Article Per Year (5 Year)
p-Index From 2020 - 2025
9.736
P-Index
This Author published in this journals
All Journal Agrikultura Jurnal Kesehatan Masyarakat JEJAK Jurnal Tataloka Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad International Journal of Humanity Studies (IJHS) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Archive: Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Journal of Business Economics and Agribusiness
Eka Purna Yudha
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

Published : 77 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 77 Documents
Search

 4   5   6   7   8 
Analisis Penerapan Bauran Pemasaran (Marketing Mix 7P’s) pada Kedai Kopi (Studi Kasus di Mosa Coffeehouse) Tsalaatsa, Lazuardhi Ibnu; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13769

Abstract

The business trends, particularly in the culinary sector, have been rapidly evolving over the past few decades. This study focuses on analyzing the marketing mix of 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) at Mosa Coffeehouse, a coffee shop in Bandung. The results of interviews and observations indicate a competition that can be enhanced by strengthening the unique values of each coffee shop. Mosa Coffeehouse's consumers, primarily females aged >21 years and millennials with a monthly pocket money of >Rp 2,000,000, show a preference for original Indonesian coffee products and a variety of food menu options. Prices are adjusted based on product quality, and the strategic location, professional service, appealing interior design, and comfortable facilities enhance the allure of the coffee shop. Despite incorporating most aspects of the marketing mix, weaknesses are identified in the promotion aspect, where the lack of a marketing team and the absence of a digital marketing strategy remain obstacles. Improvements in this aspect could enhance the visibility and competitiveness of Mosa Coffeehouse in the Bandung coffee shop market.
Struktur Nafkah pada Rumah Tangga Desa Agrowisata Rahmah, Ulya; Saidah, Zumi; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13126

Abstract

Agrotourism, developed in Alamendah Village since 2011, has opened new economic opportunities that have transformed the residents' livelihoods from agricultural activities to those related to the tourism sector. This study aims to examine the household livelihood structure in Alamendah Village, in relation to the presence of agrotourism in the area. The research design utilized is quantitative. The research methods employed are survey research and in-depth interviews using questionnaires as tools. The data analysis used in this study is descriptive statistical analysis and cross tabulation. The results show that the majority of farmers in Alamendah Village have low incomes, while traders have higher incomes. Agrotourism has the potential as an economic opportunity and a source of additional income that can help improve the local community's economy by considering factors such as age, education, and gender.
Analisis Dampak Covid-19 Terhadap Perubahan Perilaku Konsumen Hypermart Yudha, Eka Purna; Nurrahman, Iqbal; Modjo, Andhika Rangga Kusuma; Benyamin, Gamaliel
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14010

Abstract

The Covid-19 pandemic has put pressure on various sectors in the world, including in Indonesia. Since the entry of the COVID-19 virus into Indonesia in March 2020, the government's efforts to prevent the spread of COVID-19 have been Large-Scale Social Restrictions (PSBB) which have had a significant impact on the Indonesian economy on the retail business in Indonesia. This study aims to see if there has been a change in Hypermart consumer behavior before and after the covid-19 pandemic, ranging from spending, shopping frequency, shopping time, to the vehicle used by using a research design in the form of a descriptive research design that uses a quantitative approach. Changes in Hypermart consumer behavior before and after covid-19, especially in average spending and shopping frequency. Where the average expenditure and frequency of shopping for Hypermart consumers after the pandemic tends to decrease when compared to before the covid-19 pandemic.
Analisis Kepuasan Konsumen terhadap Produk Serbuk Kedelai Mandala 525 Tambunan, Pascal Christian Maranatha; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12379

Abstract

Seeing from the high demand in Indonesia, soybeans became one of the food crops that entered the food market in Indonesia along with other foods in the government program called Upsus (Special Efforts). Due to the high potential of soybeams in Indonesia. Therefore, this research aims to find out the desires that consumers have so that CV. Ints Natural Garlic can develop their products in the direction desired by their own consumers. The data analysis used in this study uses the Customer Satisfaction Index (CSI) and Importance Performance Analysis methods. (IPA). The results of the research show that the level of consumer satisfaction with mandala 525 soy powder products is still unsatisfied and attributes that need to be improved in order to make consumers feel satisfied with the product are features, durability, reliability, aesthetics, perceived quality, conformance to specification and serviceability.
Analisis Strategi Pemasaran Serta Tingkat Kepuasan Konsumen Kentucky Fried Chicken (KFC) Yudha, Eka Purna; Mirfazli, Miluniqa Yasmin; Farhan, Fahmi Muhammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14011

Abstract

This study aims to determine the marketing strategy and the level of consumer satisfaction with the products of the transnational company kentucky fried chicken (KFC). Data collection is done online, questionnaires are distributed to consumers who have visited KFC in West Java. The analysis method used is Important Performance Analysis (IPA) and Costumer Satisfaction Index (CSI). The results of this study indicate that Kentucky Fried Chicken (KFC) has carried out the 7P marketing strategy (Product, Place, Price, Promotion, People, Process, Physical Evidence) in West Java well, as evidenced by the calculation of CSI and IPA that has been done. From the CSI value of 81.36 located in the range of 80% - 100% which indicates that the level of consumer satisfaction with KFC is classified as "Very Satisfied". Based on IPA, KFC needs to do product differentiation, which makes the food products it sells have their own characteristics.
Business Model Canvas Produk EasyBath (3in1 Antimicrobial Waterless Bath Spray) Fauziyah, Aulia Hasna; Ramadhani, Ingrid Putri; Perdana, Hafizh Hadian; Faza, Nadif Muhammad; Dewi, Vira Kusuma; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13617

Abstract

EasyBath is an innovative product that serves as a solution for environmentally friendly soap. In developing its product, EasyBath needs a business strategy to increase awareness and target market segments. The purpose of this research is to describe the business performance and present the business model of the EasyBath product. This research employs a case study research method on the EasyBath product business. The data analysis used is the Business Model Canvas of the EasyBath product business. The results show that EasyBath products have 7 advantages, including 3in1 functionality, natural ingredients, eco-friendly, cultural value, travel-friendly, skin moisturization, and long-lasting fragrance up to 4 hours. With raw materials from UMKM in Jatinangor, EasyBath production involves drying, maceration, distillation, soap making, mixing, quality control, and packaging. The selling price is based on the cost of production with marketing techniques, such as discounts, social media promotion, giveaways, direct selling, and campaigns. Furthermore, EasyBath products target various consumer segments, especially tourists, travelers, nature lovers, environmentalists, disaster volunteers, and field workers. EasyBath optimizes offline and online distribution channels, implements various marketing strategies, builds customer relationships with responsive service, and generates income from direct sales, distributors, and cooperation with stores. Thus, when considering total production costs including materials, rent, transportation, and others, it amounts to Rp11,019,758.00. Through effective marketing targeting, EasyBath has the potential to become a popular choice for the public.
Faktor-Faktor yang Memengaruhi Ekspor Biji Kakao Indonesia ke Pasar Amerika Serikat Yudha, Eka Purna; Larasati, Farah; Fadhilah, Adistia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14012

Abstract

Cocoa is one of the leading commodities in the plantation sector which has an important role and contributes greatly to Indonesia's export activities. Cocoa has the potential to improve the country's economy through international trade between Indonesia and its destination market, the United States, which is known as a world cocoa beans importer. Part of the cocoa that is processed and used as this research material is cocoa beans. This study aims to identify and analyze the factors that influence the export of Indonesian cocoa beans to the United States. The method used is a multiple linear regression analysis method using SPSS software using variables that are processed. These variables are world cocoa bean prices, Indonesian cocoa bean export prices to the United States market, cocoa bean export prices to competing countries (Ecuador), Indonesia's real GDP, GDP real United States, Population of Indonesia and the United States, and Productivity of cocoa beans.
Co-Authors Adi Nugraha Adi Nugraha Adinda Nurkhairi Afif Ahmad Rifai Afwan, Fahrian Aif Ahmad Choibar Tridakusumah Aini, Azizah Aliesyanur Fauziah Almira, Bellinda Andika, Alif Andita Salsabila Anggraeni Mafhul Hasanah Anisa Putri Permata Annisa Fitri, Annisa Aqila Shafa Adela Arido Laksono Artikha Ruth Ckhaeren Seoul Sinaga Aulia, Safira Aviola, Zulaika Aya Diva Tabita Azura, Chiquitita Qinthar Azzahra, Lissa Bagaskara, Fadil Bambang Juanda Benyamin, Gamaliel Bintang Gentzora Bintang Maulana Gentzora Br Ginting, Adika Ivana Bunga enisa Nafarin Catharina Audrey Ningrum Dewi, Vira Kusuma Dina Rahayuning Pangestuti, Dina Dini Rochdiani Dita Faradhila Melinia Dona Setia Umbara Dwiasih, Nayda Eddy Renaldi Eliana Wulandari Elly Rasmikayati Endah Djuwendah Eric Peter Halomoan Erin Ratna Kustanti Ernah Ernah Ernah, Ernah Esa Noerbayinda Fadhilah, Adistia Fadillah, Futri Fauza Fadiya, Az Zahra Khoirurrizqa Fadllan Hafiyan Mufid Fadlunnisa, Dinar Faoziah Ulfah Fatmawati Faoziah Ulfah Fatmawati Faradilla Christalia Yudiantana Farhan, Fahmi Muhammad Farhani, Finivita Faris Maulana Satria Farizy Rafi Heriyanto Faujatul Hasanah Fauziyah Sirril Hasani Fauziyah, Aulia Hasna Faza, Nadif Muhammad Febrianti, Regita Febriyanti, Tenisya Firman Christian Gabero, Sandy Gita Cheria Vanessa Hardiansyah, Ilham Helena Erma Rasita Malau Hendarliana, Asri Nurrizka Hepi Hapsari I Putu Sindhu Respati Widhiguna Indah Nurul Aini Indah Setiawati Istiqomah, Nabilla Iwan Setiawan Iwan Setiawan Izzudin, Fahmi Akbar Karo, Kalifman Lingga Izzati Karo Lala M Kolopaking Larasati, Farah Lies Sulistyowati Mahira, Hafshah Ayna Mahra Arari Heryanto Mani, Syifa Al Mirfazli, Miluniqa Yasmin Modjo, Andhika Rangga Kusuma Mohamad Arief Setiawan Muhamad Nurdin Yusuf Muhammad Aries Muthiah Syakirotin Nanda Kurniawati Natasha, Natasha Naufal Daneswara Naufal Muharam Nurdin Nelis Nuryani Neneng Komariah Nur Syamsiyah Nur Syamsiyah Nurhadini Putri Nurrahman, Iqbal Pandi Pardian Parhanudin, Idham Pebriyanti, Viyana Perdana, Hafizh Hadian Permana, Reza Pitariani Halawa Putri Nabiilah Putri, Cindy Kaori Eka Putri, Maura Zhafira Rafif Affanda Firdaus Rahmadevi Nurdijanti Rahmadinna, Salsabila Rahmah, Ulya Rahman, Naufal Rahman, Nazwa Aulia Ramadhani, Ingrid Putri Ramadhani, Nadhifa Zahra Ramadhaningsih, Novita Rania Rosa Kamila Resa Ana Dina Rezky Algipari Rifqi Muhammad Zuhdi Rilus Kinseng Risma Namira Risma Yuniar Rizki Nurislaminingsih Rizki Nurislaminingsih Rosiana Sinaga Safira Aulia Putri Safira Rahmah Apridiantri Samuel Lantip Wicaksono Samuel Lantip Wicaksono Savitri, Adila Riana SETIAWAN, IWAN Shafyra Nuruzzakiya M Sri Fatimah Supriyadi, Ery SUPYANDI, DIKA Suroso, Muhammad Naufal Aditya Suryatno, Iwan Syahira, Nur Syakirotin, Muthiah Tambunan, Pascal Christian Maranatha Tangim, Ernah Tasya Regita Prasetyo Tedjalaksana, Viorensa Tegar Iman Ibrahim Pamungkas Triana Dewi Trisna Insan Noor Trivita, Rara Annisa Tsalaatsa, Lazuardhi Ibnu Tuti Karyani Ulis Salsabila Wassalwa Ulya Rahmah Wicaksono, Samuel Lantip Widhiguna, I Putu Sindhu Zahira, Ghaitsa Zahra Alfredia Putri Carli Zainal Arifin Zumi Saidah