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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen jurnal niara Journal of Governance AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pro Hukum : Jurnal Penelitian Bidang Hukum Universitas Gresik Jurnal Pendidikan dan Konseling eCo-Buss Pro Patria: Jurnal Pendidikan, Kewarganegaraan, Hukum, Sosial, dan Politik Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Progress Administrasi Publik (JPAP) EKONOMIKA45 Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) jurnal administrasi politik dan sosial Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies J-CEKI Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP) Taawun: Jurnal Pengabdian kepada Masyarakat International Conference On Social Science Education Proceeding
Meyzi Heriyanto
Universitas Riau
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Pengaruh Penerapan Digital Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Pada Rotte Bakery Cabang Bukit Barisan Pekanbaru Narta, Zhafira Yulia; Heriyanto, Meyzi; Sutrisna, Endang; Mandataris, Mandataris; Safitri, Syofiatul
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2023): JIMB - VOLUME 6 NOMOR 3 Januari 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i3.23554

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan digital marketing dan inovasi produk terhadap keputusan pembelian pada Rotte Bakery Cabang Bukit Barisan Pekanbaru. Metode yang digunakan dalam penelitian ini adalah statistik deskriptif dan kuantitatif dengan model penelitian explanatory research. Adapun sampel dalam penelitian ini berjumlah 100 responden yang ditentukan menggunakan teknik accidental sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data. Teknik analisis data menggunakan analisis regresi linear berganda dan instrumen penelitian sudah dipastikan kelayakannya melalui uji validitas, uji reliabel, dan uji asumsi klasik. Diperoleh hasil bahwa digital marketing (X1) berpengaruh signifikan positif terhadap keputusan pembelian (Y), inovasi produk (X2) berpengaruh signifikan positif terhadap keputusan pembelian (Y), dan digital marketing (X1) dan inovasi produk (X2) secara simultan berpengaruh signifikan positif terhadap keputusan pembelian (Y).
PENGARUH GAMIFICATION MARKETING DAN INFLUENCER MARKETING TERHADAP CUSTOMER LOYALTY PLATFORM MARKETPLACE SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS RIAU) Febriosa, Dela; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of gamification marketing and influencer marketing on customer loyalty toward the Shopee marketplace platform, focusing on students from the University of Riau as respondents. The research adopts a quantitative approach, involving 384 Shopee users selected through a non-probability sampling technique using purposive sampling. Data were collected through a questionnaire that had been tested for validity and reliability. The data analysis was performed using both simple and multiple linear regression methods with SPSS version 25. The statistical tests conducted in this study include validity and reliability tests, multicollinearity and heteroscedasticity tests, simple linear regression, t-test, multiple linear regression, F-test, and coefficient of determination (R²). The results indicate that both gamification marketing (X1) and influencer marketing (X2) have a positive and significant effect on customer loyalty (Y). These findings indicate that marketing strategies integrating gamification elements—such as social interaction features, reward systems, and interactive challenges, combined with the strategic implementation of influencer marketing, play a vital role in enhancing customer loyalty on the Shopee platform. Therefore, companies are encouraged to continue innovating and strengthening collaborations with influencers to maintain customer loyalty and competitiveness. Keywords: Gamification Marketing, Influencer Marketing, Customer Loyalty, Marketplace
PENGARUH ONLINE CUSTOMER REVIEW DAN PRICE CONSCIOUSNESS TERHADAP PURCHASE INTENTION DI MARKETPLACE SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS RIAU) Nurfauzuliya, Atika Putri; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Abstract: This study aims to determine the effect of online customer reviews and price consciousness on purchase intention in the Shopee marketplace among students at the University of Riau. The research method used is quantitative. The sample consisted of 384 respondents who are students of the University of Riau, selected using a non-probability sampling technique, specifically purposive sampling. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using simple and multiple linear regression with the SPSS version 25 software. The tests performed in this study included validity, reliability, multicollinearity, heteroscedasticity, simple linear regression, t-test, multiple linear regression, F-test, and coefficient of determination (R²). The results show that online customer reviews (X1) and price consciousness (X3) have a positive and significant influence on purchase intention (Y). Keywords: Online Customer Review, Price Consciousnes, Shopee, Marketplace
Pengaruh Kualitas Pelayanan terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen pada Bengkel Prima Sejahtera Pekanbaru Fadhlan Maulana; Meyzi Heriyanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1095

Abstract

The rapid development of the automotive sector in Indonesia, especially on cars, has encouraged the growth of vehicle maintenance and repair service businesses. One of the workshops that is present to answer this need is Bengkel Prima Sejahtera on Jl. Sejahtera, Pekanbaru. This workshop always strives to provide the best quality of service to its consumers. The purpose of this study is to determine the direct and indirect influence of service quality (X) on consumer loyalty (Y) through consumer satisfaction (Z) at Bengkel Prima Sejahtera Pekanbaru. The research method is a quantitative method. This study shows (1) service quality directly has a positive and significant effect on consumer loyalty (2) service quality directly has a positive and significant effect on consumer satisfaction (3) consumer satisfaction directly has a positive and significant effect on consumer loyalty (4) service quality indirectly on consumer loyalty through consumer satisfaction has a positive and significant effect. This shows that good service quality will satisfy consumers so that it can increase consumer loyalty.
Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampa Fadli, Mashur; Heriyanto, Meyzi; Kasmirudin, Kasmirudin; Othman, Lie
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.668

Abstract

This study aims to measure the effect of market orientation, entrepreneurial orientation, and product innovation as mediating variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents, and the statistical technique Partial Least Square (PLS) was used to process the data. The study's results confirm that market orientation significantly affects product innovation and competitive advantage, both direct and indirect effects, through the mediation of product innovation variables. Furthermore, the entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly, through the product innovation variable. Still, some other factors or variables affect the competitive advantage variable.
Natural Environment Strategy Data Disclosure Instruments Study On Palm Oil Companies In Riau Province Mashur Fadli; Meyzi Heriyanto; Yusmar Yusuf; Isril; Mandataris; M.Y.Tiyas Tinov
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.164

Abstract

The goal of this research is to create and validate the scale. A total of 126 workers from a palm oil plant in Riau province were included in this investigation. Win step program is used to analyze data using the Rasch model. This is supported by research. In the unsatisfactory category, the Cronbach alpha value, which measures the overall interaction between people and items, is included. Furthermore, the importance of person reliability as a measure of the consistency of respondents' responses is categorized as extremely bad. In the meantime, item reliability as a measure of the instrument's quality falls into a distinct category. The standard items' average difficulty level is below the ability level of the palm oil mill's managers. As a result, palm oil mill management readily approves this natural environment plan instrument item.
Social Capital And Food Security Of Poor Households In Watersheds During The Covid-19 Pandemic Meyzi Heriyanto; Khairul Anwar; Ismandianto; Ruzikna; Mashur Fadli; Yusmar Yusuf
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.179

Abstract

Poor Household Research on Social Capital and Food Resilience (RTM) The socioeconomic imbalances of impoverished households in the Siak watershed areaprovide the backdrop for the execution of the 2020 Social Distancing and PSBBpolicies. The condition of the population in the Tanjung Rhu and Rumbai PesisirSub-Districts that has tested positive for Covid-19 is relatively low, but the potentialfor the rise and socio-economic gaps is substantial. This research sought to answerthe following key question: How can social capital be mobilized to increase foodsecurity for poor households in the context of social distancing and PSBB policies intwo Pekanbaru sub-districts? Social participation and social capital theory canprovide answers to this topic. The goal of this study was to look at the state of socialcapital and the possibilities for enhancing food security for disadvantaged familiesin the two Covid-19 in the year 2020: (1) The level of public trust in workingtogether to strengthen food security during the implementation of social distancingand PSBB policies; (2) The level of a family trust in working together to strengthenfood security during the implementation of social distancing and PSBB policies; (3)The benefits of formal and informal social networks in dealing with SocialDistancing and PSBB; (4) The benefits of socialization medium for formalgovernment and informal regulations fo? The following are the findings of theresearch given in this paper: To begin with, this PSBB policy influenced the riverflow resilience of impoverished households in Pekanbaru City's Tanjung Rhu andMeranti Pandak villages. Second, the components of social capital that weresignificantly related to community and household trust in establishing relationshipswithout mutual suspicion, household trust in being able to maintain a sustainableenvironment, and in dealing with the impact of the implementation of Covid 19 afterthe PSBB's enactment. Third, social capital can be established and improved at thecommunity level in the form of social institutions that help improve food security inpoor communities.
Social Capital: A Literature Review In Resources Management Yusmar Yusuf; Meyzi Heriyanto; Tri Joko Waluyo; Syafrizal; Mashur Fadli; Achmad Fajri Febrian
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.181

Abstract

The subject of this study is resource management. By examining the literature that has the keyword "social capital" in the article title and a source region, the goal of this study is to identify research trends and research areas in the field of social capital in 2021, as well as publications from time to time and by nation (locus). The search was limited to Scopus-indexed publishers. To be used as research literature analysis material, the article must meet six inclusion criteria. A total of 120 articles were found to be related to the inclusion criteria and used as material for literary analysis in this study. The VOS Viewer Software is used in the SLR approach and there. The results of the SLR mapping in 2021 demonstrate that it is currently developing, and there are chances for social capital research with topics like cooperation, grassroots level, collaboration network, and supply chain collaboration. The scope of grassroots collaborative and social capital research is extremely vast, encompassing both technical and non-technical domains. Researchers from various countries are investigating how to bring changes in the business environment closer to the era of the digital economy and achieve a longterm competitive advantage in the field of technology, which is defined by traits such as technical mastery and innovation. This study's findings are remarkable.
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