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Leonard Adrie Manafe

Sekolah Tinggi Ilmu Ekonomi Mahardhika

Author-ID : 2530896

Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Social Sciences Other

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Pengaruh Komunitas Online Dan Pemasaran Digital Dengan Keinginan Bermain Terhadap Loyalitas Pengguna Game Online Mobile Legend Di Surabaya Steven Paul Tarigan; Diah Ayu Sanggarwati; Leonard Adrie Manafe
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 4 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i4.4334

This research aims to analyze the influence of online communities and digital marketing on the desire to play and loyalty of users of the Mobile Legends online game in Surabaya. This research uses quantitative methods by collecting data through online questionnaires from 100 respondents who are members of the Mobile Legends community in Surabaya. The data analysis technique used is path analysis, as well as the Sobel test to test intervening variables. The results of this study indicate that online communities and digital marketing have a direct impact on user loyalty, but the desire to play does not mediate this relationship. Thus, digital marketing strategies and online community development can directly increase user loyalty without having to increase the desire to play

Enhancing Employee Performance Through Leadership Styles and Supportive Work Environment Rahmayanti, Risti Sagita; Manafe, Leonard Adrie; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.827

This study investigates how leadership patterns and workplace conditions affect staff performance at the Surabaya City Statistics Agency. The researchers chose a qualitative approach with a case study design, combining in-depth interviews, direct observation, and review of official agency documents. Field findings reveal that managers at the Surabaya City Statistics Agency employ two main approaches: transactional and transformational leadership. The transactional method tends to emphasise target achievement and efficiency, often resulting in pressure that disrupts employee well-being. In contrast, transformational leadership motivates and empowers staff, with the impact evident in improved performance in the long term. In terms of physical facilities, the office is adequately equipped, but cramped workspaces and a lack of collaborative areas remain challenges. Nevertheless, close interpersonal relationships and an organisational culture that prioritises data accuracy help boost productivity. The interaction between the two leadership styles and working conditions shows that they influence each other, so their contribution to employee performance cannot be separated. Based on these findings, the study recommends that the leadership of the Surabaya City BPS prioritise transformational leadership and improve the work environment to achieve higher work effectiveness.

Work Happy, Perform Better: The Unseen Connection Between Satisfaction, Commitment, and Success in Public Service Sihombing, Maryto Maretis; Manafe, Leonard Adrie; Chamid, Abdul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.828

This study investigates the relationship between job satisfaction, employee commitment, and employee performance at the Surabaya City Statistics Agency (BPS). The researchers applied a qualitative case study methodology, utilising in-depth interviews, field observations, and analysis of official documents to gather data holistically. As information sources, six employees from various units were selected through purposive sampling to ensure that the perspectives obtained covered a diverse spectrum of work. Empirical findings indicate that high job satisfaction built by a friendly work environment and a reward system considered fair directly contributes positively to employees' daily performance. In addition, employee attachment to the institution, particularly the dimension of affective commitment, was also found to encourage better performance. However, this study also noted several obstacles, such as a relatively heavy workload and limited opportunities for career development. Therefore, the researchers recommend that the Surabaya City Statistics Agency formulate balanced policies to optimise employee satisfaction, commitment, and productivity simultaneously. As a result, the findings of this study are not only practical but also enrich theoretical research on human resource management in the public sector.

Banking in the Digital Era: How Social Media is Reshaping Marketing Strategies in the Financial Sector Alfandi, Safwanuzzaki; Manafe, Leonard Adrie; Andriana, Ririn
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1063

This study examines CIMB Niaga Bank's use of social media for marketing its banking products, focusing on Instagram, Twitter, and Facebook. A qualitative case study approach was used, involving in-depth interviews with five purposively selected respondents, including marketing staff, social media managers, and two customers who engage with the bank’s content. The findings show that while social media has a positive impact on brand recognition, challenges include maintaining consistent content across platforms and measuring the direct impact of social media engagement on account openings or transactions. The study recommends adjusting the tone and format of messages for each platform’s audience and enhancing analytical tools to measure campaign effectiveness. This research paves the way for future studies comparing digital marketing practices in the banking and non-financial sectors in Indonesia.

Unlocking the Power of Digitalization: How Technology Shapes Employee Engagement and Organizational Performance Izzatilah, Nuri; Manafe, Leonard Adrie; Rahardjo, Kusuma Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1075

This study investigates the extent to which digital measures affect employee engagement and productivity at PT. Bogajaya Megah Abadi. Using a phenomenological design, the researcher explores the personal narratives that emerge as staff adapt to new devices. Data was obtained through in-depth interviews and guided group discussions, involving six employees from various levels. Preliminary findings indicate that modern technology applications accelerate communication flows and make team collaboration feel more seamless. However, some individuals expressed feelings of isolation due to a significant reduction in face-to-face meetings. From a management perspective, digitalisation has successfully reduced process times, lowered operational costs, and improved service quality. The biggest challenge remains during the transition period, where training and new habits must be established. To bridge this gap, the study recommends that companies schedule regular training sessions and encourage social activities in the office. Researchers also encourage further study, perhaps by comparing these findings with other companies or attributing the specific effects of one technology platform to individual and team performance.

The Digital Leap: How Technology Shapes Employee Perceptions of Professionalism and Productivity in Project Supervision Putri, Faradilla Sukmawati Permata; Manafe, Leonard Adrie; Emmywati, Emmywati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1091

This study investigates how employees at CV. Cakrawala Design, a project planning and supervision agency, assess their professionalism and productivity amid the wave of digitalisation. A qualitative approach with a case study design was chosen to ensure that the voices of those on the ground are heard directly. Five informants from various job levels were interviewed without restrictions on their fields to capture hidden nuances. Synchronous observations were then conducted to compare verbal acknowledgments with actual behaviour. Initial findings show that cloud-based software and team chat rooms can cut coordination time by almost half. On the other hand, the flow of tutorials, notifications, and application updates pushed some workers to the brink of overwhelm. Therefore, this study underscores the importance of ongoing training sessions and social dialogue spaces to ensure that technology truly supports rather than dampens morale. Final recommendations urge Cakrawala Design management to embrace daily employee feedback when crafting future digital initiatives.

Transforming Parking Systems: Exploring the Role of Manless Systems and Digitalization in Improving Operational Performance Maulana, Ryan Yudhistira; Manafe, Leonard Adrie; Safaat, Safaat
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1154

This study investigates, through practical measures, how the implementation of an unattended parking system at Semen Gresik Hospital has been able to boost the operational efficiency of the parking area. The system utilises automatic sensors, a mobile application, and a digital payment mechanism to address the acute problem of vehicle congestion in the hospital grounds. Data collection employed a qualitative approach and case study methodology; six informants from diverse fields were interviewed in depth to capture varied perspectives. Field findings revealed that parking search times decreased significantly and payment processes became faster, although sporadic sensor malfunctions and initial user anxiety regarding touchscreens remained as challenges. Physical queues have also decreased, and parking space utilisation has become more efficient; however, infrastructure improvements and additional public awareness campaigns remain essential. The study highlights the potential of digital technology in the healthcare sector and underscores the importance of regular technical maintenance and ongoing user education. Researchers recommend conducting similar experiments in other locations, with a greater focus on sustainability and how users can adapt to evolving technology.

Digital Transformation in Primary Education Kamila, Octavia Nuril; Manafe, Leonard Adrie; Shobikin, Shobikin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1183

This study investigates the introduction of digital technology in primary school administration, specifically at SD Muhammadiyah 3 Ikrom Wage. The aim is to make education management more efficient and transparent, while improving service quality. The researcher collected data using traditional methods—observation, interviews, and document analysis—and analysed them using descriptive qualitative methods. Field findings indicate that digital systems do reduce time and improve communication, but they still face challenges such as infrastructure limitations, low digital literacy, and resistance from some teachers. On the positive side, transformational school principals provide regular training and invite parents and other stakeholders to participate. To accelerate the digitalisation process, schools need to improve internet connectivity, equip educators with adequate skills, and hope for continued policy support. A well-functioning digital administrative system, in turn, has the potential to boost overall educational performance and service quality.

Transformative Strategies: Digital Marketing’s Impact on the Manufacturing Sector’s Competitive Edge Firdaus, Mochamad Daffa Esta; Manafe, Leonard Adrie; Wulansari, Christina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1247

This study aims to analyze how Solid Engineering SUMAS, a company that manufactures solid doors, implements digital marketing strategies and to assess how effective those measures are in enhancing brand strength and sales. The researcher adopts a qualitative approach with a case study method to directly experience the challenges and successes faced by the company when implementing internet-based marketing. Data was collected through in-depth interviews with five key informants, supplemented by participatory observation and an examination of internal documents. The results of the analysis show that the utilization of social media, search engine optimization, and various other digital platforms has succeeded in elevating product visibility while also expanding the market reach. Nevertheless, the company still struggles with consistency in content creation and relevance in managing its advertising budget. Furthermore, this study finds the need to strengthen SEO strategies and utilize analytics data to enhance the effectiveness of digital marketing sustainably. Based on these findings, this research proposes recommendations regarding the development of more creative content, exploration of new digital platforms, and investment in human resources and analytic tools for better long-term results. Thus, this study is expected to provide useful insights for other manufacturing companies that are designing and refining their digital marketing tactics.

The meaning of innovation in the umrah business process: A qualitative study on umrah travel Nur’Syamsiyah, Hidayatul; Manafe, Leonard Adrie; Nugroho, Dodit Cahyo
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.420

This study focuses on examining the integrative factors that determine successful innovations in the business process of Umrah in PT. Umi Muthmainah Berkah Umrah and Hajj Travel are located in Surabaya. The factors examined were technology, regulation, human resource (HR) quality, and pilgrims' trust. The method used was qualitative, with a case study approach and data collection through in-depth interviews, observations, and document analysis. The results showed that while digitized systems bolster operational efficiency and convenience for pilgrims, a far greater hurdle in human resources limits the ability to utilize technology. Travel companies are subject to strict compliance requirements, which necessitate continual adaptation and travel agency innovation. The human resource quality gained through systematic and ongoing training fosters successful innovation, while trust from pilgrims significantly affects business reputation and sustainability. This study affirms the synergistic integration of technology, regulation, human resources, and congregation trust, which constitute the pillars of innovation and umrah business success. The study results suggest directions for management to focus more on the enhancement of technology and human resources, and for the government to formulate pro-innovation policy regulations. This study also encourages the public to be more discerning in selecting a Umrah bureau to receive optimal and more trustworthy services.

Co-Authors Abdul Chamid Adi Siswandono Adiva Abani Putri Adrian Abror Erzaldi Afifah Nur Vindiarini Agung Dwi Nugroho, Agung Dwi Agus Wahyudi ahmad rizal Akbar, Mochammad Rafy Alfandi, Safwanuzzaki Aliffiar Hendardi Pramudya Alifiansyah Safriansyah Amiq, Izzatul Anam, Chairul Andriana, Ririn Anggraeni, Ira Dewi Anisa Dita Priutami Anita Kartika Sari Astuti Oktaliana Bahrul Dermawan Hariyono Putra Bambang Sri Wibowo Bambang Sriwibowo Burhan Stafrezar Chairul Anam, Chairul Chamid, Abdul Chrisatya Ezra Thesaputra Citagita Ramadhini Dea Nofita Setyaningrum Dendy Fazrul Ramadhan Devi Meilina Dhyah Wulansari Diah Ayu Sanggarwati Disky Rama Mahardika Djaja, Elgin Marchlouisyanto Dodit Cahyo Nugroho Effendi, Mochamad Salva Putra Eko Putro Sugiono Elisabeth, Damarsari Ratnasahara Emiliana Ring Emmywati Endah Puspita Sari Endro Purnomo Erawati, Yourini Erfiyan Wahyu Alrafi Erina Dwi Yanti Erlina, Nanin Eva Noviana Evi Thelia Sari Evi Thelia Sari Fajar Tenovita Sari Fajar Tinovita Sari Faniasari, Linda Fathur Rohman, Fathur Femmy Roszalinda Marteza Leo Femmy Roszalinda Matreza Leo Fendo Mustofa Ferdinand Romelus Anigomang Firdaus, Mochamad Daffa Esta Fitra Rizka Yusianti Freddy Mantovani Gloria Imaniar Talahatu Haliza, Siti Nur Hernita Narsi Elda Hidayatul Nur’Syamsiyah Hilmy, Rega Ika Dana Rahayu Ike Nur Fadlilah Ilham Prasetya Wibowo Iman Supriadi Irawan, Wahyu Purno Irvansyah Oktaviano Ismawati Ismawati Iswahyudi Pratama Izzatilah, Nuri Jaka Nugraha Kamila, Octavia Nuril Karolus Putra Setiadi Kevin Reynaldi Bagaskara Kori Pramita Kori Pramita Krisna Putra Prayoga Kristanto Abraham Rini Kusuma Adi Rahardjo Kusuma Adi Rahardjo Linda Faniasari Lukluk Ilmaknun Mahardika, Disky Rama Marcel Kristiyanto Martin Zebua Masrur, Willy Maulana, Ryan Yudhistira Mayrine Christiyah Nugrahini Mesya Aulia Nurjami Mochamad Fatchurrohman Mochamad Salva Putra Effendi Moh. Maulana Waqid Kurniawan Muchammad Ali Imron Rosadi Muhammad Zainul Abidin Muninggar, Ayu Murni Kurniasari, Laksmi Muslikhun Nanda Rahayu Neny Kurnia Sari Nevinra, Sofronia Lawinda Ninik Mega Pratiwi Noneng R Sukatmadiredja Novita Eka Sulistyia Rini Nugroho, Dodit Cahyo Nurul Fitria Nurul Fitria Nurwanti, Lathifah Aisha Nurwidianti, Alfiatul Chusniah Nurwijayanti Nur’Syamsiyah, Hidayatul Nuzulul Fatimah Parwita Setya Wardhani Parwita Setya Wardhani Pesiwarissa, Briegel I.J. Pratama, Mochammad Nova Rizqi Ade Pratama, Riza Krisdian Purwanto Purwanto Purwanto, Bayu Purwanto, Purwanto Puspitasari, Fanny Dwi Putri Intan Alfiani Putri, Anisa Meliantika Putri, Faradilla Sukmawati Permata Rahardjo, Kusuma Adi Rahayu, Nanda Rahmayanti, Risti Sagita Reni Indahsari Rifda Fitrianty Rita Erycha Rosi, Fathur Ruvianti, Hanan Salsabila Safaat Safaat Safaat Safaat, Safaat Safa’at Safa’at Safitri, Nanda Abelia Safitri, Wiwik Salsabil, Putri Shafa Salsabilla Aulia Az Zahrah SE., MM, Rifda Fitrianty Setiawan, Dimas Yogi Setyawan, Anang Fanju Shafa Anjelina Surya Dewi Sharmilee Nanda Shinta Wardatuz Zuhriyah Shobikin, Shobikin Sihombing, Maryto Maretis Sindy Anggun Hariyanti Sri Lestari Sri Rahayu Sri Wahyuningsih Handayani Sriwibowo, Bambang Steven Paul Tarigan Suci Rachmadhani Surya Dewi Purnamasari Susanti, Lanny Regina Syahputra, Alfin Ramadhan Tarigan, Steven Paul Tasya Valery Susanto Tedy Irawan Teguh Herdijanto Titis Tatasari Tito Tilawah Trisna Ayu Anggraini Vivi Mega Utami Viviana Sulistya Angraini Wahib, Moh Wahjoedi, Tri Wahyu Fattahulhidayat Wahyuni Cholifa Sari Wardani, Devine Paramitha Wulansari, Christina Yana Ramadhani Yovita Ardeana Yovita Ardeana Yudha Aditya Zainafsiyah, Oky Shofinatuz

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