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All Journal HUMANIKA Jurnal Raushan Fikr Jurnal Ilmiah Mahasiswa FEB Dinar: Jurnal Ekonomi dan Keuangan Islam Benefit: Jurnal Manajemen dan Bisnis Teras Jurnal Journal of Contemporary Urban Affairs Jurnal Penelitian Pendidikan IPA (JPPIPA) Educatio BAREKENG: Jurnal Ilmu Matematika dan Terapan JTAM (Jurnal Teori dan Aplikasi Matematika) Jurnal Ilmiah Mandala Education (JIME) EDUKATIF : JURNAL ILMU PENDIDIKAN EIGEN MATHEMATICS JOURNAL JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Contemporary Mathematics and Applications (ConMathA) AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Indonesian Journal of Global Health research Academia Open Sustainable: Jurnal Kajian Mutu Pendidikan Nusantara Science and Technology Proceedings Arsitekno Indonesian Journal of Innovation Studies Journal Of World Science Rumoh: Journal of Architecture Jurnal Pepadu Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Keperawatan Soedirman (The Soedirman Journal of Nursing) Sublim: Jurnal Pendidikan Narasi: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pengajarannya Interdiciplinary Journal of Education JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Global Ilmiah Journal of Management, Entrepreneurship and Tourism Journal of Family Law and Islamic Court AT-TAUJIH Bimbingan Dan Konseling Islam Jurnal Akuntansi dan Governance Andalas Indonesian Journal of Midwifery Today Semeton Mathematics Journal Proceeding Of International Conference On Education, Society And Humanity Jurnal RAUT Malahayati International Journal of Nursing and Health Science Circular : Jurnal Pendidikan Sosial Dan Ekonomi Lumbung Ngabdi: Jurnal Pengabdian Masyarakat IJASDS: Indonesian Journal of Applied Statistics and Data Science Folia Medica Indonesiana
Qurratul Aini
Universitas Islam Indonesia
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Journal : Nusantara Science and Technology Proceedings

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Marketing Mix Strategy for Health Services Business: Bibliometric Analysis on Scopus Database Rosidayani, Febby; Aini, Qurratul
Nusantara Science and Technology Proceedings The 1st International Conference Muhammadiyah Yogyakarta – Hospital & Healthcare Management
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ nstp.2024.4215

Abstract

Marketing is all the activities and processes that create, communicate, deliver, and offer value to clients, customers, colleagues, and the general public. Hospitals are semi-business healthcare organizations, which deal with marketing. Hospitals must use marketing to address problems and capitalize on opportunities, including the marketing mix. In finding the appropriate and most effective marketing plan to implement, any of the components of the marketing mix can be considered. Marketing has been considered the basis of strategic development in every industry around the world, regardless of whether the organization is engaged in products or services. This study aims to determine the development of marketing mix methods used by healthcare organizations from 2014 to 2023. The method used in this research is quantitative research with a literature study approach - analysis and visualization of literature using VOS viewer software. Data was collected by querying the Scopus database using relevant keywords, namely "healthcare" "marketing mix" AND "marketing management". The results showed an increase in publications on marketing mix over the past decade; in 2020, the highest number of research publications was found. The country that contributed the most to this theme was the United States and the authors who contributed the most were Eirod, J.K and Fortenberry, J.L. The discussion revealed that one of the aspects that companies can pay attention to in achieving the optimal and best marketing plan to implement is the marketing mix component. The conclusion of this study emphasizes the importance of the marketing mix as one of the most important factors for customers when making purchases. Suppose the company pays attention to what the customer is looking for. In this case, it is almost certain that the company will retain many opportunities to gain customers, and the goods offered will be well spent. The main limitation of this study is the use of data derived from the Scopus database.
Antimicrobial stewardship challenges: A bibliometric analysis Haris, Ananda; Aini, Qurratul
Nusantara Science and Technology Proceedings The 1st International Conference Muhammadiyah Yogyakarta – Hospital & Healthcare Management
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4216

Abstract

Antimicrobial resistance (AMR) is a worldwide problem that presents a substantial risk to the healthcare of the general population. Antimicrobial stewardship (AMS) is essential in hospitals to optimize the use of antimicrobial agents and address the challenges of drug resistance, superinfection, and rising healthcare costs. However, there are still many obstacles in the implementation of the antimicrobial stewardship program (ASP) in hospitals and healthcare, so the decline in AMR to date is still not in line with expectations. The purpose of this study is to analyze antimicrobial stewardship research trends and to determine the progress of antimicrobial stewardship research in hospitals or healthcare. This study is qualitative research with a literature study approach. Taken from the Scopus database in the last five years, 534 articles were obtained to be analyzed using Mapchart, VOSviewer, and Rstudio-Biblioshiny. The results show that implementation of AMS is still widely studied from year to year. Research trends show the success of AMS in overcoming AMR, the barriers that occur during implementation, and the factors that contribute to the running of the AMS program. The findings also show authors, countries that publish the most, journals that are most cited, topics that are rarely published, and themes that can be developed in the future. The conclusion of this study is to determine the development of AMS research and to gain a better understanding of AMP implementation.
Co-Authors , Irwansyah, , ,, MUARDI - . Azmeri, . Abd. Rasyid Syamsuri Abdul Gazir Syarifudin Abdulamir, Mohammed Abdurahim, Abdurahim Abdussakir Abdussakir Adamy, Aulina Afandi, Rizal Agus Kurnia Aidina, Faiza Anas, Zulviar Aprayuda, Riyadi Arisda Candra Satriawati Asbi, Asbi Baiq Yuliana Rizkiwati Budi, Irwan Setia Choirunnisa, Fajarani Danasti, Zulfa Nadia Daniel Happy Putra Delah, Laila Himni Deviani, Fitri Dwi Putranto, Ega Dzakiyullah, Nur Rachman Eko Mulyadi Eldina Fatimah Elmagboul, Abdallah Elsye Maria Rosa Ernawati, Eli Faisol Faisol Farhana Muhammad Fathul Maujud Fauzan Misra Gayatri, Marena Rahayu haji, Iwan Haris, Ananda Hariyadi, Ilham Harsyiah, Lisa Hasibuan, M Fauzi Hayatulla Hidayat, Malik Husnawati Husni, Muhammad Naoval Huzain Jailani I Gede Adhitya Wisnu Wardhana Irawan, Wahyu Hengky Irwansyah Irwansyah Joni Wahyuhadi, Joni Karang, Gusti Yogananda Kusuma, Shendy Arya Lailia Awalushaumi, Lailia Lata, Nandha Waldana Lawwamah, Tamsilul Lestari, Sri Lisa Maharani Maharani, Andika Ellena Saufika Hakim Malik, Deny Putra Marwan Marwan Maulana, Fariz Maulidy, Muhammad Meillyta, Meillyta Merkusi, Sweetina Mispandi Muchtar, M Ilham Muhamad Juaini Muhammad Rijal Alfian Nazifah Husainah Ni Wayan Switrayni Nur Hidayah Nurcahyanto, Aditiya Nurhabibah Nurhabibah Nuro Sholihah Oktavia, Putri Dwi Patoni, Anjazal Pazeth, Naufal Sulthana Pazira, Era Pebrianti, Ruli Pradana, Satriawan Pratiwi, Witri Andi PURNAMASARI, NUR ASMITA Putra, Lalu Riski Wirendra Putranto, Ega Dwi Ramadhan, Hikmal Maulana Ramdani, Dheta Alvina Ratri, Ayuningtyas Dewi Rifkoh Fikrina, Noer Rini Eka Sari Rio Satriyantara Riswanto, Agus Rizqiwati, Baiq Yuliana Robbaniyyah, Nuzla Af'idatur Robbaniyyah, Nuzla Af’idatur Rosidayani, Febby Rozikin, Muh Sajuri, Sajuri Salwa Salwa Sari, Hajar Fatma Satriawan, Didit Shobastian, Wahyu Derajat Siboro, Ayes Malona Subiyanto, Totok Sumarwanto, Edi Sundari, Sri Syafitri, Hanna Syamsul Bahri Syechah, Bulqis Nabula Tri Maryono Rusadi Wahyu Suci Anggrayani Wardana, I Gede Adhitya Wisnu Wastuti, Sri Ngayomi Yudha Wijayanti, Kusumaningrum Wilda Al Aluf, Wilda Al Zainal Abidin Zata Yumni Awanis Zikri, Lalu Muhammad Faiz Zikriatunniza, Zikriatunniza Zulhan Widya Baskara Zulhirsan, Lalu