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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Professional Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management JABE (Journal of Applied Business and Economic) SULTANIST: Jurnal Manajemen dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Informatika HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH SIMANTEK JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI BUDGETING : Journal of Business, Management and Accounting Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Journal Social Science And Technology For Community Service Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat International Journal Of Economics Social And Technology Golden Ratio of Data in Summary International Journal of Economics and Management Research International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Mount Hope Global Economic Journal Advances in Management & Financial Reporting Jurnal Medika: Medika Celebes Journal of Community Services Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan International Journal of Economics and Management Research
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Pengaruh Word Of Mouth, Brand Ambassador, dan Persepsi Harga Terhadap Keputusan Pembelian Facial Wash Kahf Di Kota Medan SUNDAY ADE SITORUS; Lubis, Wilson; Gloria J M Sianipar; Sitorus, Sunday Ade
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2321

Abstract

Kahf adalah brand facial wash yang diproduksi oleh PT Paragon Technology and Innovation sebagai bentuk respon terhadap permintaan yang tinggi oleh masyarakat akan perawatan khusus kulit pria. Rumusan masalah dalam penelitian ini adalah : (1) Bagaimanakah pengaruh word of mouth terhadap keputusan pembelian facial wash Kahf di kota Medan?. (2) Bagaimanakah pengaruh brand ambassador terhadap keputusan pembelian facial wash Kahf di kota Medan?. (3) Bagaimanakah pengaruh persepsi harga terhadap keputusan pembelian facial wash Kahf di kota Medan?. (4) Bagaimanakah pengaruh word of mouth, brand ambassador dan persepi harga terhadap keputusan pembelian facial wash Kahf di kota Medan?. Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, brand ambassador dan persepsi harga terhadap keputusan pembelian facial wash Kahf di kota Medan. Analisis data dalam penelitian ini dilakukan dengan Metode Deskriptif dan Regresi Linear Berganda menggunakan SPSS Versi 26. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Hasil penelitian ini menunjukkan bahwa : (1) Word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. (2) Brand ambassador berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian. (3) Persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. (4) word of mouth, brand ambasssador dan persepsi harga secara simultan berpengaruh signifikan terhadap keputusan pembelian.
Adaptasi Digital terhadap Keterampilan Digital: Mengukur Dampaknya pada Keberlanjutan Keuangan dan Pertumbuhan Bisnis Usaha Kecil SUNDAY ADE SITORUS; SITORUS, SUNDAY ADE; SIAGIAN, NALOM; Simanjuntak, Sabriana Royani
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1962

Abstract

Penelitian ini bertujuan untuk mengukur dampak adaptasi digital terhadap keterampilan digital dan bagaimana hal tersebut memengaruhi keberlanjutan keuangan serta pertumbuhan bisnis usaha kecil di Kota Medan. Penelitian dilakukan dengan menggunakan pendekatan kuantitatif selama 8 bulan, melibatkan survei pada 200 pemilik usaha kecil di 21 kecamatan di Kota Medan. Analisis data dilakukan menggunakan metode SEM-PLS (Structural Equation Modeling – Partial Least Squares). Hasil penelitian menunjukkan bahwa adaptasi digital berpengaruh signifikan terhadap peningkatan keterampilan digital. Namun, pengaruh adaptasi digital terhadap keberlanjutan keuangan ditemukan negatif, yang menunjukkan bahwa meskipun keterampilan digital meningkat, adaptasi digital yang tidak direncanakan dengan baik dapat menimbulkan beban finansial. Sebaliknya, keterampilan digital terbukti meningkatkan pertumbuhan bisnis secara signifikan. Adaptasi digital memainkan peran penting dalam meningkatkan keterampilan digital pelaku usaha kecil. Namun, untuk memperoleh keberlanjutan keuangan dan pertumbuhan bisnis yang positif, dibutuhkan perencanaan yang matang dan peningkatan keterampilan digital dalam rangka mengoptimalkan penggunaan teknologi digital
Digital Transformation of Small Businesses In Medan: A Quantitative Exploration of The Mediating Role of Partnerships in Enhancing E-Commerce Effectiveness SUNDAY ADE SITORUS; Sitorus, Sunday Ade; Simanjuntak, Sri Ida Royani; Sipayung, Leonardo David; Simarmata, Candra A.
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2863

Abstract

This study aims to explore the effect of digital transformation on increasing e-commerce effectiveness through the mediating role of partnerships in small businesses in Medan City. This research focuses on digitalization strategies that can strengthen the competitiveness of small businesses in the digital economy era. The originality of the research lies in the quantitative approach that examines the relationship between digital transformation, partnership, and e-commerce effectiveness, which has not been widely studied in the context of small businesses in Medan. The research gap identified is the lack of understanding on how partnership can mediate the impact of digital transformation on e-commerce effectiveness. The method used was a quantitative survey with SEM-PLS technique to analyze data collected from 200 small business owners in 21 sub-districts in Medan. The research findings show that digital transformation has a significant influence on partnerships, but does not directly have a significant effect on e-commerce effectiveness. In addition, partnership does not have a significant mediating role between digital transformation and e-commerce effectiveness. The conclusion of this study is that small businesses in Medan need a more integrated digital strategy and adequate infrastructure support to improve e-commerce effectiveness through stronger partnerships.
THE INFLUENCE OF PRODUCT QUALITY, INDIVIDUAL SALES AND RELATIONAL MARKETING ON DECISIONS CUSTOMER PURCHASES AT PT. PANCA NIAGA JAYA LESTARI SUNDAY ADE SITORUS; Edgina Tris Louis; Elgine Tris Louis; Jurisman Simanjorang; Sunday Ade Sitorus
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.516

Abstract

Panca Niaga Jaya Lestari is a company engaged in the sale of fast-moving products , offering various brands such as Kurnia, Hatari, Fox, and Indodes. Located in Mekar Baru Kisaran, the company faces challenges from increasingly tight competition, which causes a decline in customer purchases every year. Although this decline is not very significant, if it is allowed to continue, it can have a greater negative impact. In this study, the population used was 197 customers. By using the Slovin sampling technique at a 95% confidence level and a 5% margin of error, the number of samples determined was 132 customers. The results of the study indicate that Product Quality has a positive and significant influence on Purchasing Decisions, Personal Selling also has a positive and significant influence on Purchasing Decisions, and Relationship Marketing also has a positive and significant influence on Purchasing Decisions. Overall, Product Quality, Personal Selling, and Relationship Marketing simultaneously have a significant influence on Purchasing Decisions.
Pengaruh Return On Asset, Current Ratio Dan Firm Size Terhadap Nilai Perusahan (PBV) Pada Emiten Properti Real Dan Estate Pada Bursa Efek Indonesia (BEI) Periode 2018-2022 SUNDAY ADE SITORUS; Jennila Trisnawati; Pasaman Silaban; Sunday Ade Sitorus
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.4076

Abstract

Perusahaan properti dan real estate di Indonesia sedang mengalami perkembangan yang sangat pesat dan memiliki prospek cerah di masa depan. Hal ini didorong oleh potensi populasi yang semakin meningkat setiap tahunnya, yang berdampak pada kebutuhan masyarakat yang semakin kompleks, termasuk kebutuhan akan properti dan real estate. Dalam konteks ini, penelitian ini bertujuan untuk menganalisis pengaruh return on asset (ROA), current ratio (CR), dan ukuran perusahaan (firm size) terhadap nilai perusahaan (Price to Book Value/PBV) pada perusahaan properti dan real estate yang tercatat di Bursa Efek Indonesia (BEI) periode 2018-2022.
Analisis Permasalahan Pembangunan Desa Tanjung Saribu dan Strategi Solusi Berkelanjutan SUNDAY ADE SITORUS; Sunday Ade Sitorus; Fiktor Sihombing; Firman Mulana Silaban; Windi Klara Sinaga; Regen Boy Saputra
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.3003

Abstract

The Community Service and Empowerment Lecture Program is designed to achieve multidimensional objectives that benefit students, communities, and universities. For students, the program aims to deepen interdisciplinary knowledge and skills, enhance understanding of the application of science, technology, and art in development, and improve problem-solving abilities through hands-on field experience. The program yielded tangible results, including a 25% increase in community members' understanding of financial management, improved agricultural practices leading to higher crop yields, and the successful establishment of a local cooperative that supports ongoing economic activities in the village. In conclusion, the community service activities effectively contributed to the socio-economic development of Desa Tanjung Saribu. The initiatives empowered the local community with the skills and knowledge necessary to sustain their progress, fostering a more self-reliant and resilient community.
THE EFFECT OF TEAMWORK, WORK DISCIPLINE AND COMPENSATION ON IMPROVEMENT PTPN III EMPLOYEE PERFORMANCE SUNDAY ADE SITORUS; Hendra Simanjuntak; Feroaryati Damanik; Johanes Sihombing; Seraphina Lisa Gavrila; Jurisman Simanjorang; Sunday Ade Sitorus
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.301

Abstract

Data collected from observations at PT. Perkebunan Nusantara III provides credibility to the findings of this research. Teamwork, work discipline, compensation and employee performance are the focus of this study at the PT. This study used qualitative research methods. The findings of this research are based on answers to questions from employees at PT. Perkebunan Nusantara III. The research population consisted of 476 employees from PT. Perkebunan Nusantara III; 72 employees were selected for Validity and Reliability Test. Findings from the Classic Assumption Test, which includes the Normality Test, Multicollinearity Test, and Heteroscedasticity Test, are used to determine the effect of the independent (X) and dependent (Y) tests. This means that the study group was only able to obtain partial results from their 72-item sample with four variables. As a result, the research results are only part of the components of teamwork on employee performance at PT. Perkebunan Nusantara III was partly accepted (Ho) and partly rejected (Ha) according to the value of tcount <ttable or - 0.254<1.995 and significant results 0.800>0.05. Obtaining significant results from 0.000<0.05, the Teamwork component partially obtained a tcount value higher than the ttable value (4.157>1.995).
IDENTIFIKASI DAN ANALISIS PERMASALAHAN UMUM DAN KHUSUS DI DESA SILABAH JAYA SERTA USULAN SOLUSI UNTUK PENINGKATAN KESEJAHTERAAN SUNDAY ADE SITORUS; Sitorus, Sunday Ade; Sitindaon, Devito Valetino; Sihombing, Aldy Erwanto; Lumbanraja, Gracenihami
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3560

Abstract

Kuliah Praktek dan Pengabdian Masyarakat Universitas HKBP Nommensen berperan penting dalam pengembangan ilmu pengetahuan dan teknologi melalui interaksi mahasiswa dengan masyarakat, memberikan umpan balik yang berharga bagi perguruan tinggi. pengabdian memfasilitasi dosen dalam mengidentifikasi masalah konkret sebagai bahan pembelajaran dan mendorong kerjasama dengan instansi pemerintah untuk pembangunan. Penelitian yang dikembangkan menjadi lebih bermanfaat dan aplikatif dalam menyelesaikan masalah masyarakat. Bagi pemerintah daerah, pengabdian menyediakan tenaga tambahan untuk mempercepat program pemerintah desa, menjaga kebersihan lingkungan, dan memberikan ide serta masukan untuk kemajuan desa berdasarkan keahlian mahasiswa.
BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA SUNDAY ADE SITORUS; Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
THE INFLUENCE OF WORK ENVIRONMENT, WORK EXPERIENCE AND JOB TRAINING ON EMPLOYEE PERFORMANCE IN THE MEDAN CITY FIRE SERVICE SUNDAY ADE SITORUS; Glorya Ginting; Jedidah Perbina Rosa Br Tarigan; Dini Moniza; , Neta Nia Br Sembiring; Jurisman Simanjorang; Sunday Ade Sitorus
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.213

Abstract

This research aims to look at the influence of the work environment, work experience and work training in the Medan City Fire Service and to achieve targets within a company and increase knowledge, skills and carry out training programs to obtain the maximum targets that employees want to achieve. It is known that there is a training problem such as a lack of implementation of training within the company or the educational background of the employee and work discipline. In this study, the population was 152 employees with 62 samples using a simple random sampling technique selected to be respondents. The research method used was quantitative with questionnaire and interview techniques. The R Square value of the coefficient of determination is 12.8% and the value tcount (2.711) > ttable (1.67155) and significance (0.009) < 0.05 for the work environment variable tcount (-1.005) < ttable (1.67155) and significance ( 0.0319) for the work experience variable and tcount (-0.380) < ttable (1.67155) and significance (0.705) for the work training variable so that the Fcount value (2.839) Ftable < (3.09), obtains a significant probability of 0.045<0 .05 So Ho is accepted and Ha is rejected, therefore environmental variables, experience and work training have a simultaneous and significant influence on employee performance at the Medan City Fire Department
Co-Authors , Neta Nia Br Sembiring Adya Hermawati Agnadira , Anasya Alfabetian Harjuno Condro Haditomo Aminuyati Amril Amril AMRIL ANAS ANITA TRESIA SAMOSIR Anton Atno Parluhutan Sinaga Asri Ady Bakri Aurelia Tanatha Bahtiar Efendi Bambang Sucipto Br Ginting, Dwi Grace Lorencya Didi Suhendi Dini Moniza Djajanto, Ludfi Dompak Napitupulu Edgina Tris Louis Elgine Tris Louis Evi Sirait Feroaryati Damanik Fiktor Sihombing Firdaus Firdaus Firman Mulana Silaban Girsang, Patrecia Caroline Gloria J M Sianipar Glorya Ginting Hadi Purnomo Hanna Damanik Hartanto Hayu Lusianawati Hendra Simanjuntak Husin Husin, Husin Indra Iryanto Nur Hidayat Jedidah Perbina Rosa Br Tarigan Jennila Trisnawati Johanes Sihombing Jurisman Simanjorang Jurisman Simanjorang Kraugusteeliana Kraugusteeliana Lasma Lenida Rosinta Sianipar lasma siagian Lubis, Wilson Lumbanbatu, Capriaty Lumbanraja, Gracenihami M. Ridlwan Hambali Manalu , Tesalonika Agastha Manurung, Nancy Cecilia MARDIAH HASANAH NASUTION Markus Doddy Simanjuntak Mazzlida Mat Deli Merita Ayu Indrianti Nababan, Natalia Artauli Nahor, Friza Banjar Nikous Soter Sihombing Nopeline, Nancy Pakpahan, Simon Ryansa Hasudungan Pantas H Silaban Pasaman Silaban Pasaman Silaban, Pasaman Pasaribu, Romindo M. Petrus Loo Pratiwi , Devi Arista Purba, Elvis F Ramlawati Ramlawati Rasmulia Sembiring Raya Panjaitan Regen Boy Saputra Resti Nurfaidah Richard A. M. Napitupulu Rince Marpaung Rini Fatmawati Ronny Allan Nababan Samosir, Orianta Seraphina Lisa Gavrila Siagian, Nalom Siahaan, Lidia Sari Siahaan, Septony Sianipar, Andiko Sihombing, Aldy Erwanto Sihombing, Martha Zepania Silaban, Pantas Simanjorang , Jurisman Simanjuntak, Agus Nakkok SIMANJUNTAK, MARKUS DODDY Simanjuntak, Sabriana Royani Simanjuntak, Sri Ida Royani Simarmata, Ardianto Simarmata, Candra A. Sipayung, Leonardo David Siregar, Cindy Margareta Sitanggang, Grace Sitindaon, Boy Rifaldo Sitindaon, Devito Valetino STEVEN, ORLANDO Suwitho, Suwitho Syamsul Bahri Tamba, Adelina Oktavia Tarihoran, Christian Very Teddyansa Halim Teguh Setiawan Wibowo Totok Hendarto Tulim, Anto Uli Artha, Citra Wesly Andri Simanjuntak, Wesly Andri WILLIAM PARLINDUNGAN SIHOMBING Winda Ardiani Windi Klara Sinaga Zunan Setiawan