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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Inovator GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Infotech: Journal of Technology Information Komunikasiana: Journal of Communication Studies Ilomata International Journal of Management Eksos Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Teknik Informatika Economic Reviews Journal Al-Idarah : Jurnal Manajemen dan Bisnis Islam Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) Jurnal Riset Ilmiah MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management JEMBA: Journal of Economics, Management, Business, and Accounting Joong-Ki Journal of Communication Management and Organization Primary Journal of Multidisciplinary Research Krisnadwipayana International Journal of Management Studies
Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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Journal : Jurnal Multidisiplin West Science

 1 
How Does User-Generated Content Impact Purchase Intention Through Perceived food quality? Ardion, Ardion; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2285

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana konten yang dihasilkan oleh pengguna (User-Generated Content atau UGC) dapat memengaruhi Purchase Intention produk Oelek, dengan mempertimbangkan persepsi kualitas makanan sebagai variabel perantara. Metode penelitian yang digunakan bersifat kuantitatif, dengan data dikumpulkan melalui survei berbentuk kuesioner yang dibagikan secara daring melalui Google Forms. Sebanyak 247 responden dari Indonesia dipilih menggunakan metode purposive sampling berdasarkan kriteria tertentu. Analisis data serta pengujian hipotesis dilakukan dengan menggunakan perangkat lunak SmartPLS 4. Temuan penelitian mengindikasikan bahwa UGC dan persepsi kualitas makanan berperan signifikan dalam meningkatkan niat beli. Selain itu, UGC juga terbukti secara langsung memengaruhi bagaimana konsumen menilai kualitas makanan yang dipasarkan.
Co-Authors Adelia, Steven Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad Akhmad Yani Alfiyatunnufus, Dian Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi ARDIANSYAH ARDIANSYAH Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Audisty Prana Hardayu Ayu Umyana Azamahir, Muhammad Nabil Bagus Purmono, Bintoro Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Damsar Daud, Ilzar Depandi Enda Dinhida Eka Fitri Qurniawati Ema Trisnawati Erna Listiana Fahruna, Yulyanti Firdaus, Angelika Fitria Lestari Pujiastuti Ginting, Jusia Amanda Giriati Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harahap, Avelisa Hasanudin Hasanudin Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hermawati, Yuni Hero, Eko Ilmi Farisi Khumaini Indrayani Irene, Novi Irfan Syahyudi Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Lola Khoiriyah, Nisa Ul Latifah Latifah Maharani, Evita Maharani, Puspita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif Muslikhin Mustaruddin nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Nurrahim, Muhammad Fakhri Nurul Komari Okta, Dilla Melinia Oliver, Charli Oprilyani, Adhinda Dwi Pangestu, Adjie Purmono , Bintoro Bagus Purmono, Bintoro Bagus Putri, Indah Mardini Putri, Shafira Ananda Qurniawati, Eka Fitri Rafles Ginting Rahmaniar, Desi Ramadania Ramadhan Tosepu Ristyawan, M. Ridwan Riyani, Indah Safitri, Cindy Safmi, Ima Kumala Samsudin, Dafrizal Sandrina , Fidela Saputra, Maulid Tommy Sepannur Bandri Setiadi, Galang Simatupang, Ervina C.M. Sofia Sujatmiko, Ary Sulistiowati Sulistiowati Suryana, Refa Syahputri, Anggraini Theodora, Cindy Theresa, Erica Titik Rosnani Tri Wiyono Kurnianto Violin Waldi Wendy Wenny Pebrianti Wulandari, Sukma Yuyun, Yuyun