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All Journal Agrikultura Jurnal Kesehatan Masyarakat JEJAK Jurnal Tataloka Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad International Journal of Humanity Studies (IJHS) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Archive: Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Journal of Business Economics and Agribusiness Jurnal Pertanian Agros
Eka Purna Yudha
Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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PENGEMBANGAN DAYA TARIK EKOWISATA KAMPOENG CIHERANG BERDASARKAN PREFERENSI WISATAWAN Djuwendah, Endah; Saidah, Zumi; Yudha, Eka Purna; Rahmah, Ulya
Agricore Vol 10, No 1 (2025): Volume 10 No 1, Juni 2025
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i1.62832

Abstract

AbstrakEkowisata Kampoeng Ciherang, yang terletak di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang, memiliki potensi besar untuk berkembang sebagai destinasi wisata alam. Penelitian ini bertujuan untuk menganalisis preferensi wisatawan terhadap daya tarik Ekowisata Kampoeng Ciherang dan memberikan rekomendasi pengembangan berdasarkan hasil analisis. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan survei yang melibatkan 30 responden wisatawan. Responden dipilih secara purposive sampling, yakni wisatawan yang ditemui di lokasi dan bersedia mengisi kuesioner atau diwawancarai. Hasil penelitian menunjukkan bahwa wisatawan memberikan penilaian baik terhadap daya tarik yang ada di destinasi ini, seperti keunikan alam dan fasilitas daya tarik buatan. Namun, aspek fasilitas pendukung dan aksesibilitas masih perlu diperbaiki, terutama kondisi jalan dan ketersediaan transportasi umum. Berdasarkan temuan ini, disarankan untuk meningkatkan promosi digital, memperbaiki fasilitas umum, dan meningkatkan kualitas prasarana. Pengelola juga diharapkan dapat berkolaborasi dengan masyarakat lokal dan menyusun paket wisata tematik guna meningkatkan daya tarik dan kontribusi ekonomi destinasi ini. Penelitian ini diharapkan memberikan wawasan bagi pengelola destinasi dalam mengoptimalkan potensi ekowisata yang ada.Kata kunci: Ekowisata, Kampoeng Ciherang, preferensi wisatawan.AbstractKampoeng Ciherang Ecotourism, located in Cijambu Village, Tanjungsari District, Sumedang Regency, holds great potential for development as a nature-based tourist destination. This study aims to analyze tourist preferences towards the attractions of Kampoeng Ciherang Ecotourism and provide development recommendations based on the analysis results. The research adopts a descriptive quantitative approach through a survey involving 30 tourist respondents. Respondents were selected through purposive sampling, namely tourists encountered on-site who agreed to complete the questionnaire or participate in an interview. The findings indicate that tourists give positive evaluations of the attractions at this destination, such as the unique natural landscapes and man-made attraction facilities. However, aspects of supporting facilities and accessibility still require improvement, particularly the road conditions and the availability of public transportation. Based on these findings, it is recommended to enhance digital promotion, improve public facilities, and upgrade infrastructure quality. The management is also encouraged to collaborate with the local community and develop thematic tour packages to increase the destination's appeal and economic contribution. This study is expected to provide insights for destination managers to optimize the existing ecotourism potential.Keywords: Ecotourism, Kampoeng Ciherang, tourist preferences.
ANALISIS DAYA SAING USAHA KOPI INDONESIA DI PASAR INTERNASIONAL UNI EMIRAT ARAB Yudha, Eka Purna; Fatimah, Sri; Setiawati, Indah; Dina, Resa Ana
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18469

Abstract

Kopi merupakan salah satu komoditas pertanian yang memiliki peran penting dalam ekonomi Indonesia dan menjadi komoditas ekspor utama ke beberapa negara, termasuk Uni Emirat Arab. Pasar kopi ini menunjukkan pertumbuhan yang signifikan dan menjanjikan. Tujuan dari penelitian ini adalah mengidentifikasi karakteristik petani dan usahatani komoditas pertanian kopi di Indonesia. Selain itu, penelitian ini juga bertujuan untuk menganalisis keunggulan komparatif dan keunggulan kompetitif dari usahatani kopi tersebut di pasar internasional Uni Emirat Arab. Dalam analisis menggunakan model Policy Analysis Matrix (PAM), ditemukan nilai keunggulan kompetitif atau PCR sebesar 0,030 dan keunggulan komparatif atau DRCR sebesar 0,017. Hal ini menunjukkan bahwa kopi yang diproduksi di Desa Girimekar memiliki daya saing di pasar internasional Uni Emirat Arab.
EKONOMI SIRKULAR DAN KETAHANAN PANGAN: PERAN STRATEGIS PEKARANGAN DALAM PERENCANAAN PERDESAAN PARTISIPATIF Yudha, Eka Purna; Saidah, Zumi; Ernah, Ernah; Dina, Resa Ana
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18463

Abstract

Perencanaan perdesaan partisipatif merupakan pendekatan yang mendorong keterlibatan masyarakat dalam mengoptimalkan sumber daya lokal, termasuk pemanfaatan pekarangan untuk ketahanan pangan dan ekonomi sirkular. Penelitian ini dilakukan di Desa Jatiroke, Kecamatan Jatinangor, yang menghadapi berbagai permasalahan, seperti pemanfaatan pekarangan yang belum optimal, rendahnya pengetahuan masyarakat dalam mengelola lahan, serta meningkatnya volume sampah tanpa sistem pengelolaan yang efektif. Melalui metode Problem Based Learning (PBL), penelitian ini mengidentifikasi tantangan yang dihadapi serta menawarkan solusi berbasis partisipasi masyarakat, termasuk edukasi, penyuluhan, serta pendampingan dalam budidaya tanaman pangan dan pengolahan sampah. Hasil penelitian menunjukkan bahwa intervensi berbasis partisipatif meningkatkan kesadaran masyarakat terhadap pemanfaatan pekarangan sebagai sumber pangan sekaligus mengurangi limbah melalui pendekatan ekonomi sirkular. Model ini tidak hanya meningkatkan kemandirian pangan desa tetapi juga mendukung keberlanjutan lingkungan melalui sistem pengelolaan sampah berbasis masyarakat. Diharapkan, pendekatan ini dapat menjadi model dalam pengembangan desa berkelanjutan yang mengintegrasikan aspek ketahanan pangan dan pengelolaan limbah.Kata kunci: perencanaan partisipatif, ketahanan pangan, pekarangan produktif, ekonomi sirkular
ANALISIS PERENCANAAN PARTISIPATIF PEMBANGUNAN BERKELANJUTAN UNTUK DESA BERDAYA DAN MANDIRI Yudha, Eka Purna; Djuwendah, Endah; Karyani, Tuti; Dina, Resa Ana
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18468

Abstract

Pembangunan berkelanjutan di tingkat desa memerlukan pendekatan perencanaan partisipatif untuk memastikan keterlibatan masyarakat dalam setiap tahap pembangunan. Penelitian ini menganalisis perencanaan partisipatif dalam pembangunan berkelanjutan di Desa Cipacing guna mewujudkan desa yang berdaya dan mandiri. Metode penelitian yang digunakan adalah kualitatif dengan wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa keterlibatan masyarakat meningkatkan efektivitas program pembangunan dan rasa kepemilikan terhadap hasilnya. Namun, tantangan seperti kurangnya pemahaman masyarakat, keterbatasan sumber daya, serta koordinasi antar pemangku kepentingan masih menjadi kendala utama. Oleh karena itu, diperlukan strategi peningkatan kapasitas masyarakat dan kolaborasi antar pemangku kepentingan untuk mendukung pembangunan yang berkelanjutan. Kesimpulannya, perencanaan partisipatif berperan penting dalam menciptakan pembangunan desa yang inklusif dan berkelanjutan.
STRATEGI PENGEMBANGAN USAHA OLAHAN KEDELAI (Studi Kasus di CV. Intan Alami, Kabupeten Garut) Andika, Alif; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10263

Abstract

ABSTRACTThis study aims to determine alternative strategies in developing soybean processing businesses in CV. Intan Alami Garut Regency through SWOT analysis and QSPM analysis. The method used in this study is a qualitative method using primary data through observation and interviews and secondary data in the form of scientific journals and literature studies. Based on the research results it can be concluded that the strength of CV. Intan Alami in developing her business is access to information and market opportunities with a weakness in determining the selling price. The main opportunity for CV. Intan Alami in developing its business is the use of technology owned by the company with the main weakness being the effectiveness of marketing, advertising and promotion. Based on the SWOT analysis and IE analysis, the main strategies that need to be carried out are market penetration strategies and product development strategies.
PERKEMBANGAN DAN PERUBAHAN RITEL PADA KONDISI NEW NORMAL PANDEMI COVID-19 DI BANDUNG Yudha, Eka Purna; Azura, Chiquitita Qinthar; Ramadhani, Nadhifa Zahra; Hendarliana, Asri Nurrizka
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10402

Abstract

The business world, such as the retail business, has an important role in breaking the chain of spread of the COVID-19 virus because of the large population, mobility, and interaction between people, so this must be anticipated so that the spread of the virus does not spread. Therefore, this new normal life is important to live in order to break the chain of spread of the COVID-19 virus and the wheels of the economy can continue to run by taking maximum possible precautions and following health protocols to prevent the spread and transmission of the COVID-19 virus from getting wider. Based on the results of the research above, several things can be interpreted, namely the survey states that respondents still prefer to carry out shopping activities offline to traditional retail and modern retail, while the use of online or e-commerce platforms in fulfilling household basic needs is still considered very little. This is supported by the survey results, namely the proportion of "Never" shopped at modern retail as much as 8.3%, traditional retail 34.525%, and e-commerce 88.1%, it can be concluded that there are still many respondents who buy groceries offline.
BUSINESS MODEL CANVAS USAHA PRODUK MINUMAN SERBUK KEDELAI NEW MANDALA 525 (Studi Kasus di CV. Intan Alami, Kabupaten Garut) Putri, Maura Zhafira; Rochdiani, Dini; Yudha, Eka Purna; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10910

Abstract

Soybean is one of the food commodities as a source of vegetable protein which has good nutritional content. Soybean productivity has increased since 2019. In running its business, CV. Intan Alami requires an appropriate business strategy to be able to reintroduce the New Mandala 525 soybean powder beverage product. The purpose of this study is to describe the performance of the beverage product business and present the business model for the New Mandala 525 soybean powder beverage product. The research method used is a case study at CV. Natural Diamond, Garut Regency. The data analysis used is the business model canvas for the New Mandala 525 soy powder beverage product business. The results show the performance of the New Mandala 525 soybean powder beverage product business seen from approaches related to product, price, distribution/place/location, promotion, human resources (HR) and source of business capital, New Mandala 525 soybean powder drink is a powdered soybean beverage product made from 100% soybean seeds, sales are made directly and through distributors with promotional activities through electronic media. Human resources are obtained from the results of recruitment and collaboration with partners, business capital using private property and the results of cooperation agreements. The mapping of the nine elements of the business model canvas shows that the New Mandala 525 soybean powder beverage product is a superior product that has a value proposition to be able to compete in the market with a fairly broad customer segmentation. Having partners who can be relied upon to become supporters in reviving the New Mandala 525 soybean powder beverage business.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI APLIKASI PT. XYZ Natasha, Natasha; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10333

Abstract

The rapid development of technology makes the world seem to be without barriers. The internet is one of the technological developments that has been utilized by companies to become a medium of trade and buying and selling. This development is also followed by food business platforms precisely on online groceries. The development of the food business is supported by the abundance of agricultural products in Indonesia and the desire of e-commerce players to help farmers market products directly to consumers. PT. XYZ is one of the fast online shopping services in Indonesia where there is a 1-hour delivery service by paying attention to the freshness and accuracy of the products that will be received by consumers. This study used quantitative methods with surveys through simple random sampling techniques and obtained 91 respondents.  The data were analyzed using descriptive analysis and multiple regression analysis tests. The results showed that marketing mix variables simultaneously affect consumer purchasing decisions at PT. XYZ. Meanwhile, partially the variables of product, promotion, process,
Faktor-faktor yang Memengaruhi Petani Mengusahakan Bunga Anggrek Supyandi, Dika; Pebriyanti, Viyana; Yudha, Eka Purna; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17729

Abstract

Orchid farming has the potential to be developed, because orchids have attractive shapes, colors, and aromas. Despite having great potential, orchid farmers face various obstacles such as productivity fluctuations, land conversion, and market problems that threaten the sustainability of their farming businesses. This study aims to identify factors that influence farmers' decisions in Pamulang District, South Tangerang City, in cultivating orchids. The factors studied include internal factors such as age, education, and experience, as well as external factors such as income, land area, capital, ease of cultivation, market opportunities, farming risks, and the role of the government. The method used is quantitative research with the Rasch Model, where the research sample consisted of 32 orchid farmers. The results of the study showed that ease of obtaining production facilities, availability of land suitable for orchids, and stable market demand are the main factors that encourage farmers to continue their farming businesses. However, the problem of unstable income and difficulty in obtaining capital from external parties, including the government, are the main obstacles. Farmers also consider formal education to have no significant effect on orchid cultivation, which is more influenced by practical experience and non-formal extension. Based on these results, it is recommended that the government provide capital assistance and production facilities with simpler and faster procedures. In addition, improving the quality of extension and training for farmers is also important to increase productivity, especially in the midst of limited land availability.
Efektivitas Media Sosial sebagai Sarana Promosi Pelatihan Project Management AGAVI Institute dengan Pendekatan AIDA Aini, Azizah; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18457

Abstract

One of the education in the agricultural sector whose information can be found on Instagram social media, is Project Management through virtual agribusiness training. This study aims to (1) Identify the characteristics of consumers of the AGAVI Institute Project Management Training Program (2) Analyze the effectiveness of promotional media on consumer buying interest in the This study analyzes the effectiveness of social media using the AIDA approach observatively and exploratively through a qualitative approach, determining informants and respondents purposively, namely Project Management training users and 2 informants (Program & Relation Manager) AGAVI Institute. Proving the AIDA approach is considered effective with an overall score of 4.08 and the score of each AIDA variable is worth attention 4.25, interest 4.10, desire 4.02, and action 3.97. The evaluation that can be done by AGAVI Institute after this research is to pay attention to promotional content so that it can convince the audience to purchase the training offered.
Co-Authors Adi Nugraha Adi Nugraha Adi Nugraha Afif Ahmad Rifai Afwan, Fahrian Aif Ahmad Choibar Tridakusumah Aini, Azizah Aini, Indah Nurul Aliesyanur Fauziah Almira, Bellinda Andika, Alif Anisa Salsabila Annisa Fitri Apridiantri, Safira Rahmah Aqila Shafa Adela Ardely, Michelle Arido Laksono Aulia, Safira Aviola, Zulaika Azura, Chiquitita Qinthar Azzahra, Lissa Bagaskara, Fadil Bambang Juanda Benyamin, Gamaliel Berlianty, Ina Bintang Gentzora Bintang Maulana Gentzora Bobby Rachmat Saefudin Br Ginting, Adika Ivana Carli, Zahra Alfredia Putri Dina Rahayuning Pangestuti, Dina Dini Rochdiani Dita Faradhila Melinia Dona Setia Umbara Dwiasih, Nayda Eddy Renaldi Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erin Ratna Kustanti Ernah Ernah Ernah, Ernah Ery Supriyadi R. Esa Noerbayinda Eti Suminartika Fadhilah, Adistia Fadillah, Futri Fauza Fadiya, Az Zahra Khoirurrizqa Fadlunnisa, Dinar Faoziah Ulfah Fatmawati Farhan, Fahmi Muhammad Farhani, Finivita Faris Maulana Satria Faujatul Hasanah Fauziyah, Aulia Hasna Faza, Nadif Muhammad Febrianti, Regita Febriyanti, Tenisya Firman Christian Gabero, Sandy Gita Cheria Vanessa Halomoan, Eric Peter Hardiansyah, Ilham Haryati, Tantina Hasanah, Anggraeni Mafhul Hasani, Fauziyah Sirril Helena Erma Rasita Malau Hendarliana, Asri Nurrizka Hepi Hapsari Heriyanto, Farizy Rafi I Putu Sindhu Respati Widhiguna Indah Setiawati Istiqomah, Nabilla Iwan Setiawan Iwan Setiawan Izzudin, Fahmi Akbar Karo, Kalifman Lingga Izzati Karo Kuswarini Kusno Lala M Kolopaking Larasati, Farah Lies Sulistyowati Mahira, Hafshah Ayna Mahra Arari Heryanto Mani, Syifa Al Mirfazli, Miluniqa Yasmin Moch. Farhan Hermawan Modjo, Andhika Rangga Kusuma Mohamad Arief Setiawan Mufid, Fadllan Hafiyan Muhamad Nurdin Yusuf Muhammad Aries Nabiilah, Putri Nafarin, Bunga enisa Nanda Kurniawati Natasha, Natasha Naufal Daneswara Naufal Muharam Nurdin Neneng Komariah Ningrum, Catharina Audrey Nur Syamsiyah Nur Syamsiyah Nurdijanti, Rahmadevi Nurjanah, Indah Kartika Nurkhairi, Adinda Nurrahman, Iqbal Nuryani, Nelis Pamungkas, Tegar Iman Ibrahim Pandi Pardian Parhanudin, Idham Pebriyanti, Viyana Perdana, Hafizh Hadian Permana, Reza Permata, Anisa Putri Pitariani Halawa Putri, Cindy Kaori Eka Putri, Maura Zhafira Putri, Nurhadini Rafif Affanda Firdaus Rahmadinna, Salsabila Rahmah, Ulya Rahman, Naufal Rahman, Nazwa Aulia Rahmawati, Fani Ramadhani, Ingrid Putri Ramadhani, Nadhifa Zahra Ramadhaningsih, Novita Ramadhina, Ratu Rizki Rania Rosa Kamila Resa Ana Dina Rezky Algipari Rifqi Muhammad Zuhdi Rilus Kinseng Rina Nuryati, Rina Risma Namira Risma Yuniar Rizki Nurislaminingsih Rizki Nurislaminingsih Rizki Nurislaminingsih, Rizki Safira Aulia Putri Safitra, Diva Salsabila, Andita Salsabila, Anisa Samuel Lantip Wicaksono Samuel Lantip Wicaksono Savitri, Adila Riana SETIAWAN, IWAN Shafyra Nuruzzakiya M Sinaga, Artikha Ruth Ckhaeren Seoul Sinaga, Rosiana Sri Fatimah SUPYANDI, DIKA Suroso, Muhammad Naufal Aditya Suryatno, Iwan Syahira, Nur Syakirotin, Muthiah Tabita, Aya Diva Tambunan, Pascal Christian Maranatha Tangim, Ernah Tantina Haryati Tasya Regita Prasetyo Tedjalaksana, Viorensa Triana Dewi Trisna Insan Noor Trivita, Rara Annisa Tsalaatsa, Lazuardhi Ibnu Tuti Karyani Ulis Salsabila Wassalwa Ulya Rahmah Vira Kusuma Dewi Wicaksono, Samuel Lantip Widhiguna, I Putu Sindhu Yudiantana, Faradilla Christalia Zahira, Ghaitsa Zainal Arifin Zumi Saidah