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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Pemasaran International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Nabla Dewantara : Jurnal Pendidikan Matematika Asia-Pacific Journal of Public Policy International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis Journal of Health, Education, Economics, Science, and Technology (J-HEST) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Ikramuddin, Ikramuddin
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY Muhammad Hayani; Rusydi Abubakar; Heriyana; Ikramuddin; Darmawati; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.595

Abstract

This research examines the influence of entrepreneurial orientation and innovation capability on the competitiveness of MSMEs and their impact on the marketing performance of MSMEs in Lhokseumawe City. The sample in this study was 133 active MSMEs and business owners. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that entrepreneurial orientation and innovation capability have a significant effect on competitiveness and marketing performance. And competitiveness has a direct effect on marketing performance. Then, in testing the indirect effect of competitiveness, it was found to act as a partial mediating variable in the relationship between entrepreneurial orientation and innovation capability on marketing performance. It is hoped that the results of this research will be important information for the government and MSME managers in Lhokseumawe City in order to create policies for the development of micro, small and medium enterprises.
THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY Fayza Yovania Br Sembiring; Rahmaniar; Ikramuddin; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.602

Abstract

This study aims to determine the effect to store atmosphere, service quality, and price on consumer satisfaction at the Kenzie Supermarket Store, Selesai Subdistrict, Langkat Regency. The method used in sample research in non-probability sampling with a propotional approach with 138 respondents. Primary data are obtained by survey and distributing questionsnaires, and secondary data from journals and internet media. The data analysis techniques used are the multiple liniear regression analysis methods, classical assumption testing. Instrument testing (validity and realiability), and hypothesis testing using the SPSS (Statiscal Package For The Social Science) program version 22.0. The simultaneous test results indicate that service quality, store atmosphere, and price affect consumer satisfaction at kenzie supermarkets. In particular,service quality, store atmosphere and price positively and significantly affect consumer satisfaction at kenzie supermarkets in selesai subdistrict, Langkat district.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY Tasya Dara Fonna; Ikramuddin; Widyana Verawaty Siregar; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.628

Abstract

This research aims to find out the influence of service quality, price and brand image on customer satisfaction when using Juang Jek in Bireuen City. This research was conducted at the online transportation service Juang-Jek in the city of Bireuen. The objects of this research are people in the city of Bireuen who use Juang-Jek services as their main stay in ordering food and traveling. This research involved 108 respondents from the Bireuen City community. This research data uses primary data by distributing questionnaires via a Google Form link, then processing the data via SPSS. The data that has been collected from collecting questionnaires in qualitative form is first composed to become quantitative data. Quantitative data is determined using a Likert scale. The data analysis technique in this research uses multiple linear regression analysis and the results of the research show that Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Brand Image has a positive and significant effect on Customer Satisfaction.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT Rizkina Putri Mahmuddin; Ikramuddin; Jullimursyida; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.776

Abstract

Micro, Small, and Medium Enterprises performance refers to the level of success or achievement of micro, small, and medium enterprises in achieving their business goals. This performance includes various aspects that reflect the success of MSMEs in operations, finance, marketing, and overall business growth. This study aims to test and analyze the influence of digital marketing variables, marketing innovation and business competitiveness on MSME performance in Bireuen Regency. The data used are primary data collected using questionnaires distributed to 144 female MSME actors in two sub-districts in Bireuen Regency. The data analysis tool uses multiple regression analysis with the SPSS version 25 program. The results of the study found that digital marketing variables, marketing innovation and business competitiveness have a significant effect on MSME performance in Bireuen Regency.
THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch) Fini Nurul Azzara; Adnan; Ikramuddin; Chalirafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.788

Abstract

This research aims to determine the influence of Aware, Appeal, Ask, Act and Advocate on consumer decisions (Consumer Behavior Study at PT. Pegadaian Syariah Lhokseumawe City Branch). The method used in sampling is Non-Probability sampling actendal fiber sampling. With a total of 105 respondents. Primary data in this research was taken through interviews and distributing questionnaires. The data analysis technique used is the multiple linear regression analysis method with the help of the SPSS version 26 program. The results of this test show simultaneously that Appeal and Act have a positive and significant effect on consumers' decisions to pawn gold in the city of Lhokseumawe, but the variables Aware, Ask and Advocate have no effect. on consumers' decisions to pawn gold in Lhokseumawe City. Partial Test, Aware has a positive and insignificant influence on consumer decisions, Appeals has a positive and significant influence on consumer decisions, Asking has a negative and significant influence on consumer decisions, Actions have a positive and significant influence on consumer decisions, then Advocates have a negative influence on consumer decisions to pawn city gold Lhokseumawe. The managerial implications in this research show that increasing Awareness, Appeal and Act on consumers' decisions to pawn gold in Lhokseumawe city. Gold pawning must utilize Aware, Appeal and Act, meaning that the higher the Aware, Appeal and Act, the higher consumer satisfaction with Lhoseumawe City gold pawning products.
THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Ikramuddin; Leli Anita; Khairina AR; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.934

Abstract

This study aims to determine the effect of digital marketing, social media influencers, and discounts on purchase intentions for fashion products on the TikTok Shop platform among Generation Z, especially students of the Faculty of Economics and Business, Malikussaleh University. The increasing trend of online shopping among the digital generation has encouraged the need to understand the factors that influence consumer decisions in shopping, especially on rapidly growing social media platforms such as TikTok Shop. This study uses a quantitative approach with a survey method by distributing questionnaires to 108 respondents selected by purposive sampling. Data were analyzed using multiple linear regression to test the effect of each independent variable on the dependent variable. The results showed that the three variables, namely digital marketing, social media influencers, and discounts, have a positive and significant effect on purchase intentions for fashion products on TikTok Shop. Digital marketing facilitates access to product information, influencers play a role in forming positive perceptions, and discounts attract consumers' interest in making purchases. The implications of this study provide insight for fashion entrepreneurs and digital marketers to design effective marketing strategies in attracting Gen Z consumers' buying interest through social media, especially TikTok.
THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CAFÉ HIDE COFFEE CLUB IN LHOKSEUMAWE CITY Ajra Ahdima; T. Edyansyah; Ikramuddin; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1116

Abstract

This study aims to analyze the Influence of Service Quality, Price and Location on Customer Satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. The data used in this study is primary data obtained by distributing questionnaires to 112 respondents who are customers who visit Cafe Hide Coffee Club Lhokseumawe City. The analysis tools used were multiple linear regression test and hypothesis test using t-test and f-test. The results of the study showed that partially and simultaneously the variables of Service Quality, Price and Location had a significant positive effect on customer satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. For the next researcher, it is hoped that they can expand the research by considering or using other variables on customer satisfaction, such as the atmosphere of the café, product quality, facilities and so on. This research is also expected to be a source for future researchers who want to conduct research related to café customer satisfaction.
THE INFLUENCE OF WEBSITE QUALITY, PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF TOKOPEDIA E- COMMERCE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY) Fitri Faryani Manik; Halida Bahri; Ikramuddin; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1119

Abstract

This study aims to analyze the influence of website quality, price, and service quality on customer satisfaction with e-commerce Tokopedia, with a case study on students of the Faculty of Economics and Business, Malikussaleh University. The research method used is a quantitative approach with purposive sampling technique involving 120 respondents. Data was collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that partially, website quality, price, and service quality have a positive and significant influence on customer satisfaction. Simultaneously, these three variables also have a significant effect on customer satisfaction, with a coefficient of determination value of 72.3%. These findings suggest that good website quality, competitive pricing, and satisfactory service are key factors in enhancing customer satisfaction with Tokopedia.
The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh Sylfiyatul Hulfa Zalza; Samsul Bahri; Adnan; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1177

Abstract

This study aims to analyze the influence of trust, customer satisfaction, and promotion on brand loyalty of Samsung smartphones among students of the Faculty of Economics and Business, Universitas Malikussaleh. Trust, customer satisfaction, and promotion were selected as independent variables because they are considered key factors in shaping consumer loyalty, while brand loyalty serves as the dependent variable, reflecting consumers’ commitment to a specific product. Primary data were collected through questionnaires distributed to students who have purchased or used Samsung smartphones, employing purposive sampling to ensure that respondents met the research criteria. Data analysis was conducted using multiple linear regression, allowing the identification of the effect of each independent variable on brand loyalty both partially and simultaneously. The results indicate that trust, customer satisfaction, and promotion have a positive and significant effect on brand loyalty. In other words, higher levels of consumer trust in Samsung’s quality and services, greater customer satisfaction with the product, and more effective promotional strategies increase the likelihood that consumers remain loyal to the Samsung brand. These findings provide important insights into the main factors influencing consumer loyalty and serve as a strategic reference for companies to design more targeted marketing programs, enhance brand loyalty among students as potential long-term consumers, and contribute valuable academic knowledge for future studies in the field of consumer behavior and brand management.
Co-Authors ., Indah Safira A Hadi Arifin A. Hadi Arifin Adnan Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Andi Quraisy Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Fachry Zaldi Fadhla, Teuku Fayza Yovania Br Sembiring Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Halimatus Sakdiah Harahap, Sakinah Tul Marhamah Hendra Syahputra Heriyana Ibrahim Qamarius Imamshadiqin, Imamshadiqin Indradewa, Rhian Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Subhan M. Subhan M. Syariful Alam M.Subhan Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muhammad Adam, Muhammad Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Hayani Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurmafuzah Rahmaniar Rico Nur Ilham Rina Malinda Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Saifuddin Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Selvi Evika Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli