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THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER SATISFACTION AT PT. BANK SYARIAH INDONESIA TBK KCP PEUDADA, BIREUEN DISTRICT Azhari; Yusnidar; Raudhatinur; Khairul Umam
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1275

Abstract

Companies must have clear long-term goals. Companies must strive to generate as much profit as possible. A customer-oriented approach should be implemented more systematically to be more effective. Because the majority of Indonesia's population is Muslim, the Islamic banking market in Indonesia is very large. Most banks use an interest system, but Islamic banks use a profit-sharing system. The purpose of this study was to determine whether service quality and customer value affect customer satisfaction at PT. Bank Syariah Indonesia Tbk KCP Peudada, Bireuen Regency. The method in determining the number of samples used Cochran as many as 97 customers with the determination using purposive sampling. The results of the study said that service quality and customer value on Customer Satisfaction at PT. Bank Syariah Indonesia, Tbk KCP Peudada, Bireuen Regency is 62.3% and the remaining 37.7% is influenced by other variables. F count of 77.548 is greater than F table of 3.09 which means that together the independent variables have a significant effect on the dependent variable. Service Quality (X1) and Customer Value (X2) have a positive and significant impact on Customer Satisfaction at PT. Bank Syariah Indonesia, Tbk, Peudada Branch Office, Bireuen Regency. Conclusion: Service quality enhances relationships and provides the desired value to customers, with the goal of ensuring customer satisfaction during transactions. By introducing Sharia products to customers, we aim to enhance customer satisfaction during transactions and as a customer overall.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Sadeli ADI FITRA Adi Widodo Adiyanto Admiral Agustina, Rahmi Ahmad Fauji, Ahmad Ajinar Akhmad Farhan Amanda, Serli Ayu Amrillah Azrin Andi Sanjaya Angkat, Firda Amalia Anom Rahargo, Panji Anthonius Ardyani, Ryzki Novica Aula Mayshura Ayu Anora Banurea, Rahmadhani Bonar Napitupulu Chidir, Gusli Deri Maryadi Devie Oktarini Devie Oktarini, Devie Didi Sutardi Dinda Destari Eddy Kurniawan Elianora - Ermiyati Ervina Dewi, Ervina Erwan Efendi fakhri Fakhrurrazi Farhan, Akhmad Ferdi Kuswandi Firdaus Putra Gunaika, Raka Gusli Chidir Gussyafri Hasibuan, Rizki Hamdani Hatoli Waruwu Hendro Ekwarso Hermanto Hermanto MZ Hilman, Adrian Hulu, Paolinus Indra Syahrul Fuad Iqbal Kamar Ishak Ibrahim Ismuhadi Isnaini, Sri Wahyuni Iyah Faniyah, Iyah Jalaluddin Jarnawi Jarnawi Jayanti, Indah Joni Iskandar Joni Iskandar, Joni Kamaruddin Karnawi Kamar Karnawi Kamar, Karnawi Khabib Mustofa Khairul Imtihan Khairul Umam Khairunnisa Praja Kiki Farida Ferine Kuswandi, Ferdi Leni Maulinda Lisa Suryani Lukman Hakim M. Nefo Alamsyah M. Rizky Wijaya Makin, Samsul Malik Adharsyah Marpaung, Horas Marpaung, J.L. Marpaung, T.J. Maryadi, Deri Masda Admi Maulida, Dara Maulida, Dara Mendrofa, Yeremia Meriatna Moulita, R.A Nurul Muhamad Rizky Wijaya Muhammad Aulia Rizki Muhammad Fadhil Muhammad Shalahuddin Muhammad Sidqi Muhammad Zikrullah Muhardi Mukminatun Ardaisi Mukminatun Ardaisy Munzaimah Murdani, Khairul Mutia Sukma Langkana Napitupulu, Bonar Bangun J Napitupulu, Bonar Bangun Jeppri Nasruddin MN Nasution, Delima Lailan Sari Noer, Zikri Novan, Andre Nurasiah Nuryanti, Yulis Oktarina, Thina Piliang, M.Rifai Prayoga, Surya Prayoga, Surya Putra Armidin, Ranu Putra, Firdaus Putri Drissianti R. Yudhistira Adi Seputra S.E., M.M. Rabbani Anugrahrosah, Muhammad Raden Mohamad Herdian Bhakti Radita, Fatrilia Rasyi Rahmaniah Rahmati, Ulfa Ramadhani, Rizka Syahira Rasyimah Raudhatinur Razali Daud Retno Muslinawati Rifki Riski Nailya Devina Riyanto, Priyanbudi Ahmad Rizfie, Muhammad Dala Rizka Mulyawan Rizqy Ridho Prakasa Rosa Delima Rusnawati Safridatul Audah Sakti, Tengku Muda Agam samsul makin Saniah Salsabila Satria Lubis, Andrew SATRIYAS ILYAS Selvia Aprilyanti Senen, Ikram Simorangkir, Yosua Siringoringo, Y.B. Somakim, Somakim Sri Djuniati Sudiati Sudiati Sudiyono, Rachma Nadila Sudiyono, Yusuf Suhartono, Bambang Suhartono, Edy Supiana, Nana Suriyani Suryani, Faizah Sutardi, Didi Tamalika, Tolu Tengku Muda Agam Sakti Tianusad, Marseilles Togar P.O.S. Tolu Tamalika Tulus Ikhsan Nasution Veni Aqilla Rizki Waruwu, Hatoli Widia Tamara Wildan, Siti Win, admin Winanti Wizka Rif'atul Izah Wulan Sari, dessy Yayah Yulia Yeni Artanti Yeremia Mendrofa Yules Pramona Yulia, Yayah Yusnidar Yusuf Sudiono Zahrani Fadila Zainal Zaki Rifqa ZUBIR Zulfan Zulfitri Zulkifli Nurdin