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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia YUME : Journal of Management JURNAL MANAJEMEN BISNIS Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Akuntansi Economics and Digital Business Review Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Golden Ratio of Community Services and Dedication Tata Kelola Golden Ratio of Data in Summary Center of Economic Students Journal (CSEJ) JER Golden Ratio of Taxation Studies Atestasi : Jurnal Ilmiah Akuntansi
Aditya Halim Perdana Kusuma Putra Putra
Departement Of Management, Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding Putra, Aditya Halim Perdana Kusuma; Rivera, Kevin M.; Pramukti, Andika
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i1.398

Abstract

The dynamic business environment, the fusion of Information Technology (IT) innovation with marketing management strategies has emerged as a crucial element for success amidst heightened competition. As markets evolve and consumer behaviors shift, enterprises are compelled to adapt swiftly, employing innovative tools and methodologies to gain insights and maintain relevance. Within this context, the integration of Big Data analytics emerges as a transformative catalyst, offering unprecedented opportunities to comprehend consumer preferences and optimize marketing endeavors. The convergence of IT and marketing management signifies a paradigm shift in how businesses conceive and execute their strategies. Historically, marketing decisions relied heavily on intuition, market research, and limited data samples. However, the digital revolution has ushered in an era characterized by the generation and collection of vast amounts of data at an unprecedented pace. This proliferation of data presents both challenges and opportunities for marketers. While the sheer volume and complexity of data can be overwhelming, harnessing this reservoir of data can unlock invaluable insights into consumer behavior, preferences, and trends. The integration of Big Data into marketing management strategies has revolutionized consumer understanding and value creation. By leveraging vast amounts of consumer data, businesses can extract valuable insights to gain a competitive advantage and enhance consumer engagement. However, this integration also presents challenges, including concerns regarding data privacy and security. At the forefront of this data-driven revolution lies Big Data analytics—a multidisciplinary field utilizing advanced computational techniques to analyze large and diverse datasets. Unlike traditional analytics approaches, Big Data analytics excels in processing massive volumes of structured and unstructured data with agility and efficiency. By harnessing distributed computing, machine learning algorithms, and cloud infrastructure, organizations can extract actionable intelligence from previously unwieldy datasets. The integration of Big Data analytics into marketing management holds immense promise for unlocking new avenues of consumer understanding. By aggregating and analyzing disparate data sources, marketers can gain comprehensive insights into consumer preferences, behaviors, and sentiments, enabling more targeted and effective marketing strategies. Moreover, Big Data analytics empowers marketers to anticipate and respond to emerging trends and market shifts with unprecedented agility, ensuring a competitive edge in fast-paced industries. However, realizing the full potential of Big Data integration in marketing management requires more than technological prowess—it demands a strategic shift in organizational mindset and culture. Embracing a data-driven approach necessitates breaking down silos between departments, fostering cross-functional collaboration, and promoting a culture of experimentation and innovation. Additionally, it requires a commitment to ethical data practices to safeguard consumer privacy and data security throughout the data lifecycle.
Exploring the Implementation of Ethical and Spiritual Values in High School Education: A Case Study in Makassar, Indonesia Mulang, Hastuti; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Social Science and Education Vol. 3 No. 1 (2023): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v3i1.105

Abstract

This research explores the implementation of Islamic ethical and spiritual values in high school students using a case study design and qualitative research approach. Data was collected through observation, interviews, and documentation from 19 informants, including school officials, students, and parents. The research findings indicate that educators instill ethical and spiritual values in students as part of the process of character development, which starts from planning, execution, and evaluation phases outlined in the Lesson Preparation Plan (RPP) to produce students with high morals, faith, and piety. The study highlights the importance of instilling ethical and spiritual values in high school students to develop their character and help them become more morally upright, faithful, and pious individuals. The cultivation of ethical and spiritual values cannot be separated from supportive and inhibiting factors. The commitment of the school principal and the provision of facilities and infrastructure are supportive factors, while modern technological developments, poor social environment, and lack of attention from parents are inhibiting factors. The findings underscore the need for schools to provide the necessary support and infrastructure to ensure the successful implementation of such values. This study provides valuable insights into the factors that support or hinder the process of instilling ethical and spiritual values in high school students.
A Qualitative Exploration of Community Integration in SME Management Strategies Rumasukun, Mohammad Ridwan; Noch, Muhammad Yamin; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.582

Abstract

This qualitative study aims to explore community integration within Small and Medium Enterprises (SMEs) and its implications for organizational success and societal well-being. The research methodology involved a systematic literature review, employing thematic analysis and constant comparison to synthesize existing literature on the topic. Key themes emerged regarding strategies employed by SMEs to foster community integration, including Corporate Social Responsibility (CSR) initiatives, stakeholder engagement, and collaboration with local institutions. The findings underscore the pivotal role of CSR practices in building trust and fostering long-term relationships with stakeholders. Additionally, stakeholder engagement strategies were identified as essential for involving community members in decision-making processes and co-creating solutions that address local needs. Collaboration with local institutions emerged as critical for promoting knowledge transfer, capacity building, and socio-economic development within communities. The study highlights the importance of community integration as a strategic imperative for SMEs, emphasizing the need for further research to explore the mechanisms and outcomes of community integration in different contexts.
Harnessing Community Potential: Financial Inclusion Strategies for SME Empowerment Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Community Services and Dedication Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i1.596

Abstract

This research investigates community-driven financial inclusion strategies for small and medium-sized enterprises (SMEs) with a focus on understanding the dynamics, challenges, and opportunities associated with such initiatives. The qualitative research methodology is adopted, employing a systematic literature review approach. Various databases including Google Scholar, JSTOR, PubMed, and Scopus were utilized to access peer-reviewed literature spanning diverse disciplines. Inclusion criteria were predefined to ensure the relevance, scope, and quality of the selected studies. Data collection involved systematically gathering relevant information from literature sources, followed by qualitative data analysis techniques such as coding, categorizing, and thematically organizing the data. The synthesized findings underscore the importance of community-based approaches in promoting SME access to finance, building entrepreneurial capacity, and fostering inclusive growth. However, challenges such as the lack of comprehensive frameworks and consensus on effective scaling-up approaches persist. The study emphasizes the need for further research to elucidate the mechanisms through which community potential can be harnessed to empower SMEs and foster inclusive growth. Moreover, it highlights the transformative role of technology in enhancing SME financial inclusion, while also emphasizing the importance of regulatory frameworks and policy reforms in shaping the landscape of SME finance ecosystems. This research contributes to a deeper understanding of community-driven financial inclusion for SMEs and provides valuable insights for policymakers, practitioners, and researchers.
THE CONCEPT OF PEOPLE'S SHARIA ECONOMY IN THE PERSPECTIVE OF DIGNIFIED JUSTICE THEORY: WHAT AND HOW? Darmawangsa, Andi; Surani, Surani; Akil, M.; Ardi, Ardi; Putra, Aditya Halim Perdana Kusuma
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i1.4536

Abstract

Indonesia, as the world's largest Muslim-majority country, requires the development of an economic system that aligns with the principles of Islamic Sharia, one of which is through the concept of Sharia populist economy. This concept balances Sharia principles with the spirit of populism to achieve social justice and community welfare. The purpose of this research is to explore a deep understanding of the Sharia populist economy concept and how it can be integrated with principles of dignified justice. It also aims to analyze practical steps and strategies for implementing the Sharia populist economy concept in the Indonesian context, considering principles of dignified justice. This research employs normative legal research methods with a conceptual approach, using primary and secondary legal sources, data collection techniques through literature studies, and qualitative data analysis. The research findings reveal that the concept of Sharia populist economy is understood from the perspective of the theory of dignified justice as an effort to create an economic system that is fair, balanced, and prioritizes the welfare of all societal layers. This is achieved by integrating Islamic Sharia principles with the spirit of populism, involving active community participation in productive economic activities. This concept aims to create comprehensive justice, covering economic, spiritual, social, and environmental dimensions, ensuring that the entire society has equal opportunities to achieve well-being and dignity. Its implementation in Indonesia can be realized through a comprehensive approach, such as formulating supportive policies and regulations, developing adequate infrastructure, enhancing human resource capacities, encouraging active stakeholder participation, and the government's role in creating a conducive environment while maintaining principles of justice, balance, and welfare for all societal layers in line with the spirit of populism
Co-Authors - Lukman S A. Ahmad A. Nirwana Nur Abbas, Ilham Abdul Haeba Ramli, Abdul Haeba Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ahmad Ridha Ajmal A Ajmal As'ad Amnah Hadi Andi Adawiah Andi Darmawangsa Andika Pramukti Andika Prawira Buana Ardi Ardi Ardi Ardi Arif Murti Rozamuri Asmini Asmini Aylee Christine Alamsyah Sheyoputri Aylee Christine Alamsyah Sheyoputri Basri Modding Budi Guntoro Daduk Merdika Mansur Darmawangsa, Andi Dedi Juniansyah Dwi Rizky Puspa Elia Ardyan Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Gunawan Bata Ilyas Hadi, Amnah Hamzah, Fyrdha Faradyba Hernita I Gede Arya Pering Arimbawa Ismail HA Juniansyah, Dedi Kalla, Rastina Laisila, Maya Lina - Mariana, Lina - M. Akil, M. Mangkona, Suriyanti Marmin, Hidayat Marwah Yusuf Muhammad Akil Mulang, Hastuti Munawir Nasir Munawir Nasir Natsir, Rahmadhany Noch, Muhammad Yamin Nurani Nurani Nurhayati Azis Nurlina, Nurliina Nurul Chamidah Pattarani, Andi Pradana, Andi Fadel Pradana Pramukti, Andika R. Rahmi Rahmi Rahmi Rahmi, R. Ramli, Mansyur Reza, Heru Kreshna Ricky Gunawan, Ricky Rivera, Kevin M. Rozamuri, Arif Murti Rumasukun, Mohammad Ridwan S, Lukman Sabri Hasan Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Setyani Dwi Lestari Simanjuntak, Mariana Siti Mariam SITI MARIAM St. Hatidja St. Syahriati Sultan Sultan Sultan Surani Suriyanti Suriyanti Syahnur Said Syahnur, Haerdiansyah Syamsu Nujum Yulia Tri Samiha Yunus, Abdul Thalib Yusran Paris Yusran Paris, Yusran Yusuf, Marwah