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Journal : Berajah Journal

ENHANCING TOURIST VISITS THROUGH DIGITAL PROMOTION IN BONGKASA PERTIWI VILLAGE Gusti Ngurah Indra Ariestyawan; Ida Bagus Putra Yadnya; Francisca Titing Koerniawaty
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.607

Abstract

The development of digital technology has changed the way tourist destinations are promoted, but tourist villages still face limitations in utilizing digital media. This study aims to design a digital promotion strategy to increase the popularity and tourist visits to Bongkasa Pertiwi Tourism Village, Bali. A descriptive applicative qualitative approach was used through interviews, observations, and documentation. Analysis was conducted thematically with a SWOT framework to identify supporting and inhibiting factors. The results show that digital strategies have not been optimally integrated, with the main obstacles being limited human resources, less systematic content planning, and minimal involvement of MSMEs. The strategy is designed to integrate Community-Based Tourism, the 6A concept, the AISAS model, and Cyber ​​Public Relations, with a focus on authentic content and two-way interaction. This strategy has the potential to increase visibility and encourage sustainable tourism.
Co-Authors 3Aron Meko Mbete Ade Sintya Devi Agus Made Yoga Iswara Alfia Rifatus Saida Amrin Saragih Anak Agung Putu Putra Arif Bagus Prasetyo Arif Bagus Prasetyo, Arif Bagus Aron Meko Mbete Aron Meko Mbete Aron Meko Mbete Mbete Asril Marjohan Marjohan Christina Made Dwi Utami Dwi Kuniarsa, I Gusti Ngurah Eddy Setia Fardini Sabilah Frans I Made Brata Friska Setiawati, Ida Ayu Made Gaby Kumala Dewi Santoso Gusti Ngurah Indra Ariestyawan Hanny Hafiar Hugo Warami I Gede Putu Sudana I Gst Ngurah Kt Sulibra I Gst Ngurah Kt Sulibra, I Gst Ngurah I Gusti Agung Istri Aryani I Gusti Ayu Agung Dian Susanthi I Gusti Ayu Gede Sosiowati I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Gusti Made Sutjaja I Gusti Ngurah Parthama I Ketut Artawa I Ketut Darma Laksana I Ketut Paramarta I Made Budiarsa I Made Sena Darmasetiyawan I Nengah Sudipa I Nengah Suryawan I Nyoman Aryawibawa I Nyoman Sedeng I NYOMAN SUPARWA I Wayan Mulyawan I WAYAN PASTIKA I Wayan Simpen Ida Ayu Made Friska Setiawati Ida Ayu Made Puspani Jamhari Jamhari Jaynne Ilyanora Patricia Kadek Ari Sintya Dewi Kadek Ayu Ekasani Kanisius Rambut Ketut Sudrama Ketut Widya Purnawati Kletus Erom Koerniawaty, Francisca Titing Laksono Trisnantoro Luh Putu Laksminy Made Dody Aryawan Made Sri Satyawati Maryanti E. Mokoagouw Maryanti E. Mokoagouw Mirsa Umiyati N.L. Sutjiati Beratha, Ni Kadek Sindiasti Rahanita Prativi Ni Ketut Alit Ida Setianingsih Ni Luh Ketut Mas Indrawati Ni Luh Nyoman Seri Malini Ni Luh Putu Unix Sumartini Ni Luh Putu Unix Sumartini, Ni Luh Putu Unix Ni Luh Sutjiati Beratha Ni Made Ariani Ni Made Dhanawaty Ni Made Dhanawaty Ni Made Erfiani Ni Made Soraya Meranggi NI MADE WIASTI Ni Nyoman Ayu Widyari Ni Nyoman Padmadewi Ni Nyoman Sarmi Ni Putu Diah Darmayanti Ni Wayan Suastini NI WAYAN SUASTINI Ni Wayan Sukarini Paulus Subiyanto Putri, Putu Zalsa Swandari Putu Sutama Sang Ayu Isnu Maharani Sang Made Wahyu Rusmayana Santi Indriani, Ketut Saputra, I Gusti Ngurah Alit Dwi Sarwadi Sarwadi sarwadi Sulibra, I Ketut Ngurah Tatu Rija Veronika Genua Yayi Suryo Prabandari