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khuzaini, Khuzaini
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Journal : Journal of Social Research

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The Role of Islamic Bank Image and Customer Trust In Mediating The Influence of Islamic Marketing on Islamic Bank Customer Decisions Siyamto, Yudi; Budiyanto, Budiyanto; Khuzaini, Khuzaini
Journal of Social Research Vol. 4 No. 2 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i2.2431

Abstract

This article discusses the challenges faced by Islamic banks in Indonesia, especially related to the low public knowledge about Islamic bank services and their impact on customer decisions. This study aims to identify the factors that influence customers' decisions in using Islamic bank products and services, with an emphasis on the role of Islamic marketing, corporate image, and customer trust. The method used is Structural Equation Modeling Partial Least Square (SEM-PLS) analysis to test the relationship between variables. The data was obtained through a questionnaire filled out by 384 Islamic bank customers in Central Java. The results of the study show that Islamic marketing has a significant effect on customer decisions, the image of Islamic banks, and customer trust. The image of Islamic banks and customer trust also function as mediating variables in the relationship. These findings highlight the importance of marketing strategies based on Islamic values and corporate image management to improve customer decisions in using Islamic bank services.
Co-Authors Abdul Manan AGUS Agus Firdaus Agus Salim Ambarsari, Vivien Reny Ambarwati, Riris Ardillah, Dessy Nur Asokawati, Dewa Ayu Karina Atika Sari, Ade Nur Auliah, Nurul Ayuni, Risa Dwi BADRUL AINI Basuki , Botha, Yuslin Nursivin Dua Br Sigiro, Nia Debora Budi Setiadi, Budi Budiwati Budiwati Budiyanto Budiyanto Bure, Maria Rasdiana chrystanto, andri Didi Susanto, Didi Dini Anggraini, Dini Edwin Agung Wibowo, Edwin Agung Fakhriyah, Siti Elfa Fastha Aulia Pradhani Fatonah, Ulfi Firdaus Firdaus Hartanto, Heru Dwi Hasanah, Nurlaila Hashemi, Sayed Momin Hayat, Muzahid Akbar Herianto, Muhammad Hisyam, Magneta Ikhsan, Nor Iqbal Ramadhani Mukhlis IRPAN IRPAN, IRPAN Irpan, M Irpan, M. Kariwardati, Kariwardati Khusairi, Ahmad Lestariningsih, Marsudi Lihu, Decky C. K. Lihu, Decky C. Kananto Lusiana, Herlina M. Irpan, M. Irpan Mardah, Siti Mardalia, Mardalia Mardiana Mardiana Maskur Maskur Masniah Masniah Maulana, Bobby Akbar Mohammad Mohammad Mohammad Zainul Muhammad Yuliansyah Muhammad Yunus Mursanto, Mursanto Musohihul Hasan Niti Lestari Noor Rahman, Noor Nugroho, Wawan Cahyo Prastyorini, Anik Prijati Prijati Purwaningrum, Ajeng Handayani Rachman, Deddy Rahmi Widyanti Raihania, Raihania Ramadhan, Denny Ammari Ramadhan, Muhammad Novryan Ramadhan, Muhammad Umar Ramli, Rimayang Anggun Laras Prastianty Ratna Susanti Rico, Rico Rizky, Yulfani Akhmad Ronianysah, Ronianysah Rusdi Effendi Rusdinor, Rusdinor Saddiq, Syahrial Santoso, Bambang Hadi Saputra, M Rizeki Yuda Saputri, Yulita Shadiq, Syahrial Sigiro, Nia Debora Sinambela, Lasmi SITI FATIMAH Siti Fatimah Susila, Muktar Redy Suwitho, Suwitho Syahrial Shaddiq Teguh Wicaksono Tibrani Tibrani, Tibrani Tjahjono Tjahjono Yani, Prawita Yuanito, Rachmad Yudi Siyamto Zainul, Zainul Zakky Zamrudi