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All Journal International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Al-Syir'ah Jurnal Pengabdian Masyarakat AbdiMas Jurnal Kreativitas PKM Manuju : Malahayati Nursing Journal Gorontalo Journal of Public Health Indonesian of Health Information Management Journal (INOHIM) Jurnal Doktor Manajemen (JDM) JURNAL LENTERA BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Community Service Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma NUSRA: Jurnal Penelitian dan Ilmu Pendidikan International Journal of Cyber and IT Service Management (IJCITSM) International Journal of Health and Pharmaceutical (IJHP) Jurnal Ekonomi Utama (Juria) International Journal of Sharia Business Management Jurnal Lentera Pengabdian Jurnal Ilmiah Multidisiplin Indonesia ZAHRA (JOURNAL OF HEALTH AND MEDICAL RESEARCH)
Mahadewi, Erlina Puspitaloka
Universitas Esa Unggul
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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The Influence of Influencer Marketing and Online Customer Reviews on Purchase Decisions with Mediator Brand Image Mustajab, Fuad; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1353

Abstract

This study aims to analyze the influence of influencer marketing and online customer reviews on purchase decisions by examining the mediating role of brand image in the context of the TikTok social commerce platform. The novelty of this study lies in the integration of these three variables into a single relationship model on TikTok Shop, which is characterized by video content. This study used a quantitative approach with a purposive sampling method, involving 126 respondents in the Greater Jakarta area who were active users and had made purchases on TikTok Shop. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that influencer marketing and online customer reviews have a positive and significant influence on purchase decisions and brand image. Furthermore, brand image also significantly influences purchase decisions and mediates the relationship between influencer marketing and online customer reviews. These findings indicate that marketing strategies through influencers and customer reviews not only have a direct influence on purchase decisions but also an indirect influence through brand image formation. A strong brand image plays a crucial role in encouraging consumers to make purchase decisions on TikTok Shop.
The Role of Marketing Skills for Local Products and Entrepreneurial Innovation in SME Performance Putri Kencana, Yunita; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1355

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economic development, yet many still face challenges in improving their performance lately in three years. This study aims to analyze the influence of entrepreneurial marketing, innovation capability, and purchase decision on the performance of MSMEs, with a case study on the local bag product brand Jims Honey in the Jabodetabek area. A quantitative approach was used, employing a survey method with 100 MSME respondents. Data were analyzed using SmartPLS 4.0 through Partial Least Squares (PLS) and Structural Equation Modeling (SEM) for testing hypotheses 1 to 4, and multiple linear regression for hypothesis 5. The results show that entrepreneurial marketing and purchase decisions have a positive and significant effect on MSME performance. In contrast, innovation capability has a negative and significant effect. Among the three variables, the purchase decision has the most dominant influence. Simultaneously, all three variables significantly affect MSME performance. The study concludes that MSME success is more strongly influenced by effective marketing strategies and consumer trust, while innovative efforts need to be more aligned with market needs. The findings suggest that MSME owners should refine their promotional strategies, enhance service quality, and implement targeted innovation to achieve improved business performance.
The Effect of Social Influence Mediated Intention to Use on Actual Usage of Mobile Banking Putri Iskandar, Olivia; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1356

Abstract

The increasing use of mobile banking indicates a change in people's behaviour in accessing financial services. However, not all users feel confident or comfortable continuing to use this service due to various personal and environmental considerations. This study aims to analyse the influence of Perceived Ease of Use, Perceived Usefulness, and Social Influence on Intention to Use, as well as the influence of Intention to Use on Actual Usage in the context of using mobile banking applications. This study uses a quantitative approach through a survey method by distributing questionnaires to 192 respondents, namely active users of BNI mobile banking services in the DKI Jakarta area. The analysis in this study was carried out using the SEM-PLS (Structural Equation Modelling - Partial Least Square) approach. From the data analysis, it was found that Perceived Ease of Use had a significant positive effect on Intention to Use, Social Influence had a significant positive effect on Intention to Use, while Perceived Usefulness had no significant effect on Intention to Use. In addition, Intention to Use had a significant positive effect on Actual Usage. This study provides very important implications for the development of bank digital service strategies, especially to increase the adoption of mobile banking among the younger generation.
Analysis of Fraud in National Health Insurance in Indonesia: A Literature Review Nurlianti, Ice; Winarti, Syari; Sujatmiko, Putih; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 3 (2025): August 2025 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i3.341

Abstract

The study concern to know how Indonesia implemented the National Health Insurance Program (JKN) as a form of Universal Health Coverage (UHC) aimed at improving public welfare through access to quality and comprehensive health services. However, in its implementation, the program has faced significant challenges in the form of fraud, which has the potential to cause major financial losses and operational inefficiencies. This study used a systematic literature review methodology. This method was chosen to gain a comprehensive understanding of the patterns, causal factors, and effects of fraud reported in numerous studies and cross-national insurance schemes, both public and private. The literature review was conducted using scientific databases such as Google Scholar, PubMed, ScienceDirect, the official Indonesian website and government regulation. The analysis of the study shows that fraud can be committed by various parties involved in the JKN program, including participants, healthcare providers, BPJS Kesehatan officials, and drug/medical device providers, and collusion between these parties may even occur. Common types of fraud include manipulating medical procedures to inflate service costs (upcoding), using fictitious patient identities, forging documents, misusing cards, and billing for services not medically indicated. Challenges in addressing fraud include the scale and complexity of the program, suboptimal technology integration, changing modus operandi of perpetrators, as well as cultural and legal proof challenges.
Analysis of Managed Care In Primary Health Care Services In Indonesian Health Insurance Management Widyadhari, Elysia; Nurlestari, Astri; Dwi Muthashani, Femy; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 3 (2025): August 2025 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i3.378

Abstract

This study aims analyzes and to evaluate the implementation of the National Health Insurance Program (JKN) in Indonesia, through the perspective of the managed care model. Managed care itself is an approach that combines financing mechanisms and health services in a single integrated system, with a focus on cost efficiency and improving service quality, as implemented by BPJS Kesehatan in Indonesia. This study used a systematic literature review method of 30 scientific articles published between 2016 and 2025. The results of the study indicate that the capitation payment system and INA-CBGs play a role in increasing spending efficiency and expanding access to health services. However, several challenges remain, such as infrastructure gaps, unequal distribution of health workers, and barriers in the referral system. This study also discusses various managed care models such as EPO, IDS, HMO, PPO, and POS, and the relevance of their implementation in the Indonesian context. The findings of the proposed improvement strategies include the use of digital health service technology, strengthening community-based public education, revising more adaptive capitation rates, and improving the monitoring system for service quality and costs. These steps are necessary to support the sustainability and equity of health services throughout Indonesia going forward, along with concrete solutions.
Healthcare Insurance Agreement Regarding Financing of Health Services by Insurance Companies Novia Laras, Dewi; Yulita, Hanna; Ikhsan, Muhamad; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 3 (2025): August 2025 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i3.424

Abstract

This study analyzes health insurance as a form of financial protection designed to reduce the burden of medical costs when a participant experiences a health problem. In practice, the relationship between the participant and the insurance provider is based on a legal agreement called an insurance contract. This contract is legally binding on both parties: the insurer (insurance company) and the insured (insurance participant), and includes rights and obligations that must be fulfilled during the coverage period. In Indonesia, public understanding of health insurance contracts remains relatively low. Many participants do not fully understand the content and implications of the agreement they sign, including the terms and conditions, guaranteed benefits, coverage limits, and claims procedures. This approach was chosen to gain a comprehensive understanding of the patterns, causal factors, and impacts of agreement health insurance reported in various cross-country studies and insurance schemes, both public, private, and community-based health insurance contracts, whether administered by social institutions like BPJS Kesehatan (Social Security Agency for Health), or by commercial insurance companies, have different structures and provisions. Problems gap arise when participants lack detailed knowledge of the scope and limitations of their insurance contracts, resulting in underutilization of available benefits. Furthermore, from the service provider's perspective, contract implementation often faces administrative and communication challenges, which can impact participant satisfaction and perceptions of service quality. The result of study is important to examine more deeply the content and implementation of health insurance contracts, as well as the extent to which participants understand their rights and obligations. A better understanding of insurance contracts will improve the effectiveness of health protection and strengthen public trust in the Indonesian health insurance system.
Management Analysis of The Implementation of The Utmost Good Faith Principle In Insurance Agreements Yulita, Hanna; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 3 (2025): August 2025 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i3.425

Abstract

This study analyzes insurance with an agreement between two parties, namely an insurance company called the insurer and a policyholder called the customer, where the insurance company promises to provide financial protection against risks such as accidents, illness, death and others while the customer makes premium payments periodically or all at once. One of the important principles in making an insurance agreement is Utmost Good Faith (Good Faith). In Indonesia, there are several examples of cases of violations of the principle of utmost good faith such as not disclosing previous illnesses, misuse of Health Insurance benefits, not providing clear information regarding the risks and benefits of insurance such as unit links. Therefore, insurance companies are challenged to be able to obtain honest information from customers and must convince customers, to provide information and claim reimbursement in accordance with the agreement made in the policy, both methodically and materially. This study uses a qualitative method. The source used is Google Scholar using search keywords are the principle of utmost good faith and insurance agreement. Research results: this study wants to know the implementation of the principle of utmost good faith in Insurance, problems, how to overcome and solutions in the future to benefit the Insurance business in Indonesia.
Analysis of Factors Contributing to Low Demand for Health Insurance in Indonesia Benny Aurixon, Tumpak; Christine Saragih, Runggu; Asri Baharsyah, Nurul; Puspitaloka Mahadewi, Erlina
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 3 (2025): August 2025 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i3.437

Abstract

This study analyzes the demand for insurance products in Indonesia as developing countries remains relatively low despite the significant market potential. From an economic perspective, insurance is a method for reducing risk by transferring and combining the uncertainty of financial losses. Thus, insurance is a social tool that transfers personal risks to all members of a group by utilizing pooled funds to pay for losses incurred under agreed upon terms. The insurance business in Indonesia has recently grown rapidly, including the entry of foreign investors into insurance businesses, either through share ownership or majority ownership in national insurance companies, with the increasing need for risk protection in a dynamic socio-economic context, it is crucial to more comprehensively understand the factors that drive and hinder insurance demand in developing countries. This study aims to review existing literature that explores the factors influencing insurance demand in developing countries, including individual, social, economic, and institutional aspects. A systematic literature review method was employed to analyze scholarly articles published over the past two decades. The findings reveal that factors such as income, education level, trust in financial institutions, financial literacy, government regulations, and risk perception significantly influence individuals' decisions to purchase health insurance products. These findings provide insights for policymakers and insurance industry stakeholders to design strategies aimed at enhancing insurance literacy and penetration in developing countries. The study also identifies research gaps that could be addressed in future empirical investigations. Additionally, cultural factors and access to insurance in Indonesia services also play a crucial role.
The Effectiveness of Stunting Prevention Promotion to Improve Mothers’ Knowledge Mustikawati, Intan Silviana; Putri, Suci Sri Endah Lestari Mulyanto; Mahadewi, Erlina Puspitaloka; Muniroh, Muniroh; Nurmalasari, Mieke; Sangadji, Namira Wadjir
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 1 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i1.2263

Abstract

Childhood undernutrition include stunting remains a global public health problem that affects many middle-income countries. Nutrition education generally seeks to increase nutritional knowledge, thereby influencing attitude and practices towards good nutrition. This study aimed to analyze knowledge of stunting prevention before and after stunting prevention promotion in Purwakarta Village, Banten Indonesia. This study was quasi-experimental design with one group pre-posttest in 2023. The population in this study were mothers who had children under five years old in Purwakarta Village, Banten Indonesia. A total of 78 mothers who participated in stunting prevention promotion were selected as a respondent. Data was collected by questionnaire and analyzed using paired-t test. The mean score of stunting prevention knowledge was higher after intervention (Mean= 10,45; SD=0,83) than before intervention (Mean= 6,12; SD= 1,84) and it was statistically significant (p < 0,05). Appropriate nutrition promotion plays a role to inform and remind of stunting prevention behavior.
Perceptions of Stress Levels Among Mothers in Pasir Angin Village, Megamendung Subdistrict, Bogor, Based on the Perceived Stress Scale (PSS-10) Nurmawaty, Dwi; Mahadewi, Erlina Puspitaloka; Larasati, Ayu; Sutinah, Nina
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 12 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), December 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stress is a negative reaction that arises when an individual experiences excessive pressure resulting from demands, difficulties, or situations that exceed their ability to cope. This study aims to describe the level of stress among women who serve as Posyandu cadres in Pasir Angin Village, Megamendung District, Bogor. This research uses a quantitative approach with univariate analysis. The population consists of all Posyandu cadres in Pasir Angin Village, totaling 31 individuals, and the entire population was used as the sample. Data collection was conducted using the Perceived Stress Scale (PSS-10). The results show that most Posyandu cadres experience moderate stress, with 23 respondents (74.2%), followed by mild stress experienced by 6 respondents (19.4%), and severe stress by 2 respondents (6.5%). These findings indicate that the majority of respondents experience stress at a moderate level, reflecting psychological pressure that is still manageable but requires attention to prevent progression to severe stress. Psychological support and capacity building through stress management training, more equitable task distribution, and routine monitoring of the cadres’ psychological
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