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Leonard Adrie Manafe

Sekolah Tinggi Ilmu Ekonomi Mahardhika

Author-ID : 2530896

Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Social Sciences Other

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Strategi Komunikasi Pemasaran: Peningkatan Penjualan Nugroho, Dodit Cahyo; Anam, Chairul; Manafe, Leonard Adrie
Majalah Ilmiah DIAN ILMU Vol 23 No 2 (2024): MAJALAH ILMIAH "DIAN ILMU" APRIL 2024
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v23i2.387

Penelitian ini didasarkan pada informasi mengenai Strategi Komunikasi Pemasaran Untuk Meningkatkan Penjualan Sepeda Motor Pada CV. Yamaha Indoperkasa Trosobo. Penelitian ini lebih memfokuskan untuk mengetahui Strategi Komunikasi Pemasaran apa saja yang digunakan untuk menarik lebih banyak pelanggan. Berdasarkan hal tersebut, peneliti melakukan penelitian di Dealer Yamaha Indoperkasa Trosobo. Metode yang digunakan dalam penelitian ini adalah kualitatif, dimana data yang dikumpulkan merupakan hasil wawancara dengan delapan orang informan yang masing-masing memiliki jawaban yang diyakini dapat meningkatkan jumlah pelanggan. Oleh karena itu perusahaan melakukan beberapa strategi pemasaran melalui promosi, periklanan melalui konten yang menarik, media sosial yang banyak dijangkau pelanggan, hubungan masyarakat dan pemasaran langsung. Hasil penelitian ini menunjukkan bahwa promosi, periklanan yang menarik, media sosial yang memadai, dan pemasaran langsung sama efektifnya dalam meningkatkan penjualan sepeda motor di dealer Yamaha Indoperkasa Trosobo. Selain itu, evaluasi perusahaan terhadap karyawan dalam rangka mencapai target penjualan juga selalu dilakukan dengan baik dan terarah.

PERSONNEL MANAGER LEADERSHIP ROLE IN IMPROVING EMPLOYEE PERFORMANCE Manafe, Leonard Adrie
International Journal of Economics, Business, and Entrepreneurship Vol 5 No 1 (2022): IJEBE January - June 2022
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v5i1.191

The purpose of this study is to determine the personnel manager leadership role in improving employee performance at PT. Arto Manunggal Surabaya City (AM) and to find out the obstacles and how to overcome them. The approach used in this study is a descriptive approach using qualitative methods. Data collection techniques in this study are observation, interviews, and documentation. Research informants were selected by purpose sampling where the informants were taken as each division representatives. The results showed that personnel manager had carried out the function of a leader role through interpersonal roles, informational roles and decision-making roles in improving employee performance in AM companies.

Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Konsumen pada Stand Bunga Pandawa di Kota Sidoarjo Dimas Yogi Setiawan; Leonard Adrie Manafe; Abdul Chamid
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Dalam banyak kegiatan pemasaran termasuk bisnis tanaman atau bunga, kepuasan pelanggan adalah faktor penting bagi keberhasilan bisnis tersebut dan memiliki kemungkinan untuk mempengaruhi loyalitas konsumen di masa depan. Penelitian ini bertujuan untuk mencari tahu pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas konsumen pada Stand Bunga Pandawa. Metode yang digunakan adalah kuantitatif dengan melakukan pengumpulan data melalui kuesioner kepada konsumen Stand Bunga Pandawa. Sampel penelitian sejumlah 60 responden. Analisis regresi linear berganda menunjukkan pengaruh signifikan dari kualitas pelayanan dan kepuasan pelanggan loyalitas konsumen pada Stand Bunga Pandawa. Proses pengujian data pada penelitian ini menggunakan SPSS versi 23. Implikasi praktis dari penelitian ini adalah pentingnya memberikan pelayanan yang baik dan kepuasan yang baik kepada konsumen agar dapat meningkatkan loyalitas konsumen.

Pengaruh Periklanan dan Kualitas Produk terhadap Keputusan Pembelian Skincare Scarlet Wiwik Safitri; Leonard Adrie Manafe
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Penelitian ini bertujuan untuk mengetahui pengaruh iklan media sosial, dan Kualitas Produk terhadap keputusan pembelian body lotion Scarlett Whitening. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen body lotion Scarlett Whitening. Adapun teknik pengambilan sampel menggunakan metode purposive sampling dengan responden 40 orang pengambilan sampel melalui kuesioner yang disebarkan secara online.Teknik analisis data menggunakan regresi linear berganda. Hasil dari penelitian ini Nilai t hitung sebesar 2,437 dengan nilai signifikan 0,022, sehingga nilai t hitung 2,437 > t tabel yaitu 0,312 dan nilai sig 0,022 < 0,05 yang mana berarti suatu hipotesis dapat diterima, maka Periklanan dimedia sosial akan berpengaruh terhadap Keputusan pembelian. Nilai t hitung sebesar 0,416 dengan nilai signifikan 0,021, sehingga nilai t hitung 0,416 < t tabel yaitu 0,312 dan nilai sig 0,021 > 0,05, yang mana berarti suatu hipotesis dapat diterima, maka Periklanan dimedia sosial akan berpengaruh terhadap Keputusan pembelian.

ANALISIS PEMASARAN; BERSAING DI PASAR GLOBAL Pratama, Mochammad Nova Rizqi Ade; Manafe, Leonard Adrie; Lestari, Sri
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4729

Companies in running their own business are certainly inseparable from how the strategy is implemented so that they are able to sell their products globally and thoroughly. Marketing strategy is important and influential for businesses and companies. The purpose of this study was conducted to analyze the marketing of raffia rope products in competing in the global market at UD. Jaya Abadi (JA). The research was conducted using qualitative methods by means of literature studies and interviews with five informants. The results of the research show that JA in competing in the global market implements Segmentation, Targeting, Positioning strategies, and distributes locally and internationally. The data shows that raffia rope products have adequate strength and are resistant to physical damage. In addition, raffia rope can also be recycled and has lower carbon content compared to conventional packaging materials. This study also considers the economic aspect, by analyzing the production costs and potential benefits associated with the use of raffia rope. The use of raffia rope as a packaging material can be a sustainable and environmentally friendly alternative. Taking into account the environmental and economic benefits, the use of raffia contributes to reducing the negative impact of the packaging industry on the environment. Further studies can be conducted to explore the practical application and global market potential of raffia as a sustainable packaging material.

IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE DENGAN METODE SWOT SEBAGAI UPAYA PENINGKATAN PENJUALAN Putri, Anisa Meliantika; Manafe, Leonard Adrie; Wahyudi, Agus
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4730

This research was conducted with the aim of knowing the increase in sales with a marketing strategy through the website at PT. Roda Hammerindo Jaya (RHJ). This research was investigated based on increasingly advanced internet technology at this time. The author in analyzing this study the approach used is a qualitative approach with descriptive analysis. To measure strengths, weaknesses, opportunities and threats, the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) is used. Data techniques collected by researchers through interviews, observation and documentation. The resulting research is the strength that RHJ has, namely competitive prices by offering a variety of products. There is a weakness that is often the occurrence of empty stock items. The opportunity that RHJ has of selling through the website is one way to reach consumers broadly and to increase sales volume. The threat that is currently being faced is many business competitors selling similar products. So that it can be illustrated that the online marketing strategy through the website carried out by RHJ has strengths and opportunities that can be used optimally in promoting products online.

PERAN PUBLIC SPEAKING PROFESIONAL DALAM MEMPROMOSIKAN ECO-BUSINESS INTELLIGENCE UNTUK PENINGKATAN RESILIENSI INDUSTRI KREATIF DI LAMONGAN Nugroho, Dodit Cahyo; Manafe, Leonard Adrie; Zebua, Martin; Wibowo, Bambang Sri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15839

The community service activity conducted at Moola Café, Lamongan, aimed to enhance the skills and knowledge of Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly complex market challenges. Involving 10 MSME participants from various sectors, the seminar focused on improving communication skills, implementing eco-business intelligence, and developing sustainable business strategies. Through sessions on public speaking and effective communication, participants were encouraged to boost their confidence and ability to present their products. A questionnaire completed by participants identified the challenges faced, such as market access, funding, and knowledge of sustainability, as well as opportunities in creative product development and digital marketing. Collaborative discussions generated ideas for forming discussion groups, conducting joint training, and establishing marketing collaborations. The follow-up plan includes mentoring in the application of strategies based on the DEA+LCA FRAMEWORK, aimed at enhancing operational efficiency and reducing the environmental impact of their businesses. The results of this activity indicate an improvement in skills, a better understanding of sustainable practices, and strengthened networks among MSME participants. With continued support, it is hoped that MSMEs will become more adaptive and innovative, contributing to the sustainable growth of the creative industry in the Lamongan region. This activity successfully created an ecosystem that supports the development of MSMEs and enhances their competitiveness in a market increasingly demanding sustainability and innovation.

ANALYSIS OF CONSUMER BEHAVIOUR ON INTENTION TO VISIT TOURISM OBJECTS AND IT’S IMPLICATIONS FOR MARKETING STRATEGY Manafe, Leonard Adrie; Anam, Chairul
JABE (Journal of Applied Business and Economic) Vol 11, No 1 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v11i1.24515

This study aims to determine the effect of attitudes and subjective norms on visiting intentions. This research was conducted in three East Java tourist attractions, precisely at Mount Ijen, Madakaripura Waterfall and Mount Bromo with a sample of 90 people. This type of research is quantitative research. Data analysis using multiple linear regression tests. Statistical test results show that attitudes and subjective norms both individually and simultaneously have a positive effect on visiting intentions. Among the two factors tested, attitude is the most dominant factor in influencing visit intention. The results of this study can be a mechanism for the government and tourist destination managers to make integrated steps in organizing tourism. Furthermore, a marketing strategy is needed to increase the number of tourists. The implications of this strategy are guided by existing marketing strategies, namely product strategy, price strategy, place strategy and promotion strategy

Analisis Penggunaan Media Sosial Dalam Rencana Pemasaran Pt. Virgo Barokah Food Salsabil, Putri Shafa; Manafe, Leonard Adrie
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6994

Pentingnya penggunaan media sosial dalam strategi pemasaran PT Virgo Barokah Food dibahas dalam artikel ini. Dengan meningkatnya akses internet dan penggunaan media sosial, perusahaan perlu memahami cara mengoptimalkan penggunaan media sosial untuk mencapai tujuan pemasaran PT Virgo Barokah Food. Artikel ini membahas berbagai cara untuk mengoptimalkan penggunaan media sosial, termasuk mengidentifikasi target audiens, menyediakan konten yang relevan, melakukan pengukuran kinerja, dan memasukkannya ke dalam strategi pemasaran keseluruhan. Perusahaan dapat mengikuti langkah-langkah ini untuk meningkatkan konversi, keterlibatan, dan visibilitas di media sosial. Peneliti menerapkan metodologi penelitian kualitatif, dengan menganalisis laporan Perusahaan, wawancara mendalam dengan pemilik dan konsumen.Kata Kunci : Media Sosial, Pemasaran, Optimis

Persepsi Karyawan Generasi Z di Mars Learning Center terhadap Fleksibilitas Kerja Hybrid Masrur, Willy; Manafe, Leonard Adrie
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6956

Penelitian ini bertujuan untuk mengeksplorasi persepsi karyawan Generasi Z di Mars Learning Center terkait model kerja hybrid yang telah diterapkan. Metode kualitatif digunakan dengan teknik wawancara mendalam terhadap 5 karyawan Generasi Z. Hasil penelitian menunjukkan bahwa karyawan Generasi Z memandang positif terkait fleksibilitas yang diterapkan dengan model kerja hybrid, di mana mereka merasa memiliki fleksibilitas dalam mengelola keseimbangan antara pekerjaan dan kehidupan pribadi. Fleksibilitas dalam hal pengaturan waktu kerja dan kemungkinan untuk bekerja dari rumah memaksimalkan motivasi dan produktivitas mereka. Namun, beberapa responden mengungkapkan kekhawatiran terhadap potensi pengurangan interaksi dan komunikasi sosial dan kolaborasi langsung antar rekan kerja. Hasil penelitian ini merekomendasikan agar Mars Learning Center meningkatkan fasilitas dan kegiatan yang mendukung interaksi dan komunikasi sosial, serta mengadakan pelatihan pengelolaan waktu bagi seluruh karyawan untuk meningkatkan efektivitas model kerja hybrid yang telah diterapkan demi memaksimalkan pekerjaan. Kata Kunci: Generasi Z, Kerja Hybrid, Fleksibilitas Kerja

Co-Authors Abdul Chamid Adi Siswandono Adiva Abani Putri Afifah Nur Vindiarini Agung Dwi Nugroho, Agung Dwi Agus Wahyudi Ahmad Rizal Alfandi, Safwanuzzaki Aliffiar Hendardi Pramudya Amiq, Izzatul Anam, Chairul Andriana, Ririn Anisa Dita Priutami Anita Kartika Sari Astuti Oktaliana Ayu Muninggar Bambang Sri Wibowo Bayu Purwanto Burhan Stafrezar Chairul Anam, Chairul Chamid, Abdul Chrisatya Ezra Thesaputra Citagita Ramadhini Dea Nofita Setyaningrum Dendy Fazrul Ramadhan Devi Meilina Dhyah Wulansari Diah Ayu Sanggarwati Dimas Yogi Setiawan Effendi, Mochamad Salva Putra Eko Putro Sugiono Emiliana Ring Emmywati Endro Purnomo Erawati, Yourini Erfiyan Wahyu Alrafi Erina Dwi Yanti Erlina, Nanin Eva Noviana Evi Thelia Sari Evi Thelia Sari Fajar Tenovita Sari Fajar Tinovita Sari Fatchurrohman, Mochamad Fathur Rohman Femmy Roszalinda Marteza Leo Femmy Roszalinda Matreza Leo Fendo Mustofa Ferdinand Romelus Anigomang Firdaus, Mochamad Daffa Esta Fitra Rizka Yusianti Gloria Imaniar Talahatu Haliza, Siti Nur Hernita Narsi Elda Ika Dana Rahayu Ike Nur Fadlilah Iman Supriadi Ira Dewi Anggraeni Ismawati Ismawati Iswahyudi Pratama Izzatilah, Nuri Jaka Nugraha Kamila, Octavia Nuril Karolus Putra Setiadi Kevin Reynaldi Bagaskara Kori Pramita Kori Pramita Krisna Putra Prayoga Kristanto Abraham Rini Kusuma Adi Rahardjo Kusuma Adi Rahardjo Laksmi Murni Kurniasari Linda Faniasari Lukluk Ilmaknun Marcel Kristiyanto Martin Zebua Masrur, Willy Maulana, Ryan Yudhistira Mayrine Christiyah Nugrahini Mesya Aulia Nurjami Mochamad Fatchurrohman Mochammad Rafy Akbar Moh. Maulana Waqid Kurniawan Muchammad Ali Imron Rosadi Muhammad Zainul Abidin Muslikhun Nanda Abelia Safitri Neny Kurnia Sari Ninik Mega Pratiwi Noneng R Sukatmadiredja Novita Eka Sulistyia Rini Nugroho, Dodit Cahyo Nurul Fitria Nurul Fitria Nur’Syamsiyah, Hidayatul Nuzulul Fatimah Oky Shofinatuz Zainafsiyah Parwita Setya Wardhani Pesiwarissa, Briegel I.J. Pratama, Mochammad Nova Rizqi Ade Pratama, Riza Krisdian Purwanto Purwanto Purwanto, Purwanto Putri Intan Alfiani Putri, Anisa Meliantika Putri, Faradilla Sukmawati Permata Rahardjo, Kusuma Adi Rahayu, Nanda Rahmayanti, Risti Sagita Rega Hilmy Reni Indahsari Rifda Fitrianty SE., MM Rita Erycha Ruvianti, Hanan Salsabila Safaat Safaat Safaat Safaat, Safaat Safa’at Safa’at Salsabil, Putri Shafa Salsabilla Aulia Az Zahrah Setyawan, Anang Fanju Shafa Anjelina Surya Dewi Sharmilee Nanda Shinta Wardatuz Zuhriyah Shobikin, Shobikin Sihombing, Maryto Maretis Sindy Anggun Hariyanti Sofronia Lawinda Nevinra Sri Lestari Sri Lestari Sri Rahayu Sri Wahyuningsih Handayani Steven Paul Tarigan Steven Paul Tarigan Suci Rachmadhani Surya Dewi Purnamasari Syahputra, Alfin Ramadhan Tasya Valery Susanto Tedy Irawan Teguh Herdijanto Titis Tatasari Tito Tilawah Trisna Ayu Anggraini Ummu Salamah Vivi Mega Utami Viviana Sulistya Angraini Wahib, Moh Wahyu Fattahulhidayat Wahyuni Cholifa Sari Wiwik Safitri Wulansari, Christina Yana Ramadhani Yovita Ardeana Yovita Ardeana Yudha Aditya

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