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Journal : Journal of Research and Technology

Menentukan Variabel Desain Iklan Menggunakan Voice of Customer Jakaria, ribangun bamban; Wiwik Sumarmi; Iswanto
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v8i1.579

Abstract

The corporate world is undergoing a very rapid rate of change. It's no wonder that manufacturers are competing to sell their products quickly in the market. Advertising is a medium that is used as a means to distribute information to the public, related to the product you want to be known, one of which is advertising that is used on television. By paying attention to this, when designing an advertisement, the thing that must be considered is the attributes attached to the advertisement, in order to provide interest to consumers or potential consumers. The purpose of this study was to determine the dominant product attributes on consumer interest in making decisions to continue viewing service advertisements on advertising impressions in digital media. The final result to be achieved is that the product design of advertisements is made able to improve product performance, provide convenience for business actors in determining ergonomic designs on digital media and optimize the performance of marketing tools in introducing products so that product designers are able to provide guarantees for the design of advertisements displayed. Become the preferred ad. This study uses customer voice analysis in the Quality Function Deployment (QFD) method by testing some initial attributes which show the results that some attributes have a significant influence on the design of advertising products.  
Analysis of Consumer Preferences on Mineral Water Packaging from Perspective a Product Design Jakaria, Ribangun Bamban; Iswanto
Journal of Research and Technology Vol. 10 No. 1 (2024): JRT Volume 10 No 1 Juni 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i1.1150

Abstract

The bottled water market is projected to be the largest beverage category by volume worldwide. This is one of the reasons why the growth rate of the packaging industry in Indonesia is growing rapidly. However, with the increasing use of plastic as a basic material for mineral water packaging, the recycling or recycling process may be difficult to carry out so that the impact caused by plastic pollution can be minimized, so packaging materials and information on material use become important. This research needs to be carried out to find out the importance for companies to know and understand the world's efforts in campaigning to go green as a joint effort to care about the environment and the ability to create products with environmentally friendly packaging. The aim is to analyze consumer preferences for mineral water packaging designs available on the market, to the attributes attached to the product, especially the packaging materials and product information conveyed. The method used is utility analysis, the results of this research are that the observed attributes can inform and be used as recommendations for creating a packaging design that can continuously facilitate consumers and measure how important the ingredients and information on the packaging influence it. So, there are efforts to improve the design attributes of existing mineral water packaging products, to influence consumer preferences in making purchasing decisions for these products.
Emotional Perception And Ergonomic Design Innovation Of A Portable Chicken Feather Cleaner: A Kansei Engineering Study Iswanto; Puta, Boy Isma; Fauzan, Muhammad; Setiawan, Hendri; Jakaria, Ribangun Bamban; Yakoob@Ariffin, Nur Haizal Binti Mat Yakoob@Ariffin
Journal of Research and Technology Vol. 11 No. 2 (2025): JRT Volume 11 No 2 Des 2025
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/rhhs9f66

Abstract

Users' emotional perception plays a crucial role in the development of effective ergonomic product designs, particularly in tools used for domestic and small-scale industrial activities. This study aims to investigate the influence of emotional perception on the ergonomic design innovation of a portable chicken feather cleaning tool using the Kansei Engineering approach. This method was employed to translate user emotions and perceptions into measurable and implementable design elements. The research process involved identifying relevant kansei words, collecting perception data from 60 respondents using a semantic differential scale questionnaire, and performing factor analysis and Principal Component Analysis (PCA) to determine the core affective dimensions. The results revealed that physical comfort, form perception, and motion efficiency are the dominant factors influencing user preferences. Based on these findings, an ergonomic prototype was developed by optimizing hand posture, device weight, and handle shape. The study concludes that integrating emotional dimensions into the design process significantly enhances product-user affective compatibility, potentially improving both work efficiency and user satisfaction. These findings offer practical implications for the design of functional household tools based on human-centered design principles.
Co-Authors Agus Awaluddin Ali Akbar Amanda Dewi Nadila Amelia Putri Ana Yuliana Andina Dwijayanti Angga Mursitasari Anita Antoni, Romi Arbiantara, Difta Aresyama Hein Temmar Ariawan D. Rachmanto Ariawan Djoko Rachmanto Ariawan Djoko Rahmanto Artha Gumelar, Buyung Asri Bambang Suwerda, Bambang Bara Pa, Hemi D. Bauana, Agnes E. Boy Isma Putra Budiarto, Samsul Chairul Fatihin Cici Nuryathrib Cindy Dandun Widhiantoro Daniel Martin Wijaya Dianita, Eka Mei Dimas Sunu Purwohadi DP, Mohammad Kurniawan Dwi Nuryani, Dina Edi Widodo, Edi Ernawati Essha Kakesha Rajabiah Eva Nurazizah Faaris Mujaahid Fadhli Nur Afandi Fahruddin, A'rasy Fajar Sidik, Raihan Farhan Sardy Abdillah Fendy Suhariadi Fery Hariyanto Firman Syarif Firmanto, Taufik Fitriah Amina Haenul Jarya Haratua, Chandra Sagul Harmi Tjahjanti, Prantasi Harmi Tjahjanti Harmiyati HARYONO Hasibuan, Rahmat Humala Putra Hasyim, Nanda Hendri Setiawan Hernawati Heru Soerjono Iezam Kamalul Basyar Ilmiah, Rena Imanina Iqbal Bayyinah Bilhaqqi Irnanda, Ricky Ismaila, Novi Jakaria, Ribangun B Jakaria, Ribangun B. Juliana Juwita Kabnani, Jefri Kabnani, Jefri S. Khosasih, Susiana Koli, Maria Lakapu, Luisa Lestari Salau, Triati Liza Utama Made Susilawati Maryam , Siti MasrBABSi Mawardi, Kholiq Mega Nur Safira Mildawati, Roza MS, Shaharuddin Muhammad fauzan Muhammad Sultan Nur S Muhammad, Raka Aji Muhani, Nova MULYADI Mulyadi Mulyadi Mustakim, Annas Nadiya Yunan Nia Nuraeni Suryaman Nopi Ramsari Novianti Indah Putri Novita Sheldena, Devi Nulik, Cici Nur Fitri Hidayah, Nur Fitri Nurul Septya Magisa Pangestu, Eka Adji Prastio, Anggit Priyanti, Ratna Puji Puta, Boy Isma Putri, Ferren Azzahra Qatrunnada Jinan Akmaliah Rachmat Firdaus Rahmat Susanto Ramadhan , Muhammad Fadhil Ratna Dwi Ramdhani Reza Mahendra Ribangun Bamban Jakaria Ricky Irnanda Rika Rosnelly Rita Komalasari Rita Komalasari Rizaldy Rizki Wulan Novianti Rizky Hidayati Romi Antoni Rosmaharani, Shanti Rudyansyah Christie, Rakhmad Saefatu, Apris Y. Sakti Oktaria Batubara Salau, Triati L. Samsul Budiarto Satria, Faudyan Eka Selvi Dewi Rahayu Septa Intiar Sirajuddin Siti Maryam Sri Puji Ganefati Sri Sutjiningtyas Sugeng Supriyadi Sugianto Sugiarti, Rini Sulasti Surwati, Arni Susiana Khosasih Tafuakan, Philby Tasyarani, Nazla Tetra Dewi, Fatwa Sari Thoomaszen, Friandy W. Umi Kalsum Uning Lestari Uswatun Umi Zarhasih Utomo, Suharjanto Veronica, Meilin Warih Andan Puspitosari, Warih Andan Wati, Nur Niken Setyo Widyasmoro, Widyasmoro Windarso, Sarjito Eko Wiwik Handayani Wiwik Sumarmi Yakoob@Ariffin, Nur Haizal Binti Mat Yakoob@Ariffin Yiska Dayanti Zagoto Yulyani, Vera Yunianita Rahmawati, Yunianita Zayyana Cendikia Medina Zen Munawar