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All Journal Indonesian Journal of Pharmaceutical Science and Technology Jurnal Biometrika dan Kependudukan (Journal of Biometrics and Population) Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research Window of Health : Jurnal Kesehatan Journal Information System Development Martabe : Jurnal Pengabdian Kepada Masyarakat Ensiklopedia of Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL International Journal of Nursing and Health Services (IJNHS) Jurnal Kesehatan Global Jurnal SITECH : Sistem Informasi dan Teknologi PERSPEKTIF Jurnal Vokasi Diagnosis: Jurnal Ilmiah Kesehatan JURSIMA (Jurnal Sistem Informasi dan Manajemen) Community Development Journal: Jurnal Pengabdian Masyarakat Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam JPK: Jurnal Proteksi Kesehatan Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Indonesian Journal of Instructional Media and Model Aceh Anthropological Journal Jurnal Kesehatan Tambusai Journal of Aafiyah Health Research (JAHR) Journal of Muslim Community Health (JMCH) Sinnun Maxillofacial Journal Jurnal Berita Kesehatan Jurnal Sosiologi Dialektika Sosial Jurnal Jurnalisme Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Administrasi Publik dan Pemerintahan Jurnal Ilmiah Sistem Informasi Cendekia: Journal of Law, Social and Humanities Jurnal Sistem Informasi dan Manajemen Academica : Jurnal Pengabdian Kepada Masyarakat Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Masriadi, Masriadi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : PERSPEKTIF

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Strategies for Strengthening Local Businesses through Digital Marketplace Transformation in the New Economy Era in Bone Regency Dwiyanti, Andi Amitya Resty; Ayub, Zulkifli; Masriadi, Masriadi; Asdar, Asdar; Sahid, Abdul
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15854

Abstract

This study analyzes the digital transformation of marketplaces as a strategy to strengthen micro, small, and medium enterprises (MSMEs) in Bone Regency, South Sulawesi. The background of this study is based on the digital technology adoption gap between urban and rural areas, which impacts the competitiveness of MSMEs. This study employs a qualitative approach with a case study design, involving 15 informants comprising business operators, marketplace platform managers, MSME facilitators, and local government representatives. Data were collected through semi-structured interviews, observations, and document analysis, then analyzed using the Miles, Huberman, and Saldana model to identify key themes. The findings reveal five key themes: (1) the motivation to adopt marketplaces is driven by the need to expand market reach and adapt to changing consumer behavior; (2) key enablers include training and technical assistance, while barriers include low digital literacy, infrastructure limitations, and logistical challenges; (3) digitalization has a positive impact on sales growth and changes in consumer behavior, particularly among younger generations; (4) local-based mentoring strategies and entrepreneurial communities such as Tangan Di Atas (TDA) are effective in accelerating digital adaptation; and (5) government policies support training and business legality, but collaboration with local platforms is still limited. This study highlights the importance of multi-actor collaboration and contextualized policy interventions to build inclusive, resilient, and sustainable digital marketplace ecosystems in rural areas, providing actionable insights for regional governments and stakeholders in strengthening rural digital economies.
Reskilling and Upskilling Strategies as the Key to Workforce Adaptation in the Era of Automation and AI Masriadi, Masriadi; Marhati, Marhati; Jumiati, Jumiati; Sahid, Abdul; Malik, Sahruddin
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15910

Abstract

The transformation of the labor landscape driven by automation and artificial intelligence (AI) demands new, relevant, and adaptive skills from the workforce. This study aims to identify contextual and inclusive reskilling and upskilling strategies in rural areas, focusing on Bone Regency, South Sulawesi. Using a qualitative case study approach with in-depth interviews involving training providers, participants, community leaders, and local government agencies, the study finds that strengthening basic digital literacy is a critical foundation for preparing communities to navigate technological transitions. Blended learning models, the use of locally relevant media, and the involvement of community mentors have proven effective in increasing participation and comprehension. However, challenges such as limited digital infrastructure, a shortage of qualified trainers, and low training literacy persist. Multi-stakeholder collaboration among vocational training institutions, village governments, and local businesses emerges as a key strategy to expand training reach and ensure program sustainability. Locally relevant training, such as digital marketing for SMEs and online modules aligned with the national Prakerja program, shows strong potential to create new employment opportunities and enhance community competitiveness. This study recommends strengthening training infrastructure, providing continuous mentoring, and designing community-based policies as essential strategies for successful workforce transformation in the digital era. The findings contribute to Indonesia’s national human resource development agenda by offering evidence-based insights on how localized, collaborative approaches can accelerate workforce adaptation to global technological disruption.
Co-Authors . Zulfan A. Fachrin, Suharni Abdi, Muhammad Jayadi Abdul Gafur Abdul Sahid, Abdul Agusmulyadin, Agusmulyadin Ahri, Reza Aril Akmal Akmal Aldilawati, Sari Alfian Alfian Alif, Adimas Buyar Amelia AP, A. Rizki Anas, Risnayanti Andi Amitya Resty Dwiyanti Andi Rizki Amelia Andyna, Cut Aras, Dzulkarnain Arifin, Fadil Abdillah Arman Arman Arnilasari, Sri Asdar Asdar Aslan, Sarahfin Asmaul Husna Asriani Minarti S Awaludin Arifin Ayub, Zulkifli Azis, Rahmawati Bachtiar, Rachmi Bahri, Halida Basri, Muh. Cahyani, Rafika Cindenia Puspasari Cut Khairunnisa Erna Irawati, Erna Eva, Andy Fairuz Zuraida Fatmah Afrianty Gobel Febriany, Mila Febriyanti, Feby Firdaus, Sirajuddin Fitri, Dwi Fitriatunnisa Fitriatunnisa, Fitriatunnisa Fitriyanti, Pipit Gobel, Fatmawaty Afrianty Hamzah, Wardiah Harbaeni, Harbaeni Hardiyanti Hardiyanti Hasnawati Hasnawati Hasniati, Hasniati Hazan, Hazan Ikhram Hardi S Ilmianti, Ilmianti Indrya Kirana Mattulada, Indrya Kirana Iprab, Ika Hartati Irawati Irawati Irma Rahayu, Irma Jafaruddin Jafaruddin, Jafaruddin Jella, Menason Jeterianus Jufri, Sabri Jumiati Jumiati Kamaruddin Kamaruddin Khaeriah, Yaumil Lestari, Nurasisa Lilies Anggarwati Astuti, Lilies Anggarwati M, Alfiah Aqira Maharani, Jingga Ayu Mahmud, Nur U. Malik, Sahruddin Maqhfirah Amiruddin Marhati, Marhati Mattalitti, Sitti Fadhillah Oemar Mawarni, Agil Mohd Zamre Mohd Zahir Mubarroq, Raveal Muchlis Muchlis MUHAMMAD ALI Muhammad Hatta Muhammad Ikhtiar Mulya, Virdha Dwi munir, Zainul Munir Murniati . Muslimin Muslimin Muslimin Muslimin Netty Netty Ni Luh Yulyana Dewi Novawaty, Eva Nuphanudin, Nuphanudin Nur Fadhilah Arifin Nur Ulmy Mahmud Nurarafah Nurul Alrahmi Nurul Hikmah Nurwahita, Nurwahita Pamewa, Kurniati Pamewa, Kurniaty Patriani, Ira Pebrianti, Isma Pertiwisari, Amanah Purwanti, Sari Puspitasari, Yustisia Radjulaeni, Nur Azizah A Ramlawati Ramlawati Rizki Amelia Rusdi, Fachira Jamila Rusydi, Arni Rizqiany S, Asriani Minarti safitri, gita Salam, Rahmat Saldy Yusuf Samsidarwati, Besse Sapta Eka Putra Sari, Andi Dewi Sitti Patimah Solly Aryza Solong, Aras Sri Widyawati Syahrijuita, Syahrijuita Syamsiar, Nur Khairunnisa T, Andriani T., Nur Najmah Utama, Mohammad Dharma Wijaya, Muh. Fajrin Wijaya, Romi Wiwik Handayani Ya'cob, Ahamad Yunita, Tri Yunus, Andi Muhammad Yusriani, Yusriani Yusrini Selviani, Yusrini Zaenudin, Agung Zahari, Zahari