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Dewi Dewi
Medical Faculty Atma Jaya Indonesia Catholic University, Jakarta
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Journal : ABDIMAS NUSANTARA

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Rebranding UMKM Makanan Siap Saji “Jifu” Ratnaningrum Zusyana Dewi; Masnia Ningsih; Dewi, Dewi; yogin, Yogin; nanda, eka; A, Syam
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2022): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Abstrak Dalam menghadapi dunia yang serba digital memang dibutuhkan inovasi-inovasi baru untuk bisa terus eksis dimasa-masa sulit termasuk mengikuti perkembangan zaman dan teknologi. Dalam hal ini kiranya sangat diperlukan intervensi dari berbagai pihak untuk dapat melakukan mentoring kepada para UMKM dalam rangka menuju era UMKM Maju Digital di Indonesia. Terlebih dari semua hal yang sudah disebutkan. UMKM harus bisa memiliki identitas diri yang paten. Hal ini bisa menimbulkan masalah, masalah yang mungkin saja dialami oleh pelaku UMKM (Usaha Mikro Kecil Menengah) yaitu kurangnya pemahaman mengenai Branding. Salah satunya adalah UMKM JIFU (kanji tofu) sebagai mitra UMKM yang menerima mentoring untuk kegiatan rebranding.Setelah proses rebranding dilakukan, JIFU terus berkembang kedepannya, perlahan tapi memberikan hasil yang positif. Terutama setelah pemanfaatan media sosial dan sales channel seperti memperkenalkan melalui Instagram dan whattsapp businness, didaftarkan di stratup gofood, grabfood, shopeefood dan menyediakan layanan pembayaran secara elektronik melalui platform pembayaran online Qris membuat semua menjadi lebih dekat serta mudah diakses oleh masyarakat sehingga ini sangatlah membantu JIFU yang merupakan UMKM pemula ini agar tetap eksis dan makin berkembang untuk kedepannya. Abstract In the face of an all-digital world, new innovations are indeed needed to be able to continue to exist in difficult times, including following the developments of the times and technology. In this case, intervention from various parties is needed to be able to provide mentoring to MSMEs in the context of the era of Digital Advanced MSMEs in Indonesia. More than all the things that have been mentioned. MSMEs must be able to have a patent identity. This can cause problems, problems that may be experienced by SMEs (Micro, Small and Medium Enterprises), namely a lack of understanding of Branding. One of them is JIFU MSMEs (kanji tofu) as MSME partners who receive mentoring for rebranding activities. After the rebranding process is carried out, JIFU continues to grow in the future, slowly but giving positive results. Especially after the use of social media and sales channels such as introducing through Instagram and WhatsApp business, being registered at the gofood, grabfood, shopeefood startups and providing electronic payment services through the Qris online payment platform, making everything closer and easily accessible to the public so this is very helpful for JIFU which is a beginner MSME in order to continue to exist and grow in the future.
Co-Authors A, Syam Abd. Hakim Laenggeng, Abd. Hakim Ahdan, Muh. Riad Ahmadong, Ahmadong Ajeng Muliasari Alhadi, Syarifah Soraya Alifiansyah, Fikri Anarky, Lheo Andi Alimuddin Unde, Andi Alimuddin Andi Velahyati Baharuddin Andriani, Desi Fatimah Andriani, Puspa Sari Angery, Evi Yessy Anita, Nur Anshari, Ahmad Azzahra, Nurma Annisa Beelena, Beelena Bohari, Nurul Hidayah Bramaditra, Muhammad Elvio Budiarti, L Endang Bulan, Bulan Cahyadi, Julia Vanessa Christian, Natalis Darlina Darlina Denny Denmar Dermawan, Zikri Setia Desyanti, Harwin Holilah Devi Devi, Devi Dewi Anggraini Dila, Ratna Erfina, Erfina Ernawati Ernawati Erniawati, Erniawati Esron Siregar Fauzi, Lilianty Fikri, Ajief Aufa Furi Indriyani Grahita Kusumastuti, Grahita H, Anita Kartini Hardi Hardi, Hardi Harliani, Harliani Hasan, Aswar Hatimah, Khusnul Helena, Shifa Heriana, Heriana Hisrah, Hisrah Hj. Musdalifah Nurdin Husna, Amelia Mujahadah Hwa, Lee Yong idel waldelmi, idel Iqbal Iqbal Irmayanti Irmayanti, Irmayanti Ismar Hamid Ivone, Ivone Iwan Dwiprahasto Jayanti, Meivina Jumiati Jumiati Kartini H, Anita Kartini, Anita Khairussalam, Khairussalam Kushadiwijayanto, Arie Antasari Laihi, Moh. Alfit A. Larashandy, Heydi Ruth Larashandy, Larashandy Lee, Yonghwa Liani, Sava'ah Intan Lumbanraja, Grace Maria Maleha, Nova Yanti Mantasia , Mantasia Mantasia Mantasia Masitah Masitah Masnia Ningsih Mucthar, Helmi Muhammad Ilham Muhammad Jufri Muhammad Luthfi Mukaromah, Ayu nanda, eka Naniar, Naniar Nasruddin, Nurfitraeny Nazif, Ahmad Netsen, Netsen Nizami, Ahmad Wafa Nopriansyah, Waldi Nur Inayah Nurdiansyah, Syarif Irwan Nurhayani nurhayani Nurmala Dewi, Nurmala Nurrahman, Yusuf Arif Nuryana, Riska Nuryani Nuryani Nurzaman, Bela Purbaningsih, Yuli Puteri, Sri Kurnia Sah Putra, Albert Fajar Yuga Yusdi Putri, Deandra Emilya Rahmatika, Tasha Ramadhan, Mufti Ratnaningrum Zusyana Dewi Rayasari, Fitran Rianda Nurarianti Riandhani Mulyoto, Raufina Rifki Arif Nugraha Rifqi, Mohammad Risal, Muh. Riska Riska Rita Rita, Rita Sahidin . Sarmin, Yuti Sarpan, Lisna Wati Sayyidah, Sayyidah Septiany, Sheila Siagian, Jhonatan Silalahi, Jessica Sinambela, Dandi Suhailiza, Nur Sumarmi Syam, Agus Syarifuddin Syarifuddin Syuhada, Rahmat Tati Mardewi Tuladang, Cindy Adelia Ummah, Delatul Uswatun Hasanah Vicky, Agnes Wahid, Raseliya Ananda Wartoyo, Franciscus Xaverius Wijaya, Ericko Wiyono, Aurelia Carissa Anindita Wulandari, Rezky yogin, Yogin Yuli Puji Astutik, Yuli Yulianti Kalaba Yumni, Dhiya Yusdiana, Yusdiana Yusnaini Yusnaini Zaenal Arifin Zakariah, Miftahul Hidayah