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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mekanova : Mekanikal, Inovasi dan Teknologi Jurnal Vokasi Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Komunitas Bahasa Journal of Research in Social Science and Humanities Jurnal IPTEK Bagi Masyarakat Journal of Education Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management Toba: Journal of Tourism, Hospitality, and Destination Journal of Innovation Research and Knowledge Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Menata Journal of Scientific Research, Education, and Technology Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Ekonomika Manajemen Dan Bisnis Medani : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research JBSI: Jurnal Bahasa dan Sastra Indonesia Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Ta'dib Journal of Innovative and Creativity Jurnal Mesin Sains Terapan International Journal of Economics and Management Research
Dailami -
Fakultas Keguruan Dan Ilmu Pendidikan Universitas Asahan Kisaran
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DAMPAK MEDIA SOSIAL SEBAGAI SARANA PEMASARAN TERHADAP PENJUALAN UMKM DI KABUPATEN ASAHAN Dailami, Dailami; Rahmayanti, Sri; Optari, Leni Kurnia
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.5236

Abstract

Abstract: The growth of social media usage in Indonesia has reached more than 170 million active users in 2023, making it a relevant platform for the MSME sector, particularly in the culinary field. This study aims to analyze the impact of social media usage as a marketing tool on MSME sales in Asahan Regency. The research method uses a quantitative approach with survey techniques through questionnaires distributed to more than 50 MSME respondents. Data were analyzed using simple linear regression with a Likert scale of 1-5. The results show that 82% of respondents use social media for marketing, with Facebook (45%) and WhatsApp (35%) as the most popular platforms. Regression analysis shows a coefficient of determination R² = 0.65, meaning that 65% of sales variation can be explained by social media usage. As many as 65% of respondents stated that marketing activities through social media increased sales with an average score of 4.4. This study concludes that the use of social media has a positive and significant effect on increasing MSME sales in Asahan Regency. It is recommended for MSME actors to improve their ability to create creative content and for local governments to provide MSME digitalization training support. Keywords: Social media, digital marketing, MSMEs, sales, Asahan Regency. Abstrak: Pertumbuhan penggunaan media sosial di Indonesia telah mencapai lebih dari 170 juta pengguna aktif pada tahun 2023, menjadikannya platform relevan bagi sektor UMKM, khususnya di bidang kuliner. Penelitian ini bertujuan untuk menganalisis dampak penggunaan media sosial sebagai sarana pemasaran terhadap penjualan UMKM di Kabupaten Asahan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner yang disebarkan kepada lebih dari 50 responden UMKM. Data dianalisis menggunakan regresi linier sederhana dengan skala Likert 1-5. Hasil penelitian menunjukkan bahwa 82% responden menggunakan media sosial untuk pemasaran, dengan Facebook (45%) dan WhatsApp (35%) sebagai platform terpopuler. Analisis regresi menunjukkan koefisien determinasi R² = 0,65, yang berarti 65% variasi penjualan dapat dijelaskan oleh penggunaan media sosial. Sebanyak 65% responden menyatakan bahwa aktivitas pemasaran melalui media sosial meningkatkan penjualan dengan skor rata-rata 4,4. Penelitian ini menyimpulkan bahwa penggunaan media sosial berpengaruh positif dan signifikan terhadap peningkatan penjualan UMKM di Kabupaten Asahan. Disarankan bagi pelaku UMKM untuk meningkatkan kemampuan dalam membuat konten kreatif dan bagi pemerintah daerah untuk memberikan dukungan pelatihan digitalisasi UMKM. Kata kunci: Media sosial, pemasaran digital, UMKM, penjualan, Kabupaten Asahan. 
MODEL PEMBELAJARAN ADAPTIF UNTUK MENINGKATKAN RASA PERCAYA DIRI DAN SOFT SKILL MAHASISWA Dewi, Muthia; Dailami, Dailami
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.5419

Abstract

Abstract: This study aims to analyze the effectiveness of the adaptive learning model in improving students' self-confidence and soft skills based on individual student abilities, using a qualitative approach with a multiple case study design that allows researchers to explore student perspectives, classroom interactions, and learning dynamics. The study involved students through observation, interviews, and documentation. The research subjects were 49 students of the education study program who attended lectures with the adaptive learning model. The instruments used were a self-confidence questionnaire, a soft skills assessment rubric, and classroom observations. The results of the study showed that student learning performance increased after the implementation of the adaptive learning model, such as students being able to express their confidence in their abilities in various situations and improving soft skills in the form of communication, teamwork, leadership, and problem-solving. Keywords: Adaptive Learning, Self-Confidence, Soft Skills Abstrak: Penelitian ini bertujuan untuk menganalisis efektivitas model pembelajaran adaptif dalam meningkatkan rasa percaya diri dan soft skill mahasiswa berbasis kemampuan individual mahasiswa, menggunakan pendekatan kualitatif dengan desain studi kasus ganda yang memungkinkan peneliti menggali perspektif mahasiswa, interaksi dalam kelas, serta dinamika pembelajaran. Penelitian melibatkan mahasiswa melalui observasi, wawancara, dokumentasi. Subjek penelitian adalah mahasiswa program studi pendidikan yang berjumlah 49 orang yang mengikuti perkuliahan dengan model pembelajaran adaptif. Instrumen yang digunakan berupa kuesioner kepercayaan diri, rubrik penilaian soft skill, serta observasi kelas. Hasil penelitian menunjukkan bahwa performa belajar mahasiswa meningkat setelah diterapkan model pembelajaran adaptif seperti mahasiswa mampu mengekspresikan kepercayaan dirinya pada kemampuan diri dalam berbagai situasi dan meningkatkan soft skill berupa komunikasi, kerja sama tim, kepemimpinan serta pemecahan masalah. Kata kunci: Pembelajaran Adaptif, Rasa Percaya Diri, Soft Skill
Co-Authors Ade Khairani Hasibuan Afrizandra, Axel Erlangga Ahmad Dani Aldo, Aldo Alfen, Alfen alhamdi, rezki Alsyadea, Alsyadea Ananda, Della Anggoro, Muhammad Roberto Apricilia, Arla Aris Aris Atikah, Wan Nurul Azman, Nuhari Balqis Amanda Bambang Gulyanto Batti, Marlow Shane Cik Zulia Cik Zulia, Cik Cindy Purnama Sari Az Zahra Clarissa, Tiffany Datulina Ginting Dewi Dewi DEWI SARTIKA Dewi, Nur Winda Dian Anggraini Harahap Dian, Dian Anggraini Harahap Edi Saputra Erlina Erlina Eva Mizkat Eva Mizkat Fatma Sari Gendis Azhara Nuzwa Ginting, Datulina Gulyanto, Bambang Gustianty, Lanna Reni Hamdani Hamdani Hamdani, Hamdani Hanifah Sitorus Pane Hanina, Hanina Harahap, Dian Anggraini Harry Sambayu Haufi Sukmamedian Hayati, Nurun Nazmi Heni Subagiharti I Wayan Thariqy Kawakibi Pristiwasa Ilham Wahyudi Ilham, Wahyudi Ilyas Yusuf Irwansyah Rezeki, Syailendra Reza Jacklyn Liu Jeslin, Jeslin Juhan, Nawawi Julia Putri, Nadila Aurora Khairul Saleh Lapotulo, Nensi Lembayung, Wanda Sekar Lubis, Nurleni Lubis, Taufik Bachrul Ulum Maimun Maimun Maizatul Munawaroh Malau, Lastaria Manulang, Muhammad Tuah Anggana Mawarsi, Dila Mikasari, Dewi Aurora Moh. Thamdzir Moh. Thandzir Muhammad Farid Muhammad Iqbal Nasution Muhammad Razi Murthadahadi, Murthadahadi Muthia Dewi Muthia Dewi Nadila, Asma Najwi Nasution, Muhammad Iqbal Nisma Sari Optari, Leni Kurnia Paisal Manurung paisal, manurung Pane, Hasimi Panjaitan, Agustina Panjaitan, Septiara Pratama, Tito Pristiwasa, I Wayan Thariqy Kawakibi Raihan Winata, Muhammad Wahyu Rezki Ahmandi Rezki Alhamdi Rhomadani, Muhammad Rizqiya Adha Riani Sabrin Sabrin, Sabrin Sally Sutresno Samudra, Agung Rivaldi Sandra Roslinda Dewi Hutabarat Serviana, Serviana Sidabalok, hamidah Simarmata, Santa Daomara Sipayung, Natal Olotua Siregar, Eva Rosalina Siregar, Mannawasalwa Siti Afifah Sitohang, Natanael SRI RAHMAYANTI Sri Rahmayanti Sri Rahmayanti, Sri Sri Rezeki Maulina Azmi Sri Rezki Maulina Azmi Sri Wahyuni Sudarti, Nila Sukmamedian, Haufi Tarida Ilham Thamdzir, Moh Thandzir, Moh Thandzir, Moh. Tito Pratama Triyana, Dewi Turmizi, Turmizi Tuti Herawati Ulum Lubis, Taufik Bachrul Viviana, Viviana Wahyudi Ilham Wan Nurul Atikah Nasution Wiranti , Arinda Wulan Mega Sari Saragih Yanti, Sri Rahmayanti Yohannes Bryan Lie Yusuf, Abd Rahmad Yusuf, Abd Rahman