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Leonard Adrie Manafe

Sekolah Tinggi Ilmu Ekonomi Mahardhika

Author-ID : 2530896

Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Social Sciences Other

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Menelusuri pembelian impulsif: dampak belanja hedonis, gaya hidup belanja, dan pengiriman gratis di kalangan mahasiswa manajemen Manafe, Leonard Adrie; Wibowo, Bambang Sri; Nugroho, Dodit Cahyo
Jurnal Ilmu Manajemen Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n1.p23-38

This study examines the impact of hedonic shopping, shopping lifestyle, and free shipping on impulse buying among S1 Management students. The research employs a quantitative approach, collecting data through questionnaires directed at students who actively use online marketplaces. The population for this study consists of 4,831 students, while the sample includes 100 respondents selected using probability sampling techniques, specifically simple random sampling. This sample selection is based on the recommendation that a minimum of 30 respondents is necessary to approximate a normal distribution. The distributed questionnaire features five score values to reflect respondents' attitudes toward the research variables. Data analysis was conducted using multiple linear regression, enabling researchers to evaluate the relationships between variables systematically. The results indicated that hedonic shopping and free shipping have a positive but insignificant effect on impulse buying. In contrast, a shopping lifestyle was found to positively and significantly influence impulse buying. This finding suggests that while university students exhibit hedonic shopping tendencies, their impulsive buying decisions are more significantly influenced by their shopping lifestyle. This research provides valuable insights for marketers seeking to understand consumer behavior in the digital age and to develop marketing strategies that align with the characteristics and preferences of young consumers.

Pengaruh Kualitas Produk, Promosi Diskon, Dan Kemudahan Pembelian Terhadap Minat Pembelian Ulang Produk Kecantikan Ms Glow Di Kota Surabaya Ike Nur Fadlilah; Evi Thelia Sari; Leonard Adrie Manafe
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4125

This research aims to analyze the influence of product quality, discount promotions, and ease of purchase on the repurchase intention of Ms Glow beauty products in Surabaya City. The research method used is a quantitative approach with purposive sampling technique. Data were collected through questionnaires distributed to Ms Glow consumers in Surabaya City who have made at least one purchase. The results show that product quality, discount promotions, and ease of purchase have a positive and significant effect on repurchase intention both partially and simultaneously. Based on the results of multiple linear regression analysis, it is known that the three independent variables together contribute 65.3% to the repurchase intention, while the remaining is influenced by other factors outside this study. This finding has implications for beauty business players, especially Ms. Glow, to improve product quality, optimize discount promotion strategies, and facilitate access to purchases to increase customer loyalty.

Memahami Pengalaman Konsumen dalam Membeli Produk Skinpedia Melalui Tiktok Shop Emiliana Ring; Leonard Adrie Manafe
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.5141

Artikel ini bertujujuan untuk mengeksporasi pemahaman tentang pengalaman pembeli saat membeli produk Skinpedia melalui platfrom Tiktok Shop .Metode yang diterapkan adalah analisis kualitatif dengan melakukan wawancara mendalam dan obserfasi terhadap pembeli produk Skinpedia di Tiktok Shop. Hasil penelitian menunjukan bahwa pengalaman pembeli sangat dipengaruhi oleh beberapa faktor ,termasuk kualitas produk,tingkat kepercayaan terhadap penjual ,kemudahan proses pembelian ,interaksi dengan konten tiktok dan ulasan dari pengguna lain.Disamping itu,faktor-faktor eksternal seperti promosi dan diskon juga turut mempengaruhi keputusan pembeli dalam membeli produk Skinpedia .Penelitian ini memberikan wawasan yang mendalam tentang bagaimana pengalaman pembeli berkembang dalam konteks belanja online melalui platfrom media sosial seperti Tiktok Shop.

Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Omset Penjualan Produk Skinpedia Di PT. Langkah Bersama Sejahtera Hernita Narsi Elda; Leonard Adrie Manafe
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.5142

Penulis melakukan penelitian ini bertujuan Untuk mengetahui strategi pemasaran yang dapat meningkatkan omset penjualan produk Skinpedia pada PT. Langkah Bersama Sejahtera. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data,observasi dan wawancara. yaitu jenis penelitian dimana penulis melakukan eksplorasi dalam meningkatkan omset terhadap penjualan produk Skinpedia di PT.Langkah Bersama Sejahtera.

Analisis Motivasi Kerja dan Budaya Organisasi dalam Meningkatkan Kinerja Karyawan CV. Sumber Jaya Springs Gresik Tito Tilawah; Leonard Adrie Manafe; Martin Zebua
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.5172

Penelitian ini bertujuan untuk mengeksplorasi peran motivasi kerja dan budaya organisasi dalam meningkatkan kinerja karyawan di CV Sumber Jaya Springs Gresik. Jenis penelitian yang digunakan adalah kualitatif dengan teknik purposive sampling, di mana responden terdiri dari pemilik, administrator, dan karyawan CV Sumber Jaya Springs Gresik. Data dikumpulkan melalui wawancara mendalam dan observasi berfokus untuk mendapatkan pemahaman secara luas tentang faktor-faktor yang mempengaruhi motivasi kerja dan budaya organisasi di perusahaan ini. Hasil penelitian menunjukkan bahwa motivasi kerja dipengaruhi oleh berbagai faktor termasuk pengakuan, penghargaan, peluang pengembangan karir, serta lingkungan kerja yang mendukung. Selain itu, budaya organisasi yang kuat dan positif, yang mencakup nilai-nilai seperti kerjasama, inovasi, dan dukungan manajemen, terbukti memainkan peran penting dalam meningkatkan kinerja karyawan. Penelitian ini menemukan bahwa ada hubungan yang signifikan antara motivasi kerja dan budaya organisasi dengan kinerja karyawan. Karyawan yang merasa termotivasi dan bekerja dalam budaya organisasi yang positif cenderung menunjukkan kinerja yang lebih tinggi. Berdasarkan temuan ini, direkomendasikan bahwa CV Sumber Jaya Springs Gresik memperkuat program motivasi kerja dan terus mengembangkan budaya organisasi yang mendukung untuk mencapai kinerja optimal. Selain itu penelitian ini memberikan wawasan mendalam bagi manajemen CV Sumber Jaya Springs Gresik dalam merancang strategi untuk meningkatkan motivasi kerja dan memperkuat budaya organisasi, serta menawarkan kontribusi penting bagi literatur akademik mengenai motivasi kerja dan budaya organisasi dalam konteks perusahaan manufaktur.

Faktor-Faktor Yang Mendukung Kelancaran Eksport-Import Barang di AsiaCommerce Shafa Anjelina Surya Dewi; Leonard Adrie Manafe; Bambang Sri Wibowo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.5173

Meskipun biasanya proses impor barang berjalan dengan baik, ada beberapa hambatan yang bisa mempengaruhinya, seperti kondisi cuaca yang dapat menyebabkan penundaan pengiriman. Hujan lebat dapat menyebabkan banjir dan pohon tumbang, yang pada gilirannya menunda proses pengiriman dan menyebabkan ketidaksesuaian dengan harapan. Penelitian ini dilakukan untuk mengidentifikasi unsur-unsur yang mempengaruhi kelancaran proses ekspor-impor. Metode analisis yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Sumber data penelitian ini adalah data primer yang diperoleh melalui wawancara dengan lima karyawan yang bekerja di Asiacommerce. Hasil wawancara mengindikasikan bahwa faktor-faktor yang mempengaruhi kelancaran ekspor-impor di Asiacommerce meliputi ketepatan penulisan dokumen ekspor-impor, bea cukai/pajak, jenis muatan yang digunakan, fasilitas pelabuhan, dan waktu pengiriman.

Transformasi Digital dalam Pengelolaan Arsip Kepegawaian: Studi Kasus Penerapan Document Management System (DMS) Erlina, Nanin; Manafe, Leonard Adrie; Chamid, Abdul
Jurnal Adminitrasi Bisnis Nusantara Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v4i2.225

Penelitian ini bertujuan untuk mengevaluasi penggunaan Document Management System (DMS) dalam mengelola arsip kepegawaian pada Badan Kepegawaian Negara (BKN) Kantor Regional II Surabaya serta menganalisis kepuasan pengguna terhadap aplikasi tersebut. Metode yang digunakan dalam penelitian ini adalah kualitatif, dengan pengumpulan data melalui wawancara mendalam dan Focus Group Discussion (FGD) bersama pegawai BKN pengguna DMS. Hasil penelitian menunjukkan adanya efisiensi pengelolaan arsip setelah penerapan DMS karena dalam melakukan pencarian dan penyimpanan dokumen dilakukan secara digital. Namun, masalah terbesar yang dihadapi banyak orang adalah menerapkan perubahan penggunaan dokumen berbasis digital karena antarmuka DMS yang dianggap kurang ramah pengguna, terutama bagi pegawai senior. Selain itu, keluhan lain yang diajukan adalah terbatasnya dukungan teknis, kurangnya pelatihan menyeluruh, serta masalah teknis terkait dengan kecepatan akses dan gangguan server, semua ini mengurangi efektivitas aplikasi DMS. Oleh karena itu, disarankan dalam penelitian ini memperbaiki desain DMS, meningkatkan pelatihan, serta memperbaiki dukungan teknis DMS untuk memaksimalkan pemanfaatan DMS dan kepuasan pengguna. Penelitian ini juga menyumbangkan pemikiran dalam memahami sesulit ini bagi instansi pemerintah dalam menerapkan sistem manajemen dokumen secara digital serta memberikan rekomendasi perbaikan sistem pada masa mendatang.

Pengaruh Komunitas Online Dan Pemasaran Digital Dengan Keinginan Bermain Terhadap Loyalitas Pengguna Game Online Mobile Legend Di Surabaya Steven Paul Tarigan; Diah Ayu Sanggarwati; Leonard Adrie Manafe
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 4 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i4.4334

This research aims to analyze the influence of online communities and digital marketing on the desire to play and loyalty of users of the Mobile Legends online game in Surabaya. This research uses quantitative methods by collecting data through online questionnaires from 100 respondents who are members of the Mobile Legends community in Surabaya. The data analysis technique used is path analysis, as well as the Sobel test to test intervening variables. The results of this study indicate that online communities and digital marketing have a direct impact on user loyalty, but the desire to play does not mediate this relationship. Thus, digital marketing strategies and online community development can directly increase user loyalty without having to increase the desire to play

Enhancing Employee Performance Through Leadership Styles and Supportive Work Environment Rahmayanti, Risti Sagita; Manafe, Leonard Adrie; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.827

This study investigates how leadership patterns and workplace conditions affect staff performance at the Surabaya City Statistics Agency. The researchers chose a qualitative approach with a case study design, combining in-depth interviews, direct observation, and review of official agency documents. Field findings reveal that managers at the Surabaya City Statistics Agency employ two main approaches: transactional and transformational leadership. The transactional method tends to emphasise target achievement and efficiency, often resulting in pressure that disrupts employee well-being. In contrast, transformational leadership motivates and empowers staff, with the impact evident in improved performance in the long term. In terms of physical facilities, the office is adequately equipped, but cramped workspaces and a lack of collaborative areas remain challenges. Nevertheless, close interpersonal relationships and an organisational culture that prioritises data accuracy help boost productivity. The interaction between the two leadership styles and working conditions shows that they influence each other, so their contribution to employee performance cannot be separated. Based on these findings, the study recommends that the leadership of the Surabaya City BPS prioritise transformational leadership and improve the work environment to achieve higher work effectiveness.

Work Happy, Perform Better: The Unseen Connection Between Satisfaction, Commitment, and Success in Public Service Sihombing, Maryto Maretis; Manafe, Leonard Adrie; Chamid, Abdul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.828

This study investigates the relationship between job satisfaction, employee commitment, and employee performance at the Surabaya City Statistics Agency (BPS). The researchers applied a qualitative case study methodology, utilising in-depth interviews, field observations, and analysis of official documents to gather data holistically. As information sources, six employees from various units were selected through purposive sampling to ensure that the perspectives obtained covered a diverse spectrum of work. Empirical findings indicate that high job satisfaction built by a friendly work environment and a reward system considered fair directly contributes positively to employees' daily performance. In addition, employee attachment to the institution, particularly the dimension of affective commitment, was also found to encourage better performance. However, this study also noted several obstacles, such as a relatively heavy workload and limited opportunities for career development. Therefore, the researchers recommend that the Surabaya City Statistics Agency formulate balanced policies to optimise employee satisfaction, commitment, and productivity simultaneously. As a result, the findings of this study are not only practical but also enrich theoretical research on human resource management in the public sector.

Co-Authors Abdul Chamid Adi Siswandono Adiva Abani Putri Adrian Abror Erzaldi Afifah Nur Vindiarini Agung Dwi Nugroho, Agung Dwi Agus Wahyudi Agustinus Samuel Wijaya ahmad rizal Akbar, Mochammad Rafy Alfandi, Safwanuzzaki Alfiatul Chusniah Nurwidianti Aliffiar Hendardi Pramudya Alifiansyah Safriansyah Amiq, Izzatul Anam, Chairul Andriana, Ririn Anggraeni, Ira Dewi Anisa Dita Priutami Anita Kartika Sari Astuti Oktaliana Bahrul Dermawan Hariyono Putra Bambang Sri Wibowo Bambang Sriwibowo Briegel I.J. Pesiwarissa Burhan Stafrezar Chairul Anam, Chairul Chamid, Abdul Chrisatya Ezra Thesaputra Citagita Ramadhini Dea Nofita Setyaningrum Dendy Fazrul Ramadhan Devi Meilina Dhyah Wulansari Diah Ayu Sanggarwati Disky Rama Mahardika Djaja, Elgin Marchlouisyanto Dodit Cahyo Nugroho Dodit Cahyo Nugroho Effendi, Mochamad Salva Putra Eko Putro Sugiono Elisabeth, Damarsari Ratnasahara Emiliana Ring Emmywati Emmywati Endah Puspita Sari Endro Purnomo Erawati, Yourini Erfiyan Wahyu Alrafi Erina Dwi Yanti Erlina, Nanin Eva Noviana Evi Thelia Sari Evi Thelia Sari Fajar Tenovita Sari Fajar Tinovita Sari Faniasari, Linda Fathur Rohman, Fathur Fathur Rosi Feldiaz Pranata Femmy Roszalinda Marteza Leo Femmy Roszalinda Matreza Leo Fendo Mustofa Ferdinand Romelus Anigomang Firdaus, Mochamad Daffa Esta Fitra Rizka Yusianti Freddy Mantovani Gloria Imaniar Talahatu Haliza, Siti Nur Hanan Salsabila Ruvianti Hernita Narsi Elda Hidayatul Nur’Syamsiyah Hilmy, Rega Ika Dana Rahayu Ike Nur Fadlilah Ilham Prasetya Wibowo Iman Supriadi Ismawati Ismawati Iswahyudi Pratama Izzatilah, Nuri Jaka Nugraha Kamila, Octavia Nuril Karolus Putra Setiadi Kevin Reynaldi Bagaskara Kori Pramita Kori Pramita Krisna Putra Prayoga Kristanto Abraham Rini Kusuma Adi Rahardjo Kusuma Adi Rahardjo Lanny Regina Susanti Lathifah Aisha Nurwanti Linda Faniasari Lukluk Ilmaknun Mahardika, Disky Rama Marcel Kristiyanto Martin Zebua Masrur, Willy Maulana, Ryan Yudhistira Mayrine Christiyah Nugrahini Mesya Aulia Nurjami Mochamad Fatchurrohman Mochamad Salva Putra Effendi Moh Wahib Moh. Maulana Waqid Kurniawan Muchammad Ali Imron Rosadi Muhammad Zainul Abidin Muninggar, Ayu Murni Kurniasari, Laksmi Muslikhun Nanda Rahayu Neny Kurnia Sari Nevinra, Sofronia Lawinda Ninik Mega Pratiwi Noneng R Sukatmadiredja Novita Eka Sulistyia Rini Nugroho, Dodit Cahyo Nurul Fitria Nurul Fitria Nurwijayanti Nur’Syamsiyah, Hidayatul Nuzulul Fatimah Parwita Setya Wardhani Parwita Setya Wardhani Pratama, Mochammad Nova Rizqi Ade Purwanto Purwanto Purwanto, Bayu Purwanto, Purwanto Puspitasari, Fanny Dwi Putri Intan Alfiani Putri, Anisa Meliantika Putri, Faradilla Sukmawati Permata Rahardjo, Kusuma Adi Rahayu, Nanda Rahmayanti, Risti Sagita Reni Indahsari RIRIN ANDRIANA Rita Erycha Riza Krisdian Pratama Safaat Safaat Safaat Safaat, Safaat Safa’at Safa’at Safitri, Nanda Abelia Safitri, Wiwik Salsabil, Putri Shafa Salsabilla Aulia Az Zahrah SE., MM, Rifda Fitrianty Setiawan, Dimas Yogi Setyawan, Anang Fanju Shafa Anjelina Surya Dewi Sharmilee Nanda Shinta Wardatuz Zuhriyah Shobikin, Shobikin Sihombing, Maryto Maretis Sindy Anggun Hariyanti Sri Lestari Sri Rahayu Sri Wahyuningsih Handayani Sriwibowo, Bambang Steven Paul Tarigan Suci Rachmadhani Surya Dewi Purnamasari Syahputra, Alfin Ramadhan Tarigan, Steven Paul Tasya Valery Susanto Tedy Irawan Teguh Herdijanto Titis Tatasari Tito Tilawah Tri Wahjoedi Trisna Ayu Anggraini Vivi Mega Utami Viviana Sulistya Angraini Wahib, Moh Wahjoedi, Tri Wahyu Fattahulhidayat Wahyu Purno Irawan Wahyu Purno Irawan Wahyuni Cholifa Sari Wardani, Devine Paramitha Wulansari, Christina Yana Ramadhani Yovita Ardeana Yovita Ardeana Yudha Aditya Zainafsiyah, Oky Shofinatuz

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