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All Journal Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Office MATAPPA: Jurnal Pengabdian Kepada Masyarakat JEKPEND Jurnal Ekonomi dan Pendidikan PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi Pinisi Business Administration Review Jurnal Administrasi Bisnis Haga: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Celebes Journal of Community Services Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy
Rivai, Andi Muhammad
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Service Features and Ease of Mobile Banking on Customer Loyalty at PT. Regional Development Bank of South Sulawesi and West Sulawesi M. Rezky Fitra Arfiyanto; Aris Baharuddin; Sulmiah; Andi Muhammad Rivai; Jamaluddin
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.39

Abstract

This study aims to determine the influence of service features and convenience of Mobile Banking on customer loyalty of PT. South Sulawesi and West Sulawesi Regional Development Banks. To achieve this goal, researchers use indicators to measure these variables. The service feature variable indicators include feature completeness, feature requirements, feature interest, ease of use. Ease indicators include easy to learn, information systems, clear and easy to understand, so skilled. The indicators of customer loyalty include making repeated transactions, referring others, talking about positive things to others, showing immunity to competitors. This research uses quantitative research methods. Data collection techniques carried out are through observation, questionnaires, and documentation. The population in this study were 23,122 customers using Mobile Banking at Bank Sulselbar. The sampling technique used in this study was to use the slovin formula so that a total sample of 100 respondents was obtained. The data obtained from the research results were processed using data analysis and using the SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each variable of service features and convenience of Mobile Banking have a significant effect on customer loyalty at PT. South Sulawesi and West Sulawesi Regional Development Banks. This is proven based on the results of the t test and F test as well as the coefficient of determination test on the data that has been obtained.
The Effect of Service Quality on Customer Satisfaction at The Kampoeng Nelayan Restaurant Sapolohe Bulukumba Hasni Agustina Halim; Muh. Nasrullah; Didin Halim; Aris Baharuddin; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.6

Abstract

This study aims to determine the Effect of Service Quality on Customer Satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data collection techniques through, observation, questionnaires, and documentation. The data obtained are processed using quantitative methods of associative descriptive research type. The samples used in this study were 100 customers who had visited Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data processing uses the SPSS 24 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results showed that the Quality of Service and Customer Satisfaction of Kampoeng Nelayan Restaurant Sapolohe Bulukumba had a significant influence. This is evidenced based on the results of data analysis obtained a linear regression equation of Y = 7.440 + 0.772X with a constant value of 7.440 and a regression coefficient value of 0.772 which is a positive value, meaning that the quality of service has a positive effect on customer satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba.
The Effect Of Quality And Service Features On Customer Satisfaction Of The AT-TAUSIL Application (Study On Customers Of Barru District) Syahrul Safar; Andi Muhammad Rivai; Didin Halim; Fatimah Akbal
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.14

Abstract

The Effect of Quality and Service Features on Customer Satisfaction of the At-Tausil Application (Study on Barru District Customers). Thesis. Business Administration Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law. Makassar State University. (Guided by Muhammad Guntur and Didin Halim). This study aims to find out how the effect of service quality and service features on customer satisfaction of the At-Tausil Application simultaneously and partially where at-Tausil Application users who are domiciled in Barru district are the object of their research. This research uses a quantitative type of research. The data collection techniques used are through primary data collection (observations and questionnaires) and secondary data collection (literature and documentation review). The sample used was the sample formulated by Slovin, which was 97 respondents. The results of this study show that partially, service quality variables affect customer satisfaction, and service features have no effect on customer satisfaction of the At-Tausil Application. Meanwhile, simultaneously the quality and features of the service affect the customer satisfaction of the At-Tausil Application.
The Influence of Cyberloafing on Employee Performance at the Cooperatives and SMEs Office of South Sulawesi Province Aqilla Fadia Herman; Haedar Akib; Sirajuddin Saleh; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.25

Abstract

The Effect Cyberloafing on Employee Performance at the Cooperatives and SMEs Service Office of South Sulawesi Province. Thesis. Business Administration Science Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law, Makassar State University. (supervised by Haedar Akib and Sirajuddin Saleh). This study aims to find out how the description and whether there is an effect cyberloafing on the performance of employees at the Cooperatives and SMEs Service Office of South Sulawesi Province. To achieve this goal, the researchers used indicators to measure these variables.variable cyberloafing , the indicators used are e-mailing activity and browsing activity. As for the employee performance variables using indicators of quality, quantity, timeliness, effectiveness and independence. This study uses quantitative research methods. Data collection techniques used are through observation, questionnaires and documentation. The population in this study were all employees at the secretariat of the Department of Cooperatives and SMEs of South Sulawesi Province which consisted of three sub. section namely sub. general section, staffing and law, sub. finance and sub. part of the program totaling 38 people. The sampling technique used in this study is the Krejcie table, which is 36 respondents. The data obtained from the research results were processed using data analysis and SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each cyberloafing and employee performance are in the quite and very good categories. Based on the determinant coefficient test, there is a very small effect between the two variables, which is 16.3%. Based on the simple linear regression coefficient, it shows a negative value, so it can be said that the direction of the influence of the variable X on Y is negative. So, it can be concluded that there is a significant negative effect between cyberloafing on employee performance.
Bimtek Pendidikan Karakter Membentuk Masa Depan Generasi Emas Anak Indonesia Agus, Andi Aco; Rivai, Andi Muhammad; Satrul, Hairul Saleh; Muh. Khaedir
Celebes Journal of Community Services Vol. 4 No. 2 (2025): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v4i2.3094

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk menanamkan dan memperkuat pendidikan karakter bagi anak-anak Panti Asuhan Mattampawalie, Kota Makassar. Latar belakang kegiatan ini didasarkan pada pentingnya pendidikan karakter sebagai pondasi dalam membentuk generasi emas Indonesia yang berakhlak mulia, berdaya saing, dan memiliki kepribadian tangguh. Metode pelaksanaan dilakukan melalui pendekatan partisipatif berupa ceramah interaktif, diskusi, permainan edukatif, serta sesi refleksi nilai-nilai Pancasila yang mencakup kejujuran, tanggung jawab, disiplin, gotong royong, serta kepedulian sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman anak-anak panti terhadap pentingnya nilai moral dan karakter dalam kehidupan sehari-hari. Anak-anak terlihat lebih berani mengemukakan pendapat, aktif dalam bertanya, serta menunjukkan antusiasme dalam mengaitkan nilai Pancasila dengan pengalaman mereka. Meskipun terdapat hambatan berupa keterbatasan sarana dan perbedaan latar belakang anak, hal tersebut dapat diatasi melalui metode penyampaian yang sederhana, kreatif, dan sesuai dengan konteks kehidupan mereka. kegiatan PKM ini memberikan kontribusi nyata dalam penguatan karakter anak-anak panti, sekaligus menjadi langkah strategis dalam menyiapkan generasi emas Indonesia.
The Influence of Fashion Trends on Purchasing Decisions at Rani Collection Boutiques in Makassar M, Fedrian; Baharuddin, Aris; Rivai, Andi Muhammad
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76173

Abstract

This study aims to determine how much influence Fashion Trend has on Purchasing Decisions at Rani Collection Boutiques in Makassar. This research is a quantitative research with a total of 97 respondents using a descriptive approach. Data collection was carried out using observation techniques, questionnaires and documentation. The population in this study was 3,734 people. The sampling method used was using the Slovin formula, which was narrowed by 97 people. The data obtained from the research results were processed using the SPSS application with data analysis techniques used, namely validity and reliability tests, normality tests, simple regression analysis and the coefficient of determination. Based on the results of the study, it shows that: (1) The influence of fashion trends is in the very high category with a total percentage of 87.60%. (2) The Purchase Decision Level is also in the very high category with a percentage of 89.45%. (3). The Influence of Fashion Trends on Purchasing Decisions at Rani Collecion Boutiques in Makassar is in the strong category with a percentage of 0.728 or 72.8%.  
Analysis of the Implementation of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency Hanisa, Nur; Rizal S, Muh; Kasmita, Maya; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76220

Abstract

Analysis of the Application of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency, Thesis, Faculty of Social Sciences and Law, Department of Administrative Sciences, Business Administration Study Program, Makassar State University. Guided by Muh Rizal and Maya Kasmita. This study aims to determine the implementation of business strategies and factors that affect the competitiveness of Micro Business actors. The method used in this research is qualitative method, which is a research method used to examine natural objects, where researchers are key instruments. Data collection techniques through observation, interviews, and documentation, informants from this study amounted to six people consisting of six micro entrepreneurs in Cendana District, Enrekang Regency. The results show that every Micro business actor seeks to improve the position of their products in competition in the market, because products are outputs of production process activities offered to the market to get attention, bought, used or consumed that can satisfy wants or needs and are one of the factors that can affect competitive advantage. Supporting factors that affect competitiveness are products offered that are durable / durable, business actors always innovate on their respective products, have their own unique products, the prices offered are very stable while the inhibiting factors are the use of social media that is not optimal, the ability to collect information on consumer needs is still lacking, and sales distribution is still limited in Enrekang Regency. Keywords : Business strategy, MSMEs, competitiveness
Analysis Competitiveness Improvement Strategy Product Rice of Perum Bulog Cabang Makassar. Amalia Nur, Mufridha; Darwis, Muhammad; Rivai, Andi Muhammad; Niswaty, Risma
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76224

Abstract

Analysis of Strategies for Increasing the Competitiveness of Rice Products at the Perum Bulog Cabang Makassar.. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar public university. (Supervised by Muhammad Darwis and Andi Muhammad Rivai). This study aims to determine and analyze strategies to increase the competitiveness of rice products at the BulogBranch of Perum Makassar. To achieve this goal, this study used a qualitative approach, this study took five respondents, consisting of A.M Retail, Direct and E-Commerce, A.M Distributor, Commercial Staff, and consumers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the Makassar Branch of Bulog Perum has implemented a good and effective strategy to increase competitiveness in accordance with Michael E. Porter's theory. In carrying out the implementation of the competitiveness improvement strategy, Perum Bulog Makassar Branch conducts research on low-cost strategies, product differentiation strategies, innovation strategies, growth strategies, and cooperation strategies to determine a competitiveness strategy.Keywords: Strategy for Increasing Competitiveness, Rice, Perum Bulog 
Evaluating the Implementation of the School Zoning Policy in Primary School Admissions: A Case Study of Mamasa Regency Jonson; Risma Niswaty; Herman H; Muh. Rizal S; Andi Muhammad Rivai
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 2 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the implementation of the zoning system policy for elementary school student admissions in Mamasa Regency. Employing a qualitative approach with a descriptive-evaluative method, data were collected through in-depth interviews, direct observations, and document analysis. Informants included education office officials, school principals, teachers, parents, and community leaders. The data were analyzed using techniques of data reduction, data presentation, and conclusion drawing. The findings reveal that the zoning policy contributes positively to equitable access to education, reduces dropout rates, and improves the efficiency of educational resource allocation. The system has helped achieve a more even distribution of students across schools, particularly in densely populated areas. However, the implementation still faces several challenges. These include unequal infrastructure development between regions, limited school capacities in certain zones, resistance from parents who prefer non-zoned schools, and instances of address falsification to bypass the policy. A situational analysis further indicates that while the zoning system enhances fairness in student placement, it also exposes disparities in school quality across different zones. The study suggests that to optimize the policy’s impact, improvements should focus on upgrading educational infrastructure, ensuring equitable teacher distribution, increasing public awareness, and conducting periodic policy evaluations. Overall, the zoning policy holds potential as a strategy to promote inclusive and fair education, but its effectiveness depends on addressing systemic inequalities and enhancing local implementation capacity in Mamasa Regency.
Analysis Of Waburi Park Tourism Destination Development Case Study In The New Gaya Village Of District Lapandewa South Buton District Majeyono; Rifdan; Andi Muhammad Rivai; Andi Anugrah Mahyuddin
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 3 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the development of Waburi Park as a tourist destination using a holistic approach that considers social, economic, cultural, and environmental aspects. The main focus is the identification of key factors related to marketing and promotion, accessibility, tourism areas, and human resources. A descriptive method with a qualitative approach was employed, using in-depth interviews with stakeholders. Case studies were conducted on selected tourist destinations chosen for their natural and cultural potential. The findings indicate that effective promotion, particularly through digital platforms, has a significant impact on increasing tourist visits. Moreover, accessibility—including transportation infrastructure and connectivity has proven to be a crucial factor in enabling tourists to reach destinations. Proper management of tourism areas, including the development of facilities and environmental sustainability, also contributes to enhancing the tourist experience. In addition, the competence of human resources in the tourism sector, especially in service delivery and communication skills, strongly influences the quality of services received by visitors. This study recommends stronger synergy among the government, industry stakeholders, and local communities to improve promotion, accessibility, and tourism area management, as well as to strengthen human resource capacity in order to achieve sustainable tourism development.
Co-Authors Ahmad Rifai Akbar, Fatimah Aliah, Nurul Alief Ali Akbar, Nur Amalia Nur, Mufridha Andi Aco Agus, Andi Aco Andi Ainun Abdillah Andi Akram Nur Risal Andi Alamsyah Rivai Andi Anugrah Mahyuddin Andi Cudai Nur Andi Dewa Mauraga Anwar, Yusri Aqilla Fadia Herman Aris Baharuddin Aris Baharuddin Aris Baharuddin Aslinda Aslinda Aslinda Asmaul Husnah Nasrullah Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Didin Halim Dyan Paramitha Darmayanti Dyan Paramitha Darmayanti Erdi Fahmil Faizah Khaeruddin Fatimah Akbal Fitriandini Fitriandini Haedar Akib Halim, Didin Hanisa, Nur Hasmawati Hasmawati Hasmawati HASNAWI HARIS Hasni Agustina Halim Herlina Sakawati Herman H Hery Widijanto Ibandong Ibandong, Ibandong Ika Reskiyanti Irensi Seppa, Yusi Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jannah, Nadilah Zahratul Jonson M, Fedrian M. Rezky Fitra Arfiyanto Madulu, Jeni Mahmud, Ramlan Majeyono Malviansyah, Zakwan Maya Kasmita Megawati Megawati Muh Faizal Muh Luthfi Siraj Muh. Darwis MUH. KHAEDIR Muh. Nasrullah Muhammad Fahreza, Andi Muhammad Farid Wiranto Muhammad Ilham Bakhtiar Muhammad Rivalgy Muhammad Rizal Nasriah Nasriah Nengsi Agustianti Nurhasni Muis Nurmasnaeni, Nurmasnaeni Nurul Aliah Nurul Mukhlisah Abdal R., Mantasiah Rahman, Khaidir Ramlan Mahmud Rauf, Reski Febyanti Reski Febyanti Rauf Resky Hidayat Resky, Nur Amalia Rifdan Riko Guritno Rina Pati Risma Niswaty Rivai, Andi Tenri Ola Rizal S, Muh. S, Muh. Rizal Sakawati, Herlina Satrul, Hairul Saleh Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah Sulmiah Sulmiah, Sulmiah Syahrul Safar Syarifah Fathimah A. Syarifuddin Syarifuddin Umar, Nur Fadhilah Viarel Batara Wafiqah Wardah, Siti Syarifah Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa Yusri . Yusri Yusri Yusri Yusri