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Enchancing Online Consumer Experience Through Artificial Intelligence In CRM: The Mediating Role of Digital HR Mahadewi, Erlina Puspitaloka; Sanantagraha, Arnastya Iswara
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1283

Abstract

This study aims to analyze the impact of implementing Artificial Intelligence (AI) in managing Customer Relationship Management (CRM) on online consumer experience, with the role of digital HR as a mediator. The implementation of AI in CRM has become an increasingly popular strategy among companies to improve customer interaction, personalization, and satisfaction. However, its effectiveness depends not only on the technology used, but also on the ability of digital HR to manage and optimize it. The research method used is a quantitative approach with a survey of 200 online consumers who interact with companies that use AI-based CRM. Data were analyzed using a path analysis model to test the direct and indirect relationships between independent variables (AI implementation in CRM), mediator variables (digital HR competencies or roles), and dependent variables (online consumer experience). The results of the study show that the implementation of AI in CRM has a significant positive effect on online consumer experience. In addition, digital HR competency acts as a strong mediator, where high HR quality in managing AI technology strengthens the relationship between AI use and improved consumer experience. These findings indicate that in addition to investing in AI technology, companies need to focus on improving digital HR competency to achieve optimal results. This research provides practical implications for companies in designing more effective customer management strategies by combining AI technology and HR development. In addition, these results also provide insights for academics for further research on the role of digital HR in the era of automation and digitalization.
Consumer Behavior of Muslim Minorities in Purchasing Halal Products: A Maslahah Perspective Al Farisi, Muhammad Salman; Mahadewi, Erlina Puspitaloka; Khalid, Nour; Ratnawati, Aryanti; Erlangga, Heri; Wahid, Hariyaty Ab
Jurnal Ilmiah Al-Syir'ah Vol 22, No 2 (2024)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jis.v22i2.2788

Abstract

This study aims to analyze whether the consumption of halal products has a different priority scale based on maslahah orientation. This study is qualitative. The study was located in one of the minority Muslim areas in Indonesia. In this study the object of the study was the minority Muslim community of Indonesia who are Muslim and have purchased halal products. The research data were obtained based on interviews with the minority Muslim communities in Indonesia, namely Denpasar and Gianyar in Bali Province and Kupang East Nusa Tenggara Province, who are Muslim and have purchased halal products. This study's results indicate that consumers' behavior toward halal products regarding maslahah is included in the maslahah tahsiniyah or tertiary needs, namely, needs to be needed by humans to make life more comfortable and beautiful. Maslahah tahsiniyah is a complementary or complementary maslahah in the form of breadth and propriety that can complement the previous maslahah or maslahah hajiyah. If this problem is not met, human life will be less beautiful, but it does not cause harm. This study proves that the motivational characteristics of minority Muslim consumers in consuming halal products that have a priority scale of maslahah are tahsiniyah to obtain maximum benefits from halal products that do not only focus on the aspect of beauty, but also pay attention to the aspects of halal, cleanliness, and environmental friendliness.
Investment Risk Management Strategies in Sukuk: A Sharia Management Perspective Mahadewi, Erlina Puspitaloka
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.609

Abstract

Sukuk, as a Sharia-compliant financial instrument, has gained increasing popularity among global investors. However, as the market evolves, challenges related to risk management in compliance with Sharia principles have also emerged. This paper aims to explore investment risk management strategies in sukuk from a Sharia management perspective. Using qualitative analysis and literature review methods, the study highlights the importance of applying Sharia principles in identifying and managing risks, including market risk, liquidity risk, and default risk. Sharia-compliant risk mitigation strategies, such as portfolio diversification, sukuk performance monitoring, and the use of Sharia contracts like wakalah and mudharabah, are discussed in depth. Additionally, the paper emphasizes the role of Sharia supervisory authorities in ensuring that sukuk instruments remain compliant with Islamic law, providing added security for investors. The findings of this study offer valuable insights for investors, financial institutions, and policymakers in developing effective and Sharia-compliant risk management frameworks.
The Role of Virtualization Technology to Increase Operational Cost Efficiency of Indonesian SMEs: Case Study of Internet Service Providers Iswara Sanantagraha, Arnastya; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1161

Abstract

This research investigates the role of virtualization technology in enhancing operational cost efficiency for Indonesian Small and Medium-sized Enterprises (SMEs), specifically Internet Service Providers (ISPs). A quantitative approach, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) version 2.0, was employed to analyze data collected from 68 respondents representing 216 Indonesian SME ISPs. The study focused on the relationship between virtualization technology planning, adaptation capability, server consolidation services, and operational cost effectiveness. The findings demonstrate that adaptability to virtualization technology is the most significant factor influencing operational cost efficiency. Effective implementation requires careful planning and a proactive approach to adapting to the technology's demands. Server consolidation services play a crucial role in optimizing resource utilization and reducing costs while virtualization technology offers substantial benefits, SMEs should carefully assess their specific needs and resources before implementation. Factors such as infrastructure, skills, and business objectives should be evaluated to ensure successful adoption and maximize cost savings. This research provides a foundation for further exploration into the impact of virtualization technology on SMEs. Future studies could investigate the applicability of these findings in different contexts, such as other industry sectors or regions. Additionally, examining the long-term effects of virtualization technology adoption and the potential for scalability could offer valuable insights. Further research could also focus on the challenges and opportunities associated with virtualization technology adoption in SMEs with varying sizes and resources.
Health Insurance Demand Dynamics: Factors Influencing Individual And Family Decisions In Purchasing Insurance Trinarsih, Trinarsih; Widia Hadi, Ilma; Farkhanah, Anah; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.390

Abstract

The study focused on the purpose of this writing is to find out the importance of study examines the dynamics of health insurance demand in Indonesia now, with more focusing on the factors that influence individual and family decisions to purchase insurance policies after the pandemic. Through an in-depth literature analysis, this study explores various economic, social, and policy aspects that contribute to the level of health insurance penetration in a developing country like Indonesia today. Based on a qualitative approach, this study examines how income, education level, and awareness of health risks interact to shape consumer behavior. In addition, this study also considers the impact of government programs and private initiatives in increasing ease of access to health insurance. The results show that there is a significant relationship between the level of financial and health literacy, with the tendency to take and or purchase health insurance. In addition, perceptions of service quality, and trust in insurance service providers are also proven to play an important role in the future. This study provides recommendations for policy makers and industry practitioners to design more effective strategies, in increasing health insurance coverage. This study is expected to contribute to collective efforts to achieve Universal Health Coverage (UHC) in Indonesia soon in the best possible way.
Development of BPJS from Participation, Government Policy, and Technological Aspects After Pandemic Basirah Mulya, Ainur; Liska Suspenny , Nurmiati; Wayamah , Cucu; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.391

Abstract

The pandemic hits all sectors, not only public health but also economic, financial and social aspects. The pandemic in the past makes health development in Indonesia necessary, especially because of its impact on the development of health insurance. Health insurance exists in the form of health protection guarantees, so that participants receive health care benefits, and basic health needs protection is provided to anyone who has paid the insurance premium. The package offered by the National Health Insurance Scheme (JKN) Indonesia goverment is very comprehensive, and includes promotional, preventive, curative and rehabilitative services, all of which are covered and free of charge. Limit costs if they comply with procedures. The JKN program is organized by the Social Health Security Administration (BPJS). Many changes have been made to BPJS in the wake of the Covid-19 pandemic, both in terms of BPSJ membership, government regulations and the technology sector in Indonesia. The methodology of this study is a literature review using international and domestic publications through various databases of research articles, reports and research documents to explain the transition of health insurance to Indonesia after the Covid-19 pandemic. The purpose of this study is to highlight the changes that have occurred in national health insurance, especially BPJS, due to the Covid-19 pandemic. This may add new knowledge that the history of health insurance development in Indonesia was caused by the pandemic disaster and after pandemic.
The Implementation of National Health Insurance Policy At Puri Medika Tanjung Priok Hospital, Jakarta Indonesia Novita Savitri, Elfrida; Dormaida Silaban, Sondang; Baransano, Karolina; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.392

Abstract

The present study reports the comprehensive study on BPJS health recently, as a form of change from PT. Askes in Indonesia, which previously became the organizer of health insurance for all Indonesian people. The JKN program organized by BPJS health aims to improve the social welfare of the community by providing convenience in public services, especially in the health sector. This study aims to examine how the implementation of the national health insurance policy and what are the obstacles in implementing the National Health Insurance policy through the Health Social Security Administering Agency (BPJS) at Puri Medika Hospital, Tanjung Priok, Jakarta, Indonesia. The researcher used a descriptive qualitative research method. The data used in the study were primary and secondary data. Data collection used interview, documentation and observation techniques. The data were analyzed using the Milles and Huberman data analysis model and presented in the form of a TOWS analysis diagram. The implementation of National Health Insurance at Puri Medika Hospital, Tanjung Priok, Jakarta, Indonesia is in the good category. The inhibiting factors for implementation are the limited number of registration officers, lack of public knowledge, and waiting times for health services that still need to be improved.
The Impact of Economic And Social Factors on Demand For Health Insurance: Case Study of Metropolitan Cities Handayani, Rani; Nurmiati, Nurmiati; Susanti, Susanti; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.393

Abstract

The present study reports the comprehensive study on socioeconomic aspects of health refer to social and economic factors that influence the living conditions of a person, family, or society. Health insurance is a health financing guarantee that needs to be chosen to face health risks and increasingly expensive medical costs. Socioeconomic status is related to the level of ability a person has in purchasing health services. This research aims to determine the influence of socio-economic factors on the demand for health insurance in metropolitan cities. This research uses a literature review research method which is part of qualitative research, which is related to the research subject. The results of this study show that the impact of economic and social factors or socio-economic factors can influence the demand for health insurance in metropolitan cities. The health insurance has a positive impact, there are still challenges related to the low penetration of health insurance among Indonesian people, especially in remote and rural areas. Apart from that, inadequate health insurance protection and a lack of understanding of the benefits of health insurance itself are also things that need attention. The role of the government, financial institutions and the insurance industry in increasing awareness, accessibility and reliability of health insurance products in the future will be key in strengthening the positive social and economic impact of health insurance in Indonesia.
Analysis of the Possibility of Fraud in the National Health Insurance Program in Indonesia Agustini, Purwanti; Veranica, Romauli; Dickson, Dickson; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.394

Abstract

The study focused on the purpose of finding out the effect and covering fraud in the National Health Insurance. Fraud is an act carried out intentionally to gain financial gain from the JKN program in the National Social Security System, through fraudulent acts that are not in accordance with the provisions of laws and regulations. Health fraud is a serious threat to the world, causing financial misuse of scarce resources and negative impacts on access to health, infrastructure, and social determinants of health. In Indonesia, cases of fraud continue to increase from year to year. The purpose of this study is to find out the latest studies related to the analysis of the opportunities for fraud in health insurance, and how the mechanism for effective prevention and mitigation efforts can be implemented in the implementation of the Health Insurance program in Indonesia. The method used in this journal uses qualitative descriptive through a literature study approach. Opportunities for fraud practices in JKN can be identity falsification, collusion to make false claims, unnecessary health care, excessive invoices, deviations or upcoding of diagnosis codes, document discrepancies, and duplicate claims. The reasons for fraud that usually occur are known as the fraud triangle, namely motivation, opportunity, and rationalization. Result of this study suggested systematic prevention efforts are needed together by health service providers, BPJS, and the Government by implementing the principles of a fraud prevention system, and the formation of a fraud prevention team that is adjusted to the needs for scale of the organization and national, in the future to reduce the negative impacts that occur.
Analysis of BPJS Based National Health Insurance Program Financing For Sectio Caesarea Birth In Indonesia Ewi, Yulidar; Hermawati, Siska; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.395

Abstract

The study focused on the purpose of finding out about caesarean section delivery is the last alternative to save the mother and fetus when normal delivery is not possible. The increase in caesarean sections worldwide has become a major public health problem, so there needs to be supervision to reduce the number of caesarean sections that are considered unnecessary, one of which is through the classification. The existence of health insurance for the Indonesian people, including BPJS which covers the cost of caesarean operations, allows for an increase in the incidence of caesarean sections. The purpose of the study was to analyze the financing status of the BPJS based National Health Insurance (JKN) program for caesarean section deliveries. This study used quantitative research with a cross sectional, the research sample was mothers who gave birth by caesarean section who used the BPJS National Health Insurance (JKN). This study discusses reporting for one year in 2023, participants who used BPJS national health insurance for caesarean section deliveries were 1117 participants. With the income of BPJS caesarean section services with hospital rates in UHC (Universal Health Care) 2019, will be implemented, while BPJS health according to Indonesia Law number 24 of 2011 is appointed by the government as a health insurance management agency. Data results show that the incidence of caesarean section using National Health Insurance (JKN) is still very high in hospitals. The management of hospitals needs to calculate service costs using unit costs so as not to experience a deficit and anticipate future management.
Co-Authors Adhasari, Gayatri Admarianti, Ghina Agus Firmansyah Agustina, Ariska Agustini, Purwanti Al Farisi, Muhammad Salman Al-Amin, Al-Amin Amnurokhim Malahade, Mohammad Amo Sugiharto Angela, Nofia Anindhita Sekarsari, Ayu Aprianti, Desi Aprilita Rinayanti Eff Arman Harahap Arman Harahap Arnastya Iswara Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha, Arnastya Iswara Sanantagraha Asari Asari, Asari Ashri Maunah, Nur Asri Baharsyah, Nurul Aura Prizi, Jeane Ayu Larasati Ayu, Gebyar Ayuba, Iyan Azzahra Inda Latifan Bangun, Cicilia Sriliasta Baransano, Karolina Basirah Mulya, Ainur Benny Aurixon, Tumpak Chrisafi, Astrid Christine Saragih, Runggu Christine, Grace Christover, Jean Citrawati, Citrawati Daru Asih Darwono, Darwono Destya Arini, Kartika Dickson, Dickson Dihin Septyanto Dita Rahadian, Dhimas Djati, Sunding Pantja Dormaida Silaban, Sondang Dudi Permana Dwi Muthashani, Femy Dwi Putranto, Rahmat DWI SAFITRI, IKA Edy Suntoro, Eko Eff, Aprilita Rinayanti El Hasan, Sawqi Saad Elistia, Elistia Enrico Adhitya Rinaldi Erlangga, Heri Erwin Agustian Panigoro Esther, Sonya Evehulisa Pinem, Sri Ewi, Yulidar Fachmi Tamzil Farkhanah, Anah Fermansyah, Hari Fori Yumita G. Gunawan Green Nego, Ingrid Hafidz, Gilang Pratama Handayani, Rani Harahap, Arman Harjanto Prabowo Heriyanti Heriyanti, Heriyanti Hermawati, Siska Heryana, Ade Indra Ora Emi, Yohanes Intan Silviana Mustikawati Intan Silviana Mustikawati Ira Marti Ayu Irawan, Budy Irfandi, Ahmad Iswara Sanantagraha, Arnastya Jumarno, Jumarno Juniawan Mandala Putra Juniawan Mandala Putra Khalid, Nour Kurniawati, Yatmi Kusumastuti Setianingrum, Evi Leslie Hendric Spits Warnars, Harco lia amalia LIA AMALIA Lisdayanti NA Hi Nur Liska Suspenny , Nurmiati Mandala Putra, Juniawan Maratis, Jerry Mauludi, Andri Maylia Ardini, Vita Meilindawaty Situmorang, Clara Mira Asmirajanti Mohamad Reza Hilmy Muchtadin, Muchtadin Mugi Wahidin Muhamad Ikhsan Mulyo Wiharto Muniroh, Muniroh Musna Musna Mustajab, Fuad Mustikawati, Intan Silviana Ngadino Surip Ngguna, Rifaidwianto Nisa, Puspita Chairun Nismawati, Iis Novia Laras, Dewi Novita Savitri, Elfrida Nur Anggraeni, Citra Nurhasanah, Imas Nurlestari, Astri Nurlianti, Ice Nurlinda Nurlinda, Nurlinda Nurmalasari, Mieke Nurmawaty, Dwi Nurmiati Nurmiati Oktaviani Yustedjo, Dika Ozays , Mehmet Pamungkas, Ario Panigoro, Erwin Paramita Putri, Prima Parlindungan, Hotmada Prawira Kautsar, Marza Prayitno, Lukman Probo Astuti, Dewi Putranto, Rahmat Dwi Putri Agustin, Sartika Putri Handayani Putri Iskandar, Olivia Putri Kencana, Yunita Putri, Suci Sri Endah Lestari Mulyanto RATNA SARI Ratnawati, Aryanti Rifqi Fadhlurrahman, Muhammad Rindy Al Fitry, Zulfa Rini Handayani Rini Hastuti Rizki Agustin, Karina Rizky Perdana, Naufal Rizqi Yanuar Setyowati, Monica Rosnani, Neni Salma Nabilah Rafifah Salomon, Sam Sanantagraha, Arnastya Iswara Sangadji, Namira Wadjir Sarlina Sari Selvi Selvi Setiati, Ritta Setiawan, Ichwan Seto, Samudro Sfenrianto, Sfenrianto Shameela , Alika Shameela, Alika Shorayasari, Susi Silviana Mustikawati, Intan SITI MARIAM Sopian, Arip Sri Rosmalina Soejono Sriwahyuni Batubara, Wiwik Sudarmika, Dina Sujatmiko, Putih Sukardi Sukardi Sulatriningsih, Sri Sunardi, Didin Sunargo, Bambang Sundring Pantja Djati Suryari Purnama Susanti Susanti Susi Shorayasari Susi Shorayasari Susi Shorayasari Sutawidjaya, Ahmad Hidayat Sutinah, Nina Trinarsih, Trinarsih Tunom, Sajun Umaruzzaman, Umaruzzaman Veranica, Romauli Veza Azteria Viatiningsih, Wiwik Vionalita, Gisely Vita Emilya Wahid, Hariyaty Ab Waslam Waslam, Waslam Wayamah , Cucu Widia Hadi, Ilma Widyadhari, Elysia Winarti, Syari Wulandari, Rikha Yulita, Hanna Yunita, Fina Zairil, Zairil ‘Aini, Qurotul