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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Al Tijarah JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Mitra Manajemen EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Educational Research and Evaluation International Journal of Social Science and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Aptisi Transactions on Technopreneurship (ATT) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Inovasi Penelitian Jurnal Ilmiah Satyagraha Jurnal Pengabdian Nasional (JPN) Indonesia Buletin Poltanesa International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat International Journal of Social Science International Journal of Community Service International Journal of Educational Review, Law And Social Sciences (IJERLAS) Bulletin of Science Education International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Buletin Abdi Masyarakat (BAM) Journal of Governance Risk Management Compliance and Sustainability Room of Civil Society Development Innovative: Journal Of Social Science Research Journal of Social Science Jurnal Regional Planning (Edisi Elektronik) Jurnal Pengabdian Nasional (JPN) Indonesia International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pendidikan Progresif Room of Civil Social Development
Marto Silalahi
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Kepuasan pengguna Market Place Shopee yang ditinjau dari aspek Word of Mouth dan pengalaman konsumen Novita Butarbutar; Marto Silalahi; Julyanthry Julyanthry; Acai Sudirman
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5681

Abstract

The development of information technology has changed all aspects of human life, particularly the habit of using information technology to meet every day needs. One of the concrete matters that we can see from the rapid development of information technology is the behavior of using marketplaces to carry out online shopping, which is currently increasingly popular to use by consumers. This study aimed to determine how much the influence of price and word of mouth on consumer satisfaction. Data obtained from the research objects were analyzed using a survey model with a quantitative approach. The number of samples obtained as respondents was 160 people. Data for analysis used validity and reliability tests using the outlier model and the SEM structural model as a representative of the inner model. The results of the study show that word of mouth has no effect on user satisfaction. Furthermore, the consumer experience has a significant effect on user satisfaction.
PENGUATAN PENGELOLAAN KEUANGAN DAN PEMASARAN DIGITAL UNTUK UMKM BERKELANJUTAN DI CAFE PELANGI PEMATANG SIANTAR Erbin Chandra; Vivi Candra; Yerisma Welly; Marto Silalahi; Martin Yehezkiel Sianipar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17390

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan sangat penting dalam perekonomian lokal. Pengelolaan keuangan yang efektif dan pemasaran digital yang tepat dapat menjadi faktor kunci dalam meningkatkan kinerja dan daya saing UMKM. Metode pengabdian ini melibatkan pelatihan intensif dan bimbingan praktis kepada UMKM di Cafe Pelangi Pematang Siantar. Pelatihan difokuskan pada pengelolaan keuangan dasar, termasuk pencatatan pendapatan dan pengeluaran, perencanaan anggaran, dan penggunaan alat bantu keuangan. Selain itu, pelatihan juga mencakup pengenalan tentang pemasaran digital, seperti penggunaan media sosial, pembuatan situs web, iklan digital, dan strategi pemasaran online lainnya. Hasil yang diharapkan dari pengabdian masyarakat ini adalah peningkatan kemampuan pengelolaan keuangan dan pemasaran digital UMKM di Cafe Pelangi. Dengan peningkatan ini, diharapkan UMKM dapat mengoptimalkan penggunaan sumber daya keuangan mereka, meningkatkan visibilitas produk atau layanan melalui pemasaran digital, dan mencapai pertumbuhan bisnis yang berkelanjutan.
Increasing Motivation and Teamwork to Encourage Services for Posyandu Cadres in the City of Pematang Siantar Marto Silalahi; Ady Inrawan; Juan Anastasia Putri; Kevin Indajang; Acai Sudirman
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 1 (2023): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i1.144

Abstract

Teamwork in the organization is considered crucial to encourage continuous performance improvement. Teamwork will become a driving force that has energy and synergy for individuals who are members of teamwork. Communication will run well based on awareness of the responsibilities of each member. The purpose of implementing this service is to help those who need understanding and practice implementing effective teamwork when providing services to the community. Partners are posyandu cadres in the Kahean Village with the address Jl. Tualang, No. 28, Kel. Kahean, Kec. North Siantar. The stages of implementing this event include the opening and introduction of solid teamwork, an explanation of teamwork, and a presentation on some of the problems that Posyandu cadres often face when providing services to the community, then continued discussions on building and developing service quality based on teamwork aspects. After the community service activities are completed, follow-up interviews are conducted regarding the impact of the community service activities. In accordance with the results of the interviews, it is known that the understanding of Posyandu cadres related to an increase in motivation in communication increased by 80%, and the work and implementation of solid teamwork increased by 90%.
LITERARY ANALYSIS: THE IMPACT OF PRODUCT EXCELLENCE ON KENTUCKY FRIED CHICKEN (KFC) FAST FOOD RESTAURANT Isyana Rahayu; Dheri Febiyani Lestari; Geni Nurfadilah; Marto Silalahi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.672

Abstract

Business expansion in this era of globalization is significantly on the rise, and competition is intense. One such example of a company that has been experiencing substantial growth is a culinary business operating primarily within the fastfood sector. Hence, it is imperative for enterprises to prioritize the caliber of their merchandise in order to deliver contentment to patrons and garner their loyalty, thereby augmenting their competitive edge. Prior researchs hold immense significance as they substantiate and reinforce forthcoming scientific theories. The aim of penning this literature review is to scrutinize product quality. The literature provides insights into the variables of product quality, service quality, customer satisfaction and customer loyalty. It also highlights that research methodologies such as SPSS and PLS are widely used. The outcomes indicate a positive correlation between product quality and factors like purchase decisions, customer satisfaction and loyalty.
Effect Leading by Example and Coordinaton on Employee Performace Sudung Simatupang; Marto Silalahi; Pawer Darasa Panjaitan; Hendrick Sasimtan Putra
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A successful organization will be increasingly able to develop and be able to achieve its goals when the leaders in the organization are able to set the right example to achieve employee performance and are supported by the coordination ability of each employee. The results showed that the research variables showed that the leading by example and coordination variables and employee performance had valid criteria, as well as for data reliability testing, that leading by example and coordination and employee performance were reliable criteria. For the results of the regression equation Y = 12,650 + 0,610X1 + 0,993X2, there is a positive direction coefficient of leading by example and coordination on employee performance. The hypothesized results found that leading by example and coordination have a positive and significant effect on employee performance. Leading by example and being able to encourage coordination by creating positive and collaborative relationships that improve employee satisfaction, engagement and performance. These factors contribute to overall organizational success and effectiveness by promoting a culture of accountability, motivation, and effective teamwork.
PENGEMBANGAN KARAKTER DAN PENGUATAN PENGELOLAAN KEUANGAN CAPAI MERDEKA FINANSIAL BAGI GENERASI MUDA DALAM ERA DIGITAL DI GEREJA HKBP SIANTAR BARU Silalahi, Marto; Siregar, Liper; Sudirman, Acai; Welly, Yerisma; Sianipar, Martin Yehezkiel; Ambarita, Marthin H.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23150

Abstract

Pengembangan karakter di era digital menjadi tantangan penting, terutama pada generasi muda. Pengabdian Masyarakat ini menggarisbawahi perlunya adaptasi karakter terhadap perubahan lingkungan dan teknologi. Merdeka finansial di era digital dijelaskan sebagai kemampuan mengatur keuangan tanpa ketergantungan pada pihak lain. Generasi muda dihadapkan pada berbagai produk keuangan baru, memerlukan literasi keuangan yang kuat agar tidak terjebak dalam hutang. Analisis situasi merdeka finansial di era digital mengidentifikasi tantangan dan peluang, termasuk literasi keuangan yang rendah dan potensi penggantian pekerjaan tradisional oleh teknologi. Meskipun teknologi menyediakan alat perangkat lunak dan aplikasi untuk memudahkan pengelolaan keuangan, mencapai merdeka finansial tetap memerlukan komitmen dan disiplin. Kedua aspek penting, yakni pengembangan karakter dan penguatan pengelolaan keuangan, saling terkait dan diperlukan untuk mencapai merdeka finansial, terutama bagi generasi muda. Oleh karena itu, pengembangan karakter dan penguatan pengelolaan keuangan menjadi urgensi untuk memacu generasi muda mengelola karakter dan keuangan mereka secara optimal dalam era digital yang terus berkembang.
Pengalaman Kerja dan Etos Kerja serta Pengaruhnya terhadap Kinerja Anggota Kelompok Tani Setia Tani Hutan Pariksabungan Marto Silalahi; Kevin Indajang; Pawer Derasa Panjaitan; Sudung Simatupang; Marthin Hutler Ambarita
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3472

Abstract

Good human resources today are the benchmark for the success of an organization, and this can be supported by the work experience and work ethic of the members of the organization. The purpose of this study is to determine the influence of work experience and work ethic on the performance of members of the Pariksabungan Forest Farmers Loyal Farmer Group working in Pinus Hills Simarjarunjung in Pariksabungan Village, Dolok Pardamena District, Simalungun Regency, which has 35 members. For the items of the research instrument, the results are obtained that can be declared valid and also reliable. The results of the regression were found to result that work experience and work ethic have a positive direction towards member performance. For hypothesis test results it was found that work experience has a positive and significant influence on member performance, similarly the influence of work ethic also has a positive and significant influence on member performance. When members of the organization have a more dominant work experience and are supported by a good work ethic, it will produce good performance which will directly support organizational performance.
URGENSI DAN PENGARUH INOVASI PRODUK TERHADAP MINAT BELI PADA KUE NENEK MOYANG PEMATANG SIANTAR Julyanthry Julyanthry; Marto Silalahi; Hendrick Sasimtan Putra; Debi Eka Putri; Annisa Hamzah
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1111

Abstract

Abstract - This study aims to examine and understand the influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar. The approach used includes literature and field research, with 55 consumers as the sample. The data used in this study are qualitative and quantitative, sourced from primary and secondary data. Data collection was carried out through questionnaires, interviews, documentation, and observations. Validity and reliability tests were applied to the research instruments, and data were analyzed using normality tests and qualitative and quantitative descriptive analyses. The study results indicate that: 1) product innovation and consumer purchase intention are considered good; 2) there is a positive influence of product innovation on purchase intention; 3) there is a strong relationship between product innovation and purchase intention, where the level of purchase intention is influenced by product innovation; 4) the hypothesis test shows that H0 is rejected, confirming a positive and significant influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar.
PENINGKATAN KUALITAS PELAYANAN UNTUK MENJAMIN KEBERLANGSUNGAN USAHA PADA BENGKEL ZUL KELUARGA JAYA PEMATANGSIANTAR Efendi Efendi; Marto Silalahi; Julyanthry Julyanthry; Vivi Candra; Hendrick Sasimtan Putra; Onita Sari Sinaga
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.693

Abstract

The community service activity focusing on the socialization of service quality improvement at Bengkel Zul Keluarga Jaya Pematangsiantar is important to provide additional knowledge to the owners and employees of the workshop, as well as strategies to increase sales turnover. The methods used include lectures and discussions related to the service quality improvement topic. The implementation stages of the event include an opening and explanation of the good and correct services commonly used by companies. After the activity, further interviews were conducted to evaluate the impact of the activity. The results of the interviews showed that the understanding of the owners and employees of Bengkel Zul Keluarga Jaya regarding service quality to ensure business sustainability increased by 90%.
Determining Factors for Sharia Stock Investment Decisions that Have An Impact on Value Recovery Companies During A Pandemic Supitriyani, Supitriyani; Silaen, Musa Fernando; Silalahi, Marto
Journal of Governance Risk Management Compliance and Sustainability Vol. 2 No. 2 (2022): October Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.189 KB) | DOI: 10.31098/jgrcs.v2i2.1161

Abstract

Due to the company's ongoing global expansion, numerous investors are competing to invest their money in it. The purpose of this is to get ready for the future. The stock prices of numerous companies have fallen as a result of the COVID-19 pandemic. But this actually causes Islamic stocks to rise gradually until they finally experience an increase in investors each year. In order to help investors who are considering investing in sharia-based companies, this study aims to test the effects of the determinants of the determinants of Sharia stock investment decisions on company value. Purposive sampling with non-probability sampling was used for the sampling technique. The method used for quantitative descriptive analysis in this study is multiple linear regression analysis. The conclusions in this study show that investment opportunities, profitability, debt policy and dividend policy have a significant effect on the value of the company simultaneously and partially the investment opportunity, profitability and debt policy have a significant effect on the value of the company while the dividend policy does not have a significant effect on the value of the company in the Jakarta Islamic Index.
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim, Abdurohim Acai Sudirman Ambarita, Marthin H. Amon Charles Sitorus Andri Zainal Annisa Hamzah Arshandy, Eliza Arvita Netty Sihaloho Baxtishodovich, Sobirov Bobur Benny Simatupang Berwinto, Berwinto Bima Sujendra Butarbutar, Marisi Butarbutar, Novita Calen Candra, Vivi Charles Hadi Parmian Sihotang Darwin Lie Daulay, Dina Agustin Debi Eka Putri Dermawan Perangin Angin Dermawan Perangin Angin Desi Susanti Dharma, Edy Dheri Febiyani Lestari Diah Kusuma, Rr. Chusnu Syarifa Dina Agustin Daulay Edy Dharma Efendi Efendi Efendi Efendi Efendi Efendi Efendi, Efendi Effendi Elly Romy Elly Susanti Endang Fatmawati Enita Sarumpaet Erbin Chandra Ernest Grace Eva Imelda Sihombing F Silaen, Musa Galumbang Hutagalung Geni Nurfadilah Hadikusumo, Reina A. Handayani, Kristin Hendrick Sasimtan Putra Herman Injen Pardamean Butarbutar Ira Modifa Isyana Rahayu Isyana Rahayu, Isyana Jasman Purba Jayawarsa, A.A. Ketut Jhonson A Marbun Jhonson Marbun Juan Anastasia Putri Judijanto, Loso Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Julyantri, Julyantri Kevin Indajang Lili Suryati Liper Siregar Liper Siregar Lusman Siagian Maludin Panjaitan Mamadiyarov, Zokir Manogihontua Gultom Mariani Mariani Marihot Manullang Marthin Hutler Ambarita Martin Yehezkiel Sianipar Musa Fernando Silaen Mustafa Ginting Nahot Tua Parlindungan Sihaloho Nana Triapnita Nainggolan Nazaruddin Malik Nizar, Nurul Nkrumah, Ivy Kesewaa Normalina Saragih Nurfadilah, Geni Onita Sari Sinaga Onita Sari Sinaga Parlin Dony Sipayung Pawer Darasa Panjaitan Ramadhan Syahputra Ridwin Purba Ringkop Situmeang Robert Tua Siregar Romy, Elly Santy Nururly Sarintan E Damanik Sarmida Lona Gultom Sherly sherly sherly Siahaan, Yansen Simamora, Solavide SIMANJUNTAK, MARKUS DODDY Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Siregar, Liper Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Sofiyan Sri Harini Sudung Simatupang Sudung Simatupang Sudung Simatupang Sudung Simatupang Sudung Simatupang Sudung Simatupang Supitriyani, Supitriyani Swendy Barus Tukiyo Tukiyo Vivi Candra Vivi Candra Welly, Yerisma Yosi Anindhita Molek Manalu