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Pengaruh Bauran Pemasaran, Ekuitas Merek Terhadap Keputusan Pembelian Benih Cap Kapal Terbang di Jawa Barat Dodi Supriatna; Dodik Ridho Nurrochmat; Idqan Fahmi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 3 (2017): JABM Vol. 3 No. 3, September 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.3.341

Abstract

Marketing tools known as the marketing mix, interacts with the brand equity in influencing consumer purchasing decisions. This study aims to analyze the level of marketing mix and brand equity and analyze the effect of the marketing mix with dimensions of brand equity. Presentation techniques and data analysis used in this research is descriptive analysis and Structural Equation Model (SEM). Research using depth interview technique. The experiment was conducted in West Java province with the number of respondents 137 vegetable farmers. Research shows that the product and the price has no effect on all dimensions of brand equity. Meanwhile, marketing channels and promotion effect on perceived quality, each with a loading factor of 0.516 and 0.715. Brand awareness and brand association has no effect on the decision. Only perceived quality influence on purchase decisions with a value of loading factor of 0.516. The study concluded that, perceived quality influences purchase decisions. Channel marketing and promotion affect perceived quality.Keywords: brand equity, distribution channel, marketing mix, perceived quality, purchasing decision, SEMAbstrak: Instrumen pemasaran yang dikenal sebagai bauran pemasaran (marketing mix), saling berhubungan dengan ekuitas merek dalam memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan menganalisis pengaruh bauran pemasaran dengan dimensi ekuitas merek dan menganalisis pengaruh ekuitas merek dengan keputusan pembelian. Teknik penyajian dan analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis Struktural Equation Model (SEM). Penelitian menggunakan teknik interview mendalam dilaksanakan di propinsi Jawa Barat dengan jumlah responden 137 orang petani sayuran. Produk dan harga tidak berpengaruh terhadap semua dimensi ekuitas merek. Penelitian menunjukan bahwa saluran pemasaran dan promosi berpengaruh terhadap perceived quality, masing-masing dengan loading faktor 0,516 dan 0,715. Brand awareness dan brand association tidak berpengaruh terhadap keputusan. Hanya perceived quality berpengaruh terhadap keputusan pembelian dengan nilai loading faktor 0,516. Penelitian disimpulkan bahwa, perceived quality memengaruhi keputusan pembelian. Saluran pemasaran dan promosi memengaruhi perceived quality.Kata kunci: ekuitas merek, saluran distribusi, bauran pemasaran, perceived quality, keputuan pembelian, SEM 
Perancangan Sistem Pengukuran Kinerja Dengan Metode Balanced Scorecard (Studi Kasus BUMD ABC Kota Bogor) Deni Sakri Harumantaka; Idqan Fahmi; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 3 (2019): JABM Vol. 5 No. 3, September 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.3.541

Abstract

Along with the implementation of provisions related to the regional-owned company in Bogor City Government, Regional Company ABC (the Company) took the initiative to design a precise and measurable performance measurement system. This study aims to manifest and portray the Company’s vision, mission, and motto into strategic objectives, to determine key performance indicators, and to design a performance evaluation system based on Balanced Scorecard (BSC). Data were collected by structured questionnaires, interviews, and Focus Group Discussion (FGD) to the directors and structural management as respondents based on non-random sampling methods. The strategic analysis (i.e., SWOT matrix, external-internal matrix, QSPM) was employed to assess operational excellence, business growth, and customer loyalty as the company's strategic objectives. As a result, we found fourteen performance indicators for the Company based on the BSC. The indicator targets were in line with the Company’s Budget Plan and the provisions of the Board of Directors. The design of this assessment system was then outlined in the form of an evaluation working paper as guidelines for the Company in running its business.Keywords: balanced scorecard, performance, measurement, regional company, SWOTAbstrak: Seiring dengan penerapan ketentuan terkait perusahaan daerah di wilayah Pemerintahan Kota Bogor, BUMD ABC (Perseroan) berinisiasi untuk merancang sistem pengukuran kinerja yang tepat dan terukur. Penelitian ini bertujuan menerjemahkan dan memetakan visi, misi, dan moto Perseroan ke dalam tujuan strategis, menentukan indikator keberhasilan kinerja, dan merancang sistem penilaian kinerja Perseroan berdasarkan Balanced Scorecard (BSC). Data dikumpulkan melalui kuesioner terstruktur, wawancara, dan Diskusi Kelompok Terpumpun (DKT) dengan direksi dan pejabat struktural Perseroan menjadi responden penelitian melalui pengumpulan sampel tidak acak. Data kemudian diolah dengan alat analisis manajemen strategis (matriks SWOT, matriks internal eksternal, QSPM). Hasilnya adalah dalam proses perancangan dengan analisis, faktor keunggulan operasional, pertumbuhan usaha, dan loyalitas pelanggan menjadi tujuan strategis perusahaan yang ingin dicapai. Terdapat empat belas indikator kinerja yang tepat bagi Perseroan berdasarkan BSC dengan target yang selaras dengan RKAP dan ketentuan Dewan Direktur. Rancangan sistem penilaian ini kemudian dituangkan dalam bentuk kertas kerja evaluasi sebagai panduan bagi Perseroan dalam menjalankan bisnisnya.Kata kunci: balanced scorecard, BUMD, kinerja, pengukuran, SWOT
Customer Development Model Dalam Bisnis Jasa Pembelajaran Program English as Second Languange (ESL) Niken Dyah Wanodyanti; Idqan Fahmi; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 1 (2019): JABM Vol. 5 No. 1, Januari 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.1.95

Abstract

The purpose of study is to test the application of Customer Development Model (CDM) in a language service business called English as Second Language (ESL). This study uses CDM approach by incorporating business model canvas and SERVQUAL. The study uses qualitative and quantitative approaches by involving corporate clients (headmaster and ESL teacher implementers) and corporate management to perceive consumer perceptions. The results of this study indicate that the company has passed the stage of customer discovery and customer validation for two years. The next stage is the customer creation with the results of a new marketing strategy formulation. The new marketing strategy formulation is a result of the improvement of the business model canvas and the evaluation of the old marketing strategy. The improvement of the canvas business model is derived from customer perception with SERVQUAL method. Formulation of marketing strategy will be conducted using the main strategy of providing holistic services and 7P (product, promotion, price, place, people, process, dan physical evidence) marketing mix strategy. The managerial implications that need to be carried by PT Pendidikan Prima Utama are the improvement of tools, service improvement, and ESL program development.Keywords: business model canvas, CDM, ESL, service business, SERVQUALAbstrak: Tujuan penelitian ini adalah menguji penerapan Customer Development Model (CDM) dalam bisnis jasa dengan kasus program English as Second Languange (ESL). Pendekatan penelitian ini melalui CDM dengan menggunakan model bisnis kanvas dan SERVQUAL. Penelitian menggunakan pendekatan kualitatif dan kuantitatif dengan melibatkan klien perusahaan (kepala sekolah dan guru implementor ESL) dan manajemen perusahaan untuk melihat persepsi konsumen. Hasil penelitian ini menunjukkan bahwa perusahaan sudah melewati tahapan customer discovery dan customer validation selama dua tahun. Tahapan selanjutnya adalah customer creation dengan hasil rumusan strategi pemasaran yang baru. Rumusan strategi pemasaran yang baru merupakan hasil perbaikan model bisnis kanvas dan evaluasi strategi pemasaran yang lama. Perbaikan model bisnis kanvas diperoleh dari hasil persepsi pelanggan dengan metode SERVQUAL. Rumusan strategi pemasaran yang akan dilakukan dengan strategi utama memberikan pelayanan holistik dan strategi bauran pemasaran 7P (product, promotion, price, place, people, process, dan physical evidence). Implikasi manajerial yang perlu dilakukan pada tahap customer creation ini adalah perbaikan perangkat, perbaikan pelayanan, dan pengembangan program ESL.Kata kunci: bisnis jasa, CDM, ESL, model bisnis kanvas, SERVQUAL
HOW EFFECTIVE IS EMPOWERING MSMEs THROUGH BUSINESS TRAININGS? A LESSON FROM DAYA PROGRAM OF BANK BTPN Idqan Fahmi; Fithriyyah Shalihati; Suhendi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.669

Abstract

Bank BTPN has a unique program called Daya aiming to grow the business of its MSME customers by giving free regular and systematic business trainings. The question is how effective is the Daya program in improving the business of its MSME customers. The effectiveness is shown by comparing business performances of participating MSME customers with non-participating ones. The study had been undertaken in 12 BTPN working areas by surveying 545 numbers of participants and 111 numbers of non-participants. The results showed that the Daya program had a positive direct impact on MSMEs' business variables such as turnover, operational cost and customers' business growth index (CBGI), especially at the micro-enterprises category. Indirectly, the trainings also have a good impact on MSME's family and environment reflected by changes in household expenditure (family) and number of employees (environment). Finally, the Daya program's has improved the quality of business practices of participating MSMEs in the aspects of managing finance, marketing, sales, human resources, operations and soft-skills. Keywords: empowering MSMEs, business trainings, business variables, customers’ business growth index, micro-enterprises
EFFICIENCY VS THE MAQASID SHARIAH INDEX: A COMPARATIVE STUDY OF CONVENTIONAL AND ISLAMIC BANKS IN INDONESIA Salman Al Parisi; Idqan Fahmi; Trias Andati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 2 (2021): JABM Vol. 7 No. 2, Mei 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.2.252

Abstract

Over the last few years, Indonesian Islamic banking has experienced positive development, but there has been a dramatic dip in the growth of the assets and deposits of commercial Islamic banks. This indicates possible inefficiencies in these banks, and the sharp decline in the growth of their assets needs to be assessed in terms of efficiency and Islamic values, which are considered to be able to enhance performance. This research examines conventional and Islamic bank performance in terms of efficiency with data envelopment analysis (DEA) and the maqasid shariah index (MSI) with simple additive weighting (SAW) analysis, using data from fourteen commercial Islamic banks and four commercial conventional banks over the period 2007 to 2018. The results show that conventional banks were more efficient than Islamic ones, except in the financial crisis period, when the efficiency of Islamic banks was higher. In addition, the maqasid shariah index of conventional banks was lower than that of Islamic ones, although the index for Islamic banks was still very low. Furthermore, the study also found that the greater the level of total assets, the higher the maqasid shariah. Keywords: banking performance, commercial islamic banks, efficiency, maqasid shariah index
DELAY RISK ASSESSMENT IN CRUSHER SYSTEM CONSTRUCTION AT PT FREEPORT INDONESIA UNDERGROUND MINE Bambang Eka Muliano; Idqan Fahmi; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.602

Abstract

The construction of a crusher system is a very important sequence in the underground mining stage. Therefore, the delays in completing construction will have a negative effect on production achievement. Of the three crusher systems with a capacity of around 2,500 tons per hour that have been completed to support the development of a new underground mine at PT Freeport Indonesia (PTFI), two of them have experienced a delay in completion of more than one month while the remaining one was completed faster. This study aims to assess the risk of delays in the construction of a crusher system in PTFI’s underground mine. The risk of delay was identified and registered from the history of the construction reports of the three previous crusher systems. Then the opinions of 35 selected experts are collected to provide an assessment on four scales of both consequences and likelihood scores. This expert assessment is used for risk analysis to determine the severity level of each risk. The result of this study identified 79 risks of delay in the construction of a crusher system in PTFI’s underground mine which can be grouped into five categories: 16 risks related to work area, 8 risks related to construction drawing, 22 risks related to materials, 3 risks related to administration, and 30 risks related to resources. From the results of risk analysis and evaluation, it was found that 17 risks of high severity delays required risk treatment: 1 risk in the work area, 11 risks to material, and 5 risks to resources. In very specific projects such as the construction of a crusher system in a remote underground mine, the risks related to materials and resources management are of high severity impact for project delays. Keywords: construction delay analysis, construction failure case studies, construction risk assessment, project risk management
STRATEGI PENGEMBANGAN PROGRAM PENYELENGGARAAN KHUSUS DI PASCASARJANA Vera Nora Indra Astuti; Idqan Fahmi; Musa Hubeis
Jurnal Kependidikan Vol. 45, No.2 (2015)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jk.v45i2.7496

Abstract

Penelitian ini bertujuan untuk mengetahui posisi Program Studi Magister PengembanganIndustri Kecil Menengah (PS MPI) dan penyelenggaraan yang perlu dikembangkan di masa-masamendatang. Penentuan responden berdasarkan tingkat kepakarannya yang berasal dari pihakmanajemen dan stakeholders. Alat analisis yang digunakan meliputi Matriks IFE dan EFE, MatriksIE, Matriks SWOT, QSPM, dan Implementasi Strategi. Posisi PS MPI terletak pada sel V, yaitu jagadan pertahankan. Strategi pengembangan yang bisa diimplementasikan oleh PS MPI yaitu strategipemutakhiran metode pembelajaran sesuai kebutuhan pasar dan perkembangan jaman. Strategi inibisa diimplementasikan oleh program penyelenggaraan khusus lainnya di Sekolah Pascasarjana IPB.Implementasi strategi tersebut da
Determining Factors of Deposit Level of Islamic Bank in Indonesia Sofyan Baehaqie; Idqan Fahmi; Irfan Syauqi Beik
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 9, No 2: July 2017
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.517 KB) | DOI: 10.15408/aiq.v9i2.5156

Abstract

One Way to maintain the stability of banking industry is by applying the deposit insurance scheme. The application of the deposit insurance scheme has an impact by increasing the level of bank deposits. The objectives of the research are to identify the factors affecting the level of deposits of Islamic banks in Indonesia and managerial implications regarding to the functions of Indonesia Deposit Insurance Corporation (LPS). The technique used is the panel data regression with fixed effect model using the data from the 11 Islamic banks for the period of 2011 -2015. The results show that the factors affecting the level of deposits of the Islamic banks in Indonesia significantly and positively include the size of banks and their non-performing financing (NPF); however, they influence the capital negatively. Based on these results, LPS is required to build or sharpen the surveillance systems as part of its early detection by doing the mapping based on the size and to monitor the bank capital structure and bank finance portfolio structure.DOI: 10.15408/aiq.v9i2.5156
ANALISIS SITUASIONAL PERUSAHAAN PENYEDIA LAYANAN BROADBAND DI ERA BISNIS DIGITAL Sri Damar Setiawan; Rina Oktaviani; Idqan Fahmi; Setiadi Djohar
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 1 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.544 KB) | DOI: 10.22441/mix.2018.v8i1.004

Abstract

Abstract. The growing Information and Communication Technology (ICT) industryleading to the convergence of services. The depletion of industry boundaries causesthe level of competition to be more stringent. The latest competition challenge ofbroadband service providers in the digital business era is from Over The Top (OTT)service providers that provide applications and content. The purpose of this researchis to conduct gap analysis and Structure Conduct Performance (SCP) analysis. Gapanalysis includes the firm's capability gap against environmental turbulenceexpectations as well as resource gaps and performance. The method used isquantitative analysis and descriptive statistics analysis using secondary data. Theresearch results have shown that the company's capability has not been suitable tothe expectations of environmental turbulence and there are gaps in resources andperformance. This research also results have shown that the market concentrationlevel in industry is high, but the behavior of the company competes and producesgood profit level. The implication of the research results are the company needs tomake efforts to transform the capability and strategy to keep the company growingand sustainable.
FINANCIAL DISTRESS ANALYSIS OF INDONESIA RETAIL COMPANIES Yelli Yulian; Idqan Fahmi; Tanti Novianti
Journal of Management and Business Review Vol 17, No 2 (2020)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v17i2.201

Abstract

Retail industry is an industry whose business activities provide products in the form of goods and or services to individuals, themselves, families or households. In the past few years there have been many closures of retail outlets in Indonesia. In 2016 in global retail development, it was noted that Indonesia was included in the 5 most active retail countries as well as being among the 5 countries with the biggest sales in Asia. In recent years there have been many closures of retail outlets in Indonesia. The current retail condition in Indonesia faces many problems, one of which is the distortion of new income, namely retail that has no place or so-called electronic commerce (e-commerce). E-commerce involves buying and selling products (such as physical goods, digital products or services) that are transacted through computer networks.This study uses data from 23 companies to describe the condition of the retail business in Indonesia. Data collected from 2013 to 2017 and analyzed using panel data regression with three approaches Altman, Springate and Zmijewski. All companies experienced a decline in financial performance. The factors that influence the condition of financial distress are net profit margin, current ratio, size of firm and total asset turn over.
Co-Authors abdul halim Adelia Oktarina Adetiya Prananda Putra Adi Yusup Tauruy Adi, Dian Purnomo Adwirman Adwirman Agus Maulana Agus Maulana Agus Maulana Agus Setiyono Agustina Widi Palupiningrum‬ Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Ridho Aida Vitayala S. Hubeis Aida Vitayala S. Hubeis Aida Vitayala S. Hubeis Aisyah Fitri Yuniasih Alfarizy, Rifki Salman Alla Asmara Amita Rizka Windyani Amita Rizka Windyani Andika, Tommy Angraini, Febi Adnesia Anny Ratnawati Anwar Hadi Musaddad Aria Kekalih Ariani Dian Pratiwi Arief Daryanto Arief Daryanto Arief Safari Arief Safari Arief Safari Arif Imam Suroso Arif Satria Ario Damar Aslam Mei Nur Widigdo Aulia Rahman Aurora Nur Firdausi Baehaqie, Sofyan Bagus Sartono Bambang Eka Muliano Bambang Juanda Cecep Mukti Soleh Chandra Dewi, Galuh Deasy Indriani Dedi Kurniadi Dedy Aguspriandono Suprapto, Dedy Aguspriandono Deni Sakri Harumantaka Dewi, Nina Kurnia Dhanu Dian Widi Prasetyo Diani Mustika Prianti Didin Hafidhuddin MS Dodi Supriatna Dodik Ridho Nurrochmat Dodik Ridho Nurrohmat DWI SURYANTO E. Gumbira Sa'id E. Gumbira-Sa’id Eka Nurjati Eka Sudarmaji Erliza Noor Ernawati, Erni Ety Sri Setiyanti Evy Damayanthi Fajar Adi Febi Adnesia Angraini Galuh Chandra Dewi Gandaputra Simbolon, Andreas Nicholas Gendut Suprayitno Handayani Boa Handrian, Irfan Hardianto, Andi Harianto Harianto Haryono, Adi Hasim Hendra Wijaya Hendro Sasongko Hermanto Siregar Heryandri, Kemal Heti Mulyati Hilman Hakiem Homisah Homisah Huub Mudde Ika Febriana Illah Sailah Imam T Saptono Imam Teguh Saptono Imam Teguh Saptono Indra Setia Dewi IPB, DGB Irfan Handrian Irfan Syauqi Beik Kehek, Isak Kemal Heryandri Khodijah Mustaqimah Khotimah, Fitri Kinasih Husnul Lala M Kolopaking Luky Adrianto M Agus Setiadi M. Syamsul Maarif Ma'mun Sarma Machfud Maghfira Puti Gaisani Mahpud Mahpud Marimin , Marimin Marimin Moch. Hadi Santoso Muhamad Randy Wiguna Semesta Muhammad Erianto Septayadi Muhammad Firdaus Muhammad Syafei Mukhamad Najib Musa Hubeis Nada Maharani Wiradarya Nadya Tanaya Ardianti Nahrowi Niken Dyah Wanodyanti Noorisiva Larasati Nurjati, Eka Oktarina, Adelia Oktariza, Wawan Pana, Otto Baka Parmana Parmana Purwiyatno Hariyadi Putri Irina Mayang Sari Raden Dikky Indrawan Ratih Wulandari Ratnadianti, Aulia Reza Satrya Arjakusuma Riany, Matelda Septia Rifki Ismal Rifki Ismal Rifki Ismal Rina Oktaviani Rini Andrida Rita Nurmalina Rizal Syarief Roy Hutahaean Ruddy Suwandi Sa'id, E. Gumbira Safira Aulia Rosalini Salman Al Parisi Santoso, Moch Hadi Saptowulan Satyawan Sunito Savelia Salsa Bila Setiadi Djohar Setiadi Djohar Shalihati, Fithriyyah Shinta Setiadevi Simbolon, Andreas Nicholas Gandaputra Sinaga, Jovan Siti Jahroh Soegesty, Nugraha Bagoes Sofyan Baehaqie Sri Damar Setiawan Sri Hartono, Sri Sri Hartoyo Sri Hartoyo Sri Mulatsih Sri Purwaningsih, Sri Sri Wahyuni Sudradjat Sufrin Hannan Suhartoyo Suhartoyo Suhendi Sumiati Suprehatin Suprehatin Suria Darma Tarigan Syahrir, Azhar Syamsiar, Syamsiar Syarifah Amaliah Syekh Farhan Robbani Tambunan, Sofyan Ahmadi Tandra, Hansen Tanti Novianti Toni Priyanto Trias Andati Trias Andati Ujang Sumarwan Ulfah Juniarti Siregar Utami Dyah Syafitri Utami, Yulistiana Endah Vera Nora Indra Astuti Vierke, Intan Maria Lewiayu Wahyu Rosid Widodo CK, Agus Puji Yandra Arkeman Yandra Arkeman Yelli Yulian Yelli Yulian Yeni Marlina Yohandira Yohandira Yossi Wibisono Yossi Wibisono Yudha Heryawan Asnawi Yudhie Dwi Kristanto Yusman Syaukat Zeetpy Maisana