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All Journal International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Al-Syir'ah Jurnal Pengabdian Masyarakat AbdiMas Jurnal Kreativitas PKM Manuju : Malahayati Nursing Journal Gorontalo Journal of Public Health Indonesian of Health Information Management Journal (INOHIM) Jurnal Doktor Manajemen (JDM) JURNAL LENTERA BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Community Service Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma NUSRA: Jurnal Penelitian dan Ilmu Pendidikan International Journal of Cyber and IT Service Management (IJCITSM) International Journal of Health and Pharmaceutical (IJHP) Jurnal Ekonomi Utama (Juria) International Journal of Sharia Business Management Jurnal Lentera Pengabdian Jurnal Ilmiah Multidisiplin Indonesia ZAHRA (JOURNAL OF HEALTH AND MEDICAL RESEARCH)
Mahadewi, Erlina Puspitaloka
Universitas Esa Unggul
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The Influence of Service Quality on Consumer Purchase Decisions Erlina Puspitaloka Mahadewi; Arnastya Iswara Sanantagraha
Astina: Jurnal Ekonomi Utama Vol 3 No 2 (2024): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v3i2.181

Abstract

This study aims to determine the effect of service quality on consumer purchasing decisions at Warung Makan Soto Madura in Ciputat, South Tangerang. The method used is explanatory research with a sample of 99 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the service quality variable obtained an average score of 3.42 with good criteria. The purchasing decision variable obtained an average score of 3.84 with good criteria. Service quality has a significant effect on purchasing decisions with the regression equation Y = 8.624 + 0.871X, and a correlation value of 0.770 or strong with a determination of 59.3%. Hypothesis testing obtained t count> t table or (11.699> 1.986) and a significance of 0.000 <0.05.
Strategi Pemasaran Berbasis Data (Data-Driven Marketing) untuk Meningkatkan Kinerja Penjualan: Studi Empiris di Perusahaan Startup Erlina Puspitaloka Mahadewi; Arnastya Iswara
Astina: Jurnal Ekonomi Utama Vol 4 No 1 (2025): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v4i1.245

Abstract

Dalam era digital, strategi pemasaran berbasis data (data-driven marketing) menjadi pendekatan yang semakin penting dalam meningkatkan kinerja penjualan, terutama bagi perusahaan startup yang beroperasi dalam lingkungan bisnis yang dinamis dan kompetitif. Penelitian ini bertujuan untuk mengeksplorasi bagaimana perusahaan startup menerapkan strategi pemasaran berbasis data serta memahami tantangan dan peluang yang dihadapi dalam prosesnya. Dengan menggunakan metode kualitatif, penelitian ini mengadopsi pendekatan studi kasus pada beberapa perusahaan startup di Indonesia. Pengumpulan data dilakukan melalui wawancara mendalam dengan manajer pemasaran, analisis dokumen, serta observasi terhadap strategi pemasaran yang diterapkan. Hasil penelitian menunjukkan bahwa penerapan pemasaran berbasis data memungkinkan perusahaan untuk memahami perilaku pelanggan secara lebih mendalam, menyesuaikan strategi komunikasi, serta mengoptimalkan penggunaan saluran pemasaran digital. Namun, tantangan seperti keterbatasan sumber daya, kurangnya pemahaman terhadap analitik data, serta kesulitan dalam mengintegrasikan data dari berbagai sumber masih menjadi hambatan utama. Studi ini menyoroti pentingnya pengelolaan data yang efektif dan pengembangan kapabilitas analitik dalam perusahaan startup agar dapat memanfaatkan strategi pemasaran berbasis data secara optimal. Temuan ini diharapkan dapat memberikan wawasan bagi para pelaku bisnis startup dalam merancang strategi pemasaran yang lebih adaptif dan berbasis pada data.
Exclusive Breastfeeding Behavior Analysis at Hospital in Lampung Indonesia Erlina Puspitaloka Mahadewi; Intan Silviana Mustikawati; Mohamad Reza Hilmy; Ade Heryana
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.318

Abstract

The present study reports the comprehensive study on the exclusive breastfeeding around support factors for successful activityof breastfeeding. In the three years lately UNICEF and WHO data on exclusive breastfeeding can reduce infant morbidity and mortality by more than 80%. The coverage of infants who are exclusively breastfed is 65.35%, the highest percentage is in West Nusa Tenggara 80.35% and the lowest percentage is in Papua 18.32%. In Indonesia, there are 35.25% of 38% of children who are sick because they cannot receive exclusive breastfeeding. Exclusive breastfeeding is given when the baby is born until the age of 6 months. This study aims to determine knowledge, work and family support related to exclusive breastfeeding behavior in the work area of ??near with the RSIA PBH hospital in Lampung, Indonesia area in 2021. Using a cross sectional, a large sample of 120 respondents. Sampling in this study used a simple random sampling technique, and the chi-square test was carried out from January to August 2021. The results of the study were 95 respondents (79,16%) mothers who did not give exclusive breastfeeding and 25 respondents (20.84%) mothers who have exclusively breastfed their babies. There is a significant relationship between knowledge (P = 0.000 and PR = 1.588), occupation (P = 0.000 and PR = 1.995) and family support (P = 0.001 and PR = 1.514) with exclusive breastfeeding behavior in the patients inside hospital work area in 2021. The paper presents the characterization support from the company, hospital and the closest family for exclusive breastfeeding is also very important. Based on the results of the study, it is recommended that health workers make innovations and new programs to increase exclusive breastfeeding
Employee Recruitment Process Analysis of PT. Wishan Global Medika Tangerang Banten Indonesia Indra Ora Emi, Yohanes; Erlina Puspitaloka Mahadewi; Susi Shorayasari; Rini Handayani
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.504

Abstract

The present study reports the first comprehensive study around employee recruitment, inside the era of globalization has led to intense competition in various industrial fields, including the medical and healthcare industry. PT. Wishan Global Medika (WGM) is a medical evacuation company in Tangerang Banten Indonesia, to face competitors the company needs to carry out employee recruitment activities in accordance with the vision and mission in order to achieve the goals the company wants to achieve. Product from Indonesian medical companies are still quite considered in the global market but still has competitor from countries in Southeast Asia. One way to face this competition is that companies are required to have competent and good performance employees. The purpose of this study was to analyze the employee recruitment process at PT. Wishan Global Medika Tangerang Banten. The conceptual framework of the employee recruitment process in this study includes 3 items, namely Sourcing, Selection Process, and User Process. The research method used is qualitative research with in-depth interviews with a case study approach. Purposive sampling was used with a total of 3 respondents, namely the main director, general manager and human resources staff. The results of the study indicate that the analysis of human resource management in this company still does not lead to the interests of the company and determines the types of tasks and jobs that need to be carried out and there is no management policy rules in order to support the strategy of human resource management. The analysis of the employee recruitment system in the company is considered to be in accordance with the standart operating procedures recruitment, also still needs to be improved in terms of sources and stages of recruitment so as to minimize obstacles in recruitment. The conclusion of this study is that the implementation of human resource development needs to be carried out in an integrated manner in long-term and annual corporate planning as well as improving the quality of recruitment so as to prevent the occurrence of vacancies.
Framing TOWS as Marketing Strategy Determiner of Medical Equipment in PT. Tawada Healthcare Jakarta Indonesia Asari, Asari; Puspitaloka Mahadewi, Erlina; Marti Ayu, Ira; Shorayasari, Susi
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.640

Abstract

The present study reports the comprehensive framing study around healthcare marketing stategy, inside the era of globalization has led to intense competition in various industrial fields, including the medical equipment in healthcare industry. PT. Tawada Healthcare was founded in 1999 with the aim of becoming the most integrated, reliable and customer-based healthcare provider in Indonesia. Over the years the company added a variety of different brands and products to its portfolio to serve a wider customer base, the company focused on providing the best customer experience and offering the highest quality products to customers in Indonesia. currently represents 20 major international principals and has a network to market its products throughout the country, covering provinces and major cities. It has 13 branches including its head office in Jakarta. The decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare Jakarta in 2020 due to the pandemic impact of 41% of the total sales target of orthopedic implants in 2020 of 120,000,000,000 IDR. The cause of the decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare is the rise of competitors of similar orthopedic implant medical device companies. The covid19 pandemic that hit the world, including Indonesia, resulted in a decrease in the budget for the procurement of orthopedic implant medical devices from the government because the budget was allocated for handling the covid19 pandemic and the decreasing demand for orthopedic implant medical devices from users due to the covid19 pandemic. This study aims to provide an overview of the TOWS (threat, opportunity, weakness and strength) method approach as an alternative solution and determine the strategy for selling medical devices at PT. Tawada Healthcare in 2021-2022.
The Agility, Adaptation, And Business Optimization, Normal Era For Entrepreneur In Indonesia Puspitaloka Mahadewi, Erlina; Septyanto, Dihin; Reza Hilmy, Mohamad; Tamzil, Fachmi
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.756

Abstract

The present study reports the first comprehensive study about agility, adaptation, and rebuilt the business in new era after covid-19 in Indonesia. Business resilience is very important to achieve the rise of Micro, Small and Medium Enterprises (MSMEs), because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. Businessmen as well as marketers need to manage marketing activities that are adaptive and flexible according to the potential of MSMEs through agile marketing. This research aims to formulate a framework for business revival during and after a crisis like covid-19. This research is expected to provide insights into effective marketing division procedures for business organizations in dealing with business disruptions. A qualitative descriptive approach was used in this study to obtain an overview of the situation experienced by SMEs. Data collection methods used by way of interviews, observation, and documentation, by using purposive sampling method in selecting research sources. Methods of source triangulation and technique triangulation were used in this study to ensure data validation. The data sources for this research are five MSME actors (owners). The results of this study indicate that agile, adaptation, optimization of company business and marketing can be used as solutions to deal with business disruptions in the new normal era. It is hoped in the future that MSMEs can restore their business conditions slowly and be able to revive after the pandemic
Application Of The Utmost Good Faith Principle In Life Insurance Business Management In Indonesia Ashri Maunah, Nur; Sunargo, Bambang; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.844

Abstract

The study focused on the purpose of this writing is to find out the application of the principle of utmost good faith in life insurance. The research method used in this study is to use data collection methods in library research or library research. In this literature study the author obtains the materials and library materials needed by studying books, writings, journal citations and statutory and legal products that are related to the subject matter according to topics in Indonesia so that it can be concluded that: first, legal principles in insurance coverage include insurable interest, utmost good faith, indemnity principle, subrogation principle, causaliteit principle, contribution principle, cause principle, follow of fortune. Second, the types of risk in insurance are pure and speculative risk, diversifiable and non-diversifiable risk, company risk, systemic risk, financial and non-financial risk, individual and group risk, static and dynamic risk. Third, the application of the principle of utmost good faith in life insurance is very important, because if there is submission of information and information that is incorrect, it can result in the insurance agreement being cancelle.
Coordination Of Benefit (COB) Program Development Analysis: A Case Study Of Healthcare Insurance In Indonesia Citrawati, Citrawati; Edy Suntoro, Eko; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.845

Abstract

The present study reports the first comprehensive study on the coordination of benefits program in healthcare insurance in Indonesia. Every individual Indonesian citizen who works is required to have health insurance as a fulfillment of the obligation to be physically and comprehensively healthy. Ownership of health insurance can be through government programs which are mandatory government policies for every employee or health insurance managed by the services of a commercial insurance company. So that every Indonesian employee or citizen generally has 2 health insurance memberships, one is commercial insurance and the other is mandatory insurance from the government, BPJS health insurance. The use of health insurance from commercial insurance is the first choice, while BPJS health insurance is used as a backup if the coverage limit on commercial insurance has expired. With limited coverage limits provided by private insurance based on premium payments for each class registered by the company, the government facilitates a program to use the benefits of the two health insurances simultaneously, known as the Coordination of Benefits between BPJS Health and commercial insurance. This study uses a qualitative method to analyze how far this program has progressed, as well as the development of an additional health insurance benefit program in Indonesia. The end goal of this research it can be concluded that highlighting the benefits of this program that can be maximized by health insurance participants, what obstacles are faced by participants, as well as health services when using the coordination of benefits program and its development in the future.
A Study of Managed Care Health System During Pandemic Ayu, Gebyar; Fermansyah, Hari; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.846

Abstract

The present study reports the comprehensive study on managed care during the pandemic, regarding to the cases of the covid-19 outbreak increased every day, even reaching 2,000 cases per day in Indonesia. The surge in the cost of handling covid-19 patients and delays in payment of covid-19 claims by the Indonesian Ministry of Health have worsened the situation and the handling of the quality of services by health service providers. For this reason, the role of managed care is needed in these conditions. The purpose of this study is to analyze and find out the pattern and course of managed care in Indonesia by comparing it with several countries that have also been infected with covid-19. This research method is a literature review study with an online database search strategy or search engine in the form of related research journals from the year 2020-2023. The results obtained by researchers are the lack of health human resources, medical devices and "pandemic fatigue" which are problems that contribute to the course of managed care in almost every region in Indonesia. The role of society and government policies affect the overall implementation of managed care programs. When the community complies with the policies that apply in the pandemic era and the government provides policies in collaboration with health experts. Managed care program one of prospective plan for Indonesia healthcare industry development in the future.
Knowledge Development About The History And Basic Principles Of Health Insurance Business In Indonesia Aprianti, Desi; ‘Aini, Qurotul; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.848

Abstract

The health insurance in Indonesia is something new for most Indonesians because the term health insurance itself, until now after the pandemic, has not become a word that is commonly understood. The understanding of what is called health insurance is still very varied so it is not surprising, for example, in the past, many people said that the Community Health Maintenance Guarantee (JPKM) in Indonesia was not health insurance but only the name was used without using the word insurance. The Indonesian population is generally a risk taker in terms of health and death. The economic condition of the Indonesian population from independence until now has been able to have a per capita income per year, which has not allowed the Indonesian population to set aside funds to buy health insurance or life insurance. Meanwhile, from the supply side, not many insurance companies offer health insurance products. The Indonesian government has been relatively slow in introducing the concept of insurance to the public through ease of licensing and legal certainty in the insurance business ordeveloping social health insurance for the wider community. This study uses a qualitative method that aims to analyze the relationship between the development of knowledge about the basic history of health insurance related to the basic principles of health insurance in Indonesia which is expected to increase knowledge about the history of health insurance and the basic principles of health insurance. The goal of this research is to find out things that can provide compensation for losses originating from ignorance of health insurance knowledge.
Co-Authors Adhasari, Gayatri Admarianti, Ghina Agus Firmansyah Agustina, Ariska Agustini, Purwanti Al Farisi, Muhammad Salman Al-Amin, Al-Amin Amnurokhim Malahade, Mohammad Amo Sugiharto Angela, Nofia Anindhita Sekarsari, Ayu Aprianti, Desi Aprilita Rinayanti Eff Arman Harahap Arman Harahap Arnastya Iswara Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha, Arnastya Iswara Sanantagraha Asari Asari, Asari Ashri Maunah, Nur Asri Baharsyah, Nurul Aura Prizi, Jeane Ayu Larasati Ayu, Gebyar Ayuba, Iyan Bangun, Cicilia Sriliasta Baransano, Karolina Basirah Mulya, Ainur Benny Aurixon, Tumpak Chrisafi, Astrid Christine Saragih, Runggu Christine, Grace Christover, Jean Citrawati, Citrawati Daru Asih Darwono, Darwono Destya Arini, Kartika Dickson, Dickson Dihin Septyanto Dita Rahadian, Dhimas Djati, Sunding Pantja Dormaida Silaban, Sondang Dudi Permana Dwi Muthashani, Femy Dwi Putranto, Rahmat DWI SAFITRI, IKA Edy Suntoro, Eko Eff, Aprilita Rinayanti El Hasan, Sawqi Saad Elistia, Elistia Erlangga, Heri Erwin Agustian Panigoro Esther, Sonya Evehulisa Pinem, Sri Ewi, Yulidar Fachmi Tamzil Farkhanah, Anah Fermansyah, Hari Fori Yumita G. Gunawan Green Nego, Ingrid Hafidz, Gilang Pratama Handayani, Rani Harahap, Arman Harjanto Prabowo Heriyanti Heriyanti, Heriyanti Hermawati, Siska Heryana, Ade Indra Ora Emi, Yohanes Intan Silviana Mustikawati Intan Silviana Mustikawati Ira Marti Ayu Irawan, Budy Irfandi, Ahmad Iswara Sanantagraha, Arnastya Jumarno, Jumarno Juniawan Mandala Putra Juniawan Mandala Putra Khalid, Nour Kurniawati, Yatmi Kusumastuti Setianingrum, Evi Leslie Hendric Spits Warnars, Harco lia amalia LIA AMALIA Liska Suspenny , Nurmiati Mandala Putra, Juniawan Maratis, Jerry Mauludi, Andri Maylia Ardini, Vita Meilindawaty Situmorang, Clara Mira Asmirajanti Mohamad Reza Hilmy Muchtadin, Muchtadin Mugi Wahidin Muhamad Ikhsan Mulyo Wiharto Muniroh, Muniroh Musna Musna Mustajab, Fuad Mustikawati, Intan Silviana Ngadino Surip Ngguna, Rifaidwianto Nisa, Puspita Chairun Nismawati, Iis Novia Laras, Dewi Novita Savitri, Elfrida Nur Anggraeni, Citra Nurhasanah, Imas Nurlestari, Astri Nurlianti, Ice Nurlinda Nurlinda, Nurlinda Nurmalasari, Mieke Nurmawaty, Dwi Nurmiati Nurmiati Oktaviani Yustedjo, Dika Ozays , Mehmet Pamungkas, Ario Panigoro, Erwin Paramita Putri, Prima Parlindungan, Hotmada Prawira Kautsar, Marza Prayitno, Lukman Probo Astuti, Dewi Putranto, Rahmat Dwi Putri Agustin, Sartika Putri Handayani Putri Iskandar, Olivia Putri Kencana, Yunita Putri, Suci Sri Endah Lestari Mulyanto Ratnawati, Aryanti Rifqi Fadhlurrahman, Muhammad Rindy Al Fitry, Zulfa Rini Handayani Rini Hastuti Rizki Agustin, Karina Rizky Perdana, Naufal Rizqi Yanuar Setyowati, Monica Rosnani, Neni Salomon, Sam Sanantagraha, Arnastya Iswara Sangadji, Namira Wadjir Sarlina Sari Selvi Selvi Setiati, Ritta Setiawan, Ichwan Seto, Samudro Sfenrianto, Sfenrianto Shameela , Alika Shameela, Alika Shorayasari, Susi Silviana Mustikawati, Intan SITI MARIAM Sopian, Arip Sri Rosmalina Soejono Sriwahyuni Batubara, Wiwik Sudarmika, Dina Sujatmiko, Putih Sukardi Sukardi Sulatriningsih, Sri Sunardi, Didin Sunargo, Bambang Sundring Pantja Djati Suryari Purnama Susanti Susanti Susi Shorayasari Susi Shorayasari Susi Shorayasari Sutawidjaya, Ahmad Hidayat Sutinah, Nina Trinarsih, Trinarsih Tunom, Sajun Umaruzzaman, Umaruzzaman Veranica, Romauli Veza Azteria Viatiningsih, Wiwik Vionalita, Gisely Wahid, Hariyaty Ab Waslam Waslam, Waslam Wayamah , Cucu Widia Hadi, Ilma Widyadhari, Elysia Winarti, Syari Wulandari, Rikha Yulita, Hanna Yunita, Fina Zairil, Zairil ‘Aini, Qurotul