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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Martabe : Jurnal Pengabdian Kepada Masyarakat Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Doktor Manajemen (JDM) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Manajemen dan Bisnis Jayakarta Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Journal of Islamic Economics and Finance Tractare: Jurnal Ekonomi-Manajemen Veteran Economics, Management & Accounting Review Jurnal Pusat Manajemen Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Global Leadership Organizational Research in Management Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
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Internal Marketing, Customer Orientation, dan Marketing Performance (Studi pada Industri Handycraft Rajapolah) Muktiana, Idam; Mubarok , Rahadian Muhammad Dafa; Pauzy , Depy Muhamad; Sonjaya, Dede
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 4 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i4.3062

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran internal terhadap kinerja pemasaran melalui orientasi pelanggan sebagai variabel mediasi pada pelaku usaha kerajinan tangan di Rajapolah, Tasikmalaya. Data dikumpulkan melalui kuesioner yang disebarkan kepada 30 pengusaha kerajinan tangan. Analisis yang digunakan adalah uji validitas dan reliabilitas, uji asumsi klasik, analisis jalur, dan uji Sobel. Hasil penelitian menunjukkan bahwa semua indikator valid dan reliabel, dengan nilai Cronbach's Alpha lebih besar dari 0,96. Data terdistribusi normal (p > 0,10), tanpa terdeteksi heteroskedastisitas atau autokorelasi, meskipun multikolinearitas tinggi diamati antara variabel X dan Z. Analisis jalur menunjukkan bahwa pemasaran internal memiliki efek positif yang signifikan terhadap orientasi pelanggan (β = 1,1337; p < 0,001) dan kinerja pemasaran (β = 0,4427; p < 0,001). Orientasi pelanggan juga memiliki efek positif terhadap kinerja pemasaran (β = 0,5304; p < 0,001). Uji Sobel (z = 5.3446; p < 0.001) menegaskan bahwa orientasi pelanggan secara signifikan memediasi pengaruh pemasaran internal terhadap kinerja pemasaran, sebagian
Pengaruh Kualitas Bahan Baku dan Proses Produksi Terhadap Kualitas Produk di Elvan Fashion Production Erik Nurjaman Sidik; Suci Putri Lestari; Depy Muhamad Pauzy
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.652

Abstract

This study aims to determine the effect of the quality of raw materials and production processes on product quality (Case Study on Elvan Fashion Production). The method used in this study is causality through a survey approach. With a research sample of 100 labor of Elvan Fashion Production. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the quality of Elvan Fashion Production's raw materials had good criteria. The production process at Elvan Fashion Production has good assessment criteria, Elvan Fashion Production Product Quality has good criteria. Taken together the Quality of Raw Materials and Production Processes have a significant influence on Product Quality. Partially the Quality of Raw Materials has a significant influence on Product Quality. Partially, the production process has a positive and significant effect on product quality.
PENGARUH FLASH SALE DAN LIVE STREAMING TERHADAP PEMBELIAN IMPULSIF DI MARKETPLACE TIKTOK Fauziah Amri, Dini; Pauzy, Depy Muhamad; Nadia Ikhwan, Diva; Nurhayati, Astri; Rosiyana, Silva
Jurnal Manajemen & Bisnis Jayakarta Vol 7 No 2 (2026): Vol 7 No 02 Januari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v7i2.406

Abstract

This study aims to analyze the influence of flash sales and live streaming on impulsive buying behavior among TikTok Shop users of Wardah products in Tasikmalaya City. The research employed a quantitative method with a survey approach involving 50 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 26. The findings indicate that both flash sales and live streaming have a positive and significant effect on impulsive buying, both partially and simultaneously. Flash sales create time pressure and a fear of missing out (FOMO), while live streaming enhances emotional engagement and consumer trust through direct interaction. The R² value of 0.665 shows that these variables explain 66.5% of the variation in impulsive buying behavior. The results confirm that combining interactive promo
Virtual Try On Sebagai Determinan terhadap Keputusan Pembelian Dimoderasi oleh Ulasan Pelanggan Hary Firmansyah; Nurna Yuni; Depy Muhamad Pauzy
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9274

Abstract

Virtual Try-On (VTO) technology in e-commerce is used to reduce uncertainty when purchasing experiential products such as skincare, which serve various functions and target diverse consumer segments. A novel aspect of this research was the examination of the usefulness of Virtual Try-On. The purpose of this study was to investigate the effect of VTO usage on purchasing decisions. It also analyzed the moderating role of customer reviews in the relationship between VTO use and purchasing decisions. The method employed was quantitative explanatory research. The results revealed that all indicators for each variable were valid and reliable. The use of the VTO feature had a significant effect on purchasing decisions, both partially and simultaneously. Customer reviews did not have a moderating or significant influence on the effect of VTO on purchasing decisions. Virtual Try-On was identified as a primary determinant of online purchasing decisions for skincare products. The success of VTO depends on its functional aspects and the enjoyable experience it provides. The effectiveness of VTO increases when supported by positive customer reviews. Integrating VTO technology strategies with online product differentiation through customer reviews is important for increasing sales conversions.
The Influence of Advertising and Electronic Word of Mouth On Purchasing Decision on The Shopee Marketplace Febi Alin Purnama; H. Ari Arisman; Depy Muhamad Pauzy
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.802

Abstract

This study aims to determinate the effect of advertising and electronic word of mouth on purchasing decisions on the shopee marketplace (Survey on students of Universitas Perjuangan Tasikmalaya class of 2018). The research methode uses a quantitative method with a survey, the data used are primary and secondary data. The data analysis technique used is multiple linear regression analysis using SPPS v.25 software. The result of hyphothesis testing show that advertising and Electronic Word of Mouth have a significant effect on purchasing decisions in the shopee marketplace partialy and simultaneously.
The Effect of Promotion and Service Quality on Purchase Decisions for Nasa Products at Nasa Tasikmalaya Stockists Dini Lestari; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.629

Abstract

This study aims to determine the effect of promotion and service quality on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. The type of research used is quantitative research with causality method and survey approach. Sampling used incidental sampling of 100 respondents using multiple linear regression analysis techniques. The results of this study indicate that promotion and service quality simultaneously have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. Promotion and service quality partially have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya.
The Influence of Social Media TikTok and E-wom Interested to Buy Soemethinc Brand and Impact on The Purchace Decision (Survey of TikTok Users in The Management Study Program of University Perjuangan Tasikmalaya) Rade Handayani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.863

Abstract

This study aims to determine the effect of TikTok and E-WOM social media on buying interest in the Somethinc brand and their impact on purchasing decisions (a survey of TikTok users, students of the Management Study Program, University Perjuangan Tasikmalaya). The method used is a quantitative approach with the survey method. The sampling technique used is non-probability sampling by purposive sampling. The sample used in this study were 100 respondents. The respondents in this study were required to be who were students of the Management Study Program at the Perjuangan Tasikmalaya university who were TikTok users, 18 – 23 years old and have seen promotions or content of Somethinc brand at least once .The results of this study indicate that social media TikTok has a significant effect on purchasing decisions through buying interest in the Somethinc brand to TikTok users. E-wom has a significant effect on purchasing decisions through buying interest in the Somethinc brand to TikTok users. Social media TikTok and e-wom influence purchasing decisions through buying interest..
The Influence of Location and Price Perception on Visiting Decisions Tour The Hot Springs of Citiis Galunggung in Tasikmalaya Regency Neng Gita Jannatun Nisa; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.864

Abstract

This study aims to determine the effect of location and price perception on visiting decisions tour the hot springs of Citiis Galunggung in Tasikmalaya Regency. The method used is a quantitative approach with the survey method. With a research sample of 100 visitors Citiis Galunggung hot spring tour in Tasikmalaya regency. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25.0. The results showed that the location by visitors of Citiis Galunggung. Location had good criteria. The price perception of Citiis Galunggung had good criteria. Visiting decisions on visitors of Citiis Galunggung have good criteria. Simultaneously location and price perception have a significant influence on purchasing visit. Partially location has a significant influence on purchasing visit.. Partially price perception has a significant effect on purchasing visit.
The Influence Of Price Perception And Service Quality On Purchasing Decisions At Tansoe Nature Coffee Tasikmalaya Rizky Maulana; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.903

Abstract

This study aims to determine the Influence of Price Perception and Service Quality on purchasing decisions at Tansoe Nature Coffee. The research method uses quantitative methods with a survey approach, the survey in this study to Tansoe Nature Coffee consumers with a sample of 100 consumers. The data used is primary and secondary data. The data analysis technique that is used is Multiple Linear Regression Analysis using SPSS Software v.25. The results of hypothesis testing research show that Price Perception and Service Quality have a Significant Effect on Purchasing Decisions at Tansoe Nature Coffee simultaneously Price Perception and Service Quality have a significant influence on Purchasing Decisions. Partially Price Perception has a significant influence on Purchasing Decisions. Partially, the Quality of Service has a significant effect on purchasing decisions.
The Influence of Product Quality and Price Discount on Purchasing Decisions (A Survey on consumers at Wendy’s Transmart in the city Tasikmalaya) Gilang Syefa Lugina; Depy Muhamad Pauzy; Kusuma Agdhi Rahwana
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.913

Abstract

This study aims to determine the effect of product quality and price discounts on purchasing decisions (Survey of consumers at Wendy's Transmart Tasikmalaya). This study uses a survey method. The type of data used is primary data and secondary data, with a research sample of 100 respondents from consumers and using the accidental sampling method. The analytical tool used in SPSS version 25. Data collection techniques used interviews, questionnaires and documentation studies. The results showed that product quality and price discounts simultaneously had a significant effect on purchasing decisions. Product quality partially has a significant effect on purchasing decisions. Discounts partially have a significant effect on Purchase Decisions.
Co-Authors Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Apriani, Della Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Mardhiyan Ari Risman arif Arif Arif Arif Arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan, Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari Dini Lestari, Dini Diva Nadia Ikhwan Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahmi Sidik Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah Amri, Dini Fauziah, Reza Ayu febi alin purnama Febriany, Rizka Nurhaliza Feby Febriandini Fitri Nurul Romdona Fitria Lestari Fitriani Somantri, Yeni Fitriyyah, Ulfah Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Iis Aisyah Sobariah Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mubarok , Rahadian Muhammad Dafa Mukarom, Muhammad Rifki Danil Muktiana, Idam Mustafa, Hana Hawda Sultoni Nadia Ikhwan, Diva Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurhayati, Astri Nurmayanti, Risma Nurna Yuni Nursarah, Wulan Oktaviani , Nita Fauziah Paldiyasa, Rifky Purnomo, Ari Ade Putri Lestari, Suci Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reny Hidayati, Reny Reza Ayu Fauziah Rifky Paldiyasa Riki Aksan Aji Ashari Rina Erliyana Rini Amelia Risma Nurmayanti Ristina Siti Sundari Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rosiyana, Silva Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Setiawan, Rudy Azhar Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sonjaya, Dede Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari suci putri lestari Suci Putri Lestari Suci Putri Lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Thereshia Aldelwils, Anna Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yosi Laelani, Ade Yuniar, Evilia Sri