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Lingga Yuliana
Universitas Paramadina
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PENGARUH BRAND FAMILIARITY DAN PERCEIVED QUALITY TERHADAP BRAND CREDIBILITY Ray Fauzan; Tantio Dipo Priantono; Lingga Yuliana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1995

Abstract

This study intends to examine how Brand Credibility is influenced by Brand Familiarity and Perceived Quality. Purposive sampling is the sampling method used in the research, which employs a quantitative descriptive methodology. Participants in this study who used Kahf skincare products were respondents. The data used are first-hand records. The main information was gathered from 75 respondents who used the Kahf brand and received questionnaires using a Google form. Partial Least Square (PLS) has been implemented in the data analysis technique with the Smart PLS analysis tool version 3.3.9. The findings refuted the initial idea that brand familiarity affects brand credibility. The second premise holds that perceived quality affects the credibility of a brand. The third theory is that brand familiarity affects how quality is perceived.
Analisis Strategi Pemasaran UMKM Sandal Era Digital : Studi Kasus Juan Jaya Sandals Elsa Melani; Lingga Yuliana
Manajemen Kreatif Jurnal Vol. 2 No. 4 (2024): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i4.3417

Abstract

This study aims to analyze the marketing strategy implemented by Juan Jaya Sandals in utilizing the digital era in optimizing market potential. The study uses a qualitative method. Respondents in this study were MSME owners who adopted digital marketing, namely Juan Jaya Sandals. Primary data was used in the study using observation and interviews. The study was conducted in October 2024. The results of this study indicate that MSMEs face challenges in understanding and implementing digital marketing effectively. The managerial implications of this study are that Juan Jaya Sandals requires learning and coaching from related parties to support the sustainability of this business.
Pemanfaatan Limbah Plastik Berbasis Eco-Brick Di Lingkungan  SD Negeri 01 Menteng Kamaliyah, Levi Raica; Yuliana, Lingga; Sativa, Shafira Oryza; Muftikhali, Qilbaaini Effendi; Rahmi, Ratu Naila; Khoirudzaki, Saskia; Safira, Erliza; Masnia, Masnia; Novyta, Novyta; Muhammad Rizky
Jurnal Pengabdian Cendekia Vol. 1 No. 2 (2025): Edisi Agustus
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v1i2.9

Abstract

Tujuan dilaksanakannya kegiatan pengabdian kepada masyarakat yaitu menumbuhkan kesadaran akan pentingnya memanfaatkan plastik agar tidak menjadi limbah. Kegiatan ini dilaksanakan dalam bentuk pemberian pelatihan pembuatan Eco-Brick. Pelatihan ini dilaksanakan pada SD Negeri 01 Menteng pada tanggal 30 November 2024. Peserta pelatihan ini adalah komite dari SD Negeri 01 Menteng sebanyak 10 orang. Kegiatan pelatihan dalam menghasilkan produk Eco-Brick dinilai tidak hanya fungsional, tetapi memiliki nilai estetika yang cukup tinggi. Keberhasilan ini dapat menjadi bukti nyata bahwa limbah plastik dapat diolah menjadi sebuah barang yang tidak hanya praktis, tetapi juga mendukung sebuah pengelolaan limbah secara berkelanjutan. Hal ini menunjukkan bahwa sebuah pendekatan ramah lingkungan yang inovatif mampu menarik perhatian konsumen dan meningkatkan kesadaran tentang pentingnya sebuah pengelolaan limbah.
Dampak Stres Terhadap Kinerja Karyawan pada Sektor F&B dan Keuangan Ludfiah Zahrah; Lingga Yuliana
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 2 (2025): April : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i2.803

Abstract

This study aims to see how significant the impact of work stress experienced on employee performance and the method used in this study is a qualitative approach method. The sample collection technique uses purposive sampling where the respondents are two people from different work sectors. Based on the results of the research that has been done is very significant and quite a big impact because when a person experiences stress at work, a decrease in performance will occur so that the company must pay more attention to its employees so that the impact of stress at work is not increasingly detrimental both individually and the company's reputation.
The role of brand authenticity in activating brand love and brand trust and the implication on brand preference (brand study of the 2024 Indonesian presidential candidates) Apriyana, Nurliya; Yuliana, Lingga; Alisia Putri Bestari; Tito Iswanto
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study has examined the impact of brand authenticity in activating brand trust and brand love on brand preference in the 2024 presidential election. This research collected primary data by online questionnaire of 150 respondents were participated in the Indonesian presidential election of 2024. To prove empirically and validate the proposed model it tested by using partial least squares structural equation modelling (PLS-SEM). The findings indicate that presidential candidates brand authenticity have significant impacts on brand love, while presidential candidates brand authenticity have significant impacts on brand trust. Overall, presidential candidates brand love has significant impacts on brand preference, which in presidential candidate brand trust have significant impacts on brand preference. Finally, we find that the brand authenticity of presidential candidates serves as an electoral tool to build trust, love, and brand preference among voters.
The impact of brand familiarity on brand credibility and perceived quality of brands Marhen. J : an empirical analysis Saputri, Kurnia Dwi; Fany Safriyanti; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine, using the Marhen. J brand as a case study, the effects of brand familiarity on perceived quality and brand credibility. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby participants were selected based on their familiarity with the Marhen J bag brand. In all, one hundred respondents took part in this study. Partial Least Square is used as data analysis in research and processed using the Smart PLS analysis tool version 3.3.9. The research results show that the first hypothesis shows the influence of Brand Familiarity on Brand Credibility. And the second hypothesis shows that there is an influence between Brand Familiarity on Perceived Quality. The managerial implication in this research is that a brand will be more closely remembered by consumers if the brand owner is also involved in marketing and is better known to the public. With limited sales places for the Marhen. J brand, it is also an obstacle for people to get to know and buy Marhen. J bag products and services. Therefore, the Marhen. J brand must be able to expand its market share so that its products can be reached by many groups.
Implementation of social media marketing in the florist business Wati, Pera; Zacky Aditiaga; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine how a florist uses social media for marketing purposes. Where this research identifies Kios Vana Florist as a case study. This study used descriptive qualitative method. The data collection method in this research uses interviews and documentation. Purposive sampling was used in the sampling technique where respondents worked at the Kios Vana Florist either as owners, marketers or content creators. The interview method includes methods used by someone for a specific purpose, trying to obtain information or opinions verbally directly from an informant. Documentation method is a data collection technique by collecting and analyzing documents, both written, image and electronic documents. The data analysis stages in this research include collecting data, transcribing data, identifying themes, analyzing themes, and presenting research results. The research results show that Kios Vana Florist has implemented social media marketing which can support its product marketing activities. The managerial implications in this research are that the Kios Vana Florist has not utilized Community Building optimally. This is very important because building a community can help social media marketers interact with their audience in a more personal and in-depth way.
An analysis of the Bango Soy Sauce Brand's Reputation and Performance Saksono, Alvino Saka; Yuliana, Lingga
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The focus of this study is to explore how brand reputation affects brand performance using the Bango soy sauce brand as a case study. Methods of quantitative description are implemented in this study. The present study applied purposive sampling, whereby participants were selected based on their comprehension of and experience with Bango Soy Sauce products, with a buying window of July 2023 to March 2024. In all, one hundred respondents took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which have been used in data analysis in research. Respondents were provided with a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. Despite the notable exception of the first section, every section of the study questionnaire is a closed statement form. It is clear from the research findings and the discussion above that brand performance is influenced by reputation. The performance of a company's brand is positively correlated with its reputation. The research's management consequence is that Indonesian society typically bases its purchasing decisions on the law of demand. When a product is priced highly, buyers are more likely to purchase it from a different brand. In order for its enthusiasts to continue enjoying Bango Soy Sauce, the brand must therefore pay attention to the stability of selling prices.
Analysis of Brand Credibility and Brand Reputation on Brand Performance Saputri, Rara Zulia; Putra, Muhammad Farrel Risyawal; Yuliana, Lingga
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leveraging the iPhone brand as a case study, the purpose of this research is to examine the impact of brand credibility and reputation on brand performance. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby the participants were selected based on their knowledge of and experience with purchasing iPhone brand products within the purchase range of March 2023 - March 2024. In all, 104 people took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are utilized in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings demonstrate how brand credibility affects brand performance. Then, brand performance is influenced by brand reputation. The author's managerial inference is that buyers often second-guess their decision to purchase a product at a high cost. Because people, especially in Indonesia, continue to cite the rule of demand, which states that buyers would purchase a comparable good at a lower cost if the price of one product is higher than another. Secondly, the straightforwardness of finding iPhone products in stores should not be taken into account when making a direct purchase. Customers will take selling price and features into perspective.
The Effect of Brand Familiarity and Perceived Quality on Brand Credibility Putri, Bilqis Saphira; Yuliana, Lingga
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5588

Abstract

This study aims to analyze the influence of brand familiarity and perceived quality on brand credibility for Vaseline products in Indonesia. This study used a quantitative approach with a survey technique on 170 Vaseline user respondents spread across several urban areas. The research instrument was a questionnaire measured on a Likert scale, and the data were analyzed using the Spearman Rank correlation test. The analysis results show that both independent variables have a positive and significant relationship with brand credibility. These findings confirm that consumer perceptions of product quality, including effectiveness, safety, and consistency, have a greater influence on the formation of brand credibility than the level of brand familiarity alone. The implication of this study is the importance of product quality improvement strategies and communication that focuses on evidence of tangible benefits, so that brand credibility can continue to be strengthened. In the context of the highly competitive skincare market, perceived quality has proven to be the most dominant factor in shaping brand credibility. Therefore, Vaseline needs to maintain consistent product quality and ensure that every product claim can be proven in the eyes of consumers, so that brand credibility is maintained and improved over time.
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Abrar, Fairuz Ikram Achmad Tarmizi Achmad Tarmizi Aditya Rian Ramadhan Aditya, Mauly Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Al-‘Aafiyah, Syakira Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arhaj, Muhammad Fathir Arie Mulyati Arifianza, Ahmad Raihan Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Chusnul Sabrina Cindi Wardani Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Elyas Satria Ervan, Bonfilio Fadhila, Naufal Fadhila, Nayla Fitri Fadhlurrahman, Muhammad Rifqy Fadillah, Muhammad Adam Fadzillah, Malika Radian Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firanti, Firanti Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hafsah Adha Diana Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hasti, Bayu Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Karina, Yohana Mounthema Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhamad, Firza Destrian Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Nopriadi, Sendi Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurfathriah, Intan Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Nuryanto, Athaya Salsabila Poetry, Keyka Pradana, Deni Bagas Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Putri, Bilqis Saphira Putri, Reysha Naindra Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rizkiyanty, Fiona Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Sajili , Mohamad Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputra, Muhammad Ragaswara Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Satrio , Hendri Budi Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Setyawan, Lingga Adi Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sudradjat, Fauziah Wulandari Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Utsman, Muhammad Vanessa, Lidya Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Wenny Desty Febrian Willyansyah, Willyansyah Winsi, Delinta Melati Putri Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira