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Pengaruh Citra Merek, Kepercayaan Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget Di Kota Tasikmalaya Mukarom, Muhammad Rifki Danil; Pauzy, Depy Muhamad; Karmila, Mila
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.556

Abstract

This research aims to determine the influence of brand image, brand trust, and product quality on purchasing decision of Fiesta Chicken Nugget products among consumers at Tasikmalaya . The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 29. Based on the results of this research, it shows that brand image, brand trust and product quality simultaneously have a positive and significant effect on purchasing decision. Brand image partially has a significant effect on purchasing decision. Brand trust partially has a significant effect on purchasing decision. Product quality partially has a significant effect on purchasing decision.
Pengaruh Persepsi Harga, Lokasi dan Variasi Produk Terhadap Keputusan Pembelian: Studi Kasus Pada PD. Gudmal Toko Bahan Sandal Kota Tasikmalaya Asep Nizar Assaukani; Depy Muhamad Pauzy; Suci Putri Lestari
Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.544

Abstract

The purpose of this study was to determine the effect of price perceptions, locations and product variety on purchasing decisions at PD Gudmal Sandal Material Store. The research used is quantitative research with a survey method to 88 respondents of PD Gudmal Sandal Material Store who live in Tasikmalaya city. The types of data used are primary data and secondary data. The data analysis technique uses multiple linear regression analysis.The results of this test prove that simultaneously perceptions of price, locations and product variety have a significant influence. And partially, price perception has a significant effect on purchasing decisions, location has a significant effect on purchasing decisions, and product variety has a significant effect on purchasing decisions at PD Gudmal Sandal Material Store.
Influence Of Quality Product And Brand Awareness Regarding Purchase Interest Of Eiger Products In Tasikmalaya Maulana, Muhammad Gifarulfajri; Pauzy, Depy Muhamad; Yuniar, Evilia Sri
Journal of Law, Social Science, and Management Review Vol. 1 No. 2 (2025): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i2.96

Abstract

This study aims to determine the effect of Product Quality and Brand Awareness on Purchase Interest in Eiger Products in Tasikmalaya. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 26. Based on the results of this study, it shows that Product Quality and Brand Awareness simultaneously have a positive and significant effect on Purchase Interest in Eiger Products in Tasikmalaya. Product Quality partially has a significant effect on Purchase Interest. Brand Awareness has a significant effect on Purchase Interest.
The Effect Of Service Quality On Customer Satisfaction (Survey of Bank Mandiri Customers, Sutisna Senjaya Branch) Haq, Teguh Zaenul; Pauzy, Depy Muhamad; Lestari, Suci Putri
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.70

Abstract

The Purpose Of This Study Was To Determine The Description Of Service Quality And Customer Satisfaction At Mandiri Bank Brach Sutisna Senjaya And To Determine The Effect Of Service Quality On Customer Satisfaction At Mandiri Bank Brach Sutisna Senjaya. The Research Method Used By Researchers Is To Use Descriptive Analysis. This Research Uses A Quantitative Approach. The Type Of Research Used In This Research Is Causal. In This Study, The Authors Conducted Direct Research On All Mandiri Bank Customers To Obtain Data. The Sample In This Study Was 50 People, This Is Based On Saturated Sampling Technique Where The Population In This Study Was 50 People. Researchers Will Conduct Tests Using SPSS Version 25. Service Quality At Mandiri Bank Brach Sutisna Senjaya Is Currently In A Very Good Classification. Mandiri Bank Customer Satisfaction Is Currently In A Good Classification Because Customer Service Maintain Satisfaction At Mandiri Bank. Service Quality Has A Significant Effect On Customer Satisfaction Because If The Implementation Of Service Quality Will Increase Customers Who Are Satisfaction To The Program Provided By Mandiri Bank Brach Sutisna Senjaya.
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey of consumers at Azad Store, in the Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.85

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
Pengaruh Display Product Dan Discount Terhadap Impulsive Buying Pada Produk Rabbani (Survei Pada Konsumen Rabbani Di Kota Tasikmalaya): Solihah, Ulia Inayatu; Pauzy, Depy Muhamad; Oktaviani , Nita Fauziah
Jurnal Pakar Manajemen Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v1i1.8

Abstract

 This research aims to determine the effect of Product Display and Discount on Impulsive Buying of Rabbani Products. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Product Display and Discount simultaneously have a positive and significant effect on Impulsive Buying of Rabbani Products. Product Display partially has a significant effect on Impulsive Buying. Discounts partially have a significant effect on Impulsive Buying.
The Effect Of Brand Personality, Price Perception And Product Quality On Purchasing Decisions (Survey on Batik Deden Tasikmalaya Product Consumers) Febriany, Rizka Nurhaliza; Pauzy, Depy Muhamad; Risana, Dudu
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6736

Abstract

This purpose of this study to determine the effect of Brand Personality, Price Perception and Product Quality on Purchasing Decisions on Batik Deden Tasikmalaya Products (Survey on Batik Deden Tasikmalaya Product Consumers). The method used is a quantitative approach with a research sample of 100 consumer respondents of Batik Deden Tasikmalaya products. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. The results showed that simultaneously Brand Personality, Price Perception and Product Quality had a significant effect on Purchasing Decisions. Partially Brand Personality has no effect on Purchasing Decisions. Partially Price Perception has a significant effect on Purchasing Decisions. Partially Product Quality has a significant effect on Purchasing Decisions.
The Influence Of "Free Shipping" And Online Customer Reviews On Purchasing Decisions For Shopee Users In Tasikmalaya (Case Study of Fashion Products Shopee Users in Tasikmalaya) Mustafa, Hana Hawda Sultoni; Pauzy, Depy Muhamad; Risana, Dudu
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6881

Abstract

This study aims to analyze the effect of free shipping and online customer reviews, both simultaneously and partially on purchasing decisions for Shopee users in Tasikmalaya. The method used in this research is a quantitative method with a survey approach. The sampling technique is Nonprobability Sampling with the Purprosive Sampling method, the number of samples used is 100 respondents with the criteria that they are Shopee users who live in Tasikmalaya and have made purchases at shopee, especially purchases of fashion products. The data analysis tool used is multiple linear regression with the help of SPSS Version 25 software. The results showed that free shipping and online customer reviews simultaneously had a significant effect on the purchasing decisions of Shopee users in Tasikmlaya. Free shipping and online customer reviews partially have a significant effect on the purchasing decisions of Shopee users in Tasikmalaya.
Pengaruh Citra Destinasi Terhadap Minat Berkunjung Kembali Berdasarkan Visit Experience Aris Sandi Krisna Mulyana; Ari Arisman; Depy Muhamad Pauzy
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.355

Abstract

This research was conducted with the aim of knowing the effect of Destination Image On Interest To Return Based On Visit Experience (Survey of Pangandaran Beach Tourism Visitors). The method used in this study was a survey method using data obtained directly through questionnaires distributed to 165 respondents who were visitors to Pangandaran Beach Tourism. The technique used in this research is path analysis. Based on the results of the research that has been done, it can be seen that, there is a positive and significant influence of Destination Image on Interest in Returning to Pangandaran Beach Tourism. There is a positive and significant influence of Destination Image on Visit Experience in Pangandaran Beach Tourism. There is a positive and significant influence of Visit Experience on Interest in Returning to Pangandaran Beach Tourism, and There is a significant influence of Destination Image on Interest in Returning through Visit Experience on Pangandaran Beach Tourism.
Meningkatkan Customer Engagement dengan Brand Experience dan Visual Brand Communication : (Survei pada Pengguna Scarlett Whitening di Kota Tasikmalaya Jawa Barat) Ramadhan Dwi Cahya; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1291

Abstract

This research aims to determine the analysis of increasing customer engagement with brand experience and visual brand communication (survey of Scarlett Whitening users in Tasikmalaya City, West Java). The method used in this research is causality through a survey approach. With a research sample of 100 Scarlett Whitening users in Tasikmalaya City, West Java. The data used is primary data. The analytical tool used in this research is multiple regression using SPSS 26.0. The research results show that the Brand Experience obtained from the Brand Experience of Scarlett Whitening Users in Tasikmalaya City, West Java has good criteria. Visual Brand Communication at Scarlett Whitening di Kota Tasikmalaya Jawa Barat has good assessment criteria, Customer Engagement for Scarlett Whitening Users in Tasikmalaya City, West Java has good criteria. Together Brand Experience and Visual Brand Communication have a significant influence on Customer Engagement. Partially, Brand Experience has a significant influence on Customer Engagement. Partially, Visual Brand Communication has a positive and significant effect on Customer Engagement.
Co-Authors Abdul Ghonisyah, Ghaling Achmad Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Risman arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rudy Azhar Setiawan Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari Suci Putri Lestari suci putri lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri