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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia YUME : Journal of Management JURNAL MANAJEMEN BISNIS Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Akuntansi Economics and Digital Business Review Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Golden Ratio of Community Services and Dedication Tata Kelola Golden Ratio of Data in Summary Center of Economic Students Journal (CSEJ) JER Golden Ratio of Taxation Studies Atestasi : Jurnal Ilmiah Akuntansi
Aditya Halim Perdana Kusuma Putra Putra
Departement Of Management, Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Concept of People's Sharia Economy in The Perspective of Dignified Justice Theory: What and How? Darmawangsa, Andi; Surani, Surani; Akil, M.; Ardi, Ardi; Putra, Aditya Halim Perdana Kusuma
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i1.4536

Abstract

Indonesia, as the world's largest Muslim-majority country, requires the development of an economic system that aligns with the principles of Islamic Sharia, one of which is through the concept of Sharia populist economy. This concept balances Sharia principles with the spirit of populism to achieve social justice and community welfare. The purpose of this research is to explore a deep understanding of the Sharia populist economy concept and how it can be integrated with principles of dignified justice. It also aims to analyze practical steps and strategies for implementing the Sharia populist economy concept in the Indonesian context, considering principles of dignified justice. This research employs normative legal research methods with a conceptual approach, using primary and secondary legal sources, data collection techniques through literature studies, and qualitative data analysis. The research findings reveal that the concept of Sharia populist economy is understood from the perspective of the theory of dignified justice as an effort to create an economic system that is fair, balanced, and prioritizes the welfare of all societal layers. This is achieved by integrating Islamic Sharia principles with the spirit of populism, involving active community participation in productive economic activities. This concept aims to create comprehensive justice, covering economic, spiritual, social, and environmental dimensions, ensuring that the entire society has equal opportunities to achieve well-being and dignity. Its implementation in Indonesia can be realized through a comprehensive approach, such as formulating supportive policies and regulations, developing adequate infrastructure, enhancing human resource capacities, encouraging active stakeholder participation, and the government's role in creating a conducive environment while maintaining principles of justice, balance, and welfare for all societal layers in line with the spirit of populism
The Mediating Role of Customer Trust on the Relationships of Celebrity Endorsement and E-WOM to Instagram Purchase Intention Firman, Ahmad; Ilyas, Gunawan Bata; Reza, Heru Kreshna; Lestari, Setyani Dwi; Putra, Aditya Halim Perdana Kusuma
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20594

Abstract

This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity endorsements and e-WOM and trust as the mediation of purchase intentions. This study is the first in Indonesia to analyze the above mediating relationships. The data are from 100 Instagram users responding to online questionnaires and analyzed with PLS-SEM. The results showed that celebrity endorsement and e-WOM positively influence consumer confidence and purchasing intentions by mediating trust variables. This research highlights the role of influence in creating positive buzzes to the promoted sales.
The Effect of Financial Performance on Firm Value with Financial Distress as an Intervening Variable Muhtar Sapiri; Fyrdha Faradyba Hamzah; Aditya Halim Perdana Kusuma Putra; Amnah Hadi
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.610

Abstract

This study analyzes the relationship between financial performance variables, financial distress, and firm value. The object of this research is property companies listed on the Indonesia Stock Exchange. The choice of research location is based on the consideration that company value needs to be increased by streamlining financial performance, company value and financial distress. Meanwhile, the time required by the author in this study was two months, from June 2021 to August 2021. In this study, the population is 40 property companies listed on the Indonesia Stock Exchange in 2015-2019. The data analysis method used in this study is to use multiple linear regression analysis to analyze data and path analysis to determine the effect of intervening variables. Path analysis is an extension of multiple linear regression analysis which is useful for estimating the causal relationship between variables that have been previously determined based on theory using SPSS. The results of the analysis state that simultaneously and partially financial performance variables and financial distress have a significant direct effect on the value of property companies listed on the IDX. The direct effect of the financial performance variable on firm value is greater than that on firm value through financial distress as an intervening variable, and the t-count value of the sobel test < from the t-table for each variable, so financial distress is not proven as an intervening variable. Indirectly, the financial performance variable has no significant effect on the value of manufacturing companies listed on the IDX through financial distress as an intervening variable
The Effectiveness of Government Regulation of the Republic of Indonesia Number 11 of 2017 Concerning the Management of Civil Servants on the Discipline Level of Government Employees Andi Pattarani; Lina Mariana; Hidayat Marmin; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.608

Abstract

The aims of this research are: (1) To know and analyze the effectiveness of Government Regulation no. 11 of 2017 concerning the management of civil servants for employee discipline in the Palopo City Government; and (2) to know and analyze the factors that influence the effectiveness of the implementation of Government Regulation No. 11 of 2017 concerning the management of civil servants for employee discipline in the Palopo City Government. This research is descriptive research with an empirical approach. The descriptive research method uses primary data with data collection techniques such as documentation, interviews, and questionnaires. The population in this study were all employees in the Municipal Government of Palopo. The sample in this study was determined to be as many as 45 respondents using a purposive sampling technique. The results of the survey show that: (1) Government Regulation Number 11 of 2017 concerning the Management of Civil Servants for employee discipline in the Palopo City Government is implemented ineffectively which is generally considered to be less effective, especially those rules contained in Article 229, namely: (1) To ensure the maintenance of order in the smooth implementation of their duties, civil servants must comply with civil servant discipline; (2) Government agencies are required to enforce discipline against civil servants and carry out various efforts to improve discipline; (3) Civil servants who commit disciplinary violations are subject to disciplinary punishment; (4) Disciplinary punishment for civil servants is imposed by officials who have the authority to punish; and (2) PNS quality factors, PNS behavior, PNS welfare, legal structure, legal culture, legal knowledge, and legal sanctions affect the ineffective implementation of Government Regulation Number 11 of 2017 concerning Management of Civil Servants towards employee discipline in the Palopo Municipal Government, so that the implementation of these seven factors needs to be maximized
The Effect Of Entrepreneur Competency And External Factors On The Performance Of Small-Medium Industry In South Sulawesi Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.458

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries
Integrative Framework for Strategic and Sustainable CSR of Microfinance Institutions Kevin Rivera; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1742

Abstract

The study comprehensively reviews the literature of corporate social responsibility (CSR) - related activities, CSR assessment, and CSR sustainability within the context of microfinance institutions (MFIs). This research employs a systematic literature review of peer-reviewed journal articles published in the recent decade that were retrieved from major academic databases and analyzed following Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines with inclusion criteria focusing on open-access, English-language, and peer-reviewed studies. From an initial pool of 807 articles, 86 met the criteria for detailed review, and 31 were ultimately selected to inform the development of a comprehensive framework. The results reveal that CSR activities in MFIs are strongly influenced by assessment metrics based on OECD-DAC evaluation criteria and sustainability measures grounded in the Global Reporting Initiative (GRI) indicators. The reviewed articles demonstrate both direct and indirect relationships between CSR and sustainability with prevailing variables such as stakeholder trust, organizational commitment, transparency, governance, and social legitimacy. The findings show that CSR contributes significantly to institutional resilience, reputation enhancement, stakeholder engagement, and long-term sustainability outcomes in MFIs, suggesting that strategically aligned CSR-related activities form an integrative framework that enhances both organizational performance and broader social impact.
PENGARUH GREEN MARKETING, LABEL HALAL DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN BELANJA KONSUMEN PRODUK WARDAH (Studi Empiris Kota Makassar) Febriyanti Jumat; Ratna Dewi; Aditya Halim Perdana Kusuma
Center of Economic Students Journal Vol. 6 No. 2 (2023): April-June (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/jxs4kr42

Abstract

This study aims to assess and explain the influence of Green Marketing, Halal Label and Brand Ambassador on Consumer Shopping Decisions for Wardah products in Makassar City. Sampling using the lameshow formula with the results of 96 respondents who were the samples in this study, the type of research used in this study is quantitative research. The sampling technique used in this study uses the Purposive Sampling technique, this method is a sampling determination technique with certain considerations, this technique is one of the Nenprobability Sampling techniques where the sample collection technique does not provide equal opportunities or opportunities for each population to become a sample. The data analysis technique used in this study uses multiple linear regression analysis. The multiple linear regression equation obtained is Y = - 0.030 + 0.209X1 + 0.226X2 + 0.578X3 + e. Partially there is an influence of Green Marketing, Halal Label and Brand Ambassador on Shopping Decisions with a significance value of less than 0.05. The R Square value obtained is 0.898 showing that Green Marketing, Halal Label and Brand Ambassador influence the Shopping Decision of Wardah product consumers by 89.8% and the rest is influenced by other factors not included in the study. The results of the study indicate that the variables Green Marketing, Halal Label and Brand Ambassador have a positive and significant influence on the Shopping Decision of Wardah product consumers in the city of Makassar
Hubungan Intervensi Referensi Sekitar, Dan Stimuli Lingkungan Terhadap Keputusan Pembelian Konsumen Pada Perusahaan McDonald’s Nur Syapria Awalia; Aditya Halim Perdana Kusuma Putra; Andi Faisal Bahari
Center of Economic Students Journal Vol. 5 No. 3 (2022): July-September (2022)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/pmmme440

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh referensi sekitar, yang meliputi produk, pelayanan, dan citra merek, serta stimuli lingkungan, yang terdiri atas harga dan tempat, terhadap keputusan pembelian konsumen. Pendekatan yang digunakan adalah penelitian kuantitatif dengan data primer yang diperoleh melalui kuesioner serta data sekunder sebagai data pendukung. Penelitian dilaksanakan pada konsumen McDonald’s di Kota Makassar. Populasi penelitian bersifat infinite population, dengan jumlah sampel sebanyak 200 responden yang ditentukan berdasarkan kriteria tertentu. Analisis data dilakukan menggunakan Partial Least Square (PLS), meliputi uji validitas, uji reliabilitas, nilai R-square, F-square, pengujian pengaruh langsung, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa referensi sekitar berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Demikian pula, stimuli lingkungan terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen.
Pengaruh Rasio Fundamental (CR, DER, ROA, dan ROE) terhadap Nilai Perusahaan pada Perusahaan Manufaktur Subsektor Teknologi yang Terdaftar di Bursa Efek Indonesia Muhammad Firmansyah; Nurpadila; Aditya Halim Perdana Kusuma Putra
Center of Economic Students Journal Vol. 8 No. 4 (2025): October-December (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/g1tnyj94

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return on Assets (ROA), dan Return on Equity (ROE) terhadap nilai perusahaan pada perusahaan subsektor teknologi yang terdaftar di Bursa Efek Indonesia periode 2019–2023. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan perusahaan. Teknik penentuan sampel dilakukan dengan metode purposive sampling, sehingga diperoleh 10 perusahaan sebagai sampel penelitian. Dengan periode pengamatan selama lima tahun, total observasi penelitian berjumlah 50 data. Analisis data menggunakan regresi linear berganda yang diolah dengan bantuan aplikasi Statistical Package for the Social Sciences (SPSS) versi 25. Hasil penelitian menunjukkan bahwa Current Ratio, Debt to Equity Ratio, Return on Assets, dan Return on Equity berpengaruh positif dan signifikan terhadap nilai perusahaan. Temuan ini menunjukkan bahwa kemampuan likuiditas, struktur permodalan, serta tingkat profitabilitas perusahaan menjadi faktor penting dalam meningkatkan persepsi pasar dan nilai perusahaan pada sektor teknologi di Bursa Efek Indonesia.
Human or Artificial? A Meta-Analysis of the Effects of AI-Driven Marketing Interactions on Consumer Trust, Purchase Intention, and Brand Engagement Muchlis Abbas; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2504

Abstract

This study aims to examine AI-driven viral marketing strategy by explaining the role of micro-influencers, short-form video, and electronic word of mouth in shaping consumer purchase intention. The study uses a qualitative literature study approach by reviewing, classifying, and synthesizing relevant scholarly works on artificial intelligence in marketing, viral marketing, influencer credibility, short-form video engagement, e-WOM, and consumer behavior. The results indicate that AI-driven viral marketing is not merely a technology-based promotional tool, but an integrated strategic system that combines algorithmic personalization, social credibility, visual engagement, and peer-to-peer communication. Artificial intelligence strengthens marketing effectiveness through personalized targeting, predictive analysis, and content optimization. Micro-influencers enhance consumer trust through perceived authenticity, expertise, and relational closeness. Short-form video increases attention, emotional response, and content shareability, while electronic word of mouth provides social validation, reduces perceived risk, and strengthens purchase intention. The main finding of this study is that consumer purchase intention is shaped by the interaction between technological relevance and social trust. Therefore, effective viral marketing requires a balance between AI-based automation and human-centered communication. This study contributes theoretically by integrating AI marketing, influencer marketing, short-form video, and e-WOM into one conceptual framework, and managerially by offering strategic insights for designing credible and engaging digital marketing campaigns.
Co-Authors - Lukman S A. Ahmad A. Nirwana Nur Abbas, Ilham Abdul Haeba Ramli Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ahmad Ridha Ajmal A Ajmal As'ad Amnah Hadi Andi Adawiah Andi Darmawangsa Andi Faisal Bahari Andi Pattarani Andika Pramukti Andika Prawira Buana Ardi Ardi Ardi Ardi Arif Murti Rozamuri Asmini Asmini Aylee Christine Alamsyah Sheyoputri Aylee Christine Alamsyah Sheyoputri Basri Modding Budi Guntoro Daduk Merdika Mansur Darmawangsa, Andi Dedi Juniansyah Dwi Rizky Puspa Elia Ardyan Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Febriyanti Jumat Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Juniansyah, Dedi Kalla, Rastina Kevin Rivera Laisila, Maya Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S M. Akil, M. Mangkona, Suriyanti Marwah Yusuf Misfah Muslimawati Muchlis Abbas Muhammad Akil Muhammad Firmansyah Mulang, Hastuti Munawir Nasir Munawir Nasir Natsir, Rahmadhany Noch, Muhammad Yamin Nur Syapria Awalia Nurani Nurani Nurhayati Azis Nurlina, Nurliina Nurpadila Nurul Chamidah Pradana, Andi Fadel Pradana Pramukti, Andika R. Rahmi Rahmi Rahmi Rahmi, R. Ramli, Mansyur Ratna Dewi Reza, Heru Kreshna Ricky Gunawan, Ricky Rivera, Kevin M. Rozamuri, Arif Murti Rumasukun, Mohammad Ridwan Sabri Hasan Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi, Sapriyadi Setyani Dwi Lestari Simanjuntak, Mariana Siti Mariam SITI MARIAM St. Hatidja St. Syahriati Sultan Surani Suriyanti Suriyanti Syahnur Said Syahnur, Haerdiansyah Syamsu Nujum Yulia Tri Samiha Yunus, Abdul Thalib Yusran Paris Yusran Paris Yusuf, Marwah