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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Doktor Manajemen (JDM) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Journal of Islamic Economics and Finance Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Pakar Manajemen Global Leadership Organizational Research in Management Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
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The Effect Brand Awareness And Brand Equity On The Buying Decisions (Survey on consumers of Honda Beat Tasikmalaya City) Sobariah, Iis Aisyah; Pauzy , Depy Muhamad; Arif, Arif
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 4 (2023): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i4.1447

Abstract

The purpose of this study is to determine the effect of brand awareness and brand equity on the buying decision to the Honda Beat Tasikmalaya city.The research method used is a questionnaire method with a survey approach of 100 respondents who are consumers of Honda Beat. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that brand awareness and brand equity have a significant effect both partially and simultaneously on the buying decision consumers Honda Beat Tasikmalaya city.
The Effect of Promotion and Service Quality on Purchase Decisions for Nasa Products at Nasa Tasikmalaya Stockists Lestari, Dini; Pauzy, Depy Muhamad; Lestari, Suci Putri
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.629

Abstract

This study aims to determine the effect of promotion and service quality on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. The type of research used is quantitative research with causality method and survey approach. Sampling used incidental sampling of 100 respondents using multiple linear regression analysis techniques. The results of this study indicate that promotion and service quality simultaneously have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. Promotion and service quality partially have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya.
The Analysis Of Quality Product And Price Perception Towards Purchase Decisions (Survey On 'Bakmi Boerangrang Tasikmalaya' Consumers) Hosea, Erika Joanna; Pauzy, Depy Muhamad; Karmila, Mila
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1381

Abstract

The purposes of this study was to determine the effect of quality product and price perception towards purchase decision of 'Bakmi Boerangrang Tasikmalaya'. This study used quantitative method and survey from 100 respondents from 'Bakmi Boerangrang' consumers. The type of data used is multiple regression analysis. The result of the study showed that quality product and price perception have a significant effect either partially or simultaneously towards purchase decision of 'Bakmi Boerangrang Tasikmalaya' consumers.
The Purchase Decision Of Qweenaa Shop Fashion Products Based On Online Promotion Through Social Media And Product Variation (Survey On Qweenaa Shop Tasikmalaya Consumers) Nurmayanti, Risma; Pauzy, Depy Muhamad; Risana, Dudu
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1388

Abstract

The purpose of this study was to determine the purchasing decision of Qweenaa Shop fashion products based on promotion online through social media and product variations (survey of Qweenaa Shop Tasikmalaya consumers). The research method used is descriptive analysis with a quantitative approach, causal method and survey approach to 100 respondents who are consumers of Qweenaa Shop. The type of data used is primary data and secondary data. The data analysis technique used is multiple linear regression analysis. The results of this test prove that online promotions through social media and product variations have a significant effect both partially and simultaneously on purchasing decisions on fashion products at Qweenaa Shop Tasikmalaya.
ANALISIS PENGENDALIAN PERSEDIAAN DENGAN METODE EOQ (Studi Kasus pada Bahan Baku Beras di Warung Sorabi Teh Eneng) Della Apriani; Sutrisna, Arga; Muhamad Pauzy, Depy
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1674

Abstract

ABSTRACT This study aims to find out how the implementation of raw material inventory control that has been carried out at Warung Sorabi Teh Eneng, how to apply the EOQ method in controlling raw material inventory at Warung Sorabi Teh Eneng and whether there is a difference between controlling raw material inventory at Warung Sorabi Teh Eneng without apply the EOQ method by applying the EOQ method. The main raw material used by Warung Sorabi Teh Eneng is rice. Warung Sorabi Teh Eneng processes rice into sorabi food. In this research at Warung Sorabi Teh Eneng, it uses interview data collection techniques, library research, and observation. The method applied in this research is the mixed methods method (combination method). The data analysis method applied is using Economic Order Quantity (EOQ), Safety Inventory, Reorder Point and Total Inventory Cost. Based on the results of this study, it is known that by calculating the EOQ method, the company can optimize inventory and can streamline inventory costs. And based on the results of the paired samples t-test, it is stated that there is a real/significant difference between the data results without applying the EOQ method and applying the EOQ method. Keywords: Inventory Control, Economic Order Quantity, Safety Stock, Reorder Point and Total Inventory Cost
Pengaruh Biaya Promosi Dan Biaya Produksi Terhadap Volume Penjualan Al-Galla Industries Periode Januari 2019- Desember 2021 Adi Maulana; Ari Arisman; Depy Muhamad Pauzy
Ebisnis Manajemen Vol. 1 No. 3 (2023): Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i3.77

Abstract

This study aims to determine the effect simultaneously and partially the effect of promotional costs and production costs on AL-Galla Industries Sales Volume for the period January 2019- Desember 2021 Tasikmalaya. The research method used in this research is quantitative analysis method with a case study approach. Data collected in the form of secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS version 25 software. The results showed that Promotion Costs and Production Costs had a simultaneous influence on AL-Galla Industries Sales Volume. Promotion costs have a partial effect on AL-Galla Industries. Production costs partially AL-Galla Industries Sales Volume
Pengaruh Kompensasi Dan Motivasi Terhadap Prestasi Kerja Karyawan PT Kimia Farma Apotek Unit Bisnis Tasikmalaya Isti Sindrika Ekawati; Arga Sutrisna; Depy Muhamad Pauzy
Ebisnis Manajemen Vol. 1 No. 3 (2023): Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i3.85

Abstract

This study aims to determine the effect of compensation on employee performance at PT Kimia Farma Apotek Tasikmalaya Business Unit. The research method used is a quantitative descriptive method with a sample of 79 people. The data analysis tool used in this research is path analysis. The results of this study indicate that compensation has a positive and significant effect on work performance. Employee motivation has a positive and significant effect on work performance. Compensation has a positive and significant effect on employee motivation, compensation through motivation does not have a significant effect on employee performance. This means that motivation is not able to mediate compensation for employee performance.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Rental Alat Camping : Survei Pada Pelanggan Astrajingga Adventure Hani Nurhayani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Ebisnis Manajemen Vol. 1 No. 3 (2023): Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i3.89

Abstract

This study aims to determine the effect of product quality, price and service quality on customer loyalty camping equipment rental. the method used is a case study, data obtained through questionnaires to Astrajingga Adventure customers. Withdrawal of samples using purposive sampling technique and the method of analysis used is multiple linear regression analysis method. The results of the research show that product quality, price, service quality and customer loyalty are included in the good classification. Simultaneously product quality, price and service quality have a significant effect on customer loyalty for Astrajingga Adventure camping equipment rental. Partially the product quality variable has no significant effect on camping equipment rental customer loyalty, the price perception variable has a significant effect on camping equipment rental customer loyalty, similarly the service quality variable has a significant effect on camping equipment rental customer loyalty Astrajingga Adventure.
Pengaruh Brand Ambassador NCT Dream Dalam Membangun Brand Image Dan Dampaknya Pada Keputusan Pembelian (Survei pada Konsumen TapCash BNI di Kota Tasikmalaya) Salsabila Putri Suharyantoa; Depy Muhamad Pauzy; Ai Kusmiati Asyiah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influenceof Brand Ambassador In Building Brand Image and their impact on Purchasing Decisions for TapCash BNI users in Tasikmalaya. The method used in this research ia a quantitative method with survey approach. The sampling technique is Nonprobability Sampling with Purposive Sampling method, the number of samples used in 100 respondents qith the criteria that they are TapCash users who lived in Tasikmalaya, especially purchase decisions of TapCash BNI. The data anaysis tool usesd is path analysis with the help of SPSS Version 25 software. The results showed that Brand Ambassador have a significant inluence on Purchasing Decisions with Brand Image as an intervening variable.
Digital Entrepreneurship Development Program: Scaling Up Through Digital Integration Abdul Ghonisyah, Ghaling Achmad; Arif, Arif; Pauzy, Depy Muhamad; Kusmayadi, Andri
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2040

Abstract

Belajar dari pengalaman usaha yang dirintis oleh para mahasiswa tersebut, maka kami menyusun blueprint program pengabdian masyarakat Digital Entrepreneurship Development Program: Scaling Up Through Digital Integration ini untuk mendorong peningkatan performa bisnis para wirausaha mahasiswa dan masyarakat umum dalam aktifitas usahanya, sehingga setelahnya menguasai skillset digital integration diharapkan mampu bersaing secara kompetitif serta dapat menjangkau market seluas-luasnya. Adapun IPTEK yang akan digunakan dalam mengimplementasikan Konsep Scaling Up dalam Digital Entrepreneurship Development Programini adalah melalui pendekatan model Digital Integration Setelah dilakukannya serangkaian kegiatan workshop dan pendampingan terhadap peserta program, entitas bisnis yang adaptif mengadopsi digital integration yang sederhana, mampu mendapatkan data base customer-nya secara tertarget dan penjualan pun dapat dipastikan berkelanjutan. Hal ini dapat dilihat sebagai contoh pencapaian unit usaha yang dijalani oleh mahasiswi prodi manajemen, yaitu bidang fashion (kerudung) Brand Rvna Hijab yang baru saja dimulai sejak awal September 2023. Dalam satu bulan berhasil mencatatkan penjualan sebanyak 3.556 pcs kerudung dengan total data base pelanggan 1.418 pembeli dengan total kunjungan atau traffic yang masuk sebanyak 26.561 oarang. Hasil ini baru menggunakan satu platform saja, yaitu Live Stream Commerce, Tiktok. Namun demikian, tantangan muncul pada saat dorongan dari pemilik usaha untuk melakukan scaling up membuka channel distribusi platform e-commerce secara bersamaan sementara aspek digital talent belum siap, maka hasilnya menjadi kurang efektif.
Co-Authors Abdul Ghonisyah, Ghaling Achmad Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Risman arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rudy Azhar Setiawan Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari Suci Putri Lestari suci putri lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri