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Mahadewi, Erlina Puspitaloka
Universitas Esa Unggul
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Sustainable Marketing of Healthcare in Indonesia with Religiosity and Health Promotion Clean Healthy Lifestyle Erlina Puspitaloka Mahadewi; Ahmad Hidayat Sutawidjaya; Daru Asih; Ngadino Surip; Arman Harahap
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3890

Abstract

Health promotion has received a boost that includes actions at the individual and community levels, strengthening health systems and multi-sectoral partnerships that can be directed at specific health conditions in pandemic. It should also include a settings-based approach to promoting health in specific settings such as schools, hospitals, workplaces, residential areas and communities. Health promotion needs to be built into all policies and if used efficiently will result in health marketing outcomes for healthcare providers and positive behavior change in clean healthy lifestyle. The results of this study indicate that the patient's perception of a clean and healthy life based on the benefit dimension is 89.50%, based on the trust dimension 83.35%, the patient's perception is based on the risk dimension 81.55%, the patient's perception is based on the 85.22% religiosity dimension, and patient satisfaction, in generally common perception is 84.90%. Global acceptance that health promotion and clean and healthy lifestyle (CHLB) behavior in social marketing science is determined by many factors outside the health system. Healthcare issues can be effectively addressed with a holistic approach by empowering individuals and communities to take action for their health.
Co-Authors Ade Heryana Admarianti, Ghina Agus Firmansyah Al-Amin, Al-Amin Alika Shameela Amalia, Lia Amo Sugiharto Angela, Nofia Aprianti, Desi Aprilita Rinayanti Eff Aprilita Rinayanti Eff Arman Harahap Arnastya Iswara Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha, Arnastya Iswara Sanantagraha Asari Asari, Asari Ashri Maunah, Nur Aura Prizi, Jeane Ayu, Gebyar Ayuba, Iyan Bangun, Cicilia Sriliasta Christover, Jean Citrawati, Citrawati Daru Asih Dihin Septyanto Djati, Sunding Pantja Dudi Permana Dwi Putranto, Rahmat DWI SAFITRI, IKA Edy Suntoro, Eko El Hasan, Sawqi Saad Erwin Agustian Panigoro Fachmi Tamzil Fera Gusmi Nurba Fermansyah, Hari Fori Yumita Hafidz, Gilang Pratama Harjanto Prabowo Heriyanti Heriyanti, Heriyanti Heryana, Ade Indra Ora Emi, Yohanes Intan Silviana Mustikawati Intan Silviana Mustikawati Ira Marti Ayu Iswara Sanantagraha, Arnastya Jumarno, Jumarno Juniawan Mandala Putra Juniawan Mandala Putra Kurniawati, Yatmi Leslie Hendric Spits Warnars, Harco lia amalia Mandala Putra, Juniawan Maratis, Jerry Mauludi, Andri Mira Asmirajanti Mohamad Reza Hilmy Muchtadin, Muchtadin Mugi Wahidin Mulyo Wiharto Muniroh, Muniroh Musna Musna Mustajab, Fuad Mustikawati, Intan Silviana Ngadino Surip Nisa, Puspita Chairun Nur Anggraeni, Citra Nurlinda Nurlinda Nurmalasari, Mieke Pamungkas, Ario Prawira Kautsar, Marza Putranto, Rahmat Dwi Putri Agustin, Sartika Putri Handayani Putri Iskandar, Olivia Putri Kencana, Yunita Putri, Suci Sri Endah Lestari Mulyanto Rini Handayani Rini Handayani Sanantagraha, Arnastya Iswara Sangadji, Namira Wadjir Sarlina Sari Selvi Selvi Setiawan, Ichwan Sfenrianto, Sfenrianto Shameela , Alika Shameela, Alika Shorayasari, Susi SITI MARIAM Sopian, Arip Sri Rosmalina Soejono Sunargo, Bambang Suryari Purnama Susi Shorayasari Susi Shorayasari Susi Shorayasari Sutawidjaya, Ahmad Hidayat Tunom, Sajun Viatiningsih, Wiwik Vionalita, Gisely Waslam Waslam, Waslam Wulandari, Rikha Yunita, Fina Zulfa Rindy Al Fitry ‘Aini, Qurotul