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Optimizing purchasing decisions through marketing strategies: Case studies in housing property Abimanyu Tuwuh Sembhodo; Adya Hermawati; Abd Karman; Jana Siti Nor Khasanah; Endang Fatmawati
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.21071

Abstract

This study aims to investigate the influence of digital marketing on purchasing decisions. The research sample in this study is prospective buyers of Griya Citra Perdana Malang Housing. In answering the aim of this study, we used 40 respondents and constructed a simple model based on path analysis. The model built shows that personal selling has no significant effect on purchasing decisions; digital marketing significantly affects purchasing decisions; service quality has a significant impact on purchasing decisions. Furthermore, the simultaneous test shows that the three independent variables significantly influence purchasing decisions.
Social Media And Msme Product Promotion In Digital Days: What Experts Say Syam'un Syam'un; Bachtiar Sembiring; B.M.A.S. Anaconda Bangkara; Endang Fatmawati; Antoni Antoni
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.977 KB) | DOI: 10.35335/enrichment.v12i2.451

Abstract

Being via online entertainment means to make companions, yet business exercises, for example, private company advancements (SMEs), are likewise effortlessly found via virtual social networking. To explain reality and suppositions above, we have visited a few distributions as logical proof from specialists, particularly in online entertainment and business advertising, which we then concentrated on cautiously to find a straightforward solution. The review interaction includes a data coding framework and data evaluation and a conclusion after completing inside and out translations to find solutions.. This study uses data that we found electronically in many books, scientific articles, and websites discussing social issues and small business products' marketing. So based on the study and discussion, we can say that social media and MSMEs are two things that cannot be separated because of the existence of social media that can transform products, especially in marketing because, in the digital era, all rely on electronics, especially in social media applications
KOMPETENSI LITERASI INFORMASI PUSTAKAWAN DI ERA INFODEMIK Endang Fatmawati
Nusantara Journal of Information and Library Studies (N-JILS) Vol 3, No 2 (2020): Desember 2020
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4301.478 KB) | DOI: 10.30999/n-jils.v3i2.976

Abstract

The purpose of writing is to bring up creative librarian ideas and provide problem-solving strategies related to the circulation of hoax in the infodemic era. The discussion uses the literature review method related to infodemics, information literacy competencies, and librarian strategies in the social media era. High rapid social media and internet access users are not accompanied by literacy competencies. One of the efforts to build a knowledge ecosystem is through increasing information literacy competencies. In the context of libraries, social media influences the relationships and social interactions carried out by librarians. The wave of information that is not necessarily accurate is increasingly being spread through social media. Library information sources can be disseminated through social media applications with various platforms. His practice in the library is building scientific communication, knowledge management, promotion, marketing, and publication. Due to the rapid dissemination of information, librarians are expected to have the sensitivity and expertise in packaging information, disseminating it through social media, cleverly sorting and choosing, and wisely using it. The problem-solving strategy that exists in the era of social media for librarians to be able to surf the internet is healthy information literacy competence.Keyword: information literacy, librarian competence, hoax, infodemic, social mediaABSTRAKTujuan penulisan untuk memunculkan gagasan kreatif pustakawan dan memberikan strategi pemecahan masalah terkait dengan beredarnya informasi hoaks di era infodemik. Metode kajian menggunakan metode kajian pustaka terkait dengan infodemik dalam era media sosial, kompetensi literasi informasi, serta strategi pustakawan di era media sosial. Tingginya akses internet dan pesatnya pengguna aktif media sosial tidak dibarengi dengan kompetensi literasi. Padahal salah satu upaya membangun ekosistem pengetahuan adalah melalui peningkatan kompetensi literasi informasi. Dalam konteks perpustakaan, media sosial berpengaruh pada relasi dan cara berinteraksi sosial yang dilakukan oleh pustakawan. Gelombang informasi yang belum tentu akurat semakin terasa masif penyebarannya melalui media sosial. Sumber informasi perpustakaan dapat didesiminasikan melalui aplikasi media sosial dengan berbagai platform. Praktiknya di perpustakaan adalah membangun komunikasi ilmiah, pengelolaan pengetahuan, promosi, pemasaran, serta publikasi. Oleh karena penyebaran informasi demikian pesat, maka pustakawan diharapkan memiliki kepekaan dan kepiawaian dalam mengemas informasi, menyebarkan melalui media sosial, cerdas memilah dan memilih, maupun bijak dalam menggunakannya. Strategi pemecahan masalah yang ada di era media sosial bagi pustakawan agar dapat berinternet sehat adalah memiliki kompetensi literasi informasi.
Purchasing decision optimization strategy by service quality innovation through purchase intention Abimanyu Tuwuh Sembhodo; Adya Hermawati; Endang Fatmawati; I Wayan Ruspendi Junaedi
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.19975

Abstract

This study aims to understand the behavior of housing buyers. The data collected in this study use a survey method, using the purposive sampling technique to generate 40 respondents. Structural equation modeling (SEM) showed that service quality innovation did not improve purchasing decisions but purchasing intention mediating service innovation and purchasing decision.
An Application of Multimodal Text-Based Literacy Activities in Enhancing Early Children’s Literacy Endang Fatmawati; Nanda Saputra; Magdalena Ngongo; Ridwin Purba; Herman Herman
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 6, No 5 (2022)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v6i5.2782

Abstract

Salah satu program pengembangan yang sangat penting dalam pendidikan anak usia dini adalah pengembangan bahasa. Tujuan dari penelitian ini adalah untuk mengembangkan kegiatan literasi denngan menggunakan Kegiatan Literasi Berbasis Teks Multimodal untuk anak usia dini di salah satu sekolah TK di Pematangsiantar. Metode deskriptif kualitatif diterapkan dalam penelitian ini. Sumber data penelitian ini adalah anak usia dini sebanyak 26 siswa. Observasi, wawancara, dan dokumentasi digunakan untuk memperoleh data. Triangulasi teknik dan triangulasi sumber digunakan dalam analisis data. Proses interpretasi data yang terkumpul menggunakan analisis deskriptif kualitatif. Penelitian ini mengalami peningkatan kenyamanan lingkungan belajar peserta didik dengan persentase peningkatan rata-rata sebesar 15,8% sehingga kegiatan literasi berbasis multimodal ini layak untuk dikembangkan dan dilaksanakan pada anak usia dini. Para peneliti juga menyarankan agar pihak sekolah memahami pentingnya membangun lingkungan literasi yang baik di dalam kelas dalam mendukung penerapan literasi berbasis multimodal untuk perkembangan kemampuan literasi anak
Library Experiential Marketing Strategy as a Means of Increasing Library Satisfaction in the Use of E-Resources During the Covid-19 Pandemic Endang Fatmawati
International Journal of Science and Society Vol 3 No 4 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.366 KB) | DOI: 10.54783/ijsoc.v3i4.395

Abstract

This study aims to analyze the effects of library experiential marketing strategies on user satisfaction levels during the Covid-19 pandemic, using a quantitative approach. Data were collected through observation, questionnaires, and reviews of related literature. Based on the results obtained, experiential marketing is a suitable marketing concept for libraries. This strategy is bound to aid libraries in providing pleasant and unforgettable services. The priority of experiential marketing strategy during the Covid-19 pandemic is to observe the responses of users by testing the variables of sense, feel, think, act, and relate/linkage. These five independent variables have a positive and significant effect on user satisfaction, indicating the potential for libraries to improve user experience by connecting through real-life users. In conclusion, experiential marketing strategies can provide positive experiences for users and, consequently, improve the interest in optimizing the use of electronic information resources, even during the Covid-19 pandemic.
What are the Experts Saying About Business Marketing Communication Applications in the Digital Age? B.M.A.S. Anaconda Bangkara; Rainier Hendrik Sitaniapessy; Irma Rachmawati Maruf; Endang Fatmawati; Yuli Purbaningsih
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.192 KB) | DOI: 10.35335/enrichment.v12i4.741

Abstract

This study aims to understand what experts say in business marketing communication applications in the era. The search for data has been successful; we have provided technical assistance on several data that we believe are relevant to the problem, namely the marketing communication application business. We examine the data under a phenomenological approach to gain understanding from several existing data so that the data is valid in answering the problem. Based on the study and discussion, it is explained that several applications can be used in marketing business products in this era of digital applications. In essence, the application is a very communicative marketing model that connects business people with customers online. It is hoped that these findings will be helpful in the development of further studies in both academic and industrial contexts.
Identification of Legal Aspects of the Environment and Patterns of Citizens' Awareness of Environmental Safety, Sustainability, and Balance Budi Sulistiyo Nugroho; Irma Rachmawati Maruf; Adi Mursalin; B.M.A.S. Anaconda Bangkara; Endang Fatmawati
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.406 KB) | DOI: 10.35335/legal.v11i4.484

Abstract

Efforts to save the environment have been carried out in various ways, including creating policies and implementing the Law on citizen awareness of the importance of safety, balance, and environmental Sustainability. This study sought to identify several scientific studies that state how critical legal aspects are to environmental occupation and the management of citizens so that the environment can be sustainable. This study utilized secondary data from several books and scientific articles that actively discuss ecological and safety issues. After a series of reviews, we managed to find several important things, including how the definition of environmental Law; then we saw the scientific substance related to how the government should be given to citizens, then the legal aspects and existing systems, then also how the environmental aspects and the role of the government in implementing the Law and also the role of the government. The private sector in saving the environment. It is hoped that these findings will be helpful for future studies.
Best Practices for Accelerating Healthy Environmental Policy from Organisation and Government Institutions in Indonesia Tamaulina Sembiring; Irma Rachmawati Maruf; B.M.A.S. Anaconda Bangkara; Kholis Ernawati; Endang Fatmawati
Science Midwifery Vol 10 No 4 (2022): October: Science Midwifery
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v10i4.767

Abstract

This study discussed the escalation of healthy environmental policies by parties such as environmental organizations and the government. We designed this research in a qualitative descriptive manner where we extracted information from several sources. Then we researched it until we got an answer to finish the discussion. We examine this study under a phenomenological approach. Likewise, data analysis involves data coding, high evaluation, in-depth interpretation, and data organization. After discussing the results, we conclude, among others, that the best practices for accelerating healthy environmental policies by the government and other organizations in the country have helped publicize the government's commitment to maintaining a healthy environment, including conducting seminars, workshops by related organizations, supporting symposiums organized by the government. Other best practices are the healthy living community movement driven by the private sector and the environmental love movement to save the earth is also carried out by various non-governmental organizations, all of which want to encourage the acceleration of policies and Implementation of maintaining a healthy environment in Indonesia. It is hoped that these results will be helpful in future similar studies.
Analysis of Human Resource Management in Improving Teachers’ Competence in Early Childhood Teaching at Schools Nazaruddin Malik; Endang Fatmawati; Ridwin Purba; Tukiyo Tukiyo; Marto Silalahi
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 6, No 6 (2022)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v6i6.3264

Abstract

This study aims to explain several implementations of Human Resource Management to improve the competence of early childhood education teachers, namely: human resource planning, training and human resource development. The research method uses a qualitative descriptive approach. Data collection techniques were carried out by observation, interviews and documentation taken from teachers and headmaster. Post-data collection analysis used a data reduction pattern, data display, and data verification. The main points of the research results are: (1) the human resource planning system is carried out by analyzing all activities or workloads that must be carried out by all school components. (2) human resource training and development carried out still tends to be a formality limited to success whether or not the training was implemented, and not yet oriented to the effects of the post-training that was carried out, it was able to change for the better or not the behavior and performance of the participants towards organizational goals
Co-Authors Abdul Wahab Syakhrani Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Adi Mursalin Adya Hermawati Agnes Gau Densia Bulu Agus Leonard Togatorop Agus Riyanto Ahmad Muhajir Amri Amri Andi Asy'hary J. Arsyad Ani Heryani Ani Nuraini Antoni Antoni Antono Damayanto Arif Bintoro Johan Arif Budi Sulistyo Arwin Tannuary Arwin Tannuary B.M.A.S. Anaconda Bangkara Bachtiar Sembiring Bintang R. Simbolon Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Cece Suryana Citra Arta, Deddy Novie Dadi Kuswandi Dasmadi Dhian Agustin Widyaningrum Dimas Sasongko Elvira M. Usulu Emy Yunita Rahma Pratiwi Enrile Victorio Erni Murniarti Erwan Prastiawan Faisal Kemal Fakhry Amin Febritesna Nuraini Fitrani Amin Frederic Kornelius Marbun Geofakta Razali Gogor Christmass Setyawan Guntur Arie Wibowo Hanifa Aisha Hariyanto Herman Herman Herman Herman Herman Herman Herman Herman I Nyoman Tri Sutaguna I Wayan Ruspendi Junaedi Ika Suhartanti Darmo Iman Ahmad Gymnastiar Irwan Fathurrochman Irwandi Jana Siti Nor Khasanah Jasmaniah Jasmaniah Jihan Jihan Jihan Jihan Joko Ariawan Joko Sabtohadi Kholis Ernawati La Ode Almana Lilik Sulistyo Lindawati Kartika Loso Judijanto Luluk Firdausiyah M Tirtana Siregar, M Tirtana M. Ramli M. Syukri Azwar Lubis Magdalena Ngongo Marjan Miharja Marto Silalahi Maruf, Irma Rachmawati Mas'ud Muhammadiah Mashudi Mashudi Masnilam Hasibuan Mathew Alfredo Joseph Kaunang Mawardi Mawardi Misna Wulandari Mohammad Abdul Mukhyi Muas Muchtar Muh. Safar Muhammad Alda Wijayanto Muhammad Hermansyah Mutia Pamikatsih Najihatul Faridy Nawassyarif Nazaruddin Malik Ni Luh Yulyana Dewi Nico Djundharto Djajasinga P Purwanto Petrus Jacob Pattiasina R. Ayu Erni Jusnita Rahma Dini Warastuti Rahmat Purbandono H Rahmat, Stephanus Turibius Rainier Hendrik Sitaniapessy Ratih Kusumastuti Reni Sara Indrawati Revi Sesario Reza Yuridian Purwoko Ridwin Purba Ridwin Purba Ridwin Purba Rohanna Sinambela Rona Romadhianti Rosmaniar Sembiring Ryan Aldiansyah Akbar Sahrul Ari Irawan Samuel Mamonto Saputra, Nanda Sardjana Orba Manullang Sasabone, Carolina Selvi Marcellia Shinta Grace Adinda Sirait Sitti Nur Alam Sjahruddin, Herman Slamet Riyadi Sri Wulan Windu Ratih Sudirman Sudirman Sudjono Syahril Hasan Syam'un Syam'un Syamsu Rijal Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsul Bahri Tamaulina Br Sembiring Teguh Setiawan Wibowo Tekat Sukomardojo Theodorus Sendjaja Ti Aisyah Totok Hendarto Tukiyo Tukiyo Ulfa Maulani Uli Wildan Nuryanto Wilson Marpaung Winanjar Rahayu Wirawan, Vani Wisman Wisman Yane Mayasari Yanti Mulia Roza Yoesoep Edhie Rachmad Yuli Purbaningsih Yulian Arpianto Yunita Suryani Yusniati N. Sabata Zaenal Aripin Zulvia Trinova  Abd. Karman