed food exports reached more than USD 41 billion in 2023. Global recognition of dishes such as Rendang, Nasi Goreng, and Sate strengthens Indonesia’s gastronomic diplomacy position. The study implies the necessity of national branding strategies, quality standardization, and competitive market expansion to enhance global competitiveness.
ANALISIS PERSEPSI KONSUMEN TERHADAP KETIMPANGAN PROMOSI PASTRY DAN KITCHEN DI KOZE PATISSERIE Reinhard Yosie Lumban Gaol; Frangky Silitonga; Agung Arif Gunawan; Wahyudi Ilham
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi konsumen terhadap ketimpangan promosi antara menu pastry dan menu kitchen di Koze Patisserie, di mana promosi menu kitchen dinilai kurang optimal dibandingkan dengan promosi menu pastry. Kondisi tersebut menyebabkan rendahnya perhatian (attention), minat (interest), dan daya ingat (recall) konsumen terhadap produk kitchen. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan observasi lapangan dan wawancara mendalam kepada konsumen yang pernah berkunjung ke Koze Patisserie. Data yang diperoleh dianalisis secara sistematis untuk memahami bagaimana ketidakseimbangan promosi memengaruhi persepsi dan preferensi konsumen. Hasil penelitian menunjukkan bahwa dominasi promosi menu pastry memperkuat citra produk tersebut, sementara menu kitchen kurang mendapat eksposur yang memadai sehingga dianggap kurang menarik dan kurang dikenal. Temuan ini menegaskan pentingnya strategi promosi yang seimbang untuk membangun persepsi positif konsumen terhadap seluruh lini produk Koze Patisserie.
STRATEGI ADAPTASI CAFÉ ROPITA DALAM MENGHADAPI TREN KULINER MODERN DI KOTA BATAM Joshua Cesario Matulessy; Frangky Silitonga; Wahyudi Ilham; Hendra Syaiful
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan populasi memiliki dampak signifikan terhadap sektor kuliner yang dinamis dan terus berkembang seiring perubahan gaya hidup masyarakat. Penelitian ini bertujuan untuk menganalisis strategi adaptasi yang diterapkan oleh Café Ropita di Kota Batam dalam menghadapi tren kuliner modern. Penelitian dilakukan melalui metode observasi dan wawancara dengan pemilik usaha untuk mengidentifikasi tantangan serta strategi yang diterapkan dalam mempertahankan eksistensi bisnis. Hasil penelitian menunjukkan bahwa terdapat tiga faktor utama yang memengaruhi keberlangsungan Café Ropita, yaitu diversifikasi menu melalui penambahan menu viral dengan modifikasi, strategi pemasaran, dan manajemen sumber daya. Penambahan menu viral dengan modifikasi menjadi strategi inovatif dalam menarik minat konsumen baru dan mempertahankan pelanggan lama. Namun, dari segi pemasaran, Café Ropita masih mengandalkan promosi secara konvensional melalui "mulut ke mulut" dan belum memanfaatkan media sosial secara optimal. Penelitian ini menyimpulkan bahwa pengembangan Café Ropita dapat lebih optimal apabila didukung dengan inovasi menu berkelanjutan, promosi digital yang efektif, serta manajemen sumber daya yang terencana untuk menghadapi dinamika industri kuliner modern.
Implementation Interpreter Role in Investigations Process at the Ditpolairud Polda Kepri Frangky Silitonga; Marthin Edi Candra Simarmata; Haerul Umami; Kartika Cahayani; Christina Koh; Agung Edy Wibowo
SIGMA : Jurnal Sinergi Mengabdi Vol. 4 No. 1 (2026): Juli 2026
Publisher : LPPM-IAI Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/jurnalsigma.v4i1.347

Abstract

The Riau Islands Province, as an international border region, experiences a high intensity of maritime activities, making it vulnerable to various forms of transnational crimes. The Directorate of Water and Air Police (Ditpolairud) of the Riau Islands Regional Police frequently handles cases involving foreign nationals. One of the main obstacles in the investigation process is language barriers. Therefore, the assistance of English interpreters plays a crucial role in accelerating and facilitating the investigation process. This community service activity aims to enhance the capacity of interpreters and Gakkum Ditpolairud personnel in supporting effective case investigations. The methods applied include training, direct assistance, case simulations, and evaluations. The results indicate that interpreter assistance improves investigation time efficiency, enhances the quality of official investigation reports, and strengthens the juridical aspects of cases. This activity makes a tangible contribution to improving professionalism and accountability in maritime law enforcement at Ditpolairud of the Riau Islands Regional Police.
Implementasi Kolaborasi Akademi Militer Magelang, Politeknik Pariwisata Batam, Dan Universitas Pertahanan Dalam Peningkatan Literasi Sains Melalui Distribusi “Buku Isu Globall” Untuk Perguruan Tinggi Di Indonesia Dwi Joko Siswanto; Frangky Silitonga; Linus Yosep Wawan Rukmono; Fierman Sjafirial Agustus; Windy Kartika Putri Widayanti; Tjatur Supriyono; Rita Kuntarti; Khairul Muslim
SIGMA : Jurnal Sinergi Mengabdi Vol. 4 No. 1 (2026): Juli 2026
Publisher : LPPM-IAI Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/jurnalsigma.v4i1.420

Abstract

Science literacy is one of the important competencies that must be possessed by the academic community in dealing with the development of science, technology, and the dynamics of global issues. However, there is still a gap in access to the latest scientific references in various university libraries in Indonesia. This Community Service (PkM) activity aims to improve science literacy through the distribution of ISU GLOBAL: Multidisciplinary Approaches in the Transformation and Development of Global Issues to a number of university libraries in Indonesia. The activity was carried out through a collaboration between the Defense University of the Republic of Indonesia, the Batam Tourism Polytechnic, and the Magelang Military Academy as a form of implementation of the Tri Dharma of Higher Education. The implementation method includes identifying library needs, coordinating with recipient universities, distributing books, handing over collections, and evaluating the use of books as learning references. The results of the activity show that the addition of reference collections on global issues enriches the learning resources of students and lecturers, supports the development of science literacy, and strengthens the reading culture in the university environment. This activity also shows that collaboration between higher education institutions is able to expand the impact of community service in supporting the improvement of the quality of higher education in Indonesia.
IMPLEMENTASI PEMANFAATAN SAMPAH KULIT KERANG DAN GONGGONG DI DESA KAMPUNG TUA BAKAU SERIP Frangky Silitonga; Arina Luthfini Lubis; Agung Arif Gunawan; Thania Nadhirah Amalina; Joshua Cesario Matulessy
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.454

Abstract

of the real efforts in supporting environmental management while improving community welfare. Through socialization and training activities facilitated by the Pandang Tak Jemu Tourism Awareness Group (Pokdarwis), the community was taught how to process shells and bark waste into handicraft products with selling value. This program includes the introduction of simple technology in the form of a shell-cutting machine, material processing techniques to become ready-to-use products, as well as digital-based marketing strategies through social media and village websites. The results of the training not only encourage community creativity in producing distinctive local products, but also open up new business opportunities based on the potential of previously wasted resources. Thus, the implementation of this program contributes to waste reduction, skill building, job creation, and supports the sustainable development of tourist villages in the Shire Mangrove. The success of this program shows that waste utilization can be optimized into creative economic innovations that have a positive impact on the environment, social, and economic of the local community.
SOSIALISASI MAKANAN SEHAT DAN BERGIZI BAGI GURU-GURU SMP TERAMIA YAYASAN TUNAS BARU TIBAN BARU-SEKUPANG Frangky Silitonga; Tri Muntia Yusri; Widyo Wicaksono; Kintan Sabrina; Heri Nuryanto; Karium Jackson M Nainggolan; Rullyan Syah Lubis; Novelia Abareles
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.533

Abstract

The community service activity conducted by lecturers and students of Batam Tourism Polytechnic entitled “Healthy and Nutritious Food Socialization for Teachers of SMP Teramia, Tunas Baru Tiban Baru Foundation–Sekupang” aimed to enhance teachers’ understanding of the importance of healthy and nutritious eating patterns in supporting health, work productivity, and quality of life. The activity was carried out through socialization methods, delivery of educational materials, interactive discussions, and the provision of healthy menu examples tailored to daily nutritional needs. The materials presented included the introduction of balanced nutrition concepts, the selection of healthy food ingredients, the importance of consuming vegetables and fruits, reducing foods high in sugar, salt, and fat, as well as the implementation of healthy lifestyles within school and family environments. Through this activity, teachers are expected to become health education agents for students and the surrounding community. This community service activity also represents the implementation of the tridharma of higher education, particularly in community empowerment through health education and increasing awareness of the importance of healthy eating habits. Collaboration between lecturers and students is expected to strengthen the relationship between higher education institutions and the community while providing sustainable positive impacts on the educational environment.
PENDAMPINGAN AKADEMISI MENINGKATKAN PEMBERDAYAAN MASYARAKAT DALAM MENCIPTAKAN PELUANG KEWIRAUSAHAAN DI KAMPUNG TUA BAKAU SERIP NONGSA Frangky Silitonga; Kartika Cahayani; Arina Luthfini Lubis; Dwi Joko Siswanto; Fierman Sjafirial Agustus; Nurtjahyono Nurtjahyono
JURNAL NAGARA BHAKTI Vol. 4 No. 1 (2025): AGUSTUS 2025
Publisher : PPM Sdirjianbang Akademi Militer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63824/nb.v4i1.375

Abstract

Peranan Kemendikti Saintek berdampak besar pada program pemberdayaan berbasis kemitraan masyarakat karena lembaga ini berfungsi sebagai pengarah dan pendukung utama dalam menghubungkan dunia pendidikan tinggi dengan kebutuhan masyarakat. Melalui kebijakan, pendanaan riset terapan, dan program pengabdian masyarakat, Kemendikti Saintek mendorong kolaborasi antara perguruan tinggi, industri, dan masyarakat untuk menghasilkan inovasi yang bermanfaat langsung. Dampaknya terlihat pada meningkatnya kapasitas masyarakat, penguatan ekonomi lokal, serta terciptanya solusi teknologi tepat guna yang berkelanjutan sesuai potensi daerah. Kampung Tua Bakau Serip di Kecamatan Nongsa, Batam, merupakan salah satu destinasi wisata bahari yang memiliki potensi sumber daya laut melimpah, termasuk kerang dan gonggong yang menjadi kuliner khas masyarakat setempat. Namun, aktivitas konsumsi hasil laut tersebut menimbulkan permasalahan lingkungan berupa penumpukan limbah kulit kerang dan gonggong. Pengelolaan limbah yang kurang optimal berpotensi mencemari kawasan pesisir, sehingga diperlukan inovasi pemanfaatan sampah berbasis pemberdayaan masyarakat. Kegiatan pengabdian masyarakat ini dilaksanakan melalui pelatihan pembuatan kerajinan tangan dari sampah kulit kerang dan gonggong sebagai upaya transformasi limbah menjadi produk kreatif bernilai ekonomis. Metode pelatihan melibatkan pendekatan partisipatif dengan tiga tahapan utama, yaitu (1) sosialisasi tentang pentingnya pengelolaan limbah berbasis lingkungan dan ekonomi kreatif, (2) praktik langsung pembuatan kerajinan tangan mulai dari teknik pemilahan, pemotongan, perakitan desain, hingga tahap finishing, serta (3) pendampingan pemasaran digital melalui website pandangtakjemu.com dan media sosial sebagai sarana branding produk lokal. Peserta terdiri dari 30 orang masyarakat setempat, termasuk kelompok ibu rumah tangga, pemuda, dan anggota Pokdarwis Pandang Tak Jemu. Hasil kegiatan menunjukkan peningkatan keterampilan masyarakat dalam memanfaatkan limbah laut menjadi berbagai produk kerajinan, seperti aksesoris, bingkai foto, hiasan dinding, dan souvenir wisata. Selain itu, masyarakat memperoleh wawasan baru tentang strategi pemasaran berbasis teknologi digital sehingga produk kerajinan memiliki daya saing lebih tinggi. Dampak yang dihasilkan tidak hanya berupa pengurangan volume sampah pesisir, tetapi juga terciptanya peluang ekonomi alternatif yang mendukung keberlanjutan pariwisata di Kampung Tua Bakau Serip. Kesimpulannya, pelatihan ini berhasil meningkatkan kesadaran dan kemampuan masyarakat dalam mengelola sampah kulit kerang dan gonggong menjadi produk bernilai tambah. Kegiatan ini juga memperkuat identitas Kampung Tua Bakau Serip sebagai desa wisata kreatif yang mengedepankan inovasi berbasis lingkungan, ekonomi, dan teknologi digital. Dengan keberlanjutan program, diharapkan tercipta ekosistem pariwisata yang ramah lingkungan sekaligus mendorong kesejahteraan masyarakat lokal.
KONSISTENSI MANAJEMEN PUBLIKASI HASIL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT BAGI DOSEN DAN TARUNA DI AKADEMI MILITER Nurtjahyono Nurtjahyono; Tjatur Supriyono; Fierman Sjafirial Agustus; Ahmad Taufik; Bambang Agung Prasetyo; Budi Swastomo; Yudhi Novrizal; Yuwono Yuwono; Frangky Silitonga
JURNAL NAGARA BHAKTI Vol. 4 No. 1 (2025): AGUSTUS 2025
Publisher : PPM Sdirjianbang Akademi Militer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63824/nb.v4i1.376

Abstract

Kegiatan ini bertujuan sebagai pendampingan publikasi dari luaran hasil penelitian dan pengabdian kepada masyarakat, kegiatan ini merupakan salah satu strategi untuk meningkatkan kualitas karya ilmiah dan kebermanfaatan kegiatan Tridharma perguruan tinggi. Bagi cipitas Akademi Militer, pendampingan ini memiliki peran ganda: memperkuat kapasitas Dosen sebagai peneliti dan pengabdi, sekaligus melatih Taruna/i dalam membentuk keterampilan penulisan karya tulis ilmiah serta kegiatan pengabdian pada masyarakat. Artikel ini membahas pentingnya pendampingan luaran penelitian dan PKM, bentuk pelaksanaan yang dapat diterapkan, serta manfaat yang diperoleh bagi dosen, taruna, masyarakat, dan institusi pendidikan militer. Hasil analisis menunjukkan bahwa pendampingan secara sistematis mampu meningkatkan produktivitas publikasi, kualitas pengabdian, dan integrasi nilai kemiliteran dalam kegiatan akademik serta kualitas hasil publikasi lebih terukur dan terjaga konsistensi menjadi Publikasi terbaik di Indonesia.
Program Rehabilitasi Masjid Nurul Huda Dalam Rangka Memperkuat Kemanunggalan TNI–Rakyat Agung Prapsetyo; Luluk Kristatnto; Kiki Lestari; Frangky Silitonga; Nurtjahyono Nurtjahyono
JURNAL NAGARA BHAKTI Vol. 4 No. 2 (2026): FEBRUARI 2026
Publisher : PPM Sdirjianbang Akademi Militer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63824/nb.v4i2.442

Abstract

Community service is a manifestation of the Tri Dharma of Higher Education, aiming to integrate science with the real needs of society. For military educational institutions, this activity has a strategic dimension as an instrument of Military Operations Other Than War (OMSP) to realize the unity of the Indonesian National Armed Forces (TNI) with the people. This article analyzes the physical rehabilitation of the Nurul Huda Mosque in Bendo Village, Boyolali, by the Military Academy's Civil Defense Engineering Study Program. Using the Participatory Action Research (PAR) method, this community service involved collaboration between 29 personnel (lecturers, cadets, and staff) and local residents. The activity stages included planning, preparation, physical implementation (painting and ceiling installation), and sustainability evaluation. The results showed a significant improvement in the quality of worship infrastructure and the creation of social cohesion through community service. Technically, the rehabilitation successfully optimized the use of local materials and self-employed labor for budget efficiency. Sociologically, this program strengthened public trust in the TNI and shaped the character of humanistic soldiers. The study's conclusions emphasize that adequate worship infrastructure is a central hub for spiritual development and regional resilience at the village level.
Co-Authors Aditiawan Wisnu Agung Arif Gunawan Agung Arif Gunawan Agung Edy Wibowo Agustin Nurhandayanti Ahmad Taufik Ahmad Yani Ahsan, Ahmad Nur Akhyari Alfina Aulia Bintang Alpino Susanto, Alpino Apryani Ardiansyah Saputra Aris Basuki Aris Basuki Arnomo, Sasa Ani Artono, Tania Gabriella Assajdah Roeky Arum Dwi Anjani Aryananta Lufti Aryananta Lufti Asman Abnur Atmaja, Hari Sandi ay Ayu Dara Tista Baktivillo Sianipar Bambang Agung Prasetyo Bangun Paruntungan Simamora Bram Handoko Budi Harjanto Budi Harjanto Budi Harjanto Budi Mawardi Syam Budi Swastomo Cahayani, Kartika Chelsea, Chelsea Chindy Respa Christina Koh Dewi Cong Dinda Aisyah Nurul Intan Doriman Daud Daud Dwi Joko Siswanto Dwi Joko Siswanto Dwi Joko Siswanto Dwi Joko Siswanto Endang Reforyani Eryd Saputra Eva Amalia Eva Amalia F. Leandro Faisal Amri Fatimah, Zahara Febriani Masril Febriani Masril Febriyanti Dwi Cahyani Felik Leandro Fierman Sjafirial Agustus Fierman Sjafirial Agustus Fierman Sjafirial Agustus Fierman Sjafirial Agustus Gabby, Gabriela George Rudi Hartono Pasaribu Gieska nafissa Gunawan, Agung Arif Haerul Umami Hanifah Malya Fakhriani Hendra Syaiful Hendra Syaiful Hendra Syaiful Hendra Syaiful Heri Nuryanto Heri Nuryanto Heri Nuryanto Heru Nur Alamsyah Hidayat Polim Hifni, Muchammad I Made, Sondra Wijaya Indiarto Kusno Hadi Indri, Eka Jarwono Joshua Cesario Matulessy Joshua Cesario Matulessy Joshua Cesario Matulessy Joya Honey R Kamelia Santika Karium Jackson M Nainggolan Karium Jackson M Nainggolan Karium Jackson M Nainggolan Kartika Cahayani Kartika Cahayani Kartika Cahayani Khairul Muslim Khairul Muslim Kiki Lestari Kiki Lestari Kintan Sabrina Kintan Sabrina Kintan Sabrina Kristanto, Luluk Kumalasari, Tety Kusman, Asep L. Tobing, Vargo Christian Lerina yulisia Lestari, Kiki Lilis Puji Astuti Linus Yosep Wawan Rukmono Lubis, Arina Luthfini Lukman Josua Sitohang Luluk Kristanto Luluk Kristatnto M Muthma'innah M. Andre Nuralam R M. Baidlowi M. Khori Kurnia Subagja M. Sigit Saksono Maldin, Siska Amelia Mamal Zakrimal Marthin Edi Candra Simarmata Maryadi Ma’ruf , Azwar Amar Mei Rinta Sukma Firdaus Miratia Afriani Mohamad Nur Afriliandi Nasution Mohammad Ramli Mohammad Suhatsyah Momon Muzakkar Monica Fenina Muchammad Hifni Muhamad Andre Nuralam R Muhammad Aqsa Pranata Muhammad Pranata Murtopo, Adi Muryanto Muthmainnah Muthmainnah Nandawidani, Salsa Nabila Nasution, M Nur Natalina Kristiana Natalina Kristiani Natasha claudia ganita duha Novelia abareles Novelia Abareles Nur Asnah Nurtjahyono Nurtjahyono Nurtjahyono Nurtjahyono, Nurtjahyono Nuryanto , Heri Okta Safitri Oktavia, Yunisa Prapsetyo, Agung Prima Hadinuranto Purify, Aura Putri Sima Meilani S Putri Sima Siallagan Reinhard Yosie Lumban Gaol Reynhard Yosie Lumban Gaol Rezi Wardianto Rini, Rosie Oktavia Puspita Rio Zakarias Widyandaru Rita Kuntarti Ritonga, Achmad Munir Robby Rahman Assyidiqi Robertus Suryady Rosie Oktavia Puspita Rosie Oktavia Puspita Rini Rullyan Syah Lubis Safitriani, Nadia Sarmanisa Salwa Febriyanti Sandra Elsafitri Senop Putra Perwira Sermadatar Dimas Widhi Nugraha Sermadatar Felik Leandro Sermadatar Mohamad Irul ferdiyansyah Sermadatar Muhamaad Raindra Sermadatar Muhamad Andre Nuralam. R Sermatutar Felik Leandro Sermatutar Luhur Imam Seto Sermatutar Mohamad Irul ferdiyansyah Sermatutar Muhamaad Raindra Sermatutar Muhamad Andre Nuralam R Shana Shine Pintor Siolemba Patiro Sianipar, Baktivillo Simamora , Bangun Paruntungan Slamet Widodo Sopii Sopiin Steven Suhendra Suluh Usada Adi Suparyana Supratman Supratman, Supratman Suprayogi Syafira Tamara Syafira Tamara Syamsul Arifin Syarifuddin Thania Nadhirah Amalina Thania Nadhirah Amalina Tirta Mulyadi Tirta Mulyadi Titiek Herawati Tjatur Supriyono Tjatur Supriyono Tri Muntia Yusri Tri Muntia Yusri Tri Muntia Yusri Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Wasiman, Wasiman Wibowo, Agung Edy Widyo Wicaksono Widyo Wicaksono Widyo Wicaksono Wijaya Adi Putra Winarni winarni Windy Kartika Putri Widayanti Wirahadinata Indra Putra Wirahadinata Indra Putra Yobel Ketaren Yohana Fransiska Yosep Natan Nitit Yudhi Novrizal Yuwono Yuwono Zahara Fatimah Zahara Fatimah Zahara Fatimah Zalfa Savira, Amira Zulaekah