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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Warta Rimba Intiqad: Jurnal Agama dan Pendidikan Islam J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung MetaCommunication; Journal Of Communication Studies SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Kolaboratif Sains NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IJoASER (International Journal on Advanced Science, Education, and Religion) Musamus Journal of Civil Engineering Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Community Engagement and Emergence Journal (CEEJ) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Darma Agung Studies in Learning and Teaching Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Mattawang: Jurnal Pengabdian Masyarakat Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Journal La Bisecoman Journal La Sociale Panrannuangku Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Penelitian Inovatif Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Visi Komunikasi Jurnal Al-Qiyam Jurnal Tana Mana Sultra Civil Engineering Journal (SCiEJ) Jurnal Ilmu Komunikasi Dan Media Online Learning in Educational Research Seminar Nasional Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah Journal of Management and Administration Provision Journal of Public Representative and Society Provision eProceedings of Engineering Information Technology Education Journal Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal MediaTIK Journal of Social Sciences and Economics Media of Computer Science Balance: Jurnal Ekonomi Mustard Journal De Ecobusin
Akbar, Muh.
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Journal : Journal La Sociale

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Agitation and Propaganda Communication Strategy in The Political Campaign of Member of the Republic of Indonesia's House of Representatives Akas, Jumardin; Akbar, Muh.; Sukmarini, Andi Vita
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2573

Abstract

This study aims to analyze the communication strategies of agitation and propaganda employed in the political campaign of DPR RI Member M.F. during the 2024 Legislative Election. The research adopts a descriptive qualitative approach and was conducted in North Luwu Regency, South Sulawesi Province. Data were collected through interviews, observation, and documentation. The primary informant of this study is M.F., who served as a Member of the House of Representatives of the Republic of Indonesia (DPR RI) for the 2019–2024 period. The key informant is M.A., the head of M.F.’s campaign team, while supporting informants include I.P.I., the Regent of North Luwu (2016–2024), and H.S.E., the Speaker of the North Luwu Regional House of Representatives (2025–2029). The findings reveal that M.F. and his team consistently applied agitation communication strategies during limited face-to-face campaign events across multiple locations in the electoral district. In addition, five out of Harold D. Lasswell’s seven propaganda techniques were identified in the campaign: Glittering Generalities, Transfer, Testimonial, Plain Folks, and Card Stacking. These strategies were instrumental in mobilizing public awareness, shaping political attitudes, and encouraging voters to reject money politics while prioritizing candidates’ track records.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Wahid Abdullah, Abdul Halim Abid, Ibnu Adiba, Fhatiah Agusnaya, Nurrahmah Ahmad Fudhail  Majid Ahmad Rifaldi Ahmad Zaki Akas, Jumardin Akram, Reyna Salsabila Alif, Ikhwan Amir, Achyar Islami Amru, Khairy Anastasia, Tezza Andi Alimuddin Unde, Andi Alimuddin Andi Bustan Didi Andi Sarifa Sa itri Bachmid Andi Vita Sukmarini, Andi Vita Andi Yaqub Andika Isma Arianto Arianto Arienda, Hanun Dzikra Ashadi, Ninik Rahayu Asmaul Husnah Nasrullah Astuti, An Ras Try Awalia, Andi Dio Nurul Aziz, Syamsuddin Baharullah, B Bahri bahri DAMIRAH DAMIRAH, DAMIRAH Dede Gunawan, Dede Edy, Marwan Ramdhany Ersa, Lutfiah Firdausiah Fajar Arwadi Fajrun, Fajrun Farghina, Syakira Ayma Faridi Faridi Fitra Yusuf Fitriana Fitriana Hakzah Hamna, Dian Muhtadiah Harianja, Rufer Firma HASNAWI HARIS, HASNAWI Husna Nasrullah, Asmaul Ibrahim Arifin Idu, Idrus Ig. Prasetya Dwi Wibawa Ikhwan, Fadeliyah ilmah, Nurul Isgunandar, Isgunandar Iswandi Jamlean, Jacoba Kahar Kamaruddin Kamaruddin Kondolele, Sukarniaty Latang Lavicza, Zsolt M, Wahyu Hidayat M. Miftach Fakhri Mahartha, I Ketut Arya Sentana Marian, Boni Masitoh, Imas Siti Mau, Muliadi Melfasari, Anisha Meta Kallista Moch. Munir, Layyin Mahfiana I Nyoman Nurjaya Mohamad, Nurain Nadhirah Muh Arief Abdillah Ali Muh Ikhwan Yusrah Yusuf Muh. Akbar Muhammad Rafi Dhia Muhtar, Nurain Muin, Anas Mutfah, Muhammad Reynaldhy Mutmainnah, M Nasir, Norma Nasrullah, Asmaul Husnah NFH, Alifya NIRMALA, PUTRI Nur Alim Djalil Nur, Hamzah Nurfadillah, Rizka Nurhayani nurhayani Nurmutmainnah, A Nurul Fadli Nurwati Nurwati Padiku, Deliana Pamuttu, Dina Limbong Pujonggo, Muh. Lan Cahyo Rahmad, Wa Ode Dwi Cahyani Rauf, Annajmi Reda, Moh. Arif Risma Niswaty Rukmi Rukmi Ryketeng, Masdar Sahabuddin, Munadian Yunadia Saidah, Imro'atus Salam, Adnan Yahya Saleh, Sitti Fithriani Salmia, Salmia Sanatang Soeharto Soeharto Sonni, Alem Febri St. Aminah Suardi Sultan, M Iqbal Sultan, Moeh. Iqbal Sultan, Moehammad Iqbal Sunarto Sunarto Syahriyah Semaun, Syahriyah Syahruddin, Syafira Faradiba Syam, Azizah Lutfiah Tati, Andi Dewi Riang Usman, Ika Aprianti Wahyu Hidayat M Wardani, Ayu Tri Wardani, Ayu Tri Wardani Yanti, Sri Dewi