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Indriyani, Azizah
Prodi Manajemen Universitas Muhadi Setiabudi
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PEMBERDAYAAN PEREMPUAN MELALUI EDUKASI GIZI DAN PENGEMBANGAN POTENSI AGRIBISNIS BERBASIS PENDIDIKAN SERTA PENGUATAN MANAJEMEN USAHA DI DESA PESANTUNAN Diah Ratnasari; Suci Nur Utami; Hanny Uswatun Nisa; Azizah Indriyani; Elinda Umisara; M. Dini Adita
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 7 No. 01 (2026): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jamu.v7i01.1976

Abstract

Pemberdayaan perempuan di tingkat masyarakat desa perlu dilakukan secara terpadu dengan memperhatikan aspek kesehatan, pemanfaatan potensi pangan lokal, kemampuan pengembangan usaha, dan peningkatan kapasitas pembelajaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan perempuan melalui edukasi gizi dan pengolahan pangan berbasis potensi lokal, sekaligus memperkenalkan peluang pengembangan agribisnis dan pengelolaan usaha. Metode kegiatan meliputi edukasi, penyampaian materi secara interaktif, diskusi, demonstrasi, dan praktik pembuatan olahan pangan berbahan dasar jagung berupa talam jagung dan puding jagung. Pendekatan interdisipliner yang melibatkan keilmuan gizi, agribisnis, manajemen, dan pendidikan digunakan untuk menghubungkan pengetahuan tentang pangan dan gizi dengan pemanfaatan bahan pangan lokal serta peluang pengembangan usaha. Evaluasi dilakukan melalui pre-test dan post-test untuk mengetahui perubahan pengetahuan peserta setelah mengikuti kegiatan. Hasil evaluasi menunjukkan adanya peningkatan tingkat pengetahuan peserta dari 65% pada pre-test menjadi 87% pada post-test, atau meningkat sebesar 22%. Hasil tersebut menunjukkan bahwa kegiatan edukasi dan praktik pengolahan pangan berbasis jagung dapat meningkatkan pengetahuan peserta sekaligus memberikan pengalaman praktis dalam memanfaatkan potensi pangan lokal. Integrasi edukasi gizi, pengembangan agribisnis, manajemen usaha, dan pendekatan pendidikan memberikan model pemberdayaan yang komprehensif untuk meningkatkan kapasitas perempuan dalam mengoptimalkan pangan lokal sebagai sumber pangan keluarga sekaligus peluang ekonomi. Kegiatan lanjutan berupa pendampingan pengembangan produk dan manajemen usaha diperlukan untuk mendukung keberlanjutan program.
Pengaruh Disiplin Kerja, Transparansi, dan Kinerja Aparatur Desa terhadap Kepuasan Masyarakat dalam Pelayanan Administrasi di Desa Bulakamba Prasiva Yanu Pratami; Nur Khojin; Hendri Sucipto; Azizah Indriyani; Nur Aisyah
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4421

Abstract

This study aims to analyze the influence of work discipline, transparency, and village official performance on public satisfaction regarding administrative services in Bulakamba Village, both partially and simultaneously. A quantitative approach with a causal-associative method was employed to determine the cause-and-effect relationships between the independent and dependent variables. Data were collected via questionnaires distributed to 366 residents who had received village administrative services. The collected data were analyzed using partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²). The results indicate that work discipline (t = 2.922; p = 0.004), transparency (t = 10.590; p < 0.001), and village official performance (t = 12.093; p < 0.001) each have a positive and significant effect on public satisfaction. Simultaneously, these three variables were found to have a significant impact on public satisfaction (F = 86.927; p < 0.001). The coefficient of determination (R²) of 0.419 indicates that work discipline, transparency, and village official performance explain 41.9% of the variation in public satisfaction, while the remainder is influenced by factors outside the scope of this study. These findings underscore the importance of enhancing discipline, information transparency, and the quality of village official performance to ensure effective administrative services and boost public satisfaction.
Pengaruh Human Relation dan Pengembangan Sumber Daya Manusia terhadap Kinerja Pegawai pada BAZNAS Brebes Agni Anjursari; Azizah Indriyani; Akbar NPD Wahana; Dwi Harini; Gian Fitralisma
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7306

Abstract

The main issue in employee performance is the lack of work productivity. Achieving good employee performance is imperative to address this challenge. However, not all employees meet the expected performance standards. This poses a particular challenge for BAZNAS Brebes, which in recent years has faced inconsistent employee performance issues. This study aims to investigate the influence of human relations and human resource development (HRD) on employee performance at BAZNAS Brebes. The research adopts a quantitative approach, collecting data through questionnaires from 36 respondents who are employees of BAZNAS Brebes. The study was conducted from February to July 2025. Data analysis employed multiple regression analysis to test the relationships between the variables. The results indicate that human relations significantly influence employee performance partially, with better interpersonal relationships among colleagues and supervisors correlating positively with performance improvement. HRD did not show a direct significant influence on employee performance, indicating the need for further evaluation of HRD strategies and implementation at BAZNAS Brebes. Simultaneously, both variables demonstrated a significant influence on employee performance, emphasizing the importance of a strategic combination to enhance organizational effectiveness.
Analisis Pengaruh Pengembangan Sumber Daya Manusia, Efikasi Diri, dan Motivasi Kerja terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir Fakultas Ekonomi Bisnis Lia Sulistiyani; Azizah Indriyani; Hendri Sucipto; Indah Dewi Mulyani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7919

Abstract

This study examines the influence of human resource development, self-efficacy, and work motivation on the work readiness of final-year stu dents, with a focus on the Faculty of Economics and Business. In the context of an increasingly competitive job market, work readiness is a critical factor for students to successfully adapt and excel in professional environments. Human resource development is expected to enhance students’ skills and competencies, self-efficacy reflects their confidence in performing tasks, and work motivation serves as a driving factor for performance and career achievement. The research employed a quantitative survey method, with data collected through structured questionnaires distributed to the entire population of 100 final-year students. The sampling technique used was saturated sampling, whereby all members of the population were included as respondents. Data analysis revealed that human resource development and self-efficacy have a significant and positive effect on work readiness, indicating that both skill enrichment and confidence in one’s abilities play a key role in preparing students for employment. In contrast, work motivation was found to have no significant direct effect on work readiness, suggesting that other factors may mediate or influence the relationship between motivation and readiness to work. Furthermore, the simultaneous influence of human resource development and self-efficacy on work readiness was found to be highly substantial, with a contribution of 96.00%, leaving only 4.00% attributable to other unexamined variables. These findings highlight the importance for educational institutions to prioritize structured programs that build both professional skills and self-confidence among students. Recommendations from this study emphasize the need for competency-based training, mentoring, and targeted motivational strategies to ensure graduates are well-prepared to navigate the demands of the workforce and achieve sustainable career success.
Pengaruh Digital Marketing, Social Media Engagement, dan Customer Trust terhadap Loyalitas Pelanggan di Toko Nujma Perabot Nauval Nujma Ulil Azmi Arrifa; Dumadi Dumadi; Azizah indriyani; Syariful Ikhwan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12868

Abstract

This research aims to analyze and determine the impact of Digital Marketing, Social Media Engagement, and Customer Trust on Customer Loyalty both partially and simultaneously at Toko Nujma Perabot. The rapid development of information technology has pushed retail businesses to adapt through digital platforms. This study employs a quantitative approach utilizing a survey method with a structured questionnaire. The research population consists of active customers of Toko Nujma Perabot, with a sample size of 107 respondents selected using simple random sampling via Slovin's formula. Data analysis techniques include instrument testing (validity and reliability), classic assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, partial t-tests, simultaneous F-tests, and coefficient of determination (R²) analysis using SPSS software. The results indicate that Digital Marketing, Social Media Engagement, and Customer Trust each have a positive and statistically significant partial effect on Customer Loyalty. Simultaneously, all three independent variables significantly influence Customer Loyalty with an F-count of 513.500 and a significance value of 0.000 (< 0.05). The coefficient of determination (R²) is 0.937, indicating that 93.7% of the variance in Customer Loyalty can be explained by Digital Marketing, Social Media Engagement, and Customer Trust, while the remaining 6.3% is influenced by other unexamined factors. Social Media Engagement emerges as the most dominant variable influencing customer loyalty.  
Pengaruh Digital Marketing pada Peningkatan Brand Awarness dan Brand Image terhadap Pengambilan Keputusan Pembelian di Lavala Store Brebes : Studi pada Konsumen Generasi Z Dewi Indah Astuti; Syariefful Ikhwan; Andi Yulianto; Azizah Indriyani; Roby Setiadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7887

Abstract

Tight competition in the fashion industry has encouraged Lavala Store Brebes to adopt a more effective digital marketing strategy, particularly to attract attention and influence purchasing decisions of Generation Z consumers. Although Lavala Store's exposure level on social media is relatively high, initial findings indicate that most consumers consider the content presented to be less interesting, less interactive, and not fully relevant to their preferences. This study aims to analyze the influence of digital marketing on brand awareness, brand image, and purchasing decisions of Generation Z consumers at Lavala Store. The study used a quantitative method with a survey approach to 200 respondents aged 18–27 who had made purchases at Lavala Store. The sampling technique used purposive sampling, and data analysis was carried out using AMOS-based Structural Equation Modeling (SEM). The results showed that digital marketing has a significant positive influence on brand awareness (C.R. = 11.046; p < 0.001) and brand image (C.R. = 8.926; p < 0.001). This indicates that the implemented digital marketing strategy is able to increase brand awareness and brand image in the minds of Generation Z consumers. However, the test results also show that digital marketing does not have a significant effect on purchasing decisions, either directly or through brand awareness and brand image. These findings lead to the conclusion that Generation Z purchasing decisions at Lavala Store are more influenced by other factors such as product quality, competitive pricing, a pleasant shopping experience, and recommendations from close friends or influencers. The implications of this study emphasize the need for Lavala Store to design a more creative, relevant, and interaction-based digital marketing strategy, and integrate it with improving product quality and customer experience. This integrated approach is expected to increase purchase conversions among Generation Z in a sustainable manner.
Pengaruh Literasi Keuangan Digital, Modal Usaha, Sertifikat Halal terhadap Kinerja di Kabupaten Brebes Fiulia Suci; Dwi Harini; Akbar NP Darma Wahana; Azizah Indriyani; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7888

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in driving regional economic growth, including in Brebes Regency. However, this sector faces various challenges that can hinder business performance, including low digital financial literacy, limited business capital, and low ownership of halal certificates that have the potential to increase product competitiveness. This study aims to analyze the effect of digital financial literacy, business capital, and halal certificates on the performance of MSMEs in Brebes Regency. The study used a quantitative approach with a purposive sampling technique of 88 MSMEs from a population of 706 MSMEs. The study location was in Brebes Regency with an implementation period from February to July 2025. The research instrument was a structured questionnaire, while data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test the proposed hypothesis. The results showed that digital financial literacy has a positive and significant influence on MSME performance, as evidenced by a t-statistic value of 2.778 and a p-value of 0.005. Business capital was also shown to have a positive and significant effect on MSME performance, with a t-statistic of 2.450 and a p-value of 0.014. However, a different finding was obtained for the halal certification variable, which showed no significant effect on MSME performance, with a t-statistic of 1.813 and a p-value of 0.070. These findings indicate that increasing digital financial literacy and the availability of business capital are key factors in driving MSME performance, while halal certification is not yet a direct determinant, although it still has strategic potential in the long term. The results of this study are expected to serve as a reference for local governments, financial institutions, and business actors in formulating more effective policies and strategies to strengthen the competitiveness of MSMEs in Brebes Regency.
Analisis Disiplin Kerja dan Fungsi Pengawasan Pemimpin terhadap Kinerja Karyawan di PT BIG dengan Kepuasan Kerja sebagai Variabel Intervening Selfi Anggraini; Hendri Sucipto; Andi Yulianto; Azizah Indriyani; Nur Khojin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7893

Abstract

PT BIG as a manufacturing company has a major responsibility in maintaining product quality and ensuring customer satisfaction. Suboptimal employee performance can negatively impact the company's reputation and the achievement of production targets. Therefore, this study aims to analyze the effect of work discipline and the supervisory function of leaders on employee performance, with job satisfaction as an intervening variable at PT BIG. The study was conducted at PT BIG from February to July 2025 with a population of 421 employees. The research sample consisted of 205 employees selected using the proportional random sampling method. The approach used was quantitative with the analysis technique using SmartPLS. The results showed that work discipline had a positive and significant effect on employee performance, but did not have a significant effect on job satisfaction. Conversely, the supervisory function of leaders was shown to have a positive and significant effect on both employee performance and job satisfaction. Furthermore, job satisfaction had a significant effect on employee performance. The mediation test showed that job satisfaction did not mediate the relationship between work discipline and employee performance, but significantly mediated the relationship between the supervisory function of leaders and employee performance. These findings indicate that although work discipline is important for improving performance, this factor does not directly affect the level of employee job satisfaction. Conversely, the supervisory function of leaders plays a strategic role not only in ensuring the achievement of performance targets but also in increasing job satisfaction, which in turn positively impacts overall performance. This study recommends that companies strengthen the supervisory role of leaders by being participatory, communicative, and supportive, thereby creating a conducive work environment, increasing motivation, and continuously improving employee performance.
Dampak Work Life Balance dan Burnout terhadap Loyalitas Perawat Gen Z pada Rumah Sakit Dera As-Syifa Banjarharjo Sri Wulandari; Azizah Indriyani; Muhammad Syaifulloh; Slamet Bambang Riono; Gian Fitralisma
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7895

Abstract

Generation Z is known to have a high concern for work-life balance and mental health. In a hospital work environment that demands physical and emotional resilience, work imbalance and high levels of burnout have the potential to reduce loyalty, especially for nurses who deal directly with patients. This study aims to examine in depth the effect of work-life balance and burnout on the loyalty of Gen Z nurses at Dera As-Syifa Hospital, Banjarharjo. The research method used is quantitative with an explanatory research design, involving 111 Gen Z nurses as respondents through a total sampling method. Data were collected using a Likert-based questionnaire, then analyzed by multiple linear regression using SPSS. Before the analysis, validity, reliability, and classical assumption tests were conducted to ensure the feasibility of the instruments and models. The results showed that partially, the work-life balance variable (X1) has a positive and significant effect on loyalty (Y), with a calculated t value of 12.814 greater than the t table of 1.982 and a significance value of 0.000 <0.05. Meanwhile, the burnout variable (X2) had a significant negative effect on loyalty, with a calculated t-value of -2.109, greater than the t-table of 1.982 (in absolute value) and a significance value of 0.037 <0.05. Simultaneously, these two variables contributed 60.7% to the variation in loyalty among Gen Z nurses, while the remaining 39.3% was influenced by factors outside the research model. This finding underscores the importance of hospital human resource management in addressing work-life balance and managing burnout levels to maintain nurse loyalty. Strategies to improve work well-being, psychological support, and workload adjustments are key to creating a healthy and sustainable work environment for Generation Z nurses.
Co-Authors Abdul Jamil Afridah, Nur Afti Sulastri Agni Anjursari Ainul Tria Lestari Ainul Tria Lestari Akbar NP Darma Wahana Akbar NPD Wahana Akhmad Saripin Alif Nurfitrah Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anggi Ayu Saputra Anis Rakhmawati Anisa Sains Kharisma Ari Kristiana Aris, Muhammad Adam Chaerul Anam Darmawan, Bagus Dedi Romli Triputra Dewi Indah Astuti Dewi Ningsih Diah Ratnasari Dinda Putri Novianti Dumadi, Dumadi DWI HARINI Dwi Harini Dwi Harini Dwi Yoga Ely Supratin Erika Oktavia Fatmawati, Nindya Anju Febriani Febriani Febrianti, Hilda Amalia Fiulia Suci Gian Fitralisma Gian Fitrialisma Gisela Maslakhatul Umah Hajar, Neli Hanifah Mahry Hanny Uswatun Nisa Hargisati Gendis Budihani Hendri Sucipto Hendri Sucipto Hilda Kumala wulandari Ikhwan, Syariefful Imam Syafii Indah Dewi Mulyani Indah Dewi Mulyani Indah Dewi Mulyani Irfan Budi Prakoso Jayawarsa, A.A. Ketut Khalid Iskandar Khalid Iskandar Khojin, Nur Kojin Kristiana, Ari Laela Maftukah Laeli, Siti Nur Lia Sulistiyani Lilis Setiyani Luth Luth M. Dini Adita Maftukhin Maftukhin Martha, Titania Mila Febriani Dzun Nur Ain Muhammad Saefulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Mukson Mukson Mulyani, Indah Dewi Nasiruddin, Nasiruddin Nauval Nujma Ulil Azmi Arrifa Neli Hajar Nur Afridah NUR AISYAH Nur Khoeriyah Nur Khojin Nur Khojin Prasiva Yanu Pratami Putri Putri, Putri Resti Afrianti Rifatul Masrikhiyah Rinaldi Imani Riono, Slamet Bambang Ririn Marshelina Riyadi Riyadi Roby Setiadi Roby Setiadi Roni Roni Salsabila Ramadhani Selfi Anggraini Septa Wigo Lisnandiyanto Setiadi, Roby Setiawati Siti Fatimatuz Zahro Siti Marselia Siti Musdalifah Sri Wulandari Suci Nur Utami Sulistia Ameliyanti Syarieful Ikhwan Syariful Ikhwan Tahta Alfina Tedy Saputra Tenaya Tenaya TITI RAHMAWATI Umisara, Elinda Wahana, Akbar NPD Wahyu Wibowo YanYan El Rizal Unzilatirrizqi D D Yenny Ernitawati Yuniarti Ma’nawiyah Zaman, Mohamad Badrun