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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia YUME : Journal of Management JURNAL MANAJEMEN BISNIS Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Akuntansi Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Golden Ratio of Community Services and Dedication Tata Kelola Golden Ratio of Data in Summary Ceddi Journal of Information System and Technology (JST) Center of Economic Students Journal (CSEJ) Golden Ratio of Taxation Studies Atestasi : Jurnal Ilmiah Akuntansi Economics and Digital Business Review
Aditya Halim Perdana Kusuma Putra Putra
Departement Of Management, Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Effect Of Entrepreneur Competency And External Factors On The Performance Of Small-Medium Industry In South Sulawesi Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.458

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries
Integrative Framework for Strategic and Sustainable CSR of Microfinance Institutions Kevin Rivera; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1742

Abstract

The study comprehensively reviews the literature of corporate social responsibility (CSR) - related activities, CSR assessment, and CSR sustainability within the context of microfinance institutions (MFIs). This research employs a systematic literature review of peer-reviewed journal articles published in the recent decade that were retrieved from major academic databases and analyzed following Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines with inclusion criteria focusing on open-access, English-language, and peer-reviewed studies. From an initial pool of 807 articles, 86 met the criteria for detailed review, and 31 were ultimately selected to inform the development of a comprehensive framework. The results reveal that CSR activities in MFIs are strongly influenced by assessment metrics based on OECD-DAC evaluation criteria and sustainability measures grounded in the Global Reporting Initiative (GRI) indicators. The reviewed articles demonstrate both direct and indirect relationships between CSR and sustainability with prevailing variables such as stakeholder trust, organizational commitment, transparency, governance, and social legitimacy. The findings show that CSR contributes significantly to institutional resilience, reputation enhancement, stakeholder engagement, and long-term sustainability outcomes in MFIs, suggesting that strategically aligned CSR-related activities form an integrative framework that enhances both organizational performance and broader social impact.
PENGARUH GREEN MARKETING, LABEL HALAL DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN BELANJA KONSUMEN PRODUK WARDAH (Studi Empiris Kota Makassar) Febriyanti Jumat; Ratna Dewi; Aditya Halim Perdana Kusuma
Center of Economic Students Journal Vol. 6 No. 2 (2023): April-June (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/jxs4kr42

Abstract

This study aims to assess and explain the influence of Green Marketing, Halal Label and Brand Ambassador on Consumer Shopping Decisions for Wardah products in Makassar City. Sampling using the lameshow formula with the results of 96 respondents who were the samples in this study, the type of research used in this study is quantitative research. The sampling technique used in this study uses the Purposive Sampling technique, this method is a sampling determination technique with certain considerations, this technique is one of the Nenprobability Sampling techniques where the sample collection technique does not provide equal opportunities or opportunities for each population to become a sample. The data analysis technique used in this study uses multiple linear regression analysis. The multiple linear regression equation obtained is Y = - 0.030 + 0.209X1 + 0.226X2 + 0.578X3 + e. Partially there is an influence of Green Marketing, Halal Label and Brand Ambassador on Shopping Decisions with a significance value of less than 0.05. The R Square value obtained is 0.898 showing that Green Marketing, Halal Label and Brand Ambassador influence the Shopping Decision of Wardah product consumers by 89.8% and the rest is influenced by other factors not included in the study. The results of the study indicate that the variables Green Marketing, Halal Label and Brand Ambassador have a positive and significant influence on the Shopping Decision of Wardah product consumers in the city of Makassar
Hubungan Intervensi Referensi Sekitar, Dan Stimuli Lingkungan Terhadap Keputusan Pembelian Konsumen Pada Perusahaan McDonald’s Nur Syapria Awalia; Aditya Halim Perdana Kusuma Putra; Andi Faisal Bahari
Center of Economic Students Journal Vol. 5 No. 3 (2022): July-September (2022)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/pmmme440

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh referensi sekitar, yang meliputi produk, pelayanan, dan citra merek, serta stimuli lingkungan, yang terdiri atas harga dan tempat, terhadap keputusan pembelian konsumen. Pendekatan yang digunakan adalah penelitian kuantitatif dengan data primer yang diperoleh melalui kuesioner serta data sekunder sebagai data pendukung. Penelitian dilaksanakan pada konsumen McDonald’s di Kota Makassar. Populasi penelitian bersifat infinite population, dengan jumlah sampel sebanyak 200 responden yang ditentukan berdasarkan kriteria tertentu. Analisis data dilakukan menggunakan Partial Least Square (PLS), meliputi uji validitas, uji reliabilitas, nilai R-square, F-square, pengujian pengaruh langsung, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa referensi sekitar berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Demikian pula, stimuli lingkungan terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen.
Pengaruh Rasio Fundamental (CR, DER, ROA, dan ROE) terhadap Nilai Perusahaan pada Perusahaan Manufaktur Subsektor Teknologi yang Terdaftar di Bursa Efek Indonesia Muhammad Firmansyah; Nurpadila; Aditya Halim Perdana Kusuma Putra
Center of Economic Students Journal Vol. 8 No. 4 (2025): October-December (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/g1tnyj94

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return on Assets (ROA), dan Return on Equity (ROE) terhadap nilai perusahaan pada perusahaan subsektor teknologi yang terdaftar di Bursa Efek Indonesia periode 2019–2023. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan perusahaan. Teknik penentuan sampel dilakukan dengan metode purposive sampling, sehingga diperoleh 10 perusahaan sebagai sampel penelitian. Dengan periode pengamatan selama lima tahun, total observasi penelitian berjumlah 50 data. Analisis data menggunakan regresi linear berganda yang diolah dengan bantuan aplikasi Statistical Package for the Social Sciences (SPSS) versi 25. Hasil penelitian menunjukkan bahwa Current Ratio, Debt to Equity Ratio, Return on Assets, dan Return on Equity berpengaruh positif dan signifikan terhadap nilai perusahaan. Temuan ini menunjukkan bahwa kemampuan likuiditas, struktur permodalan, serta tingkat profitabilitas perusahaan menjadi faktor penting dalam meningkatkan persepsi pasar dan nilai perusahaan pada sektor teknologi di Bursa Efek Indonesia.
Human or Artificial? A Meta-Analysis of the Effects of AI-Driven Marketing Interactions on Consumer Trust, Purchase Intention, and Brand Engagement Muchlis Abbas; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2504

Abstract

This study aims to examine AI-driven viral marketing strategy by explaining the role of micro-influencers, short-form video, and electronic word of mouth in shaping consumer purchase intention. The study uses a qualitative literature study approach by reviewing, classifying, and synthesizing relevant scholarly works on artificial intelligence in marketing, viral marketing, influencer credibility, short-form video engagement, e-WOM, and consumer behavior. The results indicate that AI-driven viral marketing is not merely a technology-based promotional tool, but an integrated strategic system that combines algorithmic personalization, social credibility, visual engagement, and peer-to-peer communication. Artificial intelligence strengthens marketing effectiveness through personalized targeting, predictive analysis, and content optimization. Micro-influencers enhance consumer trust through perceived authenticity, expertise, and relational closeness. Short-form video increases attention, emotional response, and content shareability, while electronic word of mouth provides social validation, reduces perceived risk, and strengthens purchase intention. The main finding of this study is that consumer purchase intention is shaped by the interaction between technological relevance and social trust. Therefore, effective viral marketing requires a balance between AI-based automation and human-centered communication. This study contributes theoretically by integrating AI marketing, influencer marketing, short-form video, and e-WOM into one conceptual framework, and managerially by offering strategic insights for designing credible and engaging digital marketing campaigns.
Beyond Sensing, Seizing, and Reconfiguring: Toward Dynamic Capability Theory 4.0 through Agility and Adaptive Judgment Perspectives - A Systematic Literature Review Aditya Halim Perdana Kusuma Putra; Misfah Muslimawati
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1710

Abstract

This study aims to examine the evolution of Dynamic Capability Theory by integrating organizational agility and adaptive judgment perspectives toward the development of Dynamic Capability Theory 4.0. Using a systematic literature review approach guided by the PRISMA framework, this study synthesizes prior research on dynamic capabilities, sensing, seizing, reconfiguring, organizational agility, managerial cognition, digital transformation, artificial intelligence, and organizational resilience. The findings indicate that the traditional sensing–seizing–reconfiguring framework remains theoretically relevant but requires extension to address contemporary organizational environments characterized by technological disruption, uncertainty, and rapid market change. Organizational agility emerges as both an antecedent and an outcome of dynamic capability development, enabling firms to respond quickly and flexibly to environmental turbulence. In addition, adaptive managerial judgment functions as a critical microfoundation that determines how organizations interpret information, make strategic decisions, and reconfigure resources effectively. Digital transformation and artificial intelligence further reshape the development of dynamic capabilities by strengthening data-driven sensing, strategic decision-making, innovation, and organizational resilience. This study contributes to strategic management literature by proposing an integrative perspective of Dynamic Capability Theory 4.0, which combines sensing, seizing, and reconfiguring with agility, adaptive judgment, digital intelligence, and resilience. The review provides theoretical implications for future research and practical insights for organizations seeking to sustain competitive advantage in complex and technology-mediated environments.
The Evolution of Dynamic Capability Theory Toward Dynamic Capability Theory 4.0 Aditya Halim Perdana Kusuma Putra; Syamsuri Rahim; L. Laela; Najla Gadira Amrul; Zanrina Nurul Safhira
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.1940

Abstract

Dynamic Capability Theory has undergone substantial conceptual development since its emergence in the 1990s, evolving from a process-oriented explanation of organizational adaptation into a multidimensional framework encompassing managerial, cognitive, social, relational, and systems-level mechanisms. This study examines the evolution of Dynamic Capability Theory and conceptualizes its contemporary development as Dynamic Capability Theory 4.0. Using a conceptual literature review and comparative synthesis of 101 studies on dynamic capabilities, the analysis traces the theoretical development across four evolutionary stages, from organizational routines and path-dependent processes to explicit microfoundations, managerial agency, social interaction, and multilevel systems integration. The findings demonstrate that the evolution of the theory is characterized by a progressive shift from implicit organizational routines toward the integration of sensing, seizing, and reconfiguring mechanisms with managerial cognition, entrepreneurial leadership, organizational design, interpersonal interaction, collective construction, and relational dynamics. Dynamic Capability Theory 4.0 therefore positions dynamic capabilities not merely as organizational routines or isolated managerial actions, but as capabilities emerging from interactions among individuals, managers, organizational structures, relational networks, and environmental conditions. This perspective also reconciles path dependence with managerial agency and emphasizes flexible, decentralized, and adaptive organizational systems. The study contributes to the dynamic capability literature by providing an integrative evolutionary perspective that connects previously fragmented theoretical streams. Nevertheless, the theory remains conceptually evolving, requiring further empirical validation, clearer construct boundaries, and stronger multilevel operationalization across different organizational and environmental contexts.
The Concept of People's Sharia Economy in The Perspective of Dignified Justice Theory: What and How? Andi Darmawangsa; Surani Surani; M. Akil; Ardi Ardi; Aditya Halim Perdana Kusuma Putra
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i1.4536

Abstract

Indonesia, as the world's largest Muslim-majority country, requires the development of an economic system that aligns with the principles of Islamic Sharia, one of which is through the concept of Sharia populist economy. This concept balances Sharia principles with the spirit of populism to achieve social justice and community welfare. The purpose of this research is to explore a deep understanding of the Sharia populist economy concept and how it can be integrated with principles of dignified justice. It also aims to analyze practical steps and strategies for implementing the Sharia populist economy concept in the Indonesian context, considering principles of dignified justice. This research employs normative legal research methods with a conceptual approach, using primary and secondary legal sources, data collection techniques through literature studies, and qualitative data analysis. The research findings reveal that the concept of Sharia populist economy is understood from the perspective of the theory of dignified justice as an effort to create an economic system that is fair, balanced, and prioritizes the welfare of all societal layers. This is achieved by integrating Islamic Sharia principles with the spirit of populism, involving active community participation in productive economic activities. This concept aims to create comprehensive justice, covering economic, spiritual, social, and environmental dimensions, ensuring that the entire society has equal opportunities to achieve well-being and dignity. Its implementation in Indonesia can be realized through a comprehensive approach, such as formulating supportive policies and regulations, developing adequate infrastructure, enhancing human resource capacities, encouraging active stakeholder participation, and the government's role in creating a conducive environment while maintaining principles of justice, balance, and welfare for all societal layers in line with the spirit of populism
Dynamic Capability Theory in Strategic Management: A Systematic Review of SME Adaptation, Resilience, and Adaptive Judgment in Developing Economies (1994-2026) Aditya Halim Perdana Kusuma Putra; Syamsuri Rahim; L. Laela; Najla Gadira Amrul; Zanrina Nurul Safhira
Golden Ratio of Social Science and Education Vol. 6 No. 2 (2026): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v6i2.2601

Abstract

Dynamic Capability Theory (DCT) has emerged as a foundational framework for understanding how firms adapt to environmental turbulence. However, classical DCT formulations have faced criticism for inadequately explaining adaptation failures among small and medium enterprises (SMEs), particularly in resource-constrained developing economies. Recent theoretical advances emphasize adaptive judgment and quality of adaptation as critical mechanisms linking dynamic capabilities to business resilience. This systematic review synthesizes empirical evidence on DCT applications in SME contexts across developing economies from 1994 to 2026. Following PRISMA 2020 guidelines, we conducted a comprehensive search across four databases (SciSpace Deep Search, Scopus Full Text Search, Google Scholar, and Mendeley) using structured queries combining dynamic capabilities, SME adaptation, resilience, and developing economy contexts. From 919 initially identified records, 182 duplicates were removed, leaving 737 records for title/abstract screening. After applying eligibility criteria with a threshold score of ≥4.0, 41 studies underwent full-text assessment (threshold ≥4.5). Ultimately, 38 studies met inclusion criteria and were synthesized qualitatively. Data extraction focused on study design, geographic context, adaptive judgment mechanisms, key findings on dynamic capabilities, theoretical contributions, and risk of bias. Based on our results states the 38 included studies spanned 15 developing economies, with Indonesia (n=13), Pakistan (n=2), and Sri Lanka (n=2) most represented. Tourism (n=8), manufacturing (n=7), and retail/e-commerce (n=6) sectors dominated. Studies employed quantitative (n=26), qualitative (n=8), and mixed methods (n=4) designs. Three key themes emerged: (1) classical DCT limitations are addressed through emphasis on adaptive judgment, sensemaking, and entrepreneurial competencies that enable SMEs to navigate resource constraints; (2) modern DCT approaches integrate digital transformation, organizational agility, and ecosystem embeddedness as critical resilience mechanisms in developing economies; and (3) quality of adaptation—operationalized through business model innovation, strategic flexibility, and absorptive capacity—mediates the relationship between dynamic capabilities and business resilience. Conclusions: This review demonstrates that DCT has evolved substantially to address SME-specific challenges in developing economies. Adaptive judgment emerges as a critical cognitive capability that complements traditional sensing-seizing-transforming dimensions. The quality of adaptation, rather than mere possession of dynamic capabilities, determines resilience outcomes. Future research should employ longitudinal designs to capture capability development trajectories and explore contextual boundary conditions across diverse developing economy settings.
Co-Authors - Lukman S A. Ahmad A. Nirwana Nur Abbas, Ilham Abd. Rahman Abdul Haeba Ramli Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ahmad Ridha Ajmal A Ajmal As'ad Amnah Hadi Andi Adawiah Andi Darmawangsa Andi Faisal Bahari Andi Pattarani Andika Pramukti Andika Prawira Buana Ardi Ardi Arif Murti Rozamuri Asmini Asmini Aylee Christine Alamsyah Sheyoputri Aylee Christine Alamsyah Sheyoputri Basri Modding Budi Guntoro Daduk Merdika Mansur Dedi Juniansyah Dwi Rizky Puspa Elia Ardyan Elpisah, Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Febriyanti Jumat Fika Aryani First Wanita Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Izki Fikriani Amir Juniansyah, Dedi Kalla, Rastina Kevin Rivera L. Laela Laisila, Maya Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S Mangkona, Suriyanti Marwah Yusuf Misfah Muslimawati Muchlis Abbas Muhammad Akil Muhammad Firmansyah Mulang, Hastuti Munawir Nasir Munawir Nasir Najla Gadira Amrul Natsir, Rahmadhany Noch, Muhammad Yamin Nur Syapria Awalia Nurani Nurani Nurhayati Azis Nurlina, Nurliina Nurpadila Nurul Chamidah Pradana, Andi Fadel Pradana Pramukti, Andika Rahmi Rahmi Rahmi, R. Ramli, Mansyur Ratna Dewi Reza, Heru Kreshna Ricky Gunawan, Ricky Rivera, Kevin M. Rose Arisha Rosmaladewi Talli Rozamuri, Arif Murti Rumasukun, Mohammad Ridwan Sabri Hasan Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi, Sapriyadi Setyani Dwi Lestari Simanjuntak, Mariana Siti Mariam SITI MARIAM St. Hatidja St. Syahriati Sultan Surani Suriyanti Suriyanti Syahnur Said Syahnur, Haerdiansyah Syamsu Nujum Syamsuri Rahim Yulia Tri Samiha Yunus, Abdul Thalib Yusran Paris Yusran Paris Yusuf, Marwah Zanrina Nurul Safhira Zulmy Azhary