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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Pemasaran International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Nabla Dewantara : Jurnal Pendidikan Matematika Asia-Pacific Journal of Public Policy International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis Journal of Health, Education, Economics, Science, and Technology (J-HEST) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Ikramuddin, Ikramuddin
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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Journal : Visioner

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Pengaruh Brand Image, Kepercayaan, Kepuasan Pelanggan Dan Promosi Terhadap Loyalitas Merek Smartphone Vivo (Studi Kasus Pada Masyarakat Kota Lhokseumawe) ., Indah Safira; Ikramuddin, Ikramuddin Ikramuddin; Jullimursyida, Jullimursyida Jullimursyida
Jurnal Visioner & Strategis Vol. 13 No. 1 (2024): Jurnal Visioner & Strategis, Edisi Maret 2024
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This research examines the influence of Brand Image, Trust, Customer Satisfaction and Promotion on Brand Loyalty of Vivo Smartphones in Lhokseumawe City. This research used primary data obtained by distributing questionnaires to 114 Vivo smartphone users in Lhokseumawe City. The independent variables are brand image, trust customer sarifaction, and promotion. Meanwhile, the dependent variable is brand loyalty. The data analysis technique used is multiple linear regression using SPSS (Statistical Program for Social Science) software. The research results show that Brand Image does not affect Brand Loyalty of Vivo Smartphone in Lhokseumawe City, Trust does not affect Brand Loyalty of Vivo Smartphone in Lhokseumawe City, Customer Satisfaction and Promotion positively and significantly influence Brand Loyalty of Vivo Smartphone in Lhokseumawe City. The results of testing the coefficient of determination show that brand loyalty among Vivo smartphone users in Lhokseumawe City is influenced by Brand Image, Trust, Customer Satisfaction and Promotion by 35.1 percent.
Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe Harahap, Sakinah Tul Marhamah; Edyansyah, T .; Ikramuddin, Ikramuddin Ikramuddin
Jurnal Visioner & Strategis Vol. 13 No. 2 (2024)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi.  Keywords: Store Atmosphere, Location, Service Quality, Customer Satisfaction.
Co-Authors ., Indah Safira A Hadi Arifin A. Hadi Arifin Adnan Adnan Adnan Afrilian Saputra Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Alfisyahri Ramadhani Andi Quraisy Annisa Ramazana Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Era Ekawati Essa Rebina Burza Br Ginting Fachry Zaldi Fadhla, Teuku Fayza Yovania Br Sembiring Ferji Hariansyah Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Halimatus Sakdiah Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Hendra Syahputra Heriyana Heriyana Heriyana Iba Harliyana Ibrahim Qamarius Imamshadiqin, Imamshadiqin Indradewa, Rhian Iskandarsyah Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Subhan M. Subhan M. Syariful Alam M.Subhan Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Maryana Br Manik Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Adam, Muhammad Muhammad Akram Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Farhan Muhammad Hayani Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurainun Nurfaliza Nurmafuzah Nurul Azmi Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rika Wulandari Rina Malinda Ristati Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Rusydi Rusydi Saifuddin Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Sapna Biby Sara, Sara Yulis Selvi Evika Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli