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All Journal Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Office MATAPPA: Jurnal Pengabdian Kepada Masyarakat JEKPEND Jurnal Ekonomi dan Pendidikan PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Haga: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Celebes Journal of Community Services JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Education, Vocational and Social Science Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy Public Resource Innovation Management and Excellence (PRIME) Jurnal Sipakatau
Rivai, Andi Muhammad
Universitas Negeri Makassar
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The Influence of Fashion Trends on Purchasing Decisions at Rani Collection Boutiques in Makassar M, Fedrian; Baharuddin, Aris; Rivai, Andi Muhammad
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76173

Abstract

This study aims to determine how much influence Fashion Trend has on Purchasing Decisions at Rani Collection Boutiques in Makassar. This research is a quantitative research with a total of 97 respondents using a descriptive approach. Data collection was carried out using observation techniques, questionnaires and documentation. The population in this study was 3,734 people. The sampling method used was using the Slovin formula, which was narrowed by 97 people. The data obtained from the research results were processed using the SPSS application with data analysis techniques used, namely validity and reliability tests, normality tests, simple regression analysis and the coefficient of determination. Based on the results of the study, it shows that: (1) The influence of fashion trends is in the very high category with a total percentage of 87.60%. (2) The Purchase Decision Level is also in the very high category with a percentage of 89.45%. (3). The Influence of Fashion Trends on Purchasing Decisions at Rani Collecion Boutiques in Makassar is in the strong category with a percentage of 0.728 or 72.8%.  
Analysis of the Implementation of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency Hanisa, Nur; Rizal S, Muh; Kasmita, Maya; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76220

Abstract

Analysis of the Application of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency, Thesis, Faculty of Social Sciences and Law, Department of Administrative Sciences, Business Administration Study Program, Makassar State University. Guided by Muh Rizal and Maya Kasmita. This study aims to determine the implementation of business strategies and factors that affect the competitiveness of Micro Business actors. The method used in this research is qualitative method, which is a research method used to examine natural objects, where researchers are key instruments. Data collection techniques through observation, interviews, and documentation, informants from this study amounted to six people consisting of six micro entrepreneurs in Cendana District, Enrekang Regency. The results show that every Micro business actor seeks to improve the position of their products in competition in the market, because products are outputs of production process activities offered to the market to get attention, bought, used or consumed that can satisfy wants or needs and are one of the factors that can affect competitive advantage. Supporting factors that affect competitiveness are products offered that are durable / durable, business actors always innovate on their respective products, have their own unique products, the prices offered are very stable while the inhibiting factors are the use of social media that is not optimal, the ability to collect information on consumer needs is still lacking, and sales distribution is still limited in Enrekang Regency. Keywords : Business strategy, MSMEs, competitiveness
Analysis Competitiveness Improvement Strategy Product Rice of Perum Bulog Cabang Makassar. Amalia Nur, Mufridha; Darwis, Muhammad; Rivai, Andi Muhammad; Niswaty, Risma
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76224

Abstract

Analysis of Strategies for Increasing the Competitiveness of Rice Products at the Perum Bulog Cabang Makassar.. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar public university. (Supervised by Muhammad Darwis and Andi Muhammad Rivai). This study aims to determine and analyze strategies to increase the competitiveness of rice products at the BulogBranch of Perum Makassar. To achieve this goal, this study used a qualitative approach, this study took five respondents, consisting of A.M Retail, Direct and E-Commerce, A.M Distributor, Commercial Staff, and consumers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the Makassar Branch of Bulog Perum has implemented a good and effective strategy to increase competitiveness in accordance with Michael E. Porter's theory. In carrying out the implementation of the competitiveness improvement strategy, Perum Bulog Makassar Branch conducts research on low-cost strategies, product differentiation strategies, innovation strategies, growth strategies, and cooperation strategies to determine a competitiveness strategy.Keywords: Strategy for Increasing Competitiveness, Rice, Perum Bulog 
Evaluating the Implementation of the School Zoning Policy in Primary School Admissions: A Case Study of Mamasa Regency Jonson; Risma Niswaty; Herman H; Muh. Rizal S; Andi Muhammad Rivai
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 2 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the implementation of the zoning system policy for elementary school student admissions in Mamasa Regency. Employing a qualitative approach with a descriptive-evaluative method, data were collected through in-depth interviews, direct observations, and document analysis. Informants included education office officials, school principals, teachers, parents, and community leaders. The data were analyzed using techniques of data reduction, data presentation, and conclusion drawing. The findings reveal that the zoning policy contributes positively to equitable access to education, reduces dropout rates, and improves the efficiency of educational resource allocation. The system has helped achieve a more even distribution of students across schools, particularly in densely populated areas. However, the implementation still faces several challenges. These include unequal infrastructure development between regions, limited school capacities in certain zones, resistance from parents who prefer non-zoned schools, and instances of address falsification to bypass the policy. A situational analysis further indicates that while the zoning system enhances fairness in student placement, it also exposes disparities in school quality across different zones. The study suggests that to optimize the policy’s impact, improvements should focus on upgrading educational infrastructure, ensuring equitable teacher distribution, increasing public awareness, and conducting periodic policy evaluations. Overall, the zoning policy holds potential as a strategy to promote inclusive and fair education, but its effectiveness depends on addressing systemic inequalities and enhancing local implementation capacity in Mamasa Regency.
Analysis Of Waburi Park Tourism Destination Development Case Study In The New Gaya Village Of District Lapandewa South Buton District Majeyono; Rifdan; Andi Muhammad Rivai; Andi Anugrah Mahyuddin
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 3 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

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Abstract

This study aims to examine the development of Waburi Park as a tourist destination using a holistic approach that considers social, economic, cultural, and environmental aspects. The main focus is the identification of key factors related to marketing and promotion, accessibility, tourism areas, and human resources. A descriptive method with a qualitative approach was employed, using in-depth interviews with stakeholders. Case studies were conducted on selected tourist destinations chosen for their natural and cultural potential. The findings indicate that effective promotion, particularly through digital platforms, has a significant impact on increasing tourist visits. Moreover, accessibility—including transportation infrastructure and connectivity has proven to be a crucial factor in enabling tourists to reach destinations. Proper management of tourism areas, including the development of facilities and environmental sustainability, also contributes to enhancing the tourist experience. In addition, the competence of human resources in the tourism sector, especially in service delivery and communication skills, strongly influences the quality of services received by visitors. This study recommends stronger synergy among the government, industry stakeholders, and local communities to improve promotion, accessibility, and tourism area management, as well as to strengthen human resource capacity in order to achieve sustainable tourism development.
From Vision to Practice: Transformational Leadership in Aligning Digital Adaptation with Islamic Values in Indonesian Sharia Hotels Rivai, Andi Muhammad; Suyuti, Muh. Rizal; Baharuddin, Aris; Salam, Rudi; Munna, Afzal Sayed
Milkiyah: Jurnal Hukum Ekonomi Syariah Vol. 4 No. 2 (2025): Milkiyah: Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Agama islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/milkiyah.v4i2.1538

Abstract

Sharia-compliant hotels in Indonesia are increasingly challenged to maintain religious integrity while embracing digital transformation. This study investigates how transformational leadership supports the integration of digital technologies in accordance with Islamic principles, recognising that although leadership is not explicitly regulated, the operational guidelines provide a normative framework that leaders are expected to interpret and implement in practice. A qualitative observational approach was employed. Data were collected from nine Sharia hotels in Makassar and Malang. The data were analysed using a six-phase thematic analysis framework, which enabled the systematic identification, coding, and interpretation of patterns across the entire dataset. The findings reveal that transformational leadership, which is characterised by visionary direction, motivational influence, and supportive engagement, is crucial in aligning technological adaptation with Sharia values. Hotels with stronger leadership adherence to Islamic ethics were more adherent in implementing digital tools that uphold modesty, halal standards, and moral conduct. Conversely, hotels lacking in consistent leadership practices showed weaker integration of both digital systems and Sharia compliance. Transformational leadership is essential in harmonising innovation and Islamic values. The findings of this study provide practical implications for Sharia hotel managers and policymakers to integrate transformational leadership with digital strategies so that technological innovation can enhance competitiveness without compromising adherence to Sharia principles.
Peningkatan Pemahaman Guru mengenai Penerapan Model Pembelajaran Inovatif di Sulawesi Barat R., Mantasiah; Rivai, Andi Alamsyah; Rauf, Reski Febyanti; Rivai, Andi Muhammad; Rivai, Andi Tenri Ola
PENGABDI PENGABDI: VOL. 4, NO.2 (2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pengabdi.v4i2.56391

Abstract

Abstrak. Strategi pembelajaran yang didasarkan pada pembelajaran inovatif dapat menghasilkan pendidikan inovatif yang kreatif. Oleh karena itu, penting untuk dilakukan pelatihan untuk peningkatan pemahaman guru mengenai penerapan model pembelajaran inovatif di Sulawesi Barat. Pendekatan yang dipersonalisasi digunakan selama proses pelatihan. Selama pelatihan, pendekatan ceramah, diskusi, praktik, dan bimbingan digunakan untuk memberikan pemahaman mengenai model pembelajaran inovatif kepada pesera. Setelah mengiktui pelatihan ini, pemahaman guru meningkat secara signifikan, yaitu sebesar 83 persen. Guru telah memahami dengan baik mengenai model pembelajaran inovatif dan dapat menerapkannya di kelas mereka masing-masing. Guru menganngap bahwa pelatihan ini sangat bermanfaat bagi perkembangan profesionalitas mereka dan pemkembangan peserta didik mereka. Kata kunci: inovatif, pelatihan, guru, project based learning, Sulawesi Barat
4P Marketing Mix Strategy in Increasing Sales PT. Intan Pariwara Palopo Guritno, Riko; Herlina Sakawati; Andi Muhammad Rivai; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.29

Abstract

4P Marketing Mix Strategy in Increasing Sales of PT Intan Pariwara Palopo. Thesis of the Faculty of Social Sciences and Law, Business Administration Study Program, Makassar State University. Supervised by Herlina Sakawati and Andi Muhammad Rivai. This study aims to identify and analyze the 4P marketing mix strategy in increasing PT Intan Pariwara Palopo's sales. To achieve this goal, this study used a qualitative approach, this study took 10 (ten) respondents, consisting of Branch Managers, Sales Representatives, postal sales, warehouses and consumers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that PT Intan Pariwara Palopo has implemented a good and effective marketing mix strategy in accordance with the theory of Kotler & Keller. In implementing the marketing mix, PT Intan Pariwara Palopo conducted product, price, place and promotion research to determine a marketing strategy.
Implementasi Penguatan Keterampilan Kerja Mahasiswa Melalui Kegiatan Magang Di PT PND Ice Making System Anas, Andi Shakira; Rivai, Andi Muhammad
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Volume 03 Nomor 02 (Oktober 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i2.9393

Abstract

Kegiatan magang merupakan salah satu strategi penguatan keterampilan kerja mahasiswa dalam menjembatani kesenjangan antara teori akademik dan kebutuhan praktis dunia industri. Artikel ini bertujuan untuk mendeskripsikan implementasi program magang yang dilakukan di PT PND Ice Making System oleh mahasiswa yang ditempatkan pada Divisi Business Development. Metode yang digunakan bersifat partisipatif dan observasional, dengan data diperoleh melalui logbook, laporan mingguan, dokumentasi kegiatan, serta wawancara informal. Hasil pelaksanaan menunjukkan bahwa mahasiswa memperoleh pengalaman langsung dalam berbagai aktivitas seperti penyusunan proposal kerja sama, riset biaya iklan digital, dokumentasi promosi, serta observasi proses instalasi mesin es. Kegiatan ini secara signifikan meningkatkan keterampilan analitis, komunikasi profesional, manajemen waktu, serta pemahaman terhadap operasional industri. Dengan demikian, program magang terbukti efektif dalam mendukung penguatan keterampilan kerja mahasiswa dan memberikan kontribusi positif terhadap pengembangan bisnis mitra industri. Kata Kunci: Magang, keterampilan kerja, mahasiswa, industri, pengembangan bisnis
The Role of the National Commission on Disability in Promoting Business Inclusion for Persons with Disabilities in Indonesia Andi Muhammad Rivai; Siti Syarifah Wafiqah Wardah; Yusi Irensi Seppa
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2255

Abstract

This study analyzes the role of the National Disability Commission in promoting business inclusivity for persons with disabilities in Indonesia. Based on Law No. 8 of 2016, the National Disability Commission serves to ensure the fulfillment of the rights of persons with disabilities, particularly access to employment and entrepreneurship. Using a descriptive qualitative method, this study found three main roles of the National Disability Commission: policy advocacy, cross-sector collaboration, and empowerment through training and public campaigns. Key challenges include weak coordination, limited authority, and social stigma. The National Disability Commission functions as a moral parliament that strengthens the bargaining position of persons with disabilities in the world of work and has the potential to be a catalyst for transformation towards an inclusive and equitable employment ecosystem.
Co-Authors Akbar, Fatimah Aliah, Nurul Alief Ali Akbar, Nur Amalia Nur, Mufridha Anas, Andi Shakira Andhi Febisatria Andi Aco Agus, Andi Aco Andi Ainun Abdillah Andi Akram Nur Risal Andi Alamsyah Rivai Andi Anugrah Mahyuddin Andi Cudai Nur Andi Cudai Nur Andi Dewa Mauraga Andi Kasmawati Andi Nurul Ma’rifa Annisa Dwifitri, Syifa Anwar, Yusri Aqilla Fadia Herman Arina Aghniya Aris Baharuddin Aris Baharuddin Aris Baharuddin Aslinda Aslinda Aslinda Asmaul Husnah Nasrullah Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Dewi Fadillah Didin Halim Endang Asmawati Erdi Faizah Khaeruddin Fatimah Akbal Febhisatria, Andi Fitriandini Fitriandini Friantama Fajar Gunawan Guritno, Riko Haedar Akib Halim, Didin Hanisa, Nur Hasmawati Hasmawati Hasmawati HASNAWI HARIS Hasni Agustina Halim Herlina Sakawati Herman H Hery Widijanto Ibandong Ibandong, Ibandong Ika Reskiyanti Irensi Seppa, Yusi Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jannah, Nadilah Zahratul Jonson Khaeruddin, Faizah M, Fedrian M. Rezky Fitra Arfiyanto Madulu, Jeni Mahmud, Ramlan Majeyono Malviansyah, Zakwan Maya Kasmita Megawati Megawati Muh Asri H.R Muh Faizal Muh Luthfi Siraj Muh. Darwis MUH. KHAEDIR Muh. Nasrullah Muh. Nur Yamin Muhammad Fahreza, Andi Muhammad Farid Wiranto Muhammad Ilham Bakhtiar Muhammad Rafli Setiawan Muhammad Rizal Muliadi Multifasari, Lilis Munna, Afzal Sayed Mustaring Mustaring Mut'Mainna Mut'Mainna Najla Harun Nasriah Nasriah Nasrullah, Asmaul Husnah Nengsi Agustianti Nur, A. Rismawinardi Nurhasni Muis Nurmasnaeni, Nurmasnaeni Nurul Aliah Nurul Azza Nurul Mukhlisah Abdal Paramitha, Dyan R., Mantasiah Rahman, Khaidir Ramlan Mahmud Ratna ., Ratna Rauf, Reski Febyanti Resky Hidayat Resky, Nur Amalia Rifdan Rina Pati Risma Niswaty Rivai, Andi Tenri Ola Rizal S, Muh. Rudi Salam S, Muh. Rizal Sakawati, Herlina Satrul, Hairul Saleh Seppa , Yusi Irensi Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah St. Fatimah B SUDIRMAN, MUH. Suhaeb, Laelah Azizah S. Sulmiah Sulmiah, Sulmiah Suyuti, Muh. Rizal Syahrul Safar Syaputra, Arlian Fachrul Syarif, Azmi Syauki Syarifah Fathimah A. Syarifuddin Syarifuddin Titi Sarnawiyah Triana Putri Herianto, Triana Putri Herianto Umar, Nur Fadhilah Viarel Batara Wafiqah Wardah, Siti Syarifah Wahyu Hidayat M Wajdi, Fathullah Wardah, Siti Syarifah Wafiqah Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa Yusri . Yusri Yusri Yusri Yusri