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Paryono
Universitas Negeri Malang
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Journal : Cakrawala Pendidikan

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Community education as a lifelong learning to support sustainable tourism Murniati, Dewi Eka; Abdul Razzaq, Abdul Rasid; Nopembri, Soni; Abdul Hamid, Abdul Kharim; Paryono, Paryono
Jurnal Cakrawala Pendidikan Vol. 43 No. 1 (2024): Cakrawala Pendidikan (February 2024)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v43i1.63529

Abstract

A community-based tourism (CBT) approach has become an integral part of rural and sustainable tourism development strategies. However, CBT has some constraints on being sustainable due to some internal weaknesses and external concerns, including poor marketing competencies. As a top-down government initiative, Malaysian CBT homestay is blessed with numerous assistance to ensure its survival which in the other hand, creates over-reliance toward other parties. This lack of marketing expertise challenges homestay sustainability. This study examines the importance of community education in marketing activities as a lifelong learning towards sustainable tourism in Malaysia. Qualitative case study is employed to gain an extensive and in-depth explanation on homestay's marketing implementation and its issues. A semi-structured interview was taken to 9 homestay operators. This study employs a thematic data analysis to investigate the interview results. Research findings show that in majority, the community enjoys the comfort zone provided by government and travel agents, hence encourage the resistance for change. However, a few homestay demonstrates positive respond to involve lifelong learning through community education to support sustainable tourism. More importantly, partnership between various key stakeholders are the utmost important to ensure policy planning and to improve community education quality.
Co-Authors - Sarana - Suharto Abdul Gofir Abdul Hamid, Abdul Kharim Abdul Razzaq, Abdul Rasid Abidin, Z Agung, Wahyu Agustina, Lusinta Ahmad, Baihaqi Aisyah Darti Megasari Amat Mukhadis Andre Rachmat Scabra Andri Irawan Andriyani, Asti Anindhita, Edina Ufairah Ardi Nugroho Ari Kurniarum Ariana, Septian Dwi Ashari, Rowi Astuti, Endah Widhi Ayu Adhita Damayanti Azizah Azizah Bachri, Syaeful Baiq Hilda Astriana Baiq Hilda Astriana, Baiq Hilda Baiq Naola Sazkina Putri Noor Bastian Dwi Laksono Bayu Agung Prahadika Chandrika Eka Larasati Chandrika Eka Larasati Chandrika Eka Larasati, Chandrika Eka Deliana Megawati Dewi Eka Murniati Dewi Putri Lestari, Dewi Putri Dewi, Amalia Sartika Dinda Kharisma Hafizah Dwi Maryani, Wiwik Edwin Jefri Edy Suwarto Eka Murtiasri Eko Edi Poerwanto Erwin Komara Mindarta Fendi Handika Setiawan Feri Catur Yuliani Finanta, Arnu Frandiska Eltian Gigentika, Soraya Hamzah Hamzah Hamzah, Hamzah Hana, Kharis Fadlullah Hasbullah, Lalu Hayati, Hanifah Fajarisna Himawan, Mahardika Rizki Hugo Aries Suprapto Ibadur Rahman Indarwati Indarwati Ismail Setyopranoto Isti Khotimah Itok Endirga Krissensen Jefri, Edwin Jumi, Jumi Khaldun, Muhammad Hafidz Ibnu Kholilah, Nenik Komarun Zaman Krishna Nur Rokhman Lalu Ferdi Alfarisi Murdin lestariningsih, Wiwid Lestariningsih, Wiwid Andriyani Lilia Pasca Riani Lumbessy, Salnida Yuniarti Lusiana Wulansari Lusinta Agustina M. Junaidi Mahardika Rizqi Himawan Mahendra, Putra Ivan Mardji Mardji Marji Marji Marji Marji Marji Marji Martanina, Martanina Mawaddah Ar-Rochmah Maylanda, Donna Ayu Megasari, Aisyah Darti Moch Harly Muchammad Harly Muhammad Junaidi Muhammad Nur Ali Muhammad Rusdi Muhammad Sumsanto Mukhammad Khafid Mulyono, Tedjo Murdin, Lalu Ferdi Alfarisi Nabilah, Luthfi Azmatun Najib, Moh Shofi Ainun Nanda Diniarti Naning Warih Susilowati Nella Harisa Harisa NOVITA WULANDARI Nunik Cokrowati Nur Azizah Nur Hayati Nurliah nurliah, nurliah Nyoman Widi Artha Putra Pangestu, Wiyan Dwi Partono Partono Pernodjo Dahlan Prihanto Trihutomo Putra, Nyoman Widi Artha Putri, Arnisa Putri, Elizabeth Anindya Rahfika, Rahfika Rahman, Ibadur Rahman, Rifki Zainur Ramadhan, Moch Fitrah Ratna Indriati, Ratna Rhojim Wahyudi Rosalina Rosalina Rosalinna, Rosalinna Rossa Amanda, Eka Puspita Rusdianto, Muhammad Rusmin Nuryadin Sadikin Amir Sakina, Sholihati Lathifa Salahudin Salahudin Salwa, Hanna samuel beta Samuel Beta Kuntardjo Santoso, Teguh Budi Saptono Waspodo Sarana Sarana Satiti, Sekar Sholihati Lathifa Sakina Sigit Widiyarto Silva Pradina Siswiyanti, Siswiyanti Sitti Hilyana Sitti Hilyana Soni Nopembri Soraya Gigentika Sri Sutarni Sri Wahyuni Srimulati, Triwik Subagya Subagya, Subagya Suendi, Raden Oki Suharto Suharto sukmawati, yeni Sumarli Sumarli Sumarli Sumarli, Sumarli suyatni, suyatni Syarif Suhartadi Tahir, Ahdiat Mardelaga Teguh Budisantoso Umam, Misbahul Umi S. Intansari Ida Savitri Laksanawati Witriyani . Wiwid Andriyani Lestariningsih Wulandari, Dwi Januar Zaenal Abidin Zaenuddin, Achmad Zaman, Komarun