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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Pemasaran International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Nabla Dewantara : Jurnal Pendidikan Matematika Asia-Pacific Journal of Public Policy International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Studi Ilmu Manajemen dan Organisasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis Journal of Health, Education, Economics, Science, and Technology (J-HEST) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of International Islamic Law, Human Right and Public Policy Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Buletin Pengabdian Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Ikramuddin, Ikramuddin
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE AT THE ACEH PROVINCIAL LAND OFFICE Enik Wijayanti; Faisal Matriadi; Marbawi; Sapna Biby; Ikramuddin; Husaini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22074111

Abstract

This study aims to analyse the influence of transformational leadership and job satisfaction on organizational citizenship behaviour with organisational commitment as an intervening variable at the Aceh Provincial Land Office, where the dependent variables of this study are transformational leadership and job satisfaction, the independent variable is organizational citizenship behaviour, and the intervening variable is organisational commitment. The population in this study consists of employees of the Aceh Provincial Land Office, including the North Aceh District office, the Lhokseumawe City office and the Bireuen District office. The sampling technique used was simple random sampling, and a sample of 68 respondents was obtained, all of whom are employees of the Aceh Provincial Land Office. The research method used is quantitative, and data analysis is conducted using path analysis. The results of this study indicate that transformational leadership has a significant effect on organisational commitment, job satisfaction has a significant effect on organisational commitment. Transformational leadership has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office, and job satisfaction has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office. Furthermore, organizational commitment has a significant effect on the organizational citizenship behaviour of employees at the Aceh Provincial Land Office, transformational leadership significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable, and job satisfaction significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable.
THE ROLE OF DIGITAL LEADERSHIP AND SERVANT LEADERSHIP THROUGH JOB SATISFACTION IN IMPROVING THE PERFORMANCE OF LHOKSEUMAWE POLICE APPARATUS Marjuli; Herman Fithra; Marbawi; Faisal Matriadi; Sapna Biby; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims the influence of digital leadership and servant leadership on organizational commitment with job satisfaction as intervening variable to the Lhokseumawe police station. For the dependent variable of this study is digital leadership and servant leadership, the independent variable is the organizational commitment of the police station, Intervening variables are job satisfaction. The population in this study was the Police Personnel of the Lhokseumawe District Police which was numbered 575, the sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were police officers of the Lhokseumawe police station, the research method used was a quantitative method for data analysis method using Structural Equation Modeling (SEM). The results of this study indicate that, digital leadership has a significant effect on job satisfaction, servant leadership has a significant effect on job satisfaction, digital leadership has an effect on organizational commitment, servant has a significant effect on organizational commitment, job satisfaction has a significant effect on organizational commitment, digital leadership has an effect on organizational commitment through job satisfaction as an intervening variable, servant leadership has a significant effect on organizational commitment through job satisfaction as an intervening variable.
TRAVEL INFLUENCER ATTRACTIVENESS, TRUSTWORTHINESS, AND CONTENT EXPERTISE: ATTITUDE-MEDIATED BEHAVIORAL INTENTION TO VISIT RECOMMENDED POST-DISASTER DESTINATIONS Rouza Fakriza; Sapna Biby; Syamsul Bahri; Naufal Bachri; Mariyudi; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how travel influencer attractiveness, trustworthiness, and content expertise influence behavioral intention to visit recommended post-disaster destinations through attitude toward a travel influencer. The research focuses on Central Aceh and Bener Meriah, Indonesia, and applies the Stimulus-Organism-Response framework. An online questionnaire yielded 155 eligible responses from Aceh residents who used TikTok, had viewed travel influencer content, and had previously visited either destination. Data were analyzed using partial least squares structural equation modeling in SmartPLS. Attractiveness and content expertise positively influenced attitude, whereas trustworthiness did not have a significant effect. Attitude and attractiveness positively influenced behavioral intention, while the direct effects of trustworthiness and content expertise were not significant. Attitude partially mediated the attractiveness-intention relationship and fully mediated the content expertise-intention relationship; the trustworthiness-mediated relationship was not significant. The model explained 74.0% of the variance in attitude and 78.3% in behavioral intention. Content expertise was the strongest predictor of attitude. The findings support selecting influencers for their content competence and appealing presentation, while emphasizing favorable audience attitudes in post-disaster tourism communication.
Co-Authors ., Indah Safira A Hadi Arifin A Hadi Arifin A. Hadi Arifin A. Hadi Arifin A. Hadi Arifin Adnan Adnan Adnan Afrilian Saputra Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Alfisyahri Ramadhani Andi Quraisy Annisa Ramazana Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Em. Yusuf Iis Enik Wijayanti Era Ekawati Essa Rebina Burza Br Ginting Evy Muliani Fachry Zaldi Fadhla, Teuku Fara Azmira Fayza Yovania Br Sembiring Ferji Hariansyah Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Ghazali Syamni Halimatus Sakdiah Hamdiah Hamdiah Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Harliyana, Iba Harvina Sawitri Hendra Syahputra Heriyana Heriyana Herman Fithra Husaini Ibnu Sina Ibrahim Qamarius Imamshadiqin Imamshadiqin Indradewa, Rhian Iskandarsyah Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Sayuti M Subhan M. Subhan M. Syariful Alam Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Manhasa Hira Nur'Asyi AL Utary Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Marjuli Maryana Br Manik Matriadi, Faisal Matriadi, Faisal Matriadi Mifta Uswatun Hasana Manullang Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Adam, Muhammad Muhammad Akram Muhammad Al Hafis Muhammad Aris Muladi Muhammad Basil Muhammad Fadli Hasballah Muhammad Farhan Muhammad Hayani Muhammad Pavel Askari Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurainun Nurfaliza Nurmafuzah Nurul Azmi Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rauzi Ramazalena Refi Mariska Rico Nur Ilham Rika Wulandari Rina Malinda Ristati Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rouza Fakriza Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saifuddin Saifuddin Yunus Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Sapna Biby Sara, Sara Yulis Sariyulis Terfiadi Selvi Evika Siti Maimunah Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Syamsul Bahri Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widia Lestari Hasibuan Widyana Verawaty Siregar Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita YANITA YANITA yeni mauliana Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli