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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Inspiration Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Dedikasi Pendidikan JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Al-Musannif Jurnal Inovasi dan Pelayanan Publik Makassar Journal of Economic, Public, and Accounting (JEPA) Economics and Digital Business Review Pinisi Business Administration Review Nobel Management Review Al-Buhuts (e-journal) Golden Ratio of Community Services and Dedication International Journal Mathla'ul Anwar of Halal Issues Journal of Training and Community Service Adpertisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO AT-TIJARAH: Journal Islamic Banking and Finance Research The Journal of Business and Management Research Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research JER Celebes Journal of Community Services Atestasi : Jurnal Ilmiah Akuntansi
Ahmad Firman
Institut Teknologi Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Advances in Business

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The Effect of Location, Product Diversity, and Store Atmosphere on Increasing Customer Satisfaction Azhari, Azlan; Firman, Ahmad; Khalik, Abdul; Oktaviani, Andi Ririn
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.136

Abstract

The primary objective of this study is to empirically examine and evaluate the impact of location considerations, product diversity, and store atmosphere on customer satisfaction. All customers who conduct shopping activities at Toko 123 in Makassar comprise the demographic the researcher chose for this study's data source. Seventy respondents were included in the study, determined using Lemeshow's formulation. The utilized data source consists of primary data, specifically data that researchers have directly gathered by administering a questionnaire instrument to respondents. The data analysis methodology encompasses several components, including descriptive statistical analysis, validity testing, reliability testing, classical assumption testing, and hypothesis testing using multiple linear regression analysis, coefficient of determination testing, t-tests, and F-tests. The findings indicated that the location variable did not significantly impact consumer satisfaction when shopping at Toko 123 in Makassar. The effect of product diversity and store atmosphere on client happiness while shopping at Shop 123 in Makassar is noteworthy. The findings from the concurrent examination indicate that the independent variables of location, product diversity, and store atmosphere collectively substantially impact consumer satisfaction during the shopping experience at Shop 123 in Makassar.
Co-Authors A. M. Reski Febriatma Hidayat A. Ratna Sari Dewi Abd Rahman Abdi Abdu Haris Abdul Khalik Aditya Halim Perdana Kusuma Putra Putra Adnan, Arfandi Agunawan, Agunawan Agung Nugraha Agus Purnomo Sidi Agusrianto Agusrianto Agussalim, Agussalim Akhiruddin Akhiruddin Alias, Alias Amin, Asbi Amir Mahmud Andi Ircham Hidayat Andi Nabila Tenri Lala Andi Nurlia Andi Pawennari Andi Ririn Oktaviani Andi Soraya Zainal Andi Ummul Khaer Andi Ummul Khaer Andi Ummul Khair Anka, Nurul Aqilah Annur SB, Ince Adzzahra Arminas Arminas Arsinta Zalzabila AS, Shafira Aqila Ashari, Azlan Asniwati Asniwati, A. Asri asri Asri Asri Azlan Azhari Badaruddin Bahri Baharuddin Bahrul Ulum Ilham Bahrul Ulum Ilham, Bahrul Ulum Basara, Muhammad Saleh Basri Basri Basri Rakhman Burhan, Endang Daniel Nemba Dambe Dara Ayu Nianty Deddy Rahwandi Rahim Deddy Rahwandi Rahim Deddy Rahwandy Rahim Dedi Setiawan Dirwan , Dirwan Dirwan Dirwan Dirwan Dirwan Djabbar, Nurdiana Djalante, Andi Fahmi Syarif Faisal Rizal Zaenal Farahni, Muthia Fathorrahman Fitriany Fitriany, Fitriany Gasmadia Gasmadia Giri Dwinanda Gunawan Bata Ilyas Gunawan Gunawan Haeranah Hamdiah Hamdiah Hardianty Askar Hasanah Nur Hasdin Nasri Hasmin Tamsah Hasnah Hasnah Hasnih Hasnih Hazriani, Hazriani Herianto, Dedy herman jaya HS, Nurul Fuada Fatima Ida Baharuddin Idham Idham Ince Wardah Taliang indra wijaya Inrawati, Nur Irawati, Arwita ISKANDAR Kamaluddin, La Ode Amijaya Kamaluddin, Laode Amijaya Karmansyah Karmansyah Karza, Arya Khaeran, Muh. Isnan L, Fitriani Laode Amijaya Kamaluddin Latief, Fitriani Lazuardi, Muhammad Abrori Linda Herlina M.Ilham Maharani, Mutiara Dewi Mahathir Mohammad Mariah Maryani Maryani Masdar Mas’ud Mashur Razak Masnyur Mansyur Md. Mohi Uddin Megawati H Moh Zulfachmi Murfat Mubyl, Mutiarini Muh. Said Muh. Syilfa Nooviar Muhammad Fachrul Sjarlis Muhammad Hidayat Muhammad Hidayat Muhammad Hidayat Muhammad Hidayat Muhammad Idris Muhammad Komeini Muhammad Luthfi Muhammad Natsir Muhammad Nusran Muhammad Yassir Mukhtar Hamzah Multhazam, Nur Afifah Thohirah Mulyawan Amin Musa Musa Muslimin, Istyqamah Mustaking, Mustaking Mustaman Mustaman Nadya Utari Gunawan Naim, Mardjani Aliyah Abdul Novi Aryanti Nuggraha, I Made Widi Nur Ainun Alwi Nurhaeda Nurhaeda NURLIAH NURLIAH Nurul Istiqamah Paula Eka Wijaya Rabaisa Rabaisa Rahmat Rahmat Rasdi Rasdi, Rasdi Ratna Bater Reza, Heru Kreshna REZKI - Ridwan Rijal, Chaerur Rismawati Rismawati Rozita Uji Mohammed said, muh Salim Sultan Saripuddin D Saripuddin Saripuddin Setyani Dwi Lestari Sitti Aminah Sri Astuty - Sri Fausiah Rahmayanti Sudirman Dandu Sumardi Sumardi Surianto, S. Suriyanti, Suriyanti Suryadi Suryadi Sutiara, Sutiara Syafaruddin Sakka Syarifuddin Syarifuddin Sylvia . Thomas More Garu Tin Agustina Karnawati TM, Ridwan Tunggul Prasodjo Vincent Aditya Putra Suciadi Wandi Janwar Wulandari, Tenri Yanti Sri Rejeki Yulianingsih Yulianingsih