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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Pemasaran International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Nabla Dewantara : Jurnal Pendidikan Matematika Asia-Pacific Journal of Public Policy International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Studi Ilmu Manajemen dan Organisasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis Journal of Health, Education, Economics, Science, and Technology (J-HEST) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of International Islamic Law, Human Right and Public Policy Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Buletin Pengabdian Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Ikramuddin, Ikramuddin
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY Nurmafuzah; Mohd.Heikal; Ikramuddin; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1226

Abstract

This study aims to analyze the influence of product quality, digital marketing, brand image, and innovation on purchasing decisions of Skintific cosmetic products in Lhokseumawe City. This study uses a quantitative method with data collection techniques through questionnaires distributed to 170 respondents who use Skintific products. The data analysis technique used is multiple linear regression with the help of the SPSS program. The results of the study indicate that the four independent variables, namely product quality, digital marketing, brand image, and innovation have a significant effect on purchasing decisions. Partially, product quality has a significance value of 0.004 with a positive coefficient of 0.229, digital marketing has a significance value of 0.008 with a coefficient of 0.255, brand image has a significance value of 0.003 with a coefficient of 0.186, and innovation has a significance value of 0.000 with a coefficient of 0.281. Thus, all proposed hypotheses are accepted. These findings indicate that improving product quality, effective digital marketing strategies, positive brand image, and continuous innovation can encourage consumers to purchase Skintific products.
FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY M. Syariful Alam; Khairina AR; Ikramuddin; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1322

Abstract

This study aims to analyze the influence of price, product quality, consumer satisfaction, and variety seeking tendencies on brand switching decisions. A case study was conducted on 100 Tri card users at the Faculty of Economics and Business, Malikussaleh University. Data were collected through an online questionnaire and analyzed using the Partial Least Square (PLS) method. The results showed that price did not have a significant influence on brand switching decisions. This indicates that consumer perceptions of price, whether considered expensive or competitive, were not a major factor in brand switching decisions. Conversely, product quality was proven to have a positive and significant influence on brand switching decisions. Signal quality, network stability, data package durability, and service features were the dominant factors that encouraged consumers to switch to another brand. Consumer satisfaction did not have a significant influence on brand switching decisions, which means that even though consumers were quite satisfied, this did not guarantee they would remain loyal to using Tri cards. In addition, variety seeking also did not have a significant influence on brand switching decisions. Thus, brand switching decisions among Tri card users were more influenced by product quality aspects than by price, satisfaction, or the tendency to try new products.
THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY Maryana Br Manik; Mohd. Heikal; Rusydi Abubakar; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price, location, and service quality on repurchase decisions among MSMEs at the Ahad Festival in Lhokseumawe City. The research method applied is quantitative with an associative approach. Data were collected through questionnaires distributed to 125 respondents who had previously made purchases at the Ahad Festival. Instrument testing was carried out using validity and reliability tests, while classical assumption tests included normality, multicollinearity, and heteroscedasticity tests. Data analysis was conducted using multiple linear regression with SPSS version 26. The results indicate that price, location, and service quality have a positive and significant effect on repurchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 0.376 shows that 37.6% of the variation in repurchase decisions can be explained by the independent variables, while the remaining portion is influenced by other factors outside this research model.
Co-Authors ., Indah Safira A Hadi Arifin A Hadi Arifin A. Hadi Arifin A. Hadi Arifin A. Hadi Arifin Adnan Adnan Adnan Afrilian Saputra Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Alfisyahri Ramadhani Andi Quraisy Annisa Ramazana Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Em. Yusuf Iis Enik Wijayanti Era Ekawati Essa Rebina Burza Br Ginting Evy Muliani Fachry Zaldi Fadhla, Teuku Fara Azmira Fayza Yovania Br Sembiring Ferji Hariansyah Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Ghazali Syamni Halimatus Sakdiah Hamdiah Hamdiah Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Harliyana, Iba Harvina Sawitri Hendra Syahputra Heriyana Heriyana Herman Fithra Husaini Ibnu Sina Ibrahim Qamarius Imamshadiqin Imamshadiqin Indradewa, Rhian Iskandarsyah Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Sayuti M Subhan M. Subhan M. Syariful Alam Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Manhasa Hira Nur'Asyi AL Utary Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Marjuli Maryana Br Manik Matriadi, Faisal Matriadi, Faisal Matriadi Mifta Uswatun Hasana Manullang Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Adam, Muhammad Muhammad Akram Muhammad Al Hafis Muhammad Aris Muladi Muhammad Basil Muhammad Fadli Hasballah Muhammad Farhan Muhammad Hayani Muhammad Pavel Askari Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurainun Nurfaliza Nurmafuzah Nurul Azmi Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rauzi Ramazalena Refi Mariska Rico Nur Ilham Rika Wulandari Rina Malinda Ristati Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rouza Fakriza Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saifuddin Saifuddin Yunus Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Sapna Biby Sara, Sara Yulis Sariyulis Terfiadi Selvi Evika Siti Maimunah Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Syamsul Bahri Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widia Lestari Hasibuan Widyana Verawaty Siregar Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita YANITA YANITA yeni mauliana Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli