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Journal : JURNAL SOSIAL TERAPAN (JSTR)

Value Added Analysis and Development Strategy of Spiced Tea Bags at PT Indo Spices Trading Aziz Husyairi, Khoirul; Ahya, Ratu Maulida
Jurnal Sosial Terapan Vol 2 No 2 (2024): Jurnal Sosial Terapan, Volume 2 No.2 Desember 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.2.2.25-34

Abstract

PT Indo Spices Trading took advantage of the opportunity to create functional beverage products, namely spiced tea bags made from leftover export quality cardamom and ginger, plus other spices. Input transformation increases the output value of spiced tea bags due to costs, resulting in a new, higher price and increasing profits. Therefore, added value analysis is needed to determine the extent of added value and level of profitability obtained from processing spiced tea bags, as well as analyzing appropriate development strategies to increase it competitiveness and consumer acceptance in the market. The methods used include the Hayami method and SWOT analysis. The research results show an added value of IDR 138,142 per kilogram for spiced tea bags, with an added value ratio of 47%. The profit obtained from spiced tea bags is IDR 120,642 with a profit margin of 87%. Recommended strategic alternatives for developing spiced tea bags based on SWOT analysis are to utilize Strengths and Opportunities (S-O), namely: 1) increasing sales of spiced tea bags by prioritizing inherent product attributes, and 2) establishing partnerships with modern retail outlets
Factors Influencing the Purchase Decision of Goat Milk Powder at Indo Natural Farm Aziz Husyairi, Khoirul; Putri, Salsabila Hana
Jurnal Sosial Terapan Vol 2 No 2 (2024): Jurnal Sosial Terapan, Volume 2 No.2 Desember 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.2.2.35-45

Abstract

This study aims to analyze the factors influencing purchase decisions and marketing strategies of goat milk powder at Indo Natural Farm. The research method used is quantitative, employing descriptive analysis, factor analysis, SWOT analysis, and IFAS and EFAS analysis. The factors analyzed include purchase decisions and the 4Ps marketing mix. The results show that factors such as product, price, promotion, place, and purchasing decisions have a significant impact on customer purchasing decisions. Additionally, SWOT, IFAS, and EFAS analyses provide insights into the company’s position in the industry, as well as the opportunities and challenges it faces. Based on the factor analysis, seven factors were identified: product quality, information access and health, promotion and incentives, product information and value, product appeal and place, price, and accessibility and promotion. Based on the IFAS and EFAS scores, goat milk powder at Indo Natural Farm is positioned in quadrant II and is recommended to implement a diversification strategy. Keywords: Goat Milk Powder, Purchase Decisions, Marketing Strategy
Strategi Pengembangan Eduwisata Aloeland di PT Mount Vera Sejati Kabupaten Gunung Kidul Nurindra, Asrisah; Herlinawati, Agtris; Firmansyah Hs Chandra Praja, Muhammad Rizky; Husyairi, khoirul Aziz
Jurnal Sosial Terapan Vol 3 No 1 (2025): Jurnal Sosial Terapan, Volume 3 No.1 April 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.3.1.9-20

Abstract

AloeLand is an agribusiness-based educational tourism initiative developed by PT Mount Vera Sejati, integrating aloe vera cultivation with educational tourism activities. This study aims to analyze the existing business model, examine internal and external factors influencing its development, and formulate appropriate strategic recommendations. The findings indicate that AloeLand possesses strengths in diverse customer segments and multiple revenue streams, yet faces challenges related to market segmentation, human resource management, and the lack of standardized operational procedures. Opportunities are identified in the rising interest in educational tourism and potential collaborations with academic institutions, while threats include increasing competition from similar destinations. Strategic recommendations include enhancing aloe vera–centered educational content, strengthening digital engagement, diversifying tourism programs, and improving internal governance. These strategies are expected to improve AloeLand’s competitiveness and ensure its long-term sustainability.
Co-Authors A. Ricco Galang Erlangga Abda Abda Acintya Iklil Asinda Ade Trisna Iswanda Adelia Syahputri, Stevonie Adrian Lanoghan Tarigan, Bobby Afkar, Muhammad Riyadh Afra Sausan Nazirah Afrilif Tiyatna Aghitsni Nailalmuna Agnes Melani Agryani Petra Sitorus Agung Prayudha Hidayat Agustria Wijaksono, Azhar Ahmad Rifqi Ahmadi, Muhammad Alcaritzy Ahya, Ratu Maulida Ai Imas Faidoh Fatimah Aina, Farah Noor Ainun, Tina Nur Ainur, Tina Nur AL Hafshoh, Ronaa Aldivo Anugraha Alif Sulaiman Alifa Fauzia Siswoyo Alifa Ilmalana Al Ghifari Alifia Wardahesa Syaniah Alifia, Zahra Alland Kelana, Bagus Amadea Selma Agnia Elfath Amanda Atika Zahra Amanda Putri Amer Abdul Aziz Ammara Ratu Shantika Ammara Ratu Shantika Ananda, Muhammad Rizky Anang Setiawan Andi Early Febrinda Andika, Roby Angelica Elizabeth Sinaga Angelina Tessalonika Silalahi Anggraini Putri Setyowati Anggraini Susanti Anggraini, Sanitianing Anida Khoirunisa Anisa Putri Nur Salsabil Anisa, Naifatul Anjani, Ajeng Annasya, Syifa Ratie Annisa Jahra Fajriyah Annisa Nurul Adelia Annisa Salsabila Suryawan Anugraha, Aldivo Ardisa Trynanda Arista, Intan Armudian Maharani Patihawa Ashar, Annisa Sagita Ashari, Habib Athahilda Salsabila Hidayat Aulia, Ananda Putri Nur Aulia, Dzalika Kansa Ayudana Kezia Azhar Agustria Wijaksono Azhari, Anisa Nur Azizah, Annisa Hasna Nur Azrielia Aimar Azzahra, Andiny Azzahro Housheki S. Bagus Alland Kelana Bayu Suriaatmaja Suwanda Bayu Suriaatmaja Suwanda Belinda Desti Syahani Bella Aulia Berliana Oktavia Berutu, Febri Biidnillah, Choirul Rizal Bramastya, Fatwa Guntur Ibra Cakrawala, Rona Cantika Dwi Destari, Tasya Cempaka Chandra Kirana Chandra, Jastin Ade Daniela Mariboto Danish Ardian Pangest Debora K. P. Parhusip Decency, Hanina Anggisya Demilza, Kenisha Kayla Deris Aulia Putri Desri YN Damanik Dewati, Salma Putri Dewi Lestari Dewi, Galuh Puspa Dewi, Intani Dewi, Meyliana Sari Diah Ayu Ningrum Diana Shinta Rahayu Diki Ripandi Dinah Aulia Dinda Marina Eka Rindah Yani Eka Yudha Firmansyah Enjelina Damayanti Eva Yuliana Zahra Fadhilah, Nida Nur Fadillah, Nadela Nur Fajriaty Ramadhani, Mirna Falia Salsabilasani Fani Latfiana Khoerunnisa Farhan Zhafir Fathan Sakha Pratama Fauzan, Muhammad Yunus Fawazah, Gina Fayza Andani Fazar Hidayatulloh Fika Vitria Sari Firli Aflahatul Jannah Firmansyah Hs Chandra Praja, Muhammad Rizky Fitrafahira Amelia Fitria Andriani Maryam, E. Fitriani, Novi Fransiska P, Yuliana Futra, Fharel Az Zihra Adhie Garcinia Dewi Safitri Ghaisani, Afrina Ghaisya Raihana Gilang Ayuningtyas Gina Natasya Novitasari Greyuni Grace Tambunan Gumilang, Nesya Gunawan, Sinta Hadiarrahman, An Husaini Hamdah Istifha Dinia Hamdan, Aldo Abiyyu Dzaki Haniyyah Laura Balqis Hanni Rizky Osseani Setiawan Harir, Jihan Azizah Haryo Bagus Panuntun Haryo Bagus Panuntun Hasanah, Sarah Nahdiyatul Herlinawati, Agtris Heryudianto Vibowo Hidayat, Rafina Yasmin Hidayat, Yasmin Husain, Muhammad Akbar Husnul Arrafi Ihsan Taufiqurrahman Ikhsanti Nuru Dinnisa Ilfi Rahmi Ilham Fauzi Indah, Diva Aprilia Nur Indra Maulana, Indra Intan Nurmaharani Irawati Lukman Izharul Haq Ar Rafi Izzah, Nabila Farah Izzuddin Haidar Al Qossam Izzuddin Haidar Al Qossam Jesika Azura Joy Regina Simatupang Judith Sri Omega Naomi Kamila Septianda Azura Karina Indah Khumaeroh Kartika, Sartiva Dinda Kenanga Ariela Ananta Racharto Khaerunnisa, Ratu Khoerunnisa, Fani Latfiana Kholik, Andre Abdul Kurniasari Kurniasari, Kurniasari Lidya, Leni Lien Febrina Lubis, Marwan Rizky Luluah Sabrina Putri M Fatul Rahman Majid, Muhammad Malik Abdul Manurung, Anhadi Haposan Marithasari, Harries Mariyam, Silvia Maulania Rahma Azzahra Maulidin, Andri Maunisa Widya Zalianty Meisya Sukma Andiend Melinda Bunga Eisya Merin Ananda Mindy Agustina Miranda Atmanegara Mochammad Azriel Fahrezi Mochammad Fadly, Mochammad Mochammad Ikhsan Mohamad Anas Hidayat Muhammad Adiyasa Muhammad Akbar Husain Muhammad Aryo Fachrezi Muhammad Daniyal Stis Muhammad Dzaky Akmal Khair Muhammad Hadi Muhammad Hadi Muhammad Hafidz Azizi Muhammad Hibar Pangestu Muhammad Iqbal Muhammad Puja Dwi Surya Muhammad Ridwan Muhammad Rif’at Purwanto Mukhtar, Andini Salwa Mulyanti, Nasaila Mustajib Mutiara Anggraeni Mutiara Azzahra Myita Syabrina Nabila Puspa Melinda Nabila Wahyu Refani Nabilah Putri Nadhifa, Ardelia Salma Nadia Aurin Azmi Nadia Febriani Siti Awaliyyah Nadila, Nadila Nadya Siffa Halizah Nafi, Naufal Arif Najla Nurfida Nasution, Anggi Rizki Ramadhani Nasution, Nazwa Maghvira Naufal Mudrik Nayla Hasnah Khalisha Ndaru Daeng Rumpoko Ndaru Daeng Rumpoko Ningtiyas, Aaliya Ratna Novia Miftakhul Qisthi Noviana Trianti Nugroho, Sahrul Adi Nur Ainun, Tina Nur Kamila, Nur Nurahmah, Lutfi Nurfadilla, Rizqy Fajrina Nurfitri Cahyaningtias Nurindra, Asrisah Nurkholis, Afif Nurul Nabila Oktafian, Andre Dwinando Pangesti, Luthfia Nanda Praja, Muhammad Dzikra Asqalani H S Chandra Pratiwi Suryanti, Rintan Priyambodo, Danang Puspa, Dyah Ayu Arry Putri Sakti Fujiyanti A. Putri, Fenandia Putri, Safira Kencana Putri, Salsabila Hana Qultsum Hanafis Dhina S. Rabbani, Miqdad Hafidz Rabbani, Wilsam Akbar Rachman, Adinda Aulia Raden Fadhilla Salsabila Raden Halerefky Adam Purboseputro Rafli Pratama, Muhammad Rafli, Muhamad Rafly Aulia Rahman Rahma Azzahra, Maulania Rahman, Farhan Rahmasari, Liisa Firhani Raihan Khalis Azhar Raisa Fasya Ramadhan Rizal Rahman Ramadhani, Alda Puspita Ramadhani, Nurul Suci Ramadisha, Salma Nabila Ranjani Nuralifah Ratu Fortuna Pattinasarani, Jasmine Regita Lumbansiantar Respati Budiningrum, sekar Reyhani Intan Sabrina Riani Azzahra Aulia Ridwan Siskandar Riskika Zahra Gusmayanti Rismansyah, Ridla Amelia Rizki Okina Putri Rizki Yuda Musidi Rizkilawati, Nurheni Rizkiriani, Annisa Rizky Putra Ys Roby Andika Rolan Sitinjak Rosady, Andini Ruth Angelica Sitorus Sabrina, Reyhani Intan Safira Kencana Putri Safitri Ramadhani Harahap Safitri, Avrilia Nur Salma Maulida Ahda Salma Putri Dewati Salsabila, Raden Fadhilla Salsabilasani, Falia Salvina Ramadhani Caroline Primsa Pelawi Salwa Syahira Sasalbila, Khalisa Zahra Sasqia Azzahra, Fitri Savira, Silvie Selma Agnia Elfath, Amadea Sera Norita, Agnes Sesar Husen Santosa Shakira Diva Kirana Shalihah, Nadhira Nur Sheila Shafna Silalahi, Angelina Tessalonika Silvanny, Rheisya Sindi Rustilawati Sinta Latifah Mawardi Sintya Juliani, Dinda Sinurat, Elysabeth July Aini Siti Fauziah Siti Fayyaza Azzahra Stevanie Meilisa Stevanie Meilisa Supangkat Wiramukthi Suwanda, Bayu Suriaatmaja Syahla Sandrina Syahrani Anisya syakira, salmaaufa Syavira Nayla Shaumy Syifa Az Zahra Tania Dwi Febrianti Tania Evelyna Rachman Thoifatul Munawwaroh Tina Nur Ainun Tina Nur Ainun Tina Nur Ainun Tina Nur Ainun Tina Nur Ainur Viona Kesya Sundari Wahyuni, Ismi Wardhana, Dhimas Pradythia Kusuma Wega Linanda Pratomo Wiaryono, Argian Ananda Wibowo, Dimas Fari Widda Inka, Ulfa Wilman Aprilian Nurrahman Wiramukthi, Supangkat Wirasena Rukasah Witya Syamaratul Jannah Wiwik Wiqoyatun Nisa Wulandari, Ayu Tri Wulandari, Haryani Yolanda Desi Anggraini Silalahi Yudith Reviano Yulianti, Siti Yusuf, Farhan Maulana Zahra Shavira Zahra, Nura Mutia Zhafir, Farhan Zulfikar, Farrel Ziyad