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Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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Journal : Economic Reviews Journal

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The Taste of Emotion: How Food Quality and Cafe Atmosphere Quality Shape Revisit Intention Through Positive Emotion Rahmaniar, Desi; Listiana, Erna; Sulistiowati, Sulistiowati; Afifah, Nur; Setiawan, Harry
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1075

Abstract

The growth of the cafe industry in Indonesia, including in the city of Pontianak, continues to increase in line with changes in people's lifestyles, with cafes serving as social and recreational spaces. Increasingly fierce competition between cafes requires businesses to enhance both food quality and cafe atmosphere quality to create customer experiences that foster revisit intentions. This study was conducted to analyze the effect of food quality and cafe atmosphere quality on revisit intention through positive emotion among customers of Chatting Cafe in Pontianak City. This study also used an explanatory quantitative approach using an S-O-R framework. Data were collected through a structured questionnaire adapted from previous studies, involving 206 respondents obtained using purposive sampling techniques. Data analysis was performed using PLS-SEM with the help of SmartPLS 4.0. The results of this study show that there is a positive and significant influence of food quality and cafe atmosphere quality on positive emotion. Additionally, positive emotion has a positive and significant effect on revisit intention. However, food quality and cafe atmosphere quality are not proven to have a significant direct effect on revisit intention. However, food quality and cafe atmosphere quality were not found to have a significant direct effect on revisit intention. Furthermore, the results confirmed that positive emotion significantly mediated the effect of food quality and cafe atmosphere quality on revisit intention.
Co-Authors Adelia, Steven Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad Akhmad Yani Alfiyatunnufus, Dian Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi ARDIANSYAH ARDIANSYAH Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Audisty Prana Hardayu Ayu Umyana Azamahir, Muhammad Nabil Bagus Purmono, Bintoro Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Damsar Daud, Ilzar Depandi Enda Dinhida Eka Fitri Qurniawati Ema Trisnawati Erna Listiana Fahruna, Yulyanti Firdaus, Angelika Fitria Lestari Pujiastuti Ginting, Jusia Amanda Giriati Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harahap, Avelisa Hasanudin Hasanudin Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hermawati, Yuni Hero, Eko Ilmi Farisi Khumaini Indrayani Irene, Novi Irfan Syahyudi Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Lola Khoiriyah, Nisa Ul Latifah Latifah Maharani, Evita Maharani, Puspita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif Muslikhin Mustaruddin nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Nurrahim, Muhammad Fakhri Nurul Komari Okta, Dilla Melinia Oliver, Charli Oprilyani, Adhinda Dwi Pangestu, Adjie Pangestu, Gavin Satria Purmono , Bintoro Bagus Purmono, Bintoro Bagus Putri, Indah Mardini Putri, Shafira Ananda Qurniawati, Eka Fitri Rafles Ginting Rahmaniar, Desi Ramadania Ramadhan Tosepu Ristyawan, M. Ridwan Riyani, Indah Safitri, Cindy Safmi, Ima Kumala Samsudin, Dafrizal Sandrina , Fidela Saputra, Maulid Tommy Sepannur Bandri Setiadi, Galang Simatupang, Ervina C.M. Sofia Sujatmiko, Ary Sulistiowati Sulistiowati Suryana, Refa Syahputri, Anggraini Theodora, Cindy Theresa, Erica Titik Rosnani Tri Wiyono Kurnianto Violin Waldi Wendy Wenny Pebrianti Wulandari, Sukma Yuyun, Yuyun