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PENGARUH ONLINE CUSTOMER REVIEW DAN PRICE CONSCIOUSNESS TERHADAP PURCHASE INTENTION DI MARKETPLACE SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS RIAU) Nurfauzuliya, Atika Putri; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This study aims to determine the effect of online customer reviews and price consciousness on purchase intention in the Shopee marketplace among students at the University of Riau. The research method used is quantitative. The sample consisted of 384 respondents who are students of the University of Riau, selected using a non-probability sampling technique, specifically purposive sampling. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using simple and multiple linear regression with the SPSS version 25 software. The tests performed in this study included validity, reliability, multicollinearity, heteroscedasticity, simple linear regression, t-test, multiple linear regression, F-test, and coefficient of determination (R²). The results show that online customer reviews (X1) and price consciousness (X3) have a positive and significant influence on purchase intention (Y). Keywords: Online Customer Review, Price Consciousnes, Shopee, Marketplace
Pengaruh Kualitas Pelayanan terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen pada Bengkel Prima Sejahtera Pekanbaru Fadhlan Maulana; Meyzi Heriyanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1095

Abstract

The rapid development of the automotive sector in Indonesia, especially on cars, has encouraged the growth of vehicle maintenance and repair service businesses. One of the workshops that is present to answer this need is Bengkel Prima Sejahtera on Jl. Sejahtera, Pekanbaru. This workshop always strives to provide the best quality of service to its consumers. The purpose of this study is to determine the direct and indirect influence of service quality (X) on consumer loyalty (Y) through consumer satisfaction (Z) at Bengkel Prima Sejahtera Pekanbaru. The research method is a quantitative method. This study shows (1) service quality directly has a positive and significant effect on consumer loyalty (2) service quality directly has a positive and significant effect on consumer satisfaction (3) consumer satisfaction directly has a positive and significant effect on consumer loyalty (4) service quality indirectly on consumer loyalty through consumer satisfaction has a positive and significant effect. This shows that good service quality will satisfy consumers so that it can increase consumer loyalty.
Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampa Fadli, Mashur; Heriyanto, Meyzi; Kasmirudin, Kasmirudin; Othman, Lie
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.668

Abstract

This study aims to measure the effect of market orientation, entrepreneurial orientation, and product innovation as mediating variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents, and the statistical technique Partial Least Square (PLS) was used to process the data. The study's results confirm that market orientation significantly affects product innovation and competitive advantage, both direct and indirect effects, through the mediation of product innovation variables. Furthermore, the entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly, through the product innovation variable. Still, some other factors or variables affect the competitive advantage variable.
Natural Environment Strategy Data Disclosure Instruments Study On Palm Oil Companies In Riau Province Mashur Fadli; Meyzi Heriyanto; Yusmar Yusuf; Isril; Mandataris; M.Y.Tiyas Tinov
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.164

Abstract

The goal of this research is to create and validate the scale. A total of 126 workers from a palm oil plant in Riau province were included in this investigation. Win step program is used to analyze data using the Rasch model. This is supported by research. In the unsatisfactory category, the Cronbach alpha value, which measures the overall interaction between people and items, is included. Furthermore, the importance of person reliability as a measure of the consistency of respondents' responses is categorized as extremely bad. In the meantime, item reliability as a measure of the instrument's quality falls into a distinct category. The standard items' average difficulty level is below the ability level of the palm oil mill's managers. As a result, palm oil mill management readily approves this natural environment plan instrument item.
Social Capital And Food Security Of Poor Households In Watersheds During The Covid-19 Pandemic Meyzi Heriyanto; Khairul Anwar; Ismandianto; Ruzikna; Mashur Fadli; Yusmar Yusuf
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.179

Abstract

Poor Household Research on Social Capital and Food Resilience (RTM) The socioeconomic imbalances of impoverished households in the Siak watershed areaprovide the backdrop for the execution of the 2020 Social Distancing and PSBBpolicies. The condition of the population in the Tanjung Rhu and Rumbai PesisirSub-Districts that has tested positive for Covid-19 is relatively low, but the potentialfor the rise and socio-economic gaps is substantial. This research sought to answerthe following key question: How can social capital be mobilized to increase foodsecurity for poor households in the context of social distancing and PSBB policies intwo Pekanbaru sub-districts? Social participation and social capital theory canprovide answers to this topic. The goal of this study was to look at the state of socialcapital and the possibilities for enhancing food security for disadvantaged familiesin the two Covid-19 in the year 2020: (1) The level of public trust in workingtogether to strengthen food security during the implementation of social distancingand PSBB policies; (2) The level of a family trust in working together to strengthenfood security during the implementation of social distancing and PSBB policies; (3)The benefits of formal and informal social networks in dealing with SocialDistancing and PSBB; (4) The benefits of socialization medium for formalgovernment and informal regulations fo? The following are the findings of theresearch given in this paper: To begin with, this PSBB policy influenced the riverflow resilience of impoverished households in Pekanbaru City's Tanjung Rhu andMeranti Pandak villages. Second, the components of social capital that weresignificantly related to community and household trust in establishing relationshipswithout mutual suspicion, household trust in being able to maintain a sustainableenvironment, and in dealing with the impact of the implementation of Covid 19 afterthe PSBB's enactment. Third, social capital can be established and improved at thecommunity level in the form of social institutions that help improve food security inpoor communities.
Social Capital: A Literature Review In Resources Management Yusmar Yusuf; Meyzi Heriyanto; Tri Joko Waluyo; Syafrizal; Mashur Fadli; Achmad Fajri Febrian
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.181

Abstract

The subject of this study is resource management. By examining the literature that has the keyword "social capital" in the article title and a source region, the goal of this study is to identify research trends and research areas in the field of social capital in 2021, as well as publications from time to time and by nation (locus). The search was limited to Scopus-indexed publishers. To be used as research literature analysis material, the article must meet six inclusion criteria. A total of 120 articles were found to be related to the inclusion criteria and used as material for literary analysis in this study. The VOS Viewer Software is used in the SLR approach and there. The results of the SLR mapping in 2021 demonstrate that it is currently developing, and there are chances for social capital research with topics like cooperation, grassroots level, collaboration network, and supply chain collaboration. The scope of grassroots collaborative and social capital research is extremely vast, encompassing both technical and non-technical domains. Researchers from various countries are investigating how to bring changes in the business environment closer to the era of the digital economy and achieve a longterm competitive advantage in the field of technology, which is defined by traits such as technical mastery and innovation. This study's findings are remarkable.
Pengaruh Diversifikasi Produk dan Sales Promotion Terhadap Impulsive Buying Behavior Pada Pelanggan Ubay Collection di Kecamatan Kampar Kiri Tengah Aryo Damar Wicaksono; Meyzi Heriyanto
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3503

Abstract

Tujuan pada penelitian ini ialah menguji pengaruh dari diversifikasi produk dan sales promotion terhadap impulsive buying behavior di kalangan pelanggan Ubay Collection di Kecamatan Kampar Kiri Tengah. Penelitian ini juga mengkaji bagaimana kedua faktor tersebut dapat memengaruhi perilaku pembelian impulsif. Dengan bantuan pendekatan analisis teknik kuantitatif, penelitian ini mengumpulkan data melalui kuesioner yang diberikan kepada 99 pelanggan Ubay Collection yang memenuhi kriteria penelitian yaitu pernah membeli barang di luar niat awal mereka, sebagaimana ditentukan oleh wawancara yang dilakukan sebelum kuesioner untuk memastikan keakuratan kriteria responden . Menurut temuan penelitian ini, diversifikasi produk dan promosi penjualan dapat memberikan dampak signifikan terhadap perilaku pembelian impulsif. Dengan nilai 59% menunjukkan bahwa diversifikasi produk dan sales promotion memiliki dampak signifikan terhadap impulsive buying behavior. Namun, terdapat pengaruh eksternal yang tidak dikaji menyumbang 41% dari residual penelitian. Oleh karena itu, temuan studi ini dapat membantu Ubay Collection dalam memberikan dampak positif dan bermakna dari variabel-variabel studi yang digunakan.
SOCIO-ECONOMIC AND ABRATION STUDY IN RANGSANG ISLAND, MERANTI REGENCY Meyzi Heriyanto; Indra Safri; M. Yazid Fauzi
Indonesian Journal of Social Sciences, Policy and Politics Vol. 1 No. 1 (2023): February 2023, Indonesian Journal of Social Sciences, Policy and Politics (IJSS
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/ijsspp.v1i1.19

Abstract

This study discusses the socio-economic status of the people of Rangsang Island, Meranti Islands Regency, Riau Province. The discussion in this study is focused on the District of Rangsang Pesisir. The factors that become the focus of writing are economic and social including changes in social values, livelihoods and people's incomes. The method used is descriptive quantitative method by analyzing primary data and secondary data. The analysis results show that abrasion causes social values to change and affects people's livelihoods
Evaluasi Pelaksanaan Reviu Laporan Kinerja Instansi Pemerintah (LKjIP) oleh APIP Kota Pekanbaru: Pendekatan Model Evaluasi CIPP Noviyanti, Aisyah; Heriyanto, Meyzi; As’ari, Hasim
PUBLICNESS: Journal of Public Administration Studies Vol. 5 No. 1 (2026): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v5i1.358

Abstract

The review of Government Agency Performance Reports (LKjIP) conducted by the Government Internal Supervisory Apparatus (APIP) is a crucial instrument for ensuring the quality of public sector performance accountability. However, in practice, the implementation of LKjIP reviews is not always followed by substantive improvements in performance reporting quality. This study aims to evaluate the implementation of LKjIP reviews by APIP in Pekanbaru City using the CIPP Evaluation Model (Context, Input, Process, Product). The study adopts a qualitative evaluative approach, with data collected through in-depth interviews, document analysis, and limited observation. Informants were purposively selected from APIP officials and relevant stakeholders involved in the preparation and utilization of LKjIP. Data analysis was conducted interactively by categorizing findings according to the CIPP dimensions. The results indicate that, normatively, LKjIP reviews have been implemented in accordance with applicable regulations and have produced Review Result Reports as a form of limited assurance. Nevertheless, in terms of context, input, process, and product, the implementation of LKjIP reviews has not fully contributed to substantive improvements in performance accountability. Organizational readiness gaps, variations in APIP competencies, limitations in performance data quality, and weak follow-up mechanisms were identified as key factors constraining the effectiveness of the review process. This study concludes that a gap remains between normative compliance and the substantive impact of LKjIP reviews.
ESKALASI AGRICULTURAL COOPERATIVES: PEMBERDAYAAN USAHATANI PERKEBUNAN KELAPA SAWIT BAGI PETANI SWADAYA Meyzi Heriyanto; Masrul Ikhsan; Ahmad Rifai; Muhammad Iwan Fermi; Resa Vio Vani; Rahmanul Rahmanul
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39668

Abstract

Artikel ini mengkaji peran koperasi pertanian dalam pemberdayaan petani swadaya kelapa sawit di Kabupaten Pelalawan, Riau. Tujuan utama pengabdian ini adalah meningkatkan kapasitas petani swadaya dalam memenuhi persyaratan administrasi dan keberlanjutan, seperti STDB (Surat Tanda Daftar Budidaya) dan SPPL (Surat Pernyataan Kesanggupan Pengelolaan dan Pemantauan Lingkungan Hidup). Program ini juga bertujuan memperkuat kolaborasi antara petani dan aktor terkait melalui model Penta Helix untuk mendukung keberlanjutan perkebunan. Metode yang digunakan termasuk pelatihan partisipatif, pendidikan, dan fasilitasi akses informasi serta teknologi, melibatkan pemerintah, perguruan tinggi, dan LSM dengan menggunakan pendekatan Agricultural Cooperatives Hasilnya menunjukkan peningkatan signifikan dalam pemahaman dan partisipasi petani swadaya, serta kolaborasi yang memperkuat keberlanjutan usaha perkebunan. Saran meliputi pengembangan pendampingan teknis dan akses teknologi, serta dukungan kebijakan pemerintah untuk mempermudah proses administrasi dan sertifikasi.
Co-Authors ", Maria ', Lasmin ,, Yuliandari Abas Bambang Abda Abda Achmad Fajri Febrian Achmad Fajri Febrian Achmad Fauzi Achmad Fauzi Adi Putra Adi Putra Sihombing Adianto Adianto Adil Asyhadi Supma Adinda Qori T.M Afrizal Afrizal Agung Pramudya Agus Setiawati Agustariyani " Ahmad Rifai Ailen Safitri Alfiandri An Nawawi, Hafiz Kemurata Angraini, Rini Anisa Gusanasari Anjani, Nurul Arrijal, Abid Arum Prameswari Aryo Damar Wicaksono Ashaluddin Jalil As’ari, Hasim Aulia Kharisma Basuki, Johanes Bayu Andrianto Wirawan Bella Fitrianti Bunga Chintia Utami Carolina, Minda Putri Chalid Sahuri Christian Kennedy Simbolon Cica Nopika Sari Claudia, Agnes Dahlan Tampubolon Darwis, AN Dedi Arnanda Devi Juniarty Dewi Sartika Agustiar Sihombing Diana Persari Dianis, Rahma Dini Handayani Dini Handayani, Dini Dipo, Perdana Ebean Ezher Batubara Eko Risky Emmy Oktavianty Tampubolon Endang Kesumawaty Endang Sutrisna Ernawati Ernawati Fadhlan Maulana Fadli, Mashur Febri Yuliani Febrianza Fadhilla Febriosa, Dela Firdaus Firdaus Firman Hidayat Fitri " Fitri, Afma Mega Sari Fitria Nengsih FRINI KARINA ANDINI Gea, Risihati Giovani Permadi, Giovani Hafizhuddin Hafzana Bedasari Hanatasia Isora Abelia Handoko, Tito Harapan Tua R. F. S Haris Tri Elang Sakti Harlen Harlen Hasan Bakri Sinaga Hasim As'ari hastuti, Weni Puji Hendra Saputra Heni Pujiastuti Hernimawarti Hesti Agustin Hussein Al Muhtadeebillah Ika Harmei Salina, Ika Harmei Ikhsan, Masrul Indra Safri Indra Safri Ireni Adila Sari, Ireni Adila Ismandianto Isran Riski Alfasiri Isril Izarni, Nana Kasmiruddin Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kelvin Rizaldy KHAIRUL ANWAR Khairul Anwar Lena Farida Lena Farida Lestari, Miranty R Lie Othman Lie Othman Lina Lestari Linda, Wulandari Afrima Lisnarita, Reska Jan Anggraini M. Iwan Fermi M. Yazid Fauzi M.Y.Tiyas Tinov Mandataris Mandataris Manurung, Juni Yanti Marganda Parsaulian Sihombing, Marganda Parsaulian Mariaty Ibrahim Mayarni Mayarni Mayarni, Mayarni Megiannisa " Meldafani Meldafani Mimin Sundari Nasution Monicha Putri Aditia Muchid Muhammad Rangga Mursalin Mursalin Naplina Sonia Narta, Zhafira Yulia Neliyanti ' Ninda Agustiani Nizam, Muhammad Syahrul Nora, Sri Novella Indriani Novika Pakpak Noviyanti, Aisyah Nur Laila Meilani Nur Laila Meilani Nur Sohana Nurfauzuliya, Atika Putri Nurhalisa " Nursayfni Atikah Nurul Annisa Okta Karneli, Okta Pivit Septiary Chandra Poppy Rahmadini Poppy Rahmiaty Maelan Prawiades ", Prawiades Putri Andriani Putri Andriani Putri Ayu Soleha Putri, Selphi Afdayati Dwi Rahma Puspita Sari Rahmadini, Nurkamila Rahmanul Rahmanul Ratna Paryanti Resa Vio Vani Resi Fibrianti Riama Desy Hotmauli Sibuea Rifai, Ahmad Riski Wandi Romi Pasrah Ronny Fernando Silali Rosnidar Silviana N RR. Ella Evrita Hestiandari Rumapea, Yeni Pebriani Rumini Rumini Rusli, Zaili Rusnita, Wan Marlina Ruth Gok Maria Manalu Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Sahat Pardomuan Simbolon Said Alhudri Salman Alfarisi Salsa Alkila Seno Andri Siagian, Joko Hendro Silvia Ocdelina Simanjuntak, Harapan Tua Ricky Freddy Siti Purnama Suhartina Suhartina Sujianto Sujianto Sujianto Surya Atmaja Suryalena Suryalena Suryalena, Suryalena Susanti , Delpi Susanti, Delpi Suseno Aji Suryana Syafendra, Rian syafrizal Syarifah Serfika Syofiatul Safitri Syuhada, Muhammad Tami Astari Zulkarnain Tesya Novia Tri Joko Waluyo Triyana Putri Tuti Allawiyah Tuti Khairani Harahap Vikario Solenski Wan Hamdani Wandry Simarmata Weni Puji Hastuti Winda Zainur Wisnu Subroto Wiyata Ariefebriana Yose Sepriansyah Yosi Witasari Yudi Pratama C Yuliana, Rima Yusmar Yusuf Zaili Rusli Zulkarnaini Zulkarnaini