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All Journal Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Office MATAPPA: Jurnal Pengabdian Kepada Masyarakat JEKPEND Jurnal Ekonomi dan Pendidikan PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi Pinisi Business Administration Review Jurnal Administrasi Bisnis Haga: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Celebes Journal of Community Services Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy
Rivai, Andi Muhammad
Universitas Negeri Makassar
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MANAJEMEN PASCAPANEN RUMPUT LAUT SEBAGAI UPAYA PENINGKATAN EKONOMI PETANI DI DESA SANROBONE KABUPATEN TAKALAR Rauf, Reski Febyanti; Rivai, Andi Alamsyah; Jamaluddin; Ibandong; Rivai, Andi Muhammad
Haga : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2023): Haga: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/haga.v2i1.924

Abstract

Tantangan bagi negara penghasil dan pengekspor rumput laut adalah berupaya untuk meningkatkan produktivitas dan kualitas rumput laut. Di sisi lain, pemahaman petani mengenai peran penanganan pascapanen terhadap kualitas rumput laut yang berdampak pada peningkatan ekonomi masih dinilai rendah. Penyuluhan tentang manajemen pascapanen perlu dilakukan untuk mengedukasi masyarakat khususnya pembudidaya rumput laut agar memahami pentingnya penerapan pascapanen untuk meningkatkan nilai jual dan mempertahankan kualitas. Untuk mengukur tingkat keberhasilan program maka dilakukan pengumpulan data melalui observasi dan pemberian pre-test post-test. Selanjutnya metode deskriptif analisis digunakan dalam menganalisis data hasil evaluasi pelaksanaan program kegiatan. Kegiatan penyuluhan manajemen pascapanen rumput laut sebagai upaya peningkatan ekonomi petani di Desa Sanrobone Kabupaten Takalar tergolong kegiatan yang efektif. Peserta mempelajari materi yang baru dan berdampak pada peningkatan pengetahuan dan pemahaman mereka tentang manajemen rumput laut.
The Influence Of Experience And Work Wages On The Productivity Of Mandar Silk Sarong Craftmen in Polman Regency Muhammad Fahreza, Andi; Halim, Didin; Rivai, Andi Muhammad; Akbar, Fatimah
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69959

Abstract

Wages are adjusted according to the results that have been given by employees to the company. Wage levels that are not sufficient for the living needs of employees will affect the difficulty of achieving optimal work productivity. Siagian in Sutrisno (2011), stated that the problem of work productivity can be seen as a behavioral problem, but it can also contain technical aspects.Wages are adjusted according to the results that have been givenemployees to the company. Insufficient wage levelsthe living needs of employees will affect the difficulty of achieving optimal work productivity. The higher the achievement, the greater the wages that will be received. Wages are essentially a means of equal distribution in all types and forms of wages. However, the distribution of wages for each position must be the same based on the number of products produced. For the employees themselves, the wages they receive have an important meaning in their lives, namely in accordance with the goals of employees working to earn a decent life.One of the problems in Polman district, West Sulawesi province, is regarding wages, focusing on the level of weaving experience, business status, type of yarn, and market availability. The problems that exist in the Mandar silk sarong craftsmen are focused on the level of wages for the workers of the Mandar silk sarong craftsmen themselves, including that almost all workers who work as Mandar silk sarong craftsmen get paid less than what they do. This is based on wage conditions determined by agents who will buy, then re-market by looking at the quality of the materials from the motives they work on. If the sarong motif has a low level of difficulty with imported Indian materials, the estimated wage earned is Rp. 70,000 – Rp. 150,000 per sarong. For the sarong motif with high difficulty using local materials, the estimated wage is Rp. 250,000 – Rp. 300,000 per month. The mandar silk sarong craftsmen can earn Rp. 1,500,000 per month from weaving 5-6 sarongs. 
4P Marketing Mix Strategy in Increasing Sales PT. Intan Pariwara Palopo Riko Guritno; Herlina Sakawati; Andi Muhammad Rivai; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.29

Abstract

4P Marketing Mix Strategy in Increasing Sales of PT Intan Pariwara Palopo. Thesis of the Faculty of Social Sciences and Law, Business Administration Study Program, Makassar State University. Supervised by Herlina Sakawati and Andi Muhammad Rivai. This study aims to identify and analyze the 4P marketing mix strategy in increasing PT Intan Pariwara Palopo's sales. To achieve this goal, this study used a qualitative approach, this study took 10 (ten) respondents, consisting of Branch Managers, Sales Representatives, postal sales, warehouses and consumers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that PT Intan Pariwara Palopo has implemented a good and effective marketing mix strategy in accordance with the theory of Kotler & Keller. In implementing the marketing mix, PT Intan Pariwara Palopo conducted product, price, place and promotion research to determine a marketing strategy.
Kegiatan Company Visit Untuk Menambah Pengetahuan Mengenai Proses Penjualan Produk seppa, yusi irensi; Maya Kasmita; Siti Syarifah Wafiqah Wardah; Andi Muhammad Rivai; Nurhasni Muis
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7394

Abstract

Aktivitas atau proses menawarkan barang atau jasa kepada orang lain dengan tujuan untuk mendapatkan uang atau imbalan lainnya merupakan kegiatan menjual. Pengabdian kepada Masyarakat ini bertujuan untuk dapat menambah pengetahuan mahasiswa Administrasi Bisnis UNM mengenai proses penjualan produk di PT. Ajinomoto Indonesia. Metode penyampaian informasi yang digunakan adalah dengan menambah pengetahuan mahasiswa dengan teori dan praktik di perusahaan melalui kegiatan company visit/kunjungan perusahaan. Dari hasil observasi yang dilakukan diperoleh hasil terkait pengetahuan mahasiswa mengenai proses penjualan produk yang menunjukkan bahwa proses penjualan produk yang optimal berjalan pada perusahaan yaitu beriklan atau promosi. Hasil dari kegiatan pengabdian ini yaitu dapat menambah pengetahuan mahasiswa terkait proses penjualan produk pada sebuah perusahaan untuk dapat meningkatkan penjualan produknya serta mendapat ide-ide baru dan inovasi dalam mewujudkan karakter mahasiswa yang berjiwa kewirausahaan Kata Kunci: Company Visit, Pengetahuan, Proses Penjualan Produk
Pelatihan Media Pembelajaran Berbasis Teknologi Digital Untuk Meningkatkan Profesionalisme Guru di SMK Pembangunan Pertanian Negeri Rea Timur Rivai, Andi Alamsyah; Jamaluddin, Jamaluddin; Rauf, Reski Febyanti; Rivai, Andi Muhammad; R., Mantasiah
PENGABDI PENGABDI: VOL. 6, NO.1 (2025)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pengabdi.v6i1.73919

Abstract

Abstrak. Peranan guru dalam menghadapi tantangan dan peluang era 4.0 dituntut untuk menyesuaikan diri dengan berbagai perubahan, sehingga guru secara profesional siap melayani peserta didik dari generasi milenial dalam hal pedagogi, keterampilan digital, literasi dasar, literasi teknologi, literasi manusia, pendidikan karakter, dan kemampuan bertahan hidup. Dalam proses belajar, siswa mudah bosan dan sulit menyerap materi yang diajarkan oleh guru. Selain itu, aplikasi sebagai media penunjang belajar juga tidak dimanfaatkan oleh guru dengan alasan keterbatasan informasi dan fasilitas. Oleh karena itu, pelatihan media pembelajaran untuk meningkatkan profesionalisme guru dilaksanakan khususnya di SMK-Pembangunan Pertanian Negeri Rea Timur. Adapun bentuk pendekatannya menerapkan metode partisipasi kelompok mitra yang meliputi observasi, sosialisasi, praktik, konsultasi, pendampingan, dan evaluasi. Data hasil pengisian angket dan instumen pre-test post-test, maupun informasi terkait wawancara dan dokumentasi dikumpulkan untuk dilakukan analisis dengan metode deskriptif, baik secara kualitatif maupun kuantitatif. Hasil menunjukkan bahwa pelaksanaan kegiatan pelatihan media pembelajaran berbasis teknologi digital efektif dalam meningkatkan pemahaman peserta sebesar 82,5%. Peserta memperoleh manfaat dari pelaksanaan kegiatan pelatihan media pembelajaran.    Kata kunci: Media, Pelatihan, Pendampingan, Profesionalisme Guru, Teknologi
Marketing Strategy Analysis To Increase Sales In The Emping Melinjo Selayar Business Alief Ali Akbar, Nur; Rizal S, Muh; Seppa, Yusi Irensi; Rivai, Andi Muhammad; Wafiqah Wardah, Siti Syarifah
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76179

Abstract

Analysis of marketing strategies to increase sales in the emping melinjo Selayar business. Thesis of the Business Administration Study Program, AdministrationScience Major, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Rizal S. and Yusi Irensi Seppa. This study aims to identify andanalyze marketing strategies to increase sales of Selayar's emping melinjo business. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of business actors and business employees. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interviewguidelines. The results of this study indicate that emping melinjo Selayar has not implemented a good and effective marketing strategy according to the theory usedby researchers. In implementing the marketing strategy, Emping melinjo Selayar has not carried out the marketing mix, namely product research, price, place, andpromotion properly in determining a marketing strategy. 
The Influence of Visitor Motivation on Visiting Decisions (Case Study on Tourism Visitors to Kampoeng Taipa Sorowako Nuha Sub-District East Luwu District) Malviansyah, Zakwan; Rivai, Andi Muhammad; Akib, Haedar
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76161

Abstract

This study examines the influence of visitor motivation on visiting decisions. The purpose of this study was to determine the level of motivation of visitors to Kampoeng Taipa tourism, to determine the level of decision to visit Kampoeng Taipa tourism, and to determine the influence of visitor motivation on the decision to visit Kampoeng Taipa tourism. The research approach is quantitative. This research was conducted in Kampoeng Taipa Sorowako, Nuha District, East Luwu Regency. The data sources in this study were visitors to Kampoeng Taipa tours from January to June 2022. Data collection techniques were in the form of observation, question naires, and documentation. Data analysis techniques include normality test, descriptive analysis, simple linear regression analysis, analysis of the coefficient of determination. The results of the study show that the indicator used for each of these variables indicate the variable of visitor motivation in the good category. The indicators on the visiting decision variable are in the very good category. Based on the correlation test, there is a high relationship between the two variable. It can be concluded that there is a significant influence between visitor motivation and the decision to visit tourist visitors to Kampoeng Taipa Sorowako, Nuha District, East Luwu Regency.Keywords: Visitor Motivation, Visiting Decision
Purchase Decisions For Thrift Online Stores (Case Study On Students Science Education FMIPA UNM Makassar) Andi Ainun Abdillah; Hasnawi Haris; Aslinda; Risma Niswaty; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.35

Abstract

The study aims to find out how the decision to purchase thrift online store for Science Education Students Makassar State University Batch 2021. The study uses qualitative research methods. Data collection techniques used are through observation, interviews, and documentation. The number of informants in this study amounted to six people who were representative and met the criteria in this assessment. Data analysis techniques in this study used data collection, data condensation, data presentation, and drawing conclusion/verification. The results of this study indicate that the factors that influence the decision to purchase thrift online store goods are affordable prices among students and in accordance with the quality of the products obtained, very diverse products depending on the marketer, easy and efficient distribution access but on the other hand sometimes vulnerable experience fraud because of the difficulty of getting trusted marketers, various promotions and attracting consumers' attention depending on the creativity of each marketer. The purchase decisiom is stated to be satisfied and will make a repeat purchase if the product quality and price are in accordance with what is expected.
The Influence Of The Marketing Mix On Consumer Purchase Decision Bagoster Trans Studio Mall Makassar Andi Dewa Mauraga; Aslinda; Muh. Rizal S; Andi Muhammad Rivai; Maya Kasmita
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.36

Abstract

This study aims to determine how much influence Marketing Mix has on Consumer Purchase Decisions at Bagoster Trans Studio Mall Makassar. This study uses a quantitative method of associative descriptive research type. Data collection techniques used are questionnaires, documentation and observation. The population in this study was 2375 people. The sampling method used was using the Slovin formula, which was narrowed by 96 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. Based on the results of the study, it shows that: (1) the influence of marketing mix is in the very high category, and the purchase decision is in the very high category. (2) The correlation coefficient is 0.890 which means that the relationship between Marketing Mix and Purchase Decision is very high. The coefficient of determination obtained is 0.792 or 79.2%, which means that the effect of the Marketing Mix on Purchase Decisions is 79.2% (assuming that other factors are constant)
The Effect of E-Commerce on Community Entrepreneurial Interests in Curio District, Enrekang Regency Erdi; Muh. Rizal S; Andi Muhammad Rivai; Risma Niswaty; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.37

Abstract

The Influence of E-commerce on Community Entrepreneurship Interest in Curio District, Enrekang Regency. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar State University. Guided by Muh. Rizal S and Andi Muhammad Rivai.This study aims to determine how the influence of e-commerce on entrepreneurial interest in the community in Curio District, Enrekang Regency. To achieve this goal, researchers use indicators to measure these variables. In the variables of e-commerce indikataor used, namely marketing, reputation, cost efficiency, expenses and ease of doing business online. As for the variables of entrepreneurial interest, the indicators used are feelings of pleasure, interest, attention and involvement. In this study, the research method used is a type of quantitative research, with data collection techniques carried out through observation, questionnaires and documentation. The sample used in this study was 100 respondents. Data was obtained from research results that were processed using data analysis and using the help of SPSS software program version 25 consisting of validity tests, reality tests, normality tests, simple linear regrrtion analysis, and coefficients of determination. The results showed that the indicators used on each of these variables showed that e-commerce variables had a significant influence on people's entrepreneurial interest in Curio District, Enrekang Regency. This is evidenced by a coefficient determination test using the data that has been obtained.
Co-Authors Ahmad Rifai Akbar, Fatimah Aliah, Nurul Alief Ali Akbar, Nur Amalia Nur, Mufridha Andi Aco Agus, Andi Aco Andi Ainun Abdillah Andi Akram Nur Risal Andi Alamsyah Rivai Andi Anugrah Mahyuddin Andi Cudai Nur Andi Dewa Mauraga Anwar, Yusri Aqilla Fadia Herman Aris Baharuddin Aris Baharuddin Aris Baharuddin Aslinda Aslinda Aslinda Asmaul Husnah Nasrullah Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Didin Halim Dyan Paramitha Darmayanti Dyan Paramitha Darmayanti Erdi Fahmil Faizah Khaeruddin Fatimah Akbal Fitriandini Fitriandini Haedar Akib Halim, Didin Hanisa, Nur Hasmawati Hasmawati Hasmawati HASNAWI HARIS Hasni Agustina Halim Herlina Sakawati Herman H Hery Widijanto Ibandong Ibandong, Ibandong Ika Reskiyanti Irensi Seppa, Yusi Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jannah, Nadilah Zahratul Jonson M, Fedrian M. Rezky Fitra Arfiyanto Madulu, Jeni Mahmud, Ramlan Majeyono Malviansyah, Zakwan Maya Kasmita Megawati Megawati Muh Faizal Muh Luthfi Siraj Muh. Darwis MUH. KHAEDIR Muh. Nasrullah Muhammad Fahreza, Andi Muhammad Farid Wiranto Muhammad Ilham Bakhtiar Muhammad Rivalgy Muhammad Rizal Nasriah Nasriah Nengsi Agustianti Nurhasni Muis Nurmasnaeni, Nurmasnaeni Nurul Aliah Nurul Mukhlisah Abdal R., Mantasiah Rahman, Khaidir Ramlan Mahmud Rauf, Reski Febyanti Reski Febyanti Rauf Resky Hidayat Resky, Nur Amalia Rifdan Riko Guritno Rina Pati Risma Niswaty Rivai, Andi Tenri Ola Rizal S, Muh. S, Muh. Rizal Sakawati, Herlina Satrul, Hairul Saleh Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah Sulmiah Sulmiah, Sulmiah Syahrul Safar Syarifah Fathimah A. Syarifuddin Syarifuddin Umar, Nur Fadhilah Viarel Batara Wafiqah Wardah, Siti Syarifah Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa Yusri . Yusri Yusri Yusri Yusri