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Journal : Adpebi Science Series

The The Influence of Online Marketing and Product Quality on Competitiveness Micro: Small And Medium Enterprises (MSMEs) Apparel Products InWest Java Saepudin; Ratnawati, Aryanti; Hamzah, Ari Muhamad; Acuviarta, Acuviarta
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

Abstract PorpuseThis study aims to determine about factors Implementation of online marketing of apparel products, Competitiveness of apparel products at MSMEs and the effect of product quality and online marketing on the competitiveness of SMEs in Cimahi West Java. Research method used is descriptive associative method, with the formulation of the hypothesis: Online marketing and product quality have an effect on the competitiveness of apparel MSMEs in Cimahi. To test the hypothesis, a sample was used, in the form of SMEs who produce apparel as many as 52 people (using the Slovin formula with a standard error of 10%). Result :The coefficient of determination (R-Square) in total is 0.594. This means that the competitiveness of SMEs for apparel in Cimahi West Java is influenced by online marketing and product quality by 59.4%. The remaining 40.6% is influenced by other factors not examined. Simultaneous hypothesis testing (F test) with α 5%, the obtained t-count> t-table (35.817> 3.18), it can be concluded that online marketing and product quality have a significant effect on the competitiveness of clothing MSMEs. Keywords: online marketing1, product quality2, and competitiveness of MSMEs3.
Co-Authors . Hamsiah Abdul Fatah Abdul Haris Sunubi Abdul Khalik Achmad Sochabat Acuviarta, Acuviarta Afriyanti, Diah Nur Agus Jaenal Ahdar Ahmad Mubarok Ahmad R Ai Nurhayati Aldebaran Raihan Revidy Alfauzan Amin Ambo Dalle Anandha Budiantoro Andi Ismira ANDRIANSYAH Apriliani, Afmi Apriliyani , Neng Virly Armita Sari, Siti Asep Supriatna Ayu Andini Azidnia Fauza Bayan, Zubaidah Bela Ardila Buhaerah Chatarina Umbul Wahyuni Citra Resita Darmawati Dede Sarim Dede Syahrudin Denny Hernawan, Denny Desi Fitriyana, Desi Dicky Fauzi Firdaus edy Ending Solehudin Euis Salbiah Fadhilla Kashmir Fadli Rais Febrianthy, Cindy Firdaus Azhar, Firdaus Firman Firman, Firmansyah Gotfridus Goris Seran Hadira Gustina Hamdanah Hamzah, Ari Muhamad Hani Nurhayanti Harun, Sabariah Noor Hasbian, Yanti Herdah Hevi Sundra Hidayat, Rizal Hisam Ahyani Iim Suryahim Iis Suryatini Ika Kartika Ika Kartika Iqbal, Moch Irena Laras Jahani Jessica Tri Agustin Juliana Kasmiati Laode Muhamad Fathun Lisnawati, Retno Lukman Kato Lukman Nugraha, Deny Lumumba, Patrice M. Asep Rahmatullah M. Ilham Gilang Marwah Triyati Masrur Umar Mawardi Lubis Mifatahudin Mudzakkir, Muhammad Muh. Akib Muh. Akib D Muh. Aslan Muhammad Husein Maruapey Muhammad Saleh Muhtadi, Faiz Mujahidah Munawaroh Munawaroh Munawaroh Mustofa, Syifa Aulia Al Mustopa Nanda Wulandari, Nanda Nur Asya, Said Salihin Nurfarah Nidatya Nurul Ramadhani Nurwati Panduwiguna, Ivans Purnamasari, Irma Puspita, Salma Fajar R. Akhmad Munjin Rahman Tanjung Ramdani, Faisal Tri Raodhatul Jannah Ratnawati, Aryanti Revidy, Aldebaran Raihan Rhiswandi, Rhandi Rian Permana Riki Faisal Rini Novianti Yusuf Rita Rahmawati Rohman Heryana Sa'diah, Halimatu Saddam Husein Salsabila, Vidya Zahra Samadi, Mochammad Ramdan Sanin Sudrajat Savitri, Shela Indah Seftiansari, Annisa Sepri Yunarman Setiawan, Asep S Setiawan, Koesworo Setiawati, Yanti Hasbian Sinatria, Arifi Bhakti Siti Maisharah S. Gadzi Solly Aryza St. Aminah St. Nurhayati Sulaeman Surya Ramadhon, Taufiq Suryamih, Iim Sutisna Syifa Aulia Al Mustofa Therasari, Anita Usman Wahyudin, Cecep Wiko Pibi Hardian Wiwi Uswatiyah Yulanda, Vonica Yumarni, Ani Yusna Fadliyyah Apriyanti Zahra Aulia, Febria Zakiyah Zanuar, David Zulfa, Agra Alfin zulfah fakhruddin Zulkarnain Zulkarnain