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All Journal Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Darmabakti Cendekia: Journal of Community Service and Engagements Community Development Journal: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Artificial Intelligence and Digital Business West Science Business and Management JOURNAL OF Qualitative Health Research & Case Studies Reports IJEB Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society JPM Jurnal Akademika Baiturrahim Jambi
Redjeki, Finny
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Mantik

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The Influence of Social Media and E-Commerce Based Affiliate Marketing on Customer Interest and Purchase Decisions: A Literature Review Bramanto, R. Handi; Pramudani, Nadia; Fadhillah, Murni; Khaneisya, Rashell Puteri; Redjeki, Finny
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6354

Abstract

Affiliate marketing has emerged as a prominent digital marketing strategy, especially through social media and e-commerce platforms, in the era of rapid technological globalization. This literature review aims to analyze the influence of social media and e-commerce-based affiliate marketing on customer interest and purchasing decisions. The study employed a purposive sampling technique and reviewed 10 selected sources, including peer-reviewed journals, theses, proceedings, and other academic literature published between 2018 and 2024. The inclusion criteria were based on relevance to the research topic and methodological quality. Findings from the reviewed literature consistently indicate that affiliate marketing via social media and e-commerce significantly enhances customer interest and drives purchasing decisions by leveraging personalized, visual, and trust-based communication. In conclusion, affiliate marketing strategies integrated with social media and e-commerce platforms are influential tools that shape consumer behavior and decision-making in the digital marketplace
Co-Authors Abdul Rasyid Adang Haryaman Adi Masliardi Agustini Agustini, Agustini Ahmed, Muhammad Aini Nurul Ainnayah Poetri Zaika, Al Akbar, Muhammad Fadil Andi Harmoko Arifin Arif Rahman Arjang, Arjang Ayke Nuraliati Ayu Amrita, Nyoman Dwika Bakhita, Rona Maulidia Batjo, Sitti Nurjana Bramanto, R. Handi Budiawan, Likha Navadiani Chintiyani, Fitri Dedi Haryadi Degdo Suprayitno Delima, Mera Deny Suryana, Deny Depi, Jeanne Nurtami Dian Prawibawa, Dian Dini Indriani, Dini Endang Ruchiyat Fadhillah, Murni Fadillah, indah Nur Faisal, Ijang Faizah Fauziah Fauziah Febrian, Wenny Desty Febrina, Dara Meutia Ayu Gunardi, Sukmo Halibanon, Dewi Saparina Halimah, Lili Hapsari, Rahma Indhytsania Harahap, Subur Haryanto, Abel Hayya, Lidya Nur Hendra Wardhana Herlina Herlina Hermanto Hermanto Hudaeni, Nurul Ichtiat, Helmi Qodrat Indah P, Euis Ayu Irdiana, Sukma Irfan Sophan Himawan Junaedi, Dandi Kasyati, Kasyati Khaneisya, Rashell Puteri Kusyanto, Fahmi Abdullah Mandala, Nesha Adelina Mariana, Soneta Dina Maulida, Vida Wahda Mubarok, Rizqi Muhiban, Ayi Muhroji, Jamal Mulyeni, Sri Nainggolan, Elisabeth Naja, Nadia Syahran Nilasari, Yekti Nuraeni HR, Leni Octavianus, Billy Pertiwi, Triani Patra Prabowo, Hanif Agung Pramudani, Nadia Priadi, Muh. Dadi Prihantoro, Kasih Pusparani, Kinanti Vionanda Putra S, Fardani Putri, Liska Zahara Putri, Melati Triani Rahmawati, Feti Rd. Ratih Hanawidjaya Renatasari, Distya Ayu Samsu, Ridha Aprilla Sanggya HB, Ahimsa Sari, Rahmi Rachmawati Sari, Yulia Puspita Sihombing, Veronika Dinar Romauli Sinaga, Hommy Dorthy Ellyany Sjoraida , Diah Fatma Sofyan, Hady Sudarmanto, Eko Sudrajat, Asep Suhardi Suhardi Supri Hartini, Supri Supriadi, Drajat Supriyadi Supriyadi Suri, Brigita Sheren Jessica Susilo Utomo Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syujak, Ahmad Rois Takwa, Muhammad Tri Astuti Ullifannuri, Ullifannuri Utami, Eva Yuniarti Wahyudin Wahyudin Widjaja, Trees Nia Sari Wulandari, Andi Sri Rezky Wulandari, Apriliana Ayu Yatimin Yatimin Yinnie, Celine Yoga Nugraha, Enggun Yuni, Penty Zaenal Aripin