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PELATIHAN MANAJEMEN PEMASARAN UNTUK PENGRAJIN: DARI BRANDING HINGGA PENJUALAN Mulyadi, Tirta; Iswahyuningsih, Iswahyuningsih; Wardani, Dewi Ratih Kusuma; Utomo, Bekti; Silalahi, Pristanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35818

Abstract

Pelatihan manajemen pemasaran untuk pengrajin merupakan aspek krusial dalam mengoptimalkan potensi produk kerajinan tangan di pasar yang kompetitif. Artikel ini mengkaji literatur terkait pelatihan manajemen pemasaran yang dirancang khusus untuk pengrajin, dengan fokus pada tahapan dari branding hingga penjualan. Metode literature review digunakan untuk menelaah berbagai studi dan sumber yang membahas strategi pemasaran efektif, teknik branding, dan pendekatan penjualan yang telah diterapkan dalam industri kerajinan. Temuan utama dari review ini menunjukkan bahwa pelatihan yang terstruktur dan berbasis pada kebutuhan spesifik pengrajin dapat meningkatkan visibilitas merek, menarik pelanggan, dan pada akhirnya, meningkatkan penjualan. Artikel ini juga menyoroti pentingnya pemahaman tentang segmentasi pasar, positioning produk, serta penggunaan platform digital untuk pemasaran. Penelitian ini bertujuan untuk memberikan panduan praktis bagi pengrajin dalam mengembangkan keterampilan manajerial yang dapat mendukung pertumbuhan bisnis mereka. Temuan ini diharapkan dapat memberikan kontribusi terhadap pengembangan strategi pelatihan yang lebih efektif dan relevan di masa depan.
ANALISIS PENGARUH LITERASI KEUANGAN TERHADAP KINERJA DAN KEBERLANGSUNGAN UMKM DI INDONESIA Primandari, Novegya Ratih; Utami, Eva Yuniarti; Nurhakim, Arif; Uli, Nur Zarliani; Utomo, Bekti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13959

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Indonesia. Penelitian yang dilakukan menggunakan pendekatan kuantitatif dengan memberikan kuesioner secara online kepada responden. Adapun teknik pengambilan sampel menggunakan purposive sampling dengan memberikan pertimbangan berupa responden UMKM di Indonesia yang sudah menjalankan usaha lebih dari 2 tahun dan memiliki keunikan dengan menawarkan produk yang bervariasi. Metode analisis dalam penelitian ini Teknik pengambilan sampel yang digunakan adalah accidental sampling sebanyak 60 responden dari pemilik UMKM di Indonesia. Berdasarkan hasil penelitian ditemukan bahwa literasi keuangan memiliki pengaruh signifikan terhadap kinerja dan keberlangsungan UMKM di Indonesia. Kata Kunci: Literasi Keuangan, Kinerja UMKM, Keberlangsungan UMKM
Work Stress Management Due to Fatigue Among Textile Workers Atmojo, Tutug Bolet; Rinawati, Seviana; Rha, Warda Yussy; Sumardiyono; Wijanarti, Maria Paskanita; Ismayenti, Lusi; Suratna, Farhana Syahrotun Nisa; Gustav, Jordan Syah; Utomo, Bekti
IJESS International Journal of Education and Social Science Vol. 6 No. 2 (2025): VOL 6 NO 2 OCTOBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i2.537

Abstract

Work stress in the workplace is an important issue that requires special attention, because if not properly managed, it can lead to various serious symptoms that affect employees’ health, productivity, and capability. The aims of research to analyze the relationship between fatigue and work stress. Methods: This research used a quantitative method with a cross-sectional design approach. The study was conducted from April to June 2025. The sampling technique used was random sampling with a sample of 41 respondents. Data were analyzed using the chi-square test. Results: Work stress was experienced by 46.34% of workers, and 48.78% experienced fatigue. Among those who were fatigued, 34.15% experienced work stress and 12.20% of non-fatigued workers experienced work stress. Meanwhile, 39.02% of non-fatigued workers did not experience work stress, and 14.63% of fatigued workers did not experience work stress. The significance test result showed p = 0.004, indicating that fatigue is related with work stress among textile workers.
Risk of Hearing Impairment due to Noise Exposure among Textile Industry Workers at PT X in 2025 Suratna, Farhana Syahrotun Nisa; Paskanita, Maria; Sumardiyono, Sumardiyono; Rinawati, Seviana; Atmojo, Tutug Bolet; Ismayeti, Lusi; Utomo, Bekti; Rha, Warda Yussy; Gustav, Jordan Syah
Miracle Journal of Public Health Vol 8 No 2 (2025): Miracle Journal of Public Health (MJPH)
Publisher : Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36566/mjph.v8i2.488

Abstract

Occupational noise is one of the main preventable hazards that can seriously affect workers' health and productivity, causing noise-induced hearing loss. This study aims to analyze the relationship between noise exposure, age, and length of service with the level of hearing loss among workers in the textile weaving industry at PT X. This analytical observational study with a cross-sectional design was conducted on 30 workers in the textile weaving industry in Surakarta using purposive sampling techniques. Data were obtained through noise intensity measurements and audiometric examinations. Bivariate analysis was performed using the Spearman Rank test with a significance level of 0.05. The results showed that the average noise level at the workplace reached 90.78 dB, with the highest exposure in Room 5 Ring Line C at 104.78 dB. The correlation test showed a significant relationship between age (r= 0.411; p=0.024) and length of service (r=0.400; p=0.029) with the left ear hearing threshold value, while noise intensity was not significantly related. This indicates that individual factors and job characteristics such as age and length of service play a more dominant role in hearing loss than variations in workplace noise levels. It is concluded that there is a significant relationship between age and length of service and a decrease in the left ear hearing threshold of workers.
IMPLEMENTATION OF A COMMUNITY WASTE MANAGEMENT EDUCATION PROGRAMME TO IMPROVE ENVIRONMENTAL AWARENESS IN KEBAKKRAMAT DISTRICT Utomo, Bekti; Nuryadi, Muhammad Hendri; Kurniawan, Itok Dwi; Noviansyah, Wahyu; Septiningsih, Ismawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/4hfd5077

Abstract

The increasing volume of waste generated in urban areas poses significant challenges to environmental sustainability. This study aims to evaluate the effectiveness of a community-based waste management education program implemented in Kebakkramat District. The primary objective is to enhance environmental awareness among residents, thereby fostering responsible waste management practices. A mixed-methods approach was employed, combining quantitative surveys and qualitative interviews to assess community engagement and knowledge retention. Data collected from 200 households indicated a 40% increase in awareness about waste segregation and recycling practices post-implementation. Additionally, qualitative feedback highlighted a shift in community attitudes towards waste management as a shared responsibility. The findings suggest that community involvement is crucial for the success of environmental initiatives. This research contributes to the growing body of evidence supporting education as a vital tool for enhancing environmental awareness and promoting sustainable practices at the community level.
Cotton Fabric-Lined Egg Tray Earmuff Intervention for Noise-Induced Hearing Loss Widjanarti, Maria Paskanita; Ismayenti, Lusi; Kartika, Ayu Prima; Azzahra, Nirwana Putri; Rha, Warda Yussy; -, Sumardiyono; Suratna, Farhana Syahrotun Nisa; gustav, Jordan syah; Rinawati, Seviana; Atmojo, Tutug Bolet; Utomo, Bekti
Jurnal Kesehatan Vokasional Vol 10, No 3 (2025): August
Publisher : Sekolah Vokasi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkesvo.109277

Abstract

Background: Weaving workers are exposed to noise exceeding the Threshold Limit Value (TLV), putting them at risk of noise-induced hearing loss. Egg trays and cotton fabric have noise absorption capabilities. These materials have potential as eco-friendly noise dampening materials in earmuffs.Objective: This study aimed to analyze the effect of using cotton fabric-lined egg trays in earmuffs on noise-induced hearing loss among workers.Methods: The effectiveness of earmuffs was tested through a quasi-experimental design with pretest and posttest approaches in intervention and control groups with 82 respondents. Noise Induced Hearing Loss (NIHL) was measured through audiometric examination of both ears. Data were analyzed using Somers'd, Marginal Homogeneity, and Kolmogorov-Smirnov tests.Results: The modified earmuffs were able to reduce noise by up to 34 dB with an effective NRR of 20.25 dB. The experimental group experienced a significant decrease in NIHL (p=0.000), while the control group experienced an increase in NIHL. Age and length of employment had significant effects (p<0.05). There was a significant posttest difference between the experimental and control groups (p=0.008).Conclusion: Modified earmuffs containing cotton fabric-lined egg trays proved effective in reducing noise. The use of earmuffs by workers reduced the risk of Noise Induced Hearing Loss (NIHL).
Co-Authors -, Sumardiyono Ali Mufron, Ali Andiena Nindya Putri, PA Anggraini, Ellyta Aninam, Johny Ansori, Tirangga Arjang, Arjang Arnes Yuli Vandika Asmaret, Desi Atmadja, Martono Dwi Azzahra, Nirwana Putri Basir, Badirun Chahyadhi, Bachtiar Festus Evly R.I. Liow Fildansyah, Rully Guilin, Xie Gustav, Jordan Syah Hajar Mukaromah Haslinah, Andi Haviana, Evan Hendrayani, Eka Indah Susilowati Ismayeti, Lusi Iswahyuningsih, Iswahyuningsih Iswanto Iswanto Iswanto, Juni ITOK DWI KURNIAWAN Judijanto, Loso Kartika, Ayu Prima Kurnia Gusti, Yenni Lengam, Rino Lilik Anifah Lubis, Renny Lusi Ismayenti, Lusi M. Yogi Riyantama Isjoni Megawati, Eka Meicsy E.I Najoan Mendrofa, Syah Abadi Mu'min, Halek Muhammad Hendri Nuryadi, Muhammad Hendri Nisa, Farhana Syahrotun Noviansyah, Wahyu Nur Zarliani Uli Nurhakim, Arif Nursaid Nurul Qomariah Paskanita, Maria Pratiwi, Ika Wahyu Putra, Johni Eka Ramdhani, Rahmat Ratih Primandari, Novegya Reni Wijayanti Riatmaja, Dodi Setiawan Ridwan, Agus Septima Rosidin Rosidin Sahrul Septiningsih, Ismawati setiawati, rahmi Seviana Rinawati, Seviana Silalahi, Pristanto Singgih Prastawa Siska Yuli Anita Situmorang, Raymundus Putra Soelistianto, Farida Arinie Subroto, Desty Endrawati Sumardiyono Sumardiyono Sumardiyono Suratna, Farhana Syahrotun Nisa Syamsu Rijal Tamaulina Br Sembiring Tirta Mulyadi Tutug Bolet Atmojo, Tutug Bolet Utami, Eva Yuniarti Utomo, Widodo Febri Vandan Wiliyanti Wahidah, Nurul Jannatul Wahyudi, Fajar Satriyawan Warda Yussy Rha Wardani, Dewi Ratih Kusuma Widjanarti, Maria Paskanita Wijanarti, Maria Paskanita Wisudawati, Tri Yanti, Dawi Yuliastuti, Hilda Zainal Abidin Zeanette Tiarma Lisbet