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All Journal Jurnal Script R.E.M (Rekyasa Energi Manufaktur) Jurnal Jurnal Moral Kemasyarakatan Journal of Research and Technology JURNAL SAINTIS Jurnal Teknologi Kedirgantaraan (JTK) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Tematik : Jurnal Teknologi Informasi Komunikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Media Informatika Jurnal Pengabdian Kepada Masyarakat Patikala Prosiding Seminar Nasional Program Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Global Dedikasi Saintek Jurnal Pengabdian Masyarakat Jurnal Pendidikan Sosial dan Konseling SINAU : Jurnal Ilmiah Pendidikan dan Pembelajaran Jurnal Teknologi Lingkungan An-Nafis: Jurnal Ilmiah Keislaman dan Kemasyarakatan Devotion: Jurnal Pengabdian Kepada Masyarakat Journal Of Engineering Sciences (Improsci) Jurnal Pengabdian Masyarakat Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Ambacang: Jurnal Inovasi Pengabdian Masyarakat
iswanto
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Journal : Journal of Research and Technology

 1 
Menentukan Variabel Desain Iklan Menggunakan Voice of Customer Jakaria, ribangun bamban; Wiwik Sumarmi; Iswanto
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v8i1.579

Abstract

The corporate world is undergoing a very rapid rate of change. It's no wonder that manufacturers are competing to sell their products quickly in the market. Advertising is a medium that is used as a means to distribute information to the public, related to the product you want to be known, one of which is advertising that is used on television. By paying attention to this, when designing an advertisement, the thing that must be considered is the attributes attached to the advertisement, in order to provide interest to consumers or potential consumers. The purpose of this study was to determine the dominant product attributes on consumer interest in making decisions to continue viewing service advertisements on advertising impressions in digital media. The final result to be achieved is that the product design of advertisements is made able to improve product performance, provide convenience for business actors in determining ergonomic designs on digital media and optimize the performance of marketing tools in introducing products so that product designers are able to provide guarantees for the design of advertisements displayed. Become the preferred ad. This study uses customer voice analysis in the Quality Function Deployment (QFD) method by testing some initial attributes which show the results that some attributes have a significant influence on the design of advertising products.  
Analysis of Consumer Preferences on Mineral Water Packaging from Perspective a Product Design Jakaria, Ribangun Bamban; Iswanto
Journal of Research and Technology Vol. 10 No. 1 (2024): JRT Volume 10 No 1 Juni 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i1.1150

Abstract

The bottled water market is projected to be the largest beverage category by volume worldwide. This is one of the reasons why the growth rate of the packaging industry in Indonesia is growing rapidly. However, with the increasing use of plastic as a basic material for mineral water packaging, the recycling or recycling process may be difficult to carry out so that the impact caused by plastic pollution can be minimized, so packaging materials and information on material use become important. This research needs to be carried out to find out the importance for companies to know and understand the world's efforts in campaigning to go green as a joint effort to care about the environment and the ability to create products with environmentally friendly packaging. The aim is to analyze consumer preferences for mineral water packaging designs available on the market, to the attributes attached to the product, especially the packaging materials and product information conveyed. The method used is utility analysis, the results of this research are that the observed attributes can inform and be used as recommendations for creating a packaging design that can continuously facilitate consumers and measure how important the ingredients and information on the packaging influence it. So, there are efforts to improve the design attributes of existing mineral water packaging products, to influence consumer preferences in making purchasing decisions for these products.
Co-Authors Ali Akbar Amanda Dewi Nadila Amelia Putri Ana Yuliana Andina Dwijayanti Angga Mursitasari Arbiantara, Difta Aresyama Hein Temmar Ariawan D. Rachmanto Ariawan Djoko Rachmanto Ariawan Djoko Rahmanto Artha Gumelar, Buyung Bambang Suwerda, Bambang Bara Pa, Hemi D. Bauana, Agnes E. Boy Isma Putra Cici Nuryathrib Cindy Dandun Widhiantoro Daniel Martin Wijaya Dianita, Eka Mei Dimas Sunu Purwohadi DP, Mohammad Kurniawan Edi Widodo, Edi Ernawati Essha Kakesha Rajabiah Eva Nurazizah Faaris Mujaahid Fadhli Nur Afandi Fahruddin, A'rasy Fery Hariyanto Firman Syarif Fitriah Amina Haenul Jarya Haratua, Chandra Sagul Harmi Tjahjanti, Prantasi Harmi Tjahjanti Harmiyati HARYONO Hasyim, Nanda Hernawati Heru Soerjono Iezam Kamalul Basyar Iqbal Bayyinah Bilhaqqi Ismaila, Novi Jakaria, Ribangun B Jakaria, Ribangun B. Juliana Kabnani, Jefri Kabnani, Jefri S. Koli, Maria Lakapu, Luisa Lestari Salau, Triati Maryam , Siti Mega Nur Safira Mildawati, Roza Muhammad Sultan Nur S Muhammad, Raka Aji MULYADI Mulyadi Mulyadi Mustakim, Annas Nadila Febriani Nia Nuraeni Suryaman Nopi Ramsari Novianti Indah Putri Novita Sheldena, Devi Nulik, Cici Nur Fitri Hidayah, Nur Fitri Nurul Septya Magisa Pangestu, Eka Adji Prastio, Anggit Priyanti, Ratna Puji Qatrunnada Jinan Akmaliah Rachmat Firdaus Rahmat Susanto Ramadhan , Muhammad Fadhil Ratna Dwi Ramdhani Ribangun Bamban Jakaria Rita Komalasari Rita Komalasari Rizaldy Rizki Wulan Novianti Rizky Hidayati Rosmaharani, Shanti Rudyansyah Christie, Rakhmad Saefatu, Apris Y. Salau, Triati L. Samsul Budiarto Satria, Faudyan Eka Selvi Dewi Rahayu Septa Intiar Siti Maryam Sri Puji Ganefati Sri Sutjiningtyas Sugeng Supriyadi Sugianto Suharjanto Utomo Sulasti Surwati, Arni Tafuakan, Philby Thoomaszen, Friandy W. Umi Kalsum Uning Lestari Uswatun Umi Zarhasih Veronica, Meilin Warih Andan Puspitosari, Warih Andan Wati, Nur Niken Setyo Widyasmoro, Widyasmoro Windarso, Sarjito Eko Wiwik Handayani Wiwik Sumarmi Yunianita Rahmawati, Yunianita Zayyana Cendikia Medina Zen Munawar