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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

Enhancing Revisit Intentions: The Role of Perceived Value, Brand Experience, and Tourist Satisfaction in Bukit Lawang Ecotourism Sinaga, Aprizal Haris; Rini, Endang Sulistya; Harahap, Hamdani
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12771

Abstract

This study aims to analyze the influence of perceived value and brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This research employs an associative quantitative approach. The study population comprises tourists who have visited Bukit Lawang, with a sample of 180 respondents selected using purposive sampling. Primary data were collected through questionnaires, while secondary data were obtained through documentation studies. Data analysis utilized the Structural Equation Modeling (SEM) method with SmartPLS version 3.0 as the analytical tool. The results show that perceived value has a positive and significant effect on tourist satisfaction and revisit intention. However, brand experience does not influence tourist satisfaction but has a positive and significant effect on revisit intention. Tourist satisfaction mediates the effect of perceived value and brand experience on revisit intention. This research provides practical implications for tourism managers to improve service quality and create unique experiences to enhance tourists' intention to revisit.
Implementation of Infrastructure Development Program in Flood Handling in Medan Selayang District, Medan City Siregar, Andi Mario; Harahap, R. Hamdani; Ridho, Hatta
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.13121

Abstract

This study examines the implementation of infrastructure development in flood management in Medan Selayang District, Medan City. Medan Selayang, being one of the flood-prone areas in the city, faces significant challenges due to rapid urbanization, inadequate drainage systems, and poor waste management. The objective of this research is to assess the effectiveness of infrastructure interventions, such as the construction of drainage channels, flood retention ponds, and river embankments, in mitigating flood risks and improving public resilience. Data collection was conducted through field observations, interviews with local authorities and community members, and analysis of flood occurrence records. The results indicate that while there has been notable progress in infrastructure development, challenges remain in terms of the sustainability and maintenance of these systems. Issues such as insufficient funding, lack of coordination between stakeholders, and limited public awareness of flood prevention measures have hindered the optimal functioning of flood management infrastructure. This study emphasizes the need for integrated planning, enhanced community participation, and continued investment in infrastructure to effectively address flood risks in Medan Selayang. The findings provide valuable insights for policymakers and urban planners in designing more resili.
Marketing Strategy for Domestic and International Tour Packages at PT. Yuk Kita Tour Siregar, Ahmad Jailani; Ginting, Paham; Harahap, R.Hamdani
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10158

Abstract

This research discusses Tourism, one of the largest industries in the world and is a sector that many countries rely on. This study aims to find out the marketing strategy of tour packages in PT. Yuk Kita Tour on Domestic and International Tour Packages. This research method was carried out to consumers of PT. Yuk Kita Tour, The reason for choosing this location is because PT. Yuk Kita Tour is a travel agency that is different from other travel agencies. The types and sources of data in this study use qualitative data types, such as: the results of descriptive interviews, the potential attraction of tourists of PT. Yuk Kita Tour and two data sources, namely primary data sources and secondary data sources. In collecting data using three techniques, namely: observation where this research is carried out by direct observation of PT. Yuk Kita Tour. To determine the informants using the purposive sampling technique, the researcher determines in advance who is the sample, and mentions the status of each according to the researcher's wishes and objectives. Research Results of PT. Yuk Kita Tour Implement the SO strategy by increasing sales promotion to the target market, increasing cooperation with hotels and travel agents and maintaining diversity and innovation in product and service quality.
Co-Authors Abda Abda Abdi Muliawan Harahap Abdul Kadir Abdul Rauf Abdullah Akhyar Nasution Ade Fitria Agung Prawijaya Agus Marwan Aina Zahwa Ali Putra P Harahap Amir Hamzah Amir Purba Amir Purba, Amir Amri Amir Andre Dwiparma Andrei Wibowo Arif Akbar Asbi, Erni Asneli Aththorick, T Alief Aththorick, T. Alief Ayu Sabena Badaruddin & Humaizi Badaruddin & Humaizi Badaruddin Badaruddin Bayu Andrew Tampubolon Beby Karina Fawzeea Sembiring Bengkel Bengkel Bengkel Bengkel Ginting Bengkel, Bengkel Beni Haryanto Tambunan Beny O. Y. Marpaung Beti Nasution Bonita Carolina Iriany Sitompul Bono Yudianto Bono Yudianto, Bono Budi Hartono Dalimunthe, Ritha F. Darmanto Darmanto Darmanto Darmanto Daulay, Harmona Delvian Delvian Diana Rosalina Harahap Dianingrum, Tengku Dinda Udhaty, Kartika Dongoran, Hasrun Syarif Dwi Gustia Ningsih E. Harso Kardhinata Eka Debora Harianja Eko Soaloon Sianipar Endang Sulistya Rini Endang Wastiani Erika Revida Erjan Fikry Antari Fani Agustriani Farid Aulia Farid Aulia Fitra Syawal Harahap Fujiwara, Takahiro Ginting, Bengkel Gracemonn Sitompul Hadi S Alikodra Hadriana Marhaeni Munthe Hajar Ashwad Hanafiah, Ridwan Harahap, Darmadi Erwin Harahap, Yudhi Ramadani Hasrun Syarif Dongoran Heri Kusmanto Heri Kusmanto Heri Kusmanto, Heri Hulu, Yamulia Humaizi Humaizi Humaizi Humaizi, Humaizi Humaizi, Humaizi Ida Lindiawati Ismail, Mohd Hasmadi Ismail, Wan Hamdani Ismi Andari Isnaini Jumadil Saputra Kardhinata, E. Harso Ketike, Remang kholizah, Siti Lily Purnama Lindiawati, Ida M. Luthfi Hidayat M.Arif Nasution Mahyuni, Eka Lestari Marsuyetno Marsuyetno Marsuyetno, Marsuyetno Marwan, Agus Mas Indra Putra Alamsyah Masrizal Saraan Mayolita Panjaitan Melisa Octafany Melisa Octafany Mora Rizki Hasibuan Muhammad Ade Kurnia Harahap Muhammad Arif Nasutian MUHAMMAD YUSUF Muryanto Amin Nana Diana Nana Nana Napitupulu, Fernando Nasutian, Muhammad Arif Nina Siti Salmaniah Siregar Nora Yunita Nurmaini Nurmaini Octafany, Melisa paham ginting Pasaribu, Defri Noval Pasaribu, Sarjani Pawennari Hijjang Prihatin Lumbanraja Purwoko, Agus Rafika Duri Ranto Mahmuda Perdana Aritonang Ridho, Hatta Rifaldi Rifaldi, Rifaldi Ritha F Dalimunte Ritha F. Dalimunthe Ritonga, Muhsin Amal Rizka Khairunnisa Margolang Rizka Rahmah Hidayati Robert Sibarani, Robert Rudi Salam Sinaga Rujiman Rujiman Sabena, Ayu Sabila, Jihan Sari, Elva Citra Sari, Refinda Sebayang, Rebekha Prisilia Shalsabilla Shafira Shofwan Al Faroqy Hasibuan Siahaan, Elisabet Sihombing, Kelvin Sihombing, Marlon Simatupang, Irfan Sinaga, Aprizal Haris Sinambela Marzuki Sinar, Tengku Mira Rozanna Siregar, Ahmad Jailani Siregar, Andi Mario Siregar, Desy Army Lestari Siregar, Wina Arafah Sirojuzilam Hasyim Sismudjito . Sitanggang, Hendrik Siti Mardiana Sitorus, Henry SITUMORANG, TONNY P. Sri Agustina Sembiring Subhilhar, Subhilhar Sumiati Sumiati Suriadi, Agus Suyitman Suyitman Suyono Suyono Syafnela Rahmawaty Syerly Syerly Syerly, Syerly Tarigan, Usman Tedong, Peter Aning Teguh Rahayu Tengku Riza Zarzani N Urip Harahap Usman Tarigan Usman Tarigan Usman Tarigan, Usman Walga, Rikka Pratiwi Wan Hamdani Ismail Wanda Kuswanda Wini Dirgahayu Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yamulia Hulu yeni absah Yeni Absah yeni absah Yesy Beby Emelya Siregar Yohana Mutiara Zulfendri Zulfendri Zulkifli Lubis