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Meyzi Heriyanto
Universitas Riau
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru Syarifah Serfika; Meyzi Heriyanto
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3010

Abstract

Lafera Space is a coffee shop located in Bangau Sakti, Pekanbaru. This study aims to obtain clear information and insights into the implementation of social media marketing strategies at Lafera Space Pekanbaru. The research approach used is a descriptive qualitative method that describes how Lafera Space conducts social media marketing. Data collection was conducted through interviews with seven informants, documentation study, literature review, and data source triangulation. The research findings indicate that the implementation of the dimensions of context, communication, and collaboration in social media marketing at this coffee shop is already well-established. However, for the dimension of connection, consumers still perceive some challenges that need to be addressed and improved by Lafera Space Pekanbaru
Pengembangan Pariwisata Kampuang Sarugo (Saribu Gonjong) dalam Perspektif Community Based Tourism (CBT) di Provinsi Sumatera Barat Tisra Aulia; Meyzi Heriyanto; Hasim As’ari
Jurnal Niara Vol. 18 No. 3 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/qhs3ev48

Abstract

Penelitian ini dilatarbelakangi oleh berkembangnya pariwisata di Indonesia yang menempatkan masyarakat sebagai penggerak utama melalui pendekatan Community Based Tourism (CBT). Penelitian ini bertujuan untuk menjelaskan pengembangan pariwisata Kampuang Sarugo dalam perspektif CBT dan mengidentifikasi kendala yang dihadapi dalam proses tersebut. Pendekatan yang digunakan adalah kualitatif eksplanatif, dengan data yang diperoleh melalui observasi langsung di lapangan, wawancara dengan ketua Pokdarwis, pemerintah nagari, tokoh adat, pelaku usaha wisata seperti homestay dan kuliner, serta masyarakat umum. Dokumentasi berupa foto kegiatan, arsip struktural Pokdarwis, data kunjungan wisatawan, dan catatan sejarah desa wisata turut menjadi bagian penting dalam penguatan data penelitian.Hasil penelitian menunjukkan bahwa pengembangan pariwisata Kampuang Sarugo telah mencerminkan prinsip utama CBT. Masyarakat terlibat dalam perencanaan, pengelolaan, dan berbagai kegiatan wisata, mulai dari pengoperasian homestay Rumah Gadang, penyediaan kuliner tradisional, hingga pelaksanaan atraksi budaya seperti randai, talempong, dan edukasi adat. Aktivitas wisata memberikan manfaat ekonomi bagi masyarakat, terutama perempuan dan pemuda, sekaligus mendorong pelestarian budaya Minangkabau. Meskipun demikian, penelitian menemukan masih adanya beberapa kendala seperti keterbatasan akses jalan, kapasitas SDM Pokdarwis yang belum merata, tantangan dalam pengelolaan promosi digital, serta kekhawatiran masyarakat terhadap dampak sosial budaya dari kedatangan wisatawan. Kondisi ini menunjukkan bahwa Kampuang Sarugo memiliki potensi besar untuk berkembang lebih maju, namun membutuhkan penguatan manajemen dan pendampingan berkelanjutan
Pengaruh Kualitas Pelayanan terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen pada Bengkel Prima Sejahtera Pekanbaru Fadhlan Maulana; Meyzi Heriyanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): NOVEMBER : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1095

Abstract

The rapid development of the automotive sector in Indonesia, especially on cars, has encouraged the growth of vehicle maintenance and repair service businesses. One of the workshops that is present to answer this need is Bengkel Prima Sejahtera on Jl. Sejahtera, Pekanbaru. This workshop always strives to provide the best quality of service to its consumers. The purpose of this study is to determine the direct and indirect influence of service quality (X) on consumer loyalty (Y) through consumer satisfaction (Z) at Bengkel Prima Sejahtera Pekanbaru. The research method is a quantitative method. This study shows (1) service quality directly has a positive and significant effect on consumer loyalty (2) service quality directly has a positive and significant effect on consumer satisfaction (3) consumer satisfaction directly has a positive and significant effect on consumer loyalty (4) service quality indirectly on consumer loyalty through consumer satisfaction has a positive and significant effect. This shows that good service quality will satisfy consumers so that it can increase consumer loyalty.
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